The women in sport status is an ongoing topic of interest, and for as long as we can remember the gap between males and females, both on and off the sporting field has been evident.
Throughout this presentation we are going to recap on significant moments in history, current leadership problems and solutions, and finally touch on one of the biggest political issues surrounding women in sport – Body Image.
These women made a name for themselves in their chosen sports of squash and tennis, and still to this day current athletes get compared and judge against these empowering and successful female athletes (Hums, 2007).
Women have made tremendous strides, entering the sporting industry as coaches, managers and physiotherapist, however we are now seeing a major growth of women as CEO’s and general managers of our elite sporting bodies around the world (Hums,2007).
Well these women have emerged as not only great sporting athletes of their time but they have found themselves as advocates, coaches and top executives in the sporting industry throughout the United States (Hums,2007).
The Australian Sports Commission (ASC) has developed financial grants called the ‘sport leadership grants’.
There are many qualified, talented and experienced Australian women with the ability to positively contribute to the governance of organisations, however, have had limited opportunity to be considered for a senior position or a directorship. These grants provide women with enough financial support and guidance to help them get the qualifications, training and experience needed to help break into leadership roles (commission,2011).
For the past decade female athletes both domestically and internationally have been portrayed in the media through their looks and body image.
How the media portrays a particular sport or athlete can also impact on both the sport’s or the athlete’s credibility.
With that in mind, we need to ask ourselves what sort of images of female athletes are commonly presented to readers, viewers and listeners. And how often do newspapers, magazines, television and radio devote the focus to the talent of women’s sport (commission,2008)?
An organisation called Womensport Australia, which is a non- government organisation, is representing women and helping to improve the media coverage of women. They have initiated research that also helps further build the picture of media coverage of women’s sport.
Their focus is not only aimed at National and International events, they also want to push for local and state competitive events to get the attention they deserve (commission).
As shown, the women in sport topic is a very interesting and broad area within the business politics and sport subject.
There are so many areas that could be addressed within women in sport, this particular presentation has focused on the history, the leadership involvement in the sporting industry and it also focused on political issues surrounding women in sport.