ISAS Presentation 2012                   1
IntroductionVisionMission                    ContentsApple’s major productsApple stores & servicesThe evolution of Apple, ...
Introduction Apple Inc. (previously Apple Computer, Inc.) is an Americanmultinational corporation that designs and market...
Vision“Man is the creator of change in this world.  As such he should be above systems and  structures, and not subordinat...
Mission"Apple is committed to bringing the bestpersonal computing experience tostudents, educators, creative professionals...
Apple’s major        products  In Hardware             In Software Apple TV                Mac OS X iPad (Original, 2)    ...
Apple Stores & ServicesApple Store (online)App StoreCertificationsGame CenteriBookstoreiTunes StoreiWork.comiCloud        ...
1975   1976   1998       2012                     8
The BeginningApple‟s history starts with the story of two young and exceptional    people who began building a computer in...
Apple has been created in 1976by Steve Jobs, Steve Wozniak andRonald Wayne in Cupertino,California. They all left ATARICom...
Apple - I  On1976 April 1 – released the Apple I andstarted Apple Computers.  Had 8 KB of RAM It was box wood-made with a ...
Apple - II  In 1977, Apple II was released, had colorgraphics – a first for a personal computer  Originally used an audio ...
Extra              Shot In 1979 Jobs and some other Apple employees  visited the Xerox PARC( Palo Alto Research   Centre)....
Apple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – di...
Apple Macintosh        Apple introduced the Macintosh in 1984        128 KB memory        The Macintosh initially sold ...
Extra              Shot 1985: due to some power struggle between  Jobs and then CEO John Sculley, Jobsresigns from Apple C...
Apple‟s first attempt at a“portable” computer  Released in 1989  8 MB RAM  40 MB Hard drive*  Clunky, slow  $6500 Failed i...
Apple iPod family iPod shuffle iPod Classic iPod Nano iPod Touch                         18
End of an Era Steve       Jobs  On October 4, 2011, Apple announced    the iPhone 4S and one day later on  October 5, 2011...
21
Apple iPadOn March 7,2012―Appleintroduced the newiPad, the thirdgeneration of itscategory definingmobile device,featuring ...
Apple iMac Computer       RangeMacBook Air is the next generation of MacBooks. It’sdesigned around all-flash storage for b...
MacBook ProMacBook Pro features the latest dual-core andquad-core processors, and faster graphics to deliverthe perfect co...
iMac All-in-one iMac® desktop PC with next generationquad-core processors, powerful new graphics,groundbreaking high-spee...
Apple software and              iServices iOS6, the worlds most advanced mobile operating system. OS X Mountain Lion (Ve...
SWOT Analysis    Strength           Weaknesses          Opportunities           ThreatsWell recognized      Patent        ...
Opportunities            Threats  Strengths        WeaknessesStrong brand      Product defects    Strong growth        Ste...
Conclusion For 35 years Apple has been a trend-setter company able to foresee thefuture of domestic computer and consumer ...
Thanks for watching our     presentation        Presentation created by:-    Tamanna Solanki & Mujeeb Rehman         SEMES...
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Welcome to the Apple Story

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  • Welcome to the Apple Story

    1. 1. ISAS Presentation 2012 1
    2. 2. IntroductionVisionMission ContentsApple’s major productsApple stores & servicesThe evolution of Apple, Inc.The beginningApple - IApple - IIExtra ShotOther early EndeavorsApple MacintoshExtra shotMacintosh portablesApple iPod familyApple iPhone seriesEnd of an era Steve JobsiPhone 5iPadiMac SeriesSoftware & servicesSwot Analysisconclusion 2
    3. 3. Introduction Apple Inc. (previously Apple Computer, Inc.) is an Americanmultinational corporation that designs and markets consumer electronics,computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with theApple II and since then has been reinventing and innovating not onlycomputers, but also other electronic goods and services. The companys best-known products include the Macintosh line ofcomputers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 364 retail stores in ten countries,and an online store where hardware and software products are sold. 3
    4. 4. Vision“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 4
    5. 5. Mission"Apple is committed to bringing the bestpersonal computing experience tostudents, educators, creative professionalsand consumers around the world throughits innovative hardware, software andInternet offerings." 5
    6. 6. Apple’s major products In Hardware In Software Apple TV Mac OS X iPad (Original, 2) iOS iPhone (3G, 3GS, 4G, QuickTime4S, 5) SafariiPod (Classic, Shuffle, Nano, Touch) iTunesMac (iMac, MacBook, iWorkMacBook iLifeAir, MacBook Pro,MacMini, Pro) 6
    7. 7. Apple Stores & ServicesApple Store (online)App StoreCertificationsGame CenteriBookstoreiTunes StoreiWork.comiCloud 7
    8. 8. 1975 1976 1998 2012 8
    9. 9. The BeginningApple‟s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It‟s the story of two „Steves‟:- Stephen G Wozniak and Steven P Jobs. 9
    10. 10. Apple has been created in 1976by Steve Jobs, Steve Wozniak andRonald Wayne in Cupertino,California. They all left ATARIComputers to create their owncompany. Apples first headquarter was theJobs parents garage where Jobsand his friends design their firstcomputer kit: the Apple I 10
    11. 11. Apple - I On1976 April 1 – released the Apple I andstarted Apple Computers. Had 8 KB of RAM It was box wood-made with a basicmotherboard inside. Later a cassette interface to enable externaldata storage was added. 11
    12. 12. Apple - II In 1977, Apple II was released, had colorgraphics – a first for a personal computer Originally used an audio cassette drive forstorage but later it was replaced by a floppydisk drive Supported the BASIC program and had 64KB of memory And with a software called VisiCalc whichwas Apples "killer application" : aspreadsheet program ! 12
    13. 13. Extra Shot In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphicallybased” with icons, with a mouse for pointing atthem, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter” 13
    14. 14. Apple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn’t do well.Apple Lisa  Released in 1983, this new machine would feature a completely different interface and introduce the words mouse, icon, and desktop into the lexicon of the computing public.  Became the first personal computer sold to the public with a GUI. Aimed at large businesses  Commercial failure due to high price tag (almost $10,000) and limited software it could run. 14
    15. 15. Apple Macintosh  Apple introduced the Macintosh in 1984  128 KB memory  The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles.  The machines fortunes changed with the introduction of the LaserWriter, the first PostScript laser printer to be offered at a reasonable price, and PageMaker, an early desktop publishing package.  The Mac was particularly powerful in this market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. 15
    16. 16. Extra Shot 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobsresigns from Apple Computers and started a new company NeXT Inc. 16
    17. 17. Apple‟s first attempt at a“portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market. 17
    18. 18. Apple iPod family iPod shuffle iPod Classic iPod Nano iPod Touch 18
    19. 19. End of an Era Steve Jobs On October 4, 2011, Apple announced the iPhone 4S and one day later on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc. 20
    20. 20. 21
    21. 21. Apple iPadOn March 7,2012―Appleintroduced the newiPad, the thirdgeneration of itscategory definingmobile device,featuring a stunningnew Retina display,Apple’s new A5X chipwith quad-coregraphics and a 5megapixel iSightcamera, iPad with Wi-Fi + 4G connects to fastnetworks worldwide. 22
    22. 22. Apple iMac Computer RangeMacBook Air is the next generation of MacBooks. It’sdesigned around all-flash storage for better responsivenessand reliability. It features a trackpad with full Multi-Touchsupport. And though it’s incredibly thin and light, its largebattery gives you portable power that lasts for hours. MacBook Air 23
    23. 23. MacBook ProMacBook Pro features the latest dual-core andquad-core processors, and faster graphics to deliverthe perfect combination of pro performance andextreme portability. And whether you’re using the13-inch or 15-inch MacBook Pro, you’re guaranteedto get battery life that lasts as long your typicalwork day (or longer). 24
    24. 24. iMac All-in-one iMac® desktop PC with next generationquad-core processors, powerful new graphics,groundbreaking high-speed Thunderbolt I/O technologyand a new FaceTime® HD camera. The new iMac features quad-core Intel Core i5processors with an option for customers to choose Corei7 processors up to 3.4 GHz. 25
    25. 25. Apple software and iServices iOS6, the worlds most advanced mobile operating system. OS X Mountain Lion (Version 10.7) iCloud, a breakthrough set of free new cloud services that work seamlessly with all apple products. iTunes, it’s a store that has everything you need to be entertained. Anywhere. Anytime. iWork, is the easiest way to create great-looking documents, spreadsheets, and presentations. Safari, It’s a browser. It’s a platform. It’s an open invitation to innovate. Safari sets the standard for the way browsing should be. 26
    26. 26. SWOT Analysis Strength Weaknesses Opportunities ThreatsWell recognized Patent Strong growth in Risingamongst most infringement Smartphone and popularity ofconsumers lawsuit may affect tablet markets to Google financial boost Apple’s Android may condition and operating results. revenues affect its market share4th largest player Product recalls Shipment of Rising popularity of Google Android mayin the global may harm smartphones affect its marketmobile phone Apple’s expected to be sharemarket - 350,000 Android reputation and 850 million by the smart phones are ass significant end of 2013 activated daily, 150,000 iPhone warranty and activated daily other expenses. 27
    27. 27. Opportunities Threats Strengths WeaknessesStrong brand Product defects Strong growth Steve Jobs’ death harm Apple’s impact high growthimage provides in Smartphone sustenance levelsan edge over reputation and and tablet - Steve Job’s was add significantcompetitors markets to boost innovative and a warranty and visionary for other expenses Apple’s Apple. His death revenues may hinder further developments in AppleHolds 5% Bad map iPhone business Intensemarket share in interface in continues to competitionmobile phone iPhone.. increase (2009- may affect 2010 93.2%market revenues and increase in sales) New camera is profitability not better in direct sunlight. 28
    28. 28. Conclusion For 35 years Apple has been a trend-setter company able to foresee thefuture of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to “think different”.We still think there are some recommendations to Apple which have to be filled in future: Collaborate with more technology related industries and companies. Aim for more interaction with companies. Make the iMac more computable. Loosen the closed ecosystem approach. Improvement in map & navigation apps. !!……Apple, go on innovating…..!! 29
    29. 29. Thanks for watching our presentation Presentation created by:- Tamanna Solanki & Mujeeb Rehman SEMESTER – A, GNIIT 30

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