Wasserman Media Group Multicultural

Advertising / Marketing / PR

We have a dedicated team of multicultural experts who bring world-class strategy to our clients by blending Wasserman’s core capabilities with a deep understanding of the passion points and triggers of multicultural segments such as Hispanics, African Americans, Asian Americans and the LGBT Community. Our team specifically focuses around consumer’s passions for sports, music, entertainment, fashion, food and technology. We deliver results by combining quantitative research with cultural insights to develop big ideas that resonate with consumers.