How Mc.Donalds run theirbusiness in Chinas1190096
McDonalds in ChinaThere are more 960 McDonalds restaurants inChina and more 60,000 employees.McDonalds chain store in China will increasemore and more. Because U.S. population is300 million and home to 13.000 restaurants, incontrast, China population is 1.3 billion.
History of McDonaldsIn 1978, China embraced the opening-up andreform policy.In 1990, McDonalds first opened in China.In 2005, McDonalds opened the first drive-thruoutlet and this is very successful, because carowners in China explode.
History of McDonaldsIn 2006, McDonalds signed an agreement withthe Chinese state oil company, Sinopec foropening McDonalds stores at any of Sinopecsnew and existing gas stations.In 2006, McDonalds first opened in asurprisingly run-down neighborhood outsideBeijing.Now, McDonalds continue to grow in China.
McDonalds and KFC in ChinaKFC had already been in China, McDonaldsfirst opened a store for the past three years.Today, there are more than 2,200 KFC storesin China.McDonalds ans KFC is a taste of home formany expatriate in China.
Select Location of McDonaldsMcDonalds has possible to make stores at notachieving the economic development place.Because China economy grow at an explosivespeed.McDonalds carefully conduct researchand make stored at cleared standard place,and McDonalds makes it possible to generatebig profit in China.
Safety of Food in ChinaNaturally, taste, convenience and price areimportant, but especially food of safety isimportant in Chinal.For safety of food, McDonalds have handwashing stations and hand sanitizer right out inmain restaurant.Side of safety of food of McDonalds is one ofadvantage.
Taste of McDonalds in ChinaMcDonalds in China much suit Chinese tastelittle by little.McDonalds conduct various research aboutChinese taste.From these research, McDonalds generatesnew menu that is sold in all over the world.If new menu is devised from meeting and soon, McDonalds test in some stores.
SummaryForeign company should conduct variousresearch about place, taste and so on.Besides all that, foreign company mustgenerate benefit to the fullest.Foreign company should think services fittingwith the times.
ReferenceMcDonalds has a big appetite for Chinahttp://www.nbcnews.com/id/26226387/ns/business-cnbc_tv/t/mcdonalds-has-big-appetite-china/CHINA DAILYhttp://www.chinadaily.com.cn/business/2008-09/08/content_7007412.htm