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    The apple book The apple book Document Transcript

    • ISAS Presentation On Apple, Inc. Supervised by:- Submitted by:- Ritika Maheshwari Mujeeb Rehman& (Faculty) Tamanna Solanki At NIIT JODHPUR CENTERAbhay Chambers, Jalori Gate, Jodhpur-342001 NIIT Jodhpur Ph.2614914 E-mail: niitjod@sancharnet.in
    • CertificateThis is certifying that thesis work, “Apple Inc.” a bonfirework has been successfully carried out and submitted in the fulfilment of the requirement for the semester A ofGNIIT (software engineering) from NIIT. It is certified that all correction / suggestion indicated for the internal assessment have been incorporated in the Report. The report has been approved as it satisfied the academicrequirement in respect of Minor work prescribed for the software Engineering (GNIIT) Diploma. This thesis is done under the guidance of “RitikaMaheshwari” by “Mujeeb Rehman & Tamanna Solanki” of Semester “A” GNIIT (software Engineering).Ms. Ritika Maheshwari Mr. Mukesh Bansal (Faculty) (Director)Acknowledgement 2
    • We are very thankful to everyone who supported us for thisassignment and gives their guidance to complete our theses workeffectively and moreover on time.We are equally grateful to our faculty Ms. Ritika Maheshwari,who gave us moral support and guided us in different mattersregarding the topic. We feel immensely proud in extending our heartiest thanks toMr. Mukesh Bansal, Director of NIIT (Jodhpur), Mr. RanjeetVidyarthy (GL Tech.), for providing us a platform to improve in various fields. They went out of their way and provide us with openhearted help and counsel. They have been a source ofinspiration for us and their experience and knowledge have helped us in learning and giving this project the shape it has assumed. His cooperation in short was immense Mujeeb Rehman & Tamanna Solanki. Contents 3
    • Chapters Page No.1. Introduction 05. 1.1. Bio Data of Apple Inc. 06.2. Apple History & Innovations 07. 1.1. 1976 to 1980: The early years 08. 1.2. 1981 to 1985: Lisa and Macintosh 10. 1.3. 1986 to 1993: Rise and fall 12. 1.4. 1994 to 1997: Attempts at Reinvention 14. 1.5. 1998 to 2005: Return of Profitability 15. 1.6. 2005 to 2007: The Intel Transition 19. 1.7. 2007 to 2011: Widespread Success 20. 1.8. 2011 to Present: Steve Jobs Era 24.3. Apple Name, logos & Slogans 28. 3.1. Apple Name 28. 3.2. Apple Logos 29. 3.3. Apple Slogans 33.4. Apple Products (2012) 34. 4.1. iPod Shuffle 34. 4.2. iPod Classic 35. 4.3. iPod Nano 36. 4.4. iPod Touch 37. 4.5. iPhone 38. 4.6. iPad 42. 4.7. Mac Book Air (Notebook) 43. 4.8. Mac Book Pro (Notebook) 44. 4
    • 4.9. iMac (Desktop Pc) 45. 4.10. Apple T.V 46.5. Apple Software & iServices 47. 5.1. iOS 6 47. 5.2. OS X Mountain Lion (Ver. 10.7) 48. 5.3. iCloud 49. 5.4. iTunes 50. 5.5. iWork 51. 5.6. Safari 52.6. Conclusion 53.7. Bibliography 54. Chapter 1 Introduction 5
    • Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is anAmerican multinational corporation that designs and sells consumerelectronics, computer software, and personal computers. Thecompanys best-known hardware products are the Macintosh line ofcomputers, the iPod, the iPhone and the iPad. Its software includesthe Mac OS X operating system; the iTunes media browser;the iLife suite of multimedia and creativity software; the iWork suiteof productivity software; Aperture, a professional photographypackage; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of musicproduction tools; the Safari web browser; and iOS, a mobileoperating system.As of July 2011, Apple has 364 retail stores in thirteencountries and an online store. It is the largest publicly tradedcompany in the world by market capitalization, as well as the largesttechnology company in the world by revenue and profit, more thanGoogle and Microsoft combined. As of September 24, 2011, thecompany had 60,400 permanent full-time employees and 2,900temporary full-time employees worldwide. Its worldwide annualrevenue in 2010 totalled $65 billion, growing to $108 billion in2011.Fortune magazine named Apple the most admired company in theUnited States in 2008, and in the world from 2008 to2012. However, the company has received widespread criticism forits contractors labour, and for its environmental and businesspractices.Established on April 1, 1976 in Cupertino, California, andincorporated January 3, 1977, the company was named AppleComputer, Inc. for its first 30 years. The word "Computer" wasremoved from its name on January 9, 2007 as its traditional focuson personal computers shifted towards consumer electronics. 6
    • Type PublicTraded as NASDAQ: AAPL NASDAQ-100 Component S & P 500 ComponentIndustry Computer Hardware Computer Software Consumer Electronics Digital DistributionFounded April 1, 1976 (Incorporated January 3, 1977 as Apple Computer, inc.)Founder’s Steve Jobs Steve Wozniak Ronald WayneHeadquarters Apple Campus, 1 infinite Loop, Cupertino, California, U.S.Number of 364 Retail Stores (as of October 2011)LocationsArea served WorldwideKey people Tim Cook (CEO) Arthur D. Levinson (Chairman) Sir Jonathan Ive (SVP of Industrial Design) Steve Jobs (Chairman, 1976-1985, 1997- 2011: CEO)Products & Product List Services ListServices 1. Mac 1. Apple Store 2. Ipod 2. Apple Store online 3. Iphone 3. Mac App Store 4. Ipad 4. iOS App Store 5. Apple TV 5. iTune Store 6. Mac OS X 6. iBooks 7. iLife 7. iCloud 8. iWork 9. iOSRevenue US $ 108.249 Billion (2011)Operating US $ 33.790 Billion (2011)IncomeNet Income US $ 25.922 Billion (2011)Total Assets US $ 116.371 Billion (2011)Total Equity US $ 76.615 Billion (2011)Employees 60,400 (2011)Subsidiaries Braeburn capital, FileMaker Inc. , AnobitWebsite Apple.com 7
    • Chapter 2 Apple History & InnovationsApple Inc., formerly Apple Computer, Inc., is a multinationalcorporation that creates consumer electronics, computersoftware, and commercial servers. Apples core product linesare the iPad, iPhone, iPod music player, and Macintoshcomputer line-up. Founders Steve Jobs and Steve Wozniakeffectively created Apple Computer on April 1, 1976, with therelease of the Apple I, and incorporated the company onJanuary 3, 1977, in Cupertino, California. For more than twodecades, Apple Computer was predominantly a manufacturerof personal computers, including the Apple II, Macintosh, andPower Mac lines, but it faced rocky sales and low market shareduring the 1990s. Jobs, who had been ousted from thecompany in 1985, returned to become Apples CEO in 1996after his company NeXT was bought by Apple Inc., and hebrought with him a new corporate philosophy of recognizableproducts and simple design. With the introduction of thesuccessful iPod music player in 2001, Apple established itselfas a leader in the consumer electronics industry, dropping"Computer" from its name. The company is now also known forits iOS range of products that began with the iPhone, iPodTouch and now iPad. As of 2011, Apple is currently the largesttechnology firm in the world with its stock market valuereaching $500 billion in March of 2012. Their revenue for theyear 2011 was $127.8 billion in sales. 8
    • Innovations year by year 1976 to 1980: The early yearsApple was established on April 1, 1976 by Steve Jobs, Steve Wozniak,and Ronald Wayne, to sell the Apple I personal computer kit. They werehand-built by Wozniak and first shown to the public at the HomebrewComputer Club. The Apple I was sold asa motherboard (with CPU, RAM, and basic textual-video chips)—lessthan what is today considered a complete personal computer. The AppleI went on sale in July 1976 and was market-priced at $666.66 ($2,723 in2012 dollars, adjusted for inflation) The Apple 1, Apples first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case . 9
    • The Apple II was introduced on April 16, 1977 at the first West CoastComputer Faire. It differed from its major rivals, the TRS-80 andCommodore, because it came with character cell based color graphicsand an open architecture. While early models used ordinary cassettetapes as storage devices, they were superseded by the introduction of a5 1/4 inch floppy disk drive and interface, the Disk II.The Apple II was chosen to be the desktop platform for the first "killerapp" of the business world—the VisiCalc spreadsheet program. VisiCalccreated a business market for the Apple II, and gave home users anadditional reason to buy an Apple II—compatibility with theoffice. According to Brian Bagnall, Apple exaggerated its sales figuresand was a distant third place to Commodore and Tandy until VisiCalccame along.The 1977 Apple II, shown here with two Disk II floppy disk drives and a 1980s-era Apple Monitor II. The Apple II featured an integrated keyboard, sound, a plastic case, and eight internal expansion slots. 10
    • 1981 to 1985: Lisa and MacintoshWhile Apple Computer’s business division was focused on the Apple III,a separate group was focused on a computer that would change theworld.[citation needed] While the Apple III was another iteration of thetext-based computer, this new machine would feature a completelydifferent interface and introduce the words mouse, icon, and desktopinto the lexicon of the computing public.In return for the right to buy US$1,000,000 of pre-IPO stock, Xeroxgranted AppleComputer three daysaccess to the PARCfacilities. After visitingPARC, they cameaway with new ideasthat would completethe foundation forApple Computersfirst GUI computer,the Apple Lisa.The first iteration ofApples WIMPinterface was a floppydisk where files couldbe spatially movedaround. After months ofusability testing, Apple designed Lisa-1983 the LISA interface of windows and icons. The Lisa was introduced in1983 at a cost of US$9,995 ($23.3 thousand in present-day terms).Because of the high price, Lisa failed to penetrate the business market. 11
    • In 1984, Apple next launched the Macintosh. Its debut wasannounced by the now famous $1.5 million television commercial"1984". It was directed by Ridley Scott, aired during the third quarterof Super Bowl XVIII on January 22, 1984, and is now considered awatershed event for Apples success and a "masterpiece".The Macintosh initially sold well, but follow-up sales were notstrong due to its high price and limited range of software titles. Themachines fortunes changed with the introduction ofthe LaserWriter, the first PostScript laser printer to be offered at aMACINTOSreasonable price, and PageMaker, an early desktoppublishing package. The Mac was particularly powerful in thismarket due to its advanced graphics capabilities, which hadnecessarily been built in to create the intuitive Macintosh GUI. It hasbeen suggested that the combination of these three products wasresponsible for the creation of the desktop publishing market. 12
    • 1986 to 1993: Rise and FallHaving learned several painful lessons after introducing thebulky Macintosh Portable in 1989, Apple introduced the PowerBook in1991. The Macintosh Portable was designed to be just as powerful as adesktop Macintosh, but weighed 7.5 kilograms (17 lb) with a 12-hourbattery life. The same year, Apple introduced System 7, a major upgradeto the operating system, which added color to the interface andintroduced new networking capabilities. It remained the architecturalbasis for Mac OS until 2001.The success of the PowerBook and other products brought increasingrevenue.[48] For some time, it appeared that Apple could do no wrong,introducing fresh new products and generating increasing profits in theprocess. The magazine Mac Addict named the period between 1989 and1991 as the "first golden age" of the Macintosh. The Macintosh Portable was Apples first "portable" Macintosh computer, released in 1989. 13
    • 1985: Jobs Leaves AppleAfter an internal power struggle, the board of directors sided with Sculleyand Jobs was stripped of all duties. Jobs, while taking the position ofChairman of the firm had no influence over Apples direction andsubsequently resigned. In a show of defiance at being set aside byApple Computer, Jobs sold all but one of his 6.5 million shares in thecompany for $70 million. Jobs then acquired the visual effects house,Pixar for $5M ($10.6 million in present-day terms). He also went on tofound NeXT Inc., a computer company that built machines with futuristicdesigns and ran the UNIX-derived NeXTstep operating system.NeXTSTEP would eventually be developed into Mac OS X. While not acommercial success, due in part to its high price, the NeXT computer would introduce important concepts to the history of the personal computer (including serving as the initial platform for Tim Berners-Lee as he was developing the World Wide Web). NeXT Inc. Logo Apple saw the Apple II series as too expensive to produce, while taking away sales from the low end Macintosh. In 1990, Applereleased the Macintosh LC with a single expansion slot for the Apple IIeCard to migrate Apple II users tothe Macintosh platform. Applestopped selling the Apple IIe in1993.The NeXT Computer usedby Tim Berners-Lee atCERN became the worldsfirst web server. (WWW) 14
    • 15
    • 1994 to 1997: Attempts at ReinventionIn 1994, Apple allied with IBM and Motorola in the AIM alliance. The goalwas to create a new computing platform (the PowerPC ReferencePlatform), which would use IBM and Motorola hardware coupled withApples software. 1996: Return ofSteve JobsIn 1996, thestruggling NeXTCompany beatout Be Inc.sBeOS in its bidto sell itsoperatingsystem to Apple.Apple purchasedSteve Jobscompany, NeXTon December10, 1996, and itsNeXTstep operating system. This would not only bring Steve Jobs backto Apples management, but NeXT technology would become thefoundation of the Mac OS X operating system.On November 10, 1997, Apple introduced the Apple Store, an onlineretail store based upon the Web Objects application server the companyhad acquired in its purchase of NeXT. The new direct sales outlet wasalso tied to a new build-to-order manufacturing strategy. 16
    • 1998 to 2005: Return to AppleIn 1996, Apple announced that it would buy NeXT for $427 million. Thedeal was finalized in late 1996, bringing Jobs back to the company heco-founded. Jobs became de facto chief after then-CEO Gil Amelio wasousted in July 1997. He was formally named interim chief executive inSeptember.Logo for the Think Different campaign designed by TBWAChiatDay and initiated by Jobs after his return to Apple Computer in 1997On August 15, 1998, Apple introduced a new all-in-one computerreminiscent of the Macintosh 128K: the iMac. The iMac design team wasled by Jonathan Ive, who would later design the iPod andthe iPhone. The iMac featured modern technology and a unique design,and sold almost 800,000 units in its first five months.Mac OS X, based on NeXTs OPENSTEP and BSD Unix was releasedon March 24, 2001, after several years of development. Aimed at 17
    • consumers and professionals alike, Mac OS X aimed to combine thestability, reliability and security of Unix with the ease of use afforded byan overhauled user interface. To aid users in migrating from Mac OS 9,the new operating system allowed the use of OS 9 applications throughMac OS Xs Classic environment. Mac OS Xs Classic environment On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California. Later on July 9 they bought Spruce Technologies, a DVD authoring company. 18
    • On October 23 of the same year, Apple announced the iPod portabledigital audio player, and started selling it on November 10. The productwas phenomenally successful — over 100 million units were sold withinsix years. iPod ClassicIn 2003, Apples iTunes Store was introduced, offering online musicdownloads for $0.99 a song and integration with the iPod. The servicequickly became the market leader in online music services, with over 5billion downloads by June 19, 2008. 19
    • The original iMacSince 2001 Apples design team has progressively abandoned the useof translucent colored plastics first used in the iMac G3. This began withthe titanium PowerBook and was followed by thewhite polycarbonate iBook and the flat-panel iMac.While discontinuing Apples licensing of its operating system to third-party computer manufacturers, one of Jobss first moves as new actingCEO was to develop the iMac, which bought Apple time to restructure.The original iMac integrated a CRT display and CPU into a streamlined,translucent plastic body. The line became a sales smash, moving aboutone million units each year. It also helped re-introduce Apple to themedia and public, and announced the companys new emphasis on thedesign and aesthetics of its products. 20
    • 2005 to 2007: The Intel TransitionAt the Worldwide Developers Conference keynote address on June 6,2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006. On January 10, 2006, the new MacBookPro and iMac became the first Apple computers to use Intels Core DuoCPU. Firstgeneration 15-inch MacBook Pro, displaying Mac OS X Leopard.By August 7, 2006 Apple had transitioned the entire Mac product line toIntel chips, over one year sooner than announced. The Power Mac,iBook, and PowerBook brands were retired during the transition; the MacPro, MacBook, and MacBook Pro became their respective successors.On April 29, 2009, The Wall Street Journal reported that Apple wasbuilding its own team of engineers to design microchips. 21
    • 2007 to 2011: Widespread SuccessApple achieved widespread success with consumer electronics that referto Apples iPhone June 29, 2007, iPod Touch September 2007 and iPadJanuary 27, 2010 that introduced innovations in respectivedevices: phones, portable and personal computers. 22
    • Touch screens had been invented and seen in mobile devices before,but Apple was the first to achieve mass market adoption of a touchscreen based user interface that included particular pre-programmedtouch gestures. The widespread success was continuing when Applesco-founder and chief executive officer Steve Jobs died, but somespeculated that this would lead to Apples days of technologicalinnovation and compelling product design to become things of the past.Delivering his keynote speech at the Macworld Expo on January 9,2007, Jobs announced that Apple Computer, Inc. would from that pointon be known as Apple Inc., because computers were no longer the mainfocus of the company, which had shifted its emphasis to mobileelectronic devices. The event also saw the announcement ofthe iPhone and the Apple TV.On December 16, 2008, Apple announced that after over 20 years ofattending Macworld, 2009 would be the last year Apple would beattending the Macworld Expo, and that Phil Schiller would deliver the2009 keynote in lieu of the expected Jobs. Almost exactly one monthlater, on January 14, 2009, an internal Apple memo from Jobsannounced that he would be taking a six-month leave of absence, untilthe end of June 2009, to allow him to better focus on his health and toallow the company to better focus on its products without having therampant media speculating about his health. 23
    • After years of speculation and multiple rumoured "leaks" Appleannounced a large screen, tablet-like media device known as the iPadon January 27, 2010. The iPad runs the same touch based operatingsystem that the iPhone uses and many of the same iPhone apps arecompatible with the iPad. This gave the iPad a large app catalogue onlaunch even with very little development time before the release. Laterthat year on April 3, 2010, the iPad was launched in the US and soldmore than 300,000 units on that day and reaching 500,000 by the end ofthe first week. In May of the same year, Apples market cap exceededthat of competitor Microsoft for the first time since 1989. iPad 24
    • Apple released the fourth generation iPhone, which introduced videocalling, multitasking, and a new un-insulated stainless steel design,which acts as the phones antenna. The new iPhone 4Because of this antenna implementation, some iPhone 4 users reporteda reduction in signal strength when the phone is held in specific ways.After a large amount of media coverage including mainstream newsorganizations, Apple held a press conference where they offered buyersa free rubber bumper case, which had been proven to eliminate thesignal reduction issue. Later that year Apple again refreshed its iPod lineof MP3 players which introduced a multi-touch iPod Nano, iPodTouchwith FaceTime, and iPod Shuffle with buttons which brought backthe buttons of earlier generations.Apple updated their MacBook Airlaptop, iLife suite of applications, andunveiled Mac OS X Lion, the latest instalment in system. On January 6,2011, the company opened their Mac App Store, a digital softwaredistribution platform, similar to the existing iOS App Store. Apple wasfeatured in the documentary Something Ventured which premiered in2011. 25
    • 2011 to Present: Steve Jobs EraOn January 17, 2011, Jobs announced in an internal Apple memo thathe would take another medical leave of absence, for an indefinite period,to allow him to focus on his health. Chief operating officer Tim Cook tookup Jobs day-to-day operations at Apple, although Jobs would stillremain involved in major strategic decisions for the company. Applebecame the most valuable consumer-facing brand in the world. In June2011.Steve Jobs surprisingly took the stage and unveiled iCloud. iCloud is anonline storage and syncing service for music, photos, files and softwarewhich replaced MobileMe, Apples previous attempt at contentsyncing. This would be the last product launch Jobs would attend beforehis death. It has been argued that Apple has achieved such efficiency inits supply chain that the company operates as a monopsony (one buyer,many sellers), in that it can dictate terms to its suppliers. On August 24,2011, Jobs resigned his position as CEO of Apple. He was replaced byTim Cook and Jobs became Apples chairman. Tim Cook new CEO of Apple Inc. 26
    • On October 4, 2011, Apple announced the iPhone 4S, which includes animproved camera with 1080p video recording, a dual core A5 chipcapable of 7 times faster graphics than the A4, an "intelligent softwareassistant" named Siri, and cloud-sourced data with iCloud.The iPhone 4S was officially released on October 14, 2011. On October29, 2011 Apple purchased C3 Technologies, a mapping company, for$240 million. C3 is the third mapping company Apple has purchased sofar. 27
    • One day later, on October 5, 2011, Apple announced that Jobs had died,marking the end of an era for Apple Inc 28
    • On January 10, 2012, Appleacquired Anobit, an Israeli hardwarecompany that developed and suppliesa proprietary memory signal processingtechnology that improves theperformance of flash-memory used iniPhones and iPads for $390 million.On January 19, 2012, Apples Phil Schiller introduced iBooks Textbooksfor iOS and iBook Author for Mac OS X in New York. This was the firstmajor announcement by Apple since the passing of Steve Jobs, whostated in his biography that he wanted to reinvent the textbook andeducation. The 3rd generation iPad was announced on March 7, 2012. Itincludes a Retina display, a new CPU, a five megapixel camera, and1080p video recording. 5 megapixels camera which gives 1080p video recording 29
    • Chapter 3 Apple Name, Logos & SlogansName:One of the many sidebars to media coverage of the death of Steve Jobsin October 2011 was an old question: Where did the name AppleComputer come from..? In the just-published Steve Jobs biography, Jobs told Walter Isaacson he was "on one of my fruitarian diets" and had just come back from an apple farm, and thought the name sounded "fun, spirited and not intimidating." 30
    • Logos from past to presentThe original logo with Isaac Newton under an apple tree Apples first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. 31
    • The rainbow "bitten" logo, used from late 1976 to 1998Almost immediately, though, this was replaced by Rob Janoffs "rainbowApple", the now-familiar rainbow-colored silhouette of an apple with abite taken out of it. The Apple logo was designed with a bite so that itwould not be recognized as another fruit. The colored stripes wereconceived to make the logo more accessible, and to represent the factthe Apple II could generate graphics in color. This logo is oftenerroneously referred to as a tribute to Alan Turing, with the bite mark areference to his method of suicide. Both the designer of the logo and thecompany deny that there is any homage to Turing in the design of thelogo. 32
    • The monochrome logo, used since 1998In 1998, with the roll-out of the new iMac, Apple discontinued therainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. 33
    • Chrome silver colour logo at present 2012 34
    • SlogansApples first slogan, "Byte into an Apple", was coined in the late1970s. From 1997–2002, Apple used the slogan "Think Different" inadvertising campaigns. Although the slogan has been retired, it is stillclosely associated with Apple. Apple also has slogans for specificproduct lines — for example, "iThink, therefore iMac" was used in 1998to promote the iMac, and "Say hello to iPhone" has been used iniPhone advertisements. "Hello" was also used to introduce the originalMacintosh, Newton, iMac ("hello (again)"), and iPod. 35
    • Chapter 4 Apple Products I Pod shuffle Launched on 1st November 2005, iPod shuffle crafted from a single piece of aluminium and polished to a beautiful shine, iPod shuffle feels solid, sleek and durable. Its 2GB of storage capacity lets you take hundreds of songs withyou anywhere. Big, clickable buttons give you an easy way to play your music. Press the newVoiceOver button to hear the song title, playlist name or battery status. And sync different playlists and Genius mixes for just the right mood. Clip it on and rock out. 36
    • iPod Classic Launched in 9th May 2007, with 160GB of storage, iPod classic can hold up to 40, 000 songs, 200 hours of video, or 25,000 photos.That’s more than enough room for a day’s — or a lifetime’s — worth of entertainment. Its sleek, all-metal enclosure is composed of anodized aluminium and stainless steel. Available in silver or black, iPod classic is the take- everything-everywhere iPod. iPod Classic 37
    • iPod NanoLaunched in 9th September 2008, which was the thinnest iPod ever featuring a 2.5-inch Multi- Touch display; convenient navigation buttons;built-in Bluetooth for wireless listening; and the iPod nano comes in seven gorgeous colours. 38
    • iPod Touchlaunched in 1st September 2010 and relaunched in 12th September 2012 with new brilliant features like, 4-inch Retina display; a 5- megapixel iSight camera with 1080p HD video recording; Apples A5 chip; Siri, the intelligentassistant; and iOS 6, the worlds most advanced mobile operating system. iPhone 39
    • At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long anticipated iPhone, a convergence of an Internet- enabled Smartphone and iPod. The original iPhone combined a 2.5G quad band GSM and EDGE cellular phone with featuresfound in hand held devices, running scaled-down versions of ApplesMac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also includes web-basedand Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB ofmemory, Bluetooth, and Wi-Fi. The iPhone first became available on June 29, 2007. Modified model of iPhone2.5G the iPhone 3 On June 7, 2010, at WWDC 2010, the iPhone 4 wasannounced, which Apple says is its "biggest leap weve taken" since the original iPhone 40
    • .On October 4, 2011—Apple® announced iPhone® 4S,the most amazing iPhone yet, packed with incrediblenew features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an 41
    • all new camera with advanced optics, full 1080p HD resolution video recording, and Siri™, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features, and iCloud®, a breakthrough set of free cloud services that work with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly storeyour content in iCloud and push it to all your devices. On September 12, 2012—Apple® announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature astunning new 4-inch Retina™ display; an Apple- designed A6 chip for blazing fast performance; and ultrafast wireless technology—all while 42
    • delivering even better battery life. iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography and turn-by-turnnavigation. iPhone 5 is the thinnest Smartphone in the world, with an all-new 7.6 mm anodized aluminium body that is 18 percent thinner and 20 percent lighter than iPhone 4S. iPad 43
    • On March 7, 2012―Apple® today introduced the new iPad®, the third generation of its category defining mobile device,featuring a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video. iPad with Wi-Fi + 4G connects to fast networks worldwide, including AT&T’s and Verizon’s 4G LTE networks, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. Mac Book Air 44
    • MacBook Air is the next generation ofMacBooks. It’s designed around all-flash storage for better responsiveness and reliability. It features a trackpad with full Multi-Touch support. And though it’s incredibly thin andlight, its large battery gives you portable power that lasts for hours. Mac Book Pro 45
    • MacBook Pro features the latest dual-core and quad-core processors, and faster graphics to deliver the perfect combination of pro performance and extreme portability. And whether you’re using the 13-inch or 15-inchMacBook Pro, you’re guaranteed to get batterylife that lasts as long your typical work day (or longer). iMac 46
    • All-in-one iMac® desktop PC with next generation quad-coreprocessors, powerful new graphics, groundbreaking high-speedThunderbolt I/O technology and a new FaceTime® HD camera.The new iMac features quad-core Intel Core i5 processors with anoption for customers to choose Core i7 processors up to 3.4 GHz.These next generation processors feature an integrated memorycontroller for an amazingly responsive experience and a powerfulnew media engine for high-performance video encoding anddecoding. With new AMD Radeon HD graphics processors, thenew iMac has the most powerful graphics ever in an all-in-onedesktop. 47
    • Apple TVApple TV gives you anytime access to endless entertainment.Thousands of HD movies and TV shows from iTunes — manyin stunning 1080p — play through Apple TV on your HDTV,and music and photos stream from your computer. You justclick and watch. With AirPlay, it’s simple to play content fromyour iPad, iPhone, or iPod touch on your TV.1 And the Apple TV interface makes it easy to find whatever you’re in the mood for. 48
    • Chapter 5 Apple Software & iServices iOS 6 SoftwareWith its easy-to-use interface, amazing features, and rock-solid stability, iOS is the foundation of iPhone,iPad, and iPod touch. And even as others try to catchup, the technologies and features built into iOS keep your Apple devices years ahead. 49
    • OS X Mountain Lion (Version 10.7) Apple develops the world’s most advanceoperating system to run on Macs, OS X, and the latest version being OS X Mountain Lion (version 10.7). Apple also independently develops computer software titles for its OS X operating system. 50
    • iCloud A breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your contentin iCloud and automatically and wirelessly push it to all your devices. 51
    • iTunesiTunes is a free application for your Mac or PC. It lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchasesacross all your devices and computers. And it’s a store that has everything you need to be entertained. Anywhere. Anytime. 52
    • iWorkiWork is the easiest way to create great-looking documents, spreadsheets, and presentations. Writing and page layout are easy using Pages. Numbers gives you simple ways to make senseof your data. Cinematic animations, transitions, and effects in Keynote will keep your audience captivated. And iWork is compatible with Microsoft Office, so sharing your work is even easier. 53
    • It’s a browser. It’s a platform. It’s an openinvitation to innovate. Safari sets the standard for the way browsing should be. The new advanced features in Safari make it an evenbetter place to explore the web. Safari searches even smarter so you’ll find web pages faster. It shows you all your open tabs in a great new way. Right from Safari, you can tweet webpages, post them to Facebook, or share them viaMail or Messages. And with even more features, browsing is just the beginning. Safari browser interface 54
    • ConclusionFor 35 years Apple has been a trend-setter companyable to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to “think different”.We still think there are some recommendations toApple which have to be filled in future: Collaborate with more technology related industries and companies. Aim for more interaction with companies. Make the iMac more computable. Loosen the closed ecosystem approach. Prepare for apple post Steve Jobs. Improvement in map & navigation apps.Apple, go on innovating…..!! 55
    • Bibliography www.apple.com www.apple.Inc on Wikipedia www.apple.com/pr/products/ www.apple.com/pr/products/iphone/iphone www.apple.com/pr/products/iservice/icloud www.google.co.in www.googleimages.com www.nasdaq.com 56