T s3 gh3_candra sameko


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  • The first objective is to create material that can help people learn and understand about the project easily
  • Getting message across and raising awareness is expected to bring people together to participate and contribute in the Citarum Roadmap.One of the strength components is the project provides room for everyone to participate, get involve and contribute
  • A brief look on who are the stakeholders in the Citarum Roadmap
  • T s3 gh3_candra sameko

    1. 1. Communication Strategy for ApproachingTipping Point in River Health Restoration Program: Citarum River, Indonesia Candra SAMEKTO Ministry of National Development Planning BAPPENAS, Indonesia
    2. 2. Outline• About• Problems• RoadMap of ICWRMIP• Communication Strategy• Lesson Learned
    4. 4. MUARA GEMBONG BEKASI CITARUM AT A GLANCE Length: 269 Km River basin area : 12,000 Km2 Flows from South to North ending in the Java Sea (Gunung Wayang to Tanjung Karawang) Citarum covers : 9 districts and 3 cities Average rainfall:2,300mm/year Average flow: 5.7 bilion/m3/year
    5. 5. CITARUM AT A GLANCE Supplies clean water to : More than 6 cities in West Java and contributes 80% of Jakarta’s raw water Irrigates: 420,000 Ha paddy fieldsTotal population in the basin:15,303,758(50% live in Urban Areas)Total Population in West Java41,483,729 Source: BPS; West Java Gov Statistic, MoPW DAMS CAPACITIES AND POWER GENERATION-Jatiluhur 1963: 3,000 million m3 – 187.5 MW-Saguling 1986: 982 million m3 - 700 MW-Cirata 1988: 2,165 million m3 - 1,000 MW 5
    7. 7. SOLID WASTE Cattles in PangalenganWest Tarum Canal Tons of waste from farming •dumped into the river everyday •8,000 cows produce 24 kg of waste each ORGANIC WASTE 7
    8. 8. FISHERIES AND HYACINTHS • Uncontrolled expansion of floating fish cage operations • Excessive fish feeding adds to the waste load as unconsumed feed accumulates on the reservoir bed • Excess of water hyacinths inFish cages in Saguling Dam waterways 8
    9. 9. WATERSHED DEGRADATION Average annual sedimentation into the three reservoirs estimated at 8 million m3/year Floood in rainy season and water scarcity in the dry season. 9
    10. 10. MAJOR FLOODS RECORD Major floods in Bandung were recorded in 1931, 1945, 1977, 1982, 1984, 1986, 1998, 2005, 2010. 10Flood in DayeuhkolotKab. Bandung (PR, Friday, 19 Feb 2010)
    11. 11. INFRASTRUCTURE ISSUES • Aging water infrastructures • Operation and maintenance issuesCitarum river - degraded banks 11
    13. 13. COASTAL DEGRADATION • Coastal abrasion • Biodiversity degradationMuara Gembong, Bekasi Muara Bendera
    14. 14. PROCESS OF CITARUM ROADMAPCitarum Roadmap  the series of strategic plan The roadmap help us to answer these following questions: Where should we go – the goals ? Where we are now ? How to achieve the goals from where we are ?
    15. 15. Identify and Understand the Problems
    16. 16. PROCESS OF CITARUM ROADMAP 3 years Time Participation process Existing Key Areas 80 intervention Purposes Objective Condition identified Institutions and To have an effective coordination mechanism for water resources Water Planning for management in the Citarum River pollution IWRM Basin…. To have new or improved sources of WR Development water for irrigation, industry, hydro- Flood and Management power, domestic and other uses developed… VISION To have an equitable water sharingDegradation of Water Sharing arrangement among the upper and the lower basin and transboundary Watershed water resources … To have forest protection measures Environmental in place and have no further Water Protection reduction in the existing forest shortage area … Disaster To have effective disaster preparedness plans in place forSedimentation Management floods and mud flow events … To have a high level of awareness of Lack of Community local communities about Empowerment conservation, utilisation and coordination protection of natural resources … etc Data and To have a comprehensive database on land and water resources in place Information and accessible to all that need it … Requires USD 3.5 Billion in 15 years
    17. 17. Strategic Framework for Citarum Roadmap
    18. 18. Challenges• Less concern of stakeholders at all level (communities, business entities, local government, central government)• Public trust to government• Conflict of interests• Sectoral ego; competition among departments / ministries; lack of coordination
    19. 19. COMMUNICATION STRATEGYIntegrated Citarum Water Resources Management Investment Program
    20. 20. COMMUNICATION OBJECTIVES To enhance flow of information, consultation, and awareness of stakeholders and the public, To support the Roadmap vision of a better Citarum. with government and the community working in partnership.
    21. 21. What is Citarum Why do we haveRoadmap? to care? Who are involvedWhat is in the ProgramICWRMIP? How are we getting involved? What are the Why Citarum is program components? still flooding? How can we contribute?
    22. 22. CITARUM ROADMAP ENCOURAGE PARTICIPATION AND CONTRIBUTIONINDIVIDUAL-Volunteering, join communityactivities, etcCOMMUNITY CITARUM ROADMAPThrough activities that directly orindirectly contribute for Citarum “Encourage participation andrecovery contribution for everyone to achieve common vision and goalGOVERNMENTINSTITUTIONSCSOs-Community mobilization PCMU RCMU-through activities and programDONORORGANIZATIONSPRIVATE SECTORS-CSR A BETTER-Through sponsorship FUTURE CITARUM ACADEMICS MEDIA
    23. 23. In early 2009Citarum?eerrr…....is it a river?
    24. 24. BLACK CAMPAIGNUsing : Media, NGOs, Internet, Eventsshocking, attention grabbing,creating want‐to‐know‐more eagerness 24
    25. 25. “Citarum, The World Dirtiest River” International Herald Tribune, 5 December 2008 “The Dirtiest River” The Sun, 4 Desember 2009 “Key River Suffers Upstream, Downstream Pollution” Jakarta Post, 12 November 2009 “Citarum the River of Waste” Kompas, 25 November 2009 “Citarum catchments degradation threatens 8 Cities and Districts in West Java” Kompas, 24 Maret 2009Our first introduction approach:an effort to clean the world dirtiest river!
    26. 26. Key Points• one strong key message• creating public awareness about the problems• followed by campaign about the program to solve the problems
    27. 27. Introducing new logo • Covers all stakeholders • Avoid superior institution • Create ownerships • Promote coordination
    28. 28. WHO ARE THE COMMUNICATIONSTAKEHOLDERS? PROJECT AFFECTED PEOPLE Project beneficiaries or affected people: BASIN AGENCIES CITARUM CORE STAKEHOLDERS ROADMAP AND INVESTMENT West Java provincial, city and district PROGRAM Government and CSO partners governments, water resource involved in Roadmap preparation infrastructure operators, and implementation water utilities, hydropower PCMU, RCMU, PIUs, CSOs, corporations, industries INTERNAL TEAM and private sector groups MEDIA & GENERAL PUBLIC Local, national and international media Other interest groups: academic institutions, NGOs COORDINATION
    29. 29. up close and personalHow to reach them?• Each has their own characteristic• Use the same language• Give what they want to hearExample:Government:• busy (plenty of projects on their hand)• new people join in, due to regular tour of dutyNGOs/ CSOs• concern about what happened and how they can take part.• but also comes the pragmatic question, whats in it for me?
    30. 30. Local government’s concerns : Coordination meetingResults chaired by the governor Followed by plenty of MEDIA COVERAGE Central government: serial of meetings initiated by coordinating ministers for economic and welfare Significant increase of budget allocation funding both from central as well as local gov’t Attention of donor agencies Everyone talk about it, want to join, and contribute Why? people like provocative issue to get interested and to follow up.
    31. 31. Lesson Learned Source : www.pentaeder.de and www.aleanjourney.com• Creating collaboration in water management is like building a team work
    32. 32. Lesson LearnedParadigm Shift on how we view rivers and waterways • Communication strategy can promote paradigm shift • Understand the evolution: different strategy for each different stage • Specific approach andSource: Dr. Eva Abal (2009) ‘language’ for each target group: up close and personal - customised
    33. 33. Thank YouFor more information:www.citarum.orgcandra@bappenas.go.idcandra.samekto@uq.edu.au