UM Wave

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8 SlideShares 33 Followers 34 Followings

8 SlideShares 33 Followers 34 Followings

UM embarked on the Wave project back in 2006 to measure the scale & impact of social media across the globe. Eight years on, it is now the largest and longest-running social media tracker in the world. Over the course of this project Wave has taught us that this is not just a story of unprecedented growth but also one of social evolution. Therefore, with each Wave we strive to widen & deepen our understanding of social media & bring the insight that will help brands navigate successfully. Wave 8 - The Language of Content demonstrates that understanding the power of content as a ‘social commodity’ that people want to share is key to creating more powerful social strategies.

social media um global social umww social strategy glen parker universal mccann social wave apac cee emea sm global wave8 language of content content marketing web 2.0 the global impact wave 1 wave 2 mobility when did we start trusting strangers wave 3 wave 4 power to the people wave 5 socialisation of brands business of social wave 6 consumer brand privacy progression diversion learning recognition relationship trends needs facebook linkedin twitter wave 7

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Wave 7 - Cracking the Social Code

9 years ago • 1291 Views

Wave 6 - The Business of Social | UM | Social Media Tracker

9 years ago • 332 Views

Wave 5 - The Socialisation of Brands | UM | Social Media Tracker

9 years ago • 288 Views

Wave 4 - Power to the People | UM | Social Media Tracker

9 years ago • 433 Views

Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker

9 years ago • 332 Views

Wave 2 - Mobility | UM | Social Media Tracker

9 years ago • 369 Views

Wave 8 - The Language of Content | UM | Global Social Media Tracker

9 years ago • 9380 Views

Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker

9 years ago • 441 Views

Wave 8 the language of content AZE

Nigar A. Shukurova • 8 years ago

Wave 8 ukraine

Victor Sherstyuk • 9 years ago

Wave 8 : Le Langage du Contenu par UM et Mediabrands France

IPG Mediabrands France • 8 years ago

Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker

UM Wave • 9 years ago

Wave 6 - The Business of Social | UM | Social Media Tracker

UM Wave • 9 years ago

Wave 8 - The Language of Content | UM | Global Social Media Tracker

UM Wave • 9 years ago

Estudio Global sobre Redes Sociales

María Bretón Gallego • 11 years ago

Wave 4 - Power to the People | UM | Social Media Tracker

UM Wave • 9 years ago

Wave 5 - The Socialisation of Brands | UM | Social Media Tracker

UM Wave • 9 years ago

Wave 2 - Mobility | UM | Social Media Tracker

UM Wave • 9 years ago

Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker

UM Wave • 9 years ago

The international state of Programmatic

FastBridge Austria • 9 years ago

#Wave8 - The Language of Content (castellano)

Universal McCann Spain • 9 years ago

JWT: The Future 100 (December 2014)

J. Walter Thompson Intelligence • 9 years ago

Are wearables turning us into the cyborgs of science fiction?

Paul Brown • 9 years ago

Leading Minds: The business of an unequal economy | London Business School

London Business School • 9 years ago

The SoDA Report (Volume 1, 2014)

Society of Digital Agencies • 10 years ago

Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences

The Economist Group's Marketing Unbound • 9 years ago

Wave7 cracking the social code the story of why

Joseph Sales • 10 years ago

Wave4 Socialmedia

Israel Degasperi • 14 years ago

Universam McCann Wave 6: The business of social

Mitya Voskresensky • 11 years ago

The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertising

Hoffman | Lewis • 14 years ago

Universal McCann Report Anytime Anyplace

Elizabeth Lupfer • 14 years ago

Universal Mccann International Social Media Research Wave 3

Michael Johnston • 16 years ago

Wave 3 - Anytime Anyplace

Thorsten Linz • 15 years ago

Anytime Anyplace Um Global Research Sep 2007

Tom Smith • 15 years ago

When Did We Start Trusting Strangers 20080909100434

ellenenz • 14 years ago

Wave 3 - Since when did we start trusting Strangers

Thorsten Linz • 15 years ago

Strangers Report

Dirk Engel • 14 years ago

When did we start trusting strangers?

Tom Smith • 15 years ago

UM embarked on the Wave project back in 2006 to measure the scale & impact of social media across the globe. Eight years on, it is now the largest and longest-running social media tracker in the world. Over the course of this project Wave has taught us that this is not just a story of unprecedented growth but also one of social evolution. Therefore, with each Wave we strive to widen & deepen our understanding of social media & bring the insight that will help brands navigate successfully. Wave 8 - The Language of Content demonstrates that understanding the power of content as a ‘social commodity’ that people want to share is key to creating more powerful social strategies.

social media um global social umww social strategy glen parker universal mccann social wave apac cee emea sm global wave8 language of content content marketing web 2.0 the global impact wave 1 wave 2 mobility when did we start trusting strangers wave 3 wave 4 power to the people wave 5 socialisation of brands business of social wave 6 consumer brand privacy progression diversion learning recognition relationship trends needs facebook linkedin twitter wave 7

See more