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Warwick Business School Alumni Association magazine: spring 07
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Friday 20 July
      Lakeside Marquee



                             Book a table of 10 and have your ticket free!
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message from...
4 nexus: spring 07                                                                                           research revi...
research review                               nexus: spring 07                                                            ...
6 nexus: spring 07 global community                                                                          WBS news

the...
WBS news                           nexus: spring 07 global community                                                      ...
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the strategic sales organisation
Professor Nigel F Piercy, Marketing & Strategic M...
nexus: spring 07 global community                                                           9




sweet success
When Natas...
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examining the global economy
Professor Colin Crouch, Chair of WBS Institute of Go...
nexus: spring 07 global community                                                                     11




leading the fi...
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 UK event reviews

regional groups roundup                                                 SIGs
Informal networkin...
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january
  27     Alumni Board Away Day
  30     Winter Graduation and Cele...
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city dinner series                                 ...
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 overseas event reviews

  Hong Kong                                                            Canada




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nexus: spring 07 global community                                              17




that’s edutainment!
Completing a dis...
Nexus Spring 2007
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Nexus Spring 2007

  1. 1. 1 Warwick Business School Alumni Association magazine: spring 07
  2. 2. 2 Friday 20 July Lakeside Marquee Book a table of 10 and have your ticket free! Why not have a reunion with friends from your year – use the online directory to help find your classmates. Ask alumni@wbs.ac.uk if you need help with this. ating ebr el Let the occasion carry on over the weekend and come 40 W BS c along to the WBS Open Day on Saturday 21 July – a family fun day, tour of the new facilities, taster rs lectures, buffet and drinks, with overnight stays yea 1967 – 2007 available at Radcliffe or Scarman. innovative
  3. 3. 3 ����������������� message from the dean I t is an honour to be writing to you as graduates of WBS in the year in which we celebrate 40 years of success of management education at Warwick. Two years after the establishment of the University of Warwick, in 1965, the Warwick School of Industrial & Business Studies was founded, which subsequently became Warwick Business School. Since then development has been dramatic. Our business school is now home to 7,500 students and 315 staff. Combined with an alumni community of 21,000 in over 125 countries the strength of WBS is growing. Physically, we have new state-of-the-art facilities, with plans to further expand these once funding has been secured. We also have one of the largest and most distinguished faculties of any business school in Europe. Such striking growth has been no accident; it is a strong reflection of the ambitious ethos of the business school over those 40 years, and I must thank my colleagues who have gone before me, and each of you, for playing your part in making WBS what it is today. As globalisation changes the face of modern education, our vision to be the principal thought leader and innovator among business schools globally is no small challenge. However, if in 40 years we can become one of the leading schools in the UK and Europe, envisage our position after another 40 years on the world stage. As the world becomes smaller, we aim to break into the top 10 institutions for business and management education globally. The Financial Times has already rated us in the top 20 schools globally for the quality of our Executive MBA (see P6). WBS ranks second in the UK for teaching and contact hours in new research by the Higher Education Policy Institute and it is no accident that WBS was ranked as the best overall undergraduate business education provider in the UK by The Times in 2006. While we take time to celebrate we are reminded of the words of the late Peter Doyle, Professor of Marketing and Strategy, ‘success builds success.’ And so it is my challenge as we look to the future to ensure that this success continues to grow. Our priorities for the year ahead include maintaining a strong and dynamic research focus in preparation for the 2008 Research Assessment Exercise (RAE) (in the last RAE WBS was one of only three schools in the UK to be given the highest 5* ranking), to build on our position in rankings and league tables through high quality standards, to continue to look for alternative sources of funding to ensure that lack of resources is not a barrier to our success, and of course, to celebrate our successes to date and engage the alumni community in supporting WBS in its future endeavours. I ask every one of you to tell the WBS story wherever you can and encourage you to come back to Warwick in 2007 (see calendar on centre pages 16/17 for opportunities or contact alumni@wbs.ac.uk). I hope that you look back on your time here with as much warmth and enthusiasm as I do on mine so far, and it is with that dynamism, energy and entrepreneurial ambition we want to embark on the next 40 years. Howard Thomas ����������������������� ������������������������� ����������������� ��������������
  4. 4. 4 nexus: spring 07 research review It is well-known 2007 and disseminate the findings through that small firms conference and refereed journals. are more likely to A questionnaire has been developed which face Employment was pre-tested last year. With a better Tribunal (ET) claims understanding of the attitudes of academics than large ones, and about global accounting standards, standard raw figures suggest setters and regulatory bodies might be able to that they tend to promote these standards more effectively to Paul Edwards IRRU lose cases that reach Shahed Imam and Zulfiqar Shah: AFIN countries (and universities) that currently do tribunals. New not adopt them.’ research by the Industrial Relations Research Dr Shahed Imam, Assistant Professor in Unit at WBS shows that small firms are not in Accounting, and colleague Dr Zulfiqar ‘The views and insights from academics will fact disadvantaged if they follow appropriate Shah, are conducting research on ‘The be useful for the practitioners to recognise to disciplinary procedures. Global Accounting Standards and its impact on what extent and how their expectations from academic curriculum’. This global accounting the university graduates are being met. They The researchers found that a key influence on standard convergence is expected to have will also be helpful to their colleagues in the success at a tribunal was having procedures in major implications for the way in which universities who are considering integrating place and actually using them. Simply having accounting is undertaken in practice and these into their curriculum. We believe this procedures, or an HR department, made no accounting is taught in universities. study will have a global impact in accounting difference in itself. Small firms are the least and business education.’ likely to have and to follow procedures, and According to Shahed, ‘We are aiming to it is this fact and not the size of the firm conduct a survey of academics in early W www.wbs.ac.uk/faculty/subjects/acc.cfm which is key. An absence of procedures means that problems are not resolved within the 'Customer service in local government: learning firm, and that a claim to an ET may be an for the future'. employee's only recourse. Commentators also suggest that the small firm is disadvantaged Howard says, ‘Our research aims to examine as cases proceed through the 'pipeline' from through case studies the adoption in local claim to tribunal. The research found no government of customer service strategies, evidence of this. Dropping out of the pipeline systems and practices originally developed at various stages was not related to the size of for the private sector and consider the the firm. Howard Davis and Katrina Ritters: LGC evidence of their effectiveness, upon which similar cross-fertilisation could be Professor Paul Edwards, Industrial Relations Howard Davis, Principal Research Fellow undertaken in the future. The research Research Unit, states, 'small firms have the and Research Manager, Local Government involves working with a total of eleven local benefit of being able to handle employment Centre (LGC) and Katrina Ritters, Senior authorities and recognises the value of relations issues informally, but informality Research Associate, addressed a session at customer service transfers in both directions can be an excuse for a lack of professionalism. the annual conference of the Institute of (from public sector to private, and from Formal procedures do not need to be complex Customer Service (ICS) in October. The ICS private to public). or bureaucratic, but they must be consistent is the professional body for customer service, and fair. Proper procedures help to avoid ET with members drawn from across the private, Our interim findings show customer cases'. public and voluntary sectors. service is most successful where it is seen as a vehicle for cultural change across The research is based on statistical analysis This major gathering seeks to provoke new the authority as a whole; but it requires of the 2003 Survey of Employment Tribunal ideas in the delivery of outstanding investment, drive and commitment for its Applications, which provides a representative customer service. The conference theme benefits to be fully realised.’ sample of ET cases. was 'Raising customer service standards for W www.wbs.ac.uk/faculty/research/irru.cfm the 21st century' and their session was titled W www.wbs.ac.uk/faculty/research/lgc.cfm Professor Andrew managing projects and getting the job becomes that of implementation, typically Sturdy, Professor of done. Consultants are typically seen as still the preserve of managers more than Industrial Relations organisational and knowledge outsiders, consultants.’ These and other findings are & Organisational bringing ideas and techniques new to their the outcome of a three year in-depth study of Behaviour, has clients. However, prospective commissioning consultancy projects combined with a survey recently completed a clients are unlikely to welcome consultants of the annual Management Consultancies research project that if their knowledge is ‘too new’. Also, the Association (MCA) competition entrants. Andrew Sturdy IROB reveals new insights clients consultants work with are often very The project, ‘Knowledge evolution in action: into the world of knowledgeable themselves, sometimes with consultancy-client relationships’ was carried consulting, especially its role in the spread of similar backgrounds and education to the out by researchers from a number of UK management knowledge. consultants.’ universities as part of a programme of research – ‘The evolution of business knowledge’ As Andrew explains, ‘The image of ‘The real outsiders then, become those clients funded by the government’s Economic and management consultants as experts – the not working in the project team. This includes Social Research Council (ESRC). shock troops of the latest approach to the most senior management and the rest of management – doesn’t match their day- the client organisation. This is important as Further information, including copies of to-day work with clients. Knowledge it means consultants are not as innovative as a summary report, is available. E andrew. transfer is often not a priority as clients is often thought. But this can help in their sturdy@wbs.ac.uk W www.ebkresearch.org and consultants are more concerned with role as knowledge brokers. The main barrier
  5. 5. research review nexus: spring 07 5 efficiency. In a project funded by the Scottish satisfaction and confidence, and embedding Executive, the WBS team investigated eight a continuous improvement culture. The scale case examples and three pilot studies of the of these changes can be substantial, with implementation of Lean thinking in public waiting times or throughput times halving as sector organisations as well as surveying a consequence of the adoption of Lean. many other organisations. The applications included parts of the National Health Service, However this is not about a quick fix. ’The Local Government services and Government research recommends a steady process of Zoe Radnor and Paul Walley: OM Agencies. implementation,’ says Paul. ‘We suggest many organisations are not ready to adopt Research by Dr Zoe Radnor, Senior Lecturer, Public sector use of Lean generated a number Lean immediately, as they do not possess and Paul Walley (MBA 87–8), Lecturer, of outcomes. These included improvements the change management experience or the Operations Management Group, has found in customer waiting times, service right leadership style to make the transition that the methods employed by Toyota, to performance, processing times, customer straight away,’ confirms Zoe. make their production system ‘Lean’, can flow and quality; achieving more for less; be applied to public sector services. This generating a better understanding of the For a full copy of the report visit could have a positive impact on employee process; better joined-up working; improved W www.scotland.gov.uk/Publications/2006/0 morale, customer satisfaction and process use of performance data; increased staff 6/13162106/15 contents focus on global community 9 17 4–7 WBS news 8 the strategic sales organisation Professor Nigel Piercy 9 sweet success Natasha Aggarwal 10 examining the global economy Professor Colin Crouch 11 leading the field Jasni Mohamed 12–13 UK event review 14–15 2007 event calendar 16 overseas event reviews 20–21 27 17 that’s edutainment! Joanna Hotung 18–19 coping with the threat Professor David Wilson & Dr Bridgette Sullivan-Taylor 20–21 african connection Ian Ferrao & Alex Simuyandi 22 WBS alumni board 23 WBS development programme 24 WBSS update and DLMBA tutors 25 in the media and hot off the press 26–27 alumni news Front cover: Frozen Sky Installed in the atrium of WBS Scarman Road, Frozen Sky, designed by Langlands & Bell, is a sculpture of moving neon. The 45 three letter acronyms are the codes used by the air transport authorities to identify destinations around the world. contact details Pam Barnes Caroline Hughes Tracy Lynch In-house photography by John Weatherly Alumni Publications Officer Alumni Relations Executive Alumni & Development Alumni Association t +44 (0)24 7652 4396 t +44 (0)24 7652 8487 Office Manager nexus is the magazine of the Alumni Warwick Business School e pam.barnes@wbs.ac.uk E caroline.hughes@wbs.ac.uk T + 44 (0)24 7657 5835 Association, Warwick Business School University of Warwick E tracy.lynch@wbs.ac.uk T +44 (0)24 7652 4306 Coventry CV4 7AL Sue Cresswell & Emma Emily Jamieson & Paul Snow, The views contained in nexus are those of United Kingdom Brandon-Jones Development & Alumni Nathalie Walker contributors and not necessarily those of Warwick t +44 (0)24 7652 2813 Events Coordinators Relations Assistants Head of Alumni Relations Business School or the University of Warwick f +44 (0)24 7652 3719 t +44 (0)24 7657 3967 T +44 (0)24 7652 2813 T +44 (0)24 7652 4176 E alumni@wbs.ac.uk T +44 (0)24 7615 0171 E emily.jamieson@wbs.ac.uk E nathalie.walker@wbs.ac.uk Design by Morse-Brown Design W www.wbs.ac.uk/alumni e sue.cresswell@wbs.ac.uk E paul.snow@wbs.ac.uk w www.morsebrowndesign.co.uk E emma.brandon-jones @wbs.ac.uk
  6. 6. 6 nexus: spring 07 global community WBS news the big move October saw completion of the £9m Phase 3 Stage 1 of the WBS Scarman Road building and the first occupants start to move in. Students were seen making use of the fantastic new facilities and next to move were faculty and support staff, who soon settled into their brand new offices. The full-time MBA team relocated and all MBAs are now taught in and around the MBA Teaching Centre in WBS Scarman Road. The former MBA Teaching Centre adjacent to Radcliffe House is now used by the PhD programme and for Specialist Masters’ teach- ing. Groups from Social Studies have also now relocated to WBS Scarman Road Phase 2. The Alumni team is to be found on the third floor in Phase 3, rooms C3.22, C3.23 and C3.25 latest rankings WBS’ Executive MBA (EMBA) programme has been judged to be in the top 10 in the world and top 3 in Europe of single school providers, in a Financial Times survey published in October. The annual survey aims to rank the world’s top providers and WBS is the top UK school outside London. The Economist Intelligence Unit’s annual Which MBA? Guide, awards announced its full-time MBA ranking results for the world’s top 100 business schools in October. WBS has retained its high placing, Robin Wensley, Professor of Policy and Marketing, Director of coming in 31st position. The top 100 represent one percent of all ESRC/EPSRC AIM Research Initiative was recently presented with the world’s business schools, giving a true indication of the stature an Award of Life Membership of the UK Academy of Marketing of the School. WBS undergraduate degrees Accounting & Finance ‘in recognition of extraordinary and distinguished services to and Business Studies were again ranked in the top 3 in The Times marketing’ at the Annual Conference Dinner of the Academy in Good University Guide. The University of Warwick retained its 8th London. position this year. Val Gooding CBE (BA French Studies 68–71) Chief Executive of New research by the Higher Education Policy Institute shows that BUPA and Co-chair of WBS Advisory Board, received a PwC Lifetime WBS is in the top two UK business departments for teaching and Achievement Award at the 2006 CBI Real Business First Women contact hours. Awards. The awards recognise women who are pioneers in business and whose achievements have helped to remove barriers and open The contribution by current students and alumni to our ranking up opportunities for others to follow. Val is also a lay member of the performances through participation in media surveys is hugely University of Warwick’s Council. appreciated by staff at WBS and the wider university. multimedia project sponsorship Since the last issue, WBS podcasts have been a great success. Selected events at WBS are opportunities recorded on high quality digital video, edited and posted on the web site as a video file, converted into audio files for podcasts and burnt onto DVD to send to anyone who wants a high quality copy. Don’t miss the opportunity to tap into a pool of immense talent and potential. By Over recent months we have recorded press conferences; guest lectures including WBS choosing to sponsor a project for students forum presentations from Peter Davies (BA Economics 69-72) Chief Economist for BP: Tim on one of WBS Masters programmes, Kelly (BA Philosophy & Politics 76-9) Chief Operating Officer at RHM plc, Henri Winand organisations enjoy several benefits. (EXMBA 99-03) Chief Executive, Intelligent Energy, former Chairman WBS Alumni Board; W www.wbs.ac.uk/faculty/consultancy/ Anne Gunther (MBA 89-91) Chief Executive, Standard Life Bank, WBS Advisory Board member; posted a podcast by Dr Bridget Woodman on renewable energy and recorded • The MSOR and MSISM projects the MBA/Specialist Masters’ summer graduation evening will be held on lunch and graduation ball. Monday 29 January ‘This has proven to be a great • The Warwick MBA projects tool for external and internal evening will be held on communications,’ confirms Wednesday 7 February WBS Director of Communications, Vincent Hammersley. For further details contact W www.wbs.ac.uk/news/podcasts/ E alumni@wbs.ac.uk
  7. 7. WBS news nexus: spring 07 global community 7 Two top WBS graduates were awarded prizes for their excellent work on marketing during their final year of study. Emma Birch, 21, from St Austell in Cornwall, and Lisa Davies, 22, from Pontypridd in Wales, graduated in July with a BSc in Management. Emma won the Fujitsu Best Marketing Student Award, sponsored by Fujitsu Services. Their Commercial Marketing Director, Ian Hunter, who organised the sponsorship this year, coincidentally summertime for graduation started his business career with a BSc in Management Sciences from WBS in 1982. Hong Kong graduates Sunny skies greeted WBS graduands Lisa won the Star Chamber Award attending the Summer Graduation for the best student in Marketing ceremonies at the University of Warwick Communications, given by the Chief dean visits Hong Kong on Tuesday 11 and Friday 14 July. Executive of The Star Chamber, John Wringe, who regularly delivers lectures to and China The School hosted a buffet lunch for the students at WBS. graduates, their families and friends, in a Dean Howard Thomas visited Hong Kong luxurious marquee sited by the lake at the and China in November on his first visit side of WBS Scarman Road. Conversation to this region as Dean of WBS. During flowed over lunch to the accompaniment his stay in Hong Kong he spoke at the of music by The Melodia String Quartet on DLMBA anniversary celebration lunch Tuesday and The Zenith Hot Stompers jazz and academic update, alongside Professor band on Friday. Prizes were presented and Colin Carnall, Associate Dean for Executive an excellent time was had by all. Education. (See P16). He also presented certificates to graduands. Howard Thomas, the Dean of WBS congratulated all the graduates on their Dean Thomas commented, ‘After my visit achievements and wished them every to Hong Kong, I spoke at the CEIBS (China success in the future. Nathalie Walker, Europe International Business School) Head of Alumni Relations, welcomed them Conference on Leading China’s Future, as members of the WBS Alumni Association Future Chinese Leaders. It was my great – a network of around 20,000 former prize-winning students pleasure to be representing WBS at such an students in 121 different countries. esteemed event.’ 40th anniversary celebrations ����� Throughout email updates, so please ensure your details guided tours of campus, family friendly ��� �� 2007 why not re- are correct by returning the enclosed activities, light-hearted lectures and a �� � �� � engage with WBS, update form or visiting garden party style lunch by the lake. Full meet with fellow w www.wbs.ac.uk/alumni details will be available online soon. �� graduates and enjoy ��� ����������� the opportunities Academic update series: WBS has one If you are keen to track down former ���������� on offer through of the largest faculties of any European classmates use the online directory at our comprehensive business school and throughout 2007 we w www.wbs.ac.uk/alumni/networking.cfm events programme. will be showcasing their work in a series of e alumni.wbs.ac.uk academic updates. On 10 March, the first WBS is proud to boast one of the most will focus on 21st century management. A global community: On 15 November active alumni programmes of any UK Full details are online and booking is we aim to unite the WBS community business school and in our celebratory now open. around the globe by encouraging year there are several key opportunities to w www.wbs.ac.uk/alumni/forthcoming.cfm alumni wherever they are to have dinner engage with alumni, faculty and friends together or meet for drinks. If you would of the School. Details are online at Campus celebrations: In July we hope to like to get involved in organising a w www.wbs.ac.uk/40 reunite many WBS graduates with each gathering, or need help reuniting your other and with campus. The Summer Ball classmates, email alumni@wbs.ac.uk to Events are also listed in the calendar takes place on Friday 20 July (this year register your interest. Members of faculty on P14/15. Online booking is already will see a 1960s theme – thinking back to will be travelling to places with large available for many events and the founding years of WBS!) On Saturday concentrations of alumni and all events throughout the year you will receive 21 July, enjoy tours of the WBS facilities, will receive an events support package.
  8. 8. 8 nexus: spring 07 global community the strategic sales organisation Professor Nigel F Piercy, Marketing & Strategic Management, describes some of the themes of his latest research. S ales, strategic account management and customer business development all describe the ‘front-end’ of an organisation, approaches (emphasising sales management intervention to enhance and sustain the quality of selling activities in developing that there are major strategic weaknesses in the way in which many of these approaches have been implemented. These revolve where it meets its customers and markets. long-term customer relationships). Projects around the real attractiveness of increasing This process is a major focus for companies in this area include the publication of a investment in the least profitable and most aiming at enhancing productivity and major synthesis of control theory in the powerful customers a company has, based building superior customer relationships. sales area in the US Journal of Personal Selling on exaggerated claims for customer loyalty Yet, in spite of the practical importance, & Sales Management. and the benefits of inter-organisational the transformation taking place here has ‘partnerships’ in the value chain. received very limited attention in business Empirical studies have extended the school research and teaching. examination of behaviour-control models We have set these reservations out in articles into international markets, leading to an in the Journal of Business Strategy and the The many relevant research questions article published in the USA managerial European Management Journal. Further, we raised are the focus of the Sales and Account journal Organisational Dynamics. This paper have become concerned with the ethical Management Strategy (SAMS) research unit tests behaviour-control/sales performance and moral dilemmas created for executives at WBS, headed by Nigel Piercy and Nikala relationships in studies in the UK, Austria, by key account strategy and have made the Lane, and working with research partners Bahrain, Greece, Israel, Malaysia, Nigeria, case for greater attention to these issues in a in business schools in the United States and and Saudi Arabia. We find that the control paper forthcoming in the Journal of Business Europe. A related development has been model appears to be valid in diverse Ethics. While these contributions are the establishment of the Sales and Strategic contexts, though extreme differences in controversial, we think they are important Customer Management (SSCM) practitioner culture, political stability and economic balances to the apparent and widely- network, to link research directly to development undermine its validity. There advocated attractions of collaborative practice in major organisations. Over the are important practical implications for strategic account relationships between last year, there have been several themes companies globalising their customer buyers and sellers. to the research thrust in strategic sales and management operations. account management at Warwick, which In each of these research themes, key can be summarised as follows. Another project in the control area publications are available from the authors examines the links between salesperson on request, and further detail of the SAMS The Strategic Sales Organisation organisational citizenship behaviour research programme can be found on The mandate for the strategic management and performance, and particularly the of customers as assets leads us to identify impact of sales manager control approach W www.sams.org.uk several imperatives for the strategising of on salesperson perceived organisational the traditional tactical or operational sales support and citizenship behaviour. Our function: involvement of sales leadership in study adds insight into a number of issues strategy development and the management underpinning superior sales performance the author in minute of the customer portfolio; intelligence which have not been previously examined. from the sales organisation providing This work has been presented to a number Following posts the basis for building and sustaining of management audiences and published in retailing and in competitive advantage; integration across in the Journal of the Academy of Marketing business planning with functions and partners to deliver superior Science in the USA earlier this year. Nycomed Amersham, value seamlessly to customers; internal Nigel was the Sir Julian Hodge Chair in marketing by sales executives to ‘sell’ the The next phase of the control studies Marketing and Strategy customer to the organisation, as well as is concerned with managerial control at Cardiff University, to sell the company to the customer; and competencies, using data from a large and lately Professor of infrastructural change in sales and account study of UK sales managers. Early findings Strategic Marketing and management processes and systems. These underline the large impact of manager Head of the Marketing Group at Cranfield School of Management. He ‘6Is’of sales organisation transformation competencies on sales unit performance, has held visiting posts at Columbia School of have been presented to several management and the negative effects of lower levels Business, New York; Fuqua School of Business, audiences as a framework for change, and of competencies on manager stress, Duke University; Texas Christian University; the have provided keynote publications in The motivation and performance. We will be University of California, Berkeley; and the Vienna Marketing Review and the Journal of Change publishing the results of this work over the University of Economics. Management. next few months. He has global experience in executive education and management development with leading Sales Management Control Key and Strategic Account Management companies. Nigel has published more than A central research question in sales Strategic account management approaches 200 books and articles in Europe and the USA. He is currently editor of the Journal of Strategic management concerns the move from by suppliers to handle relationships with Marketing. traditional outcome-based approaches very important customers have been widely to controlling sales efforts (emphasising recommended and increasingly adopted by financial incentives) to behaviour-based companies. However, our research suggests
  9. 9. nexus: spring 07 global community 9 sweet success When Natasha Aggarwal (BSc Management Sciences 01–4) graduated from WBS, she returned to India to set up Mama Mia! – a brand of premium Italian ice-cream or ‘gelato’ shops. Here she explains how WBS played a significant role in her success. The idea of Mama Mia! was conceived while I was in my last year at Warwick. I came across the concept of Italian gelato while backpacking with friends in Rome. The product differs from regular ice-cream being low in fat (the cream gelato is 96% fat free and fruit sorbet 100% fat free), made with natural ingredients and fruit pulp imported from various parts of the world and made fresh daily in small batches. Seeing a gap in the premium segment of the ice-cream industry in India and the growing trend towards healthy eating and low fat, I felt there was scope for exploiting this niche. After graduation, I arranged for some training with a chef in Italy to learn about making gelato and its various technicalities. I spent a month in an Italian gelato factory, gaining hands-on experience. From a business school graduate with a prestigious degree, I was now a chef! This was a joke among many of my friends and fellow students who failed to understand why I would forgo a high salaried job in some Natasha Aggarwal investment bank or Wall Street company to ‘open a little ice-cream shop.’ unexposed life. However, the experience entrepreneur is not easy. Every step has its The first Mama Mia! shop was set up in of living independently and making my share of unforeseen problems, pressure, risk my hometown of Calcutta in May 2005. own decisions, the opportunities given and emotional stress. Initially, the main Initially I was playing the dual role of chef to me while running various societies, challenge I faced was getting people to take and salesgirl – making the ice-cream in the including WBSS, attending training and me seriously as my age often worked against morning and selling it in the afternoon and skill workshops and most importantly, the me. For the first four months I was working evening. The response was overwhelming interaction with such a diverse international seven days a week, selling ice-cream and and totally unexpected. Today, just over a community, have all contributed in clearing tables till midnight, while everyone year later, Mama Mia! is a national chain, developing my confidence, broad vision else was out having fun. Today, my life boasting 14 shops across Mumbai, Bangalore and ambition and turned me into a person is hectic with tiring travel schedules and and Calcutta with other cities in the willing to face challenges in life. solving a new challenge each day. Dealing pipeline. Having started off with only three with competitors and their sly tactics has employees, there is now a team of around The knowledge and skills learnt from my taught me that there is no place for ‘good 80, comprising employees, franchisees and course at WBS have played a significant role guys’ in today’s business world. Each day is business partners. in my success so far. The various theories, a learning experience, that makes me wiser cases and strategy in Marketing have and smarter. Success is about ‘not following the path brought me a long way; as have efficient but setting the trail yourself’. This was management of operations learnt in This is just the beginning and there is a long the underlying message I received during Operations Management, the challenging way to go for Mama Mia! Further expansion my years at WBS, be it through academic task of dealing with people taught in plans and ongoing marketing, innovation courses, professors and tutors, colleagues or Organisational Behaviour lectures; the first and improvement to strengthen the brand friends. I believed that this new concept or step of writing a business plan and seeking are the prime focus. On a personal note, idea, combined with the right marketing, finance that Entrepreneurship taught me; I only want to grow to the point where I branding and positioning, could generate and of course, investing the company profits enjoy my work and can balance my life. The tremendous results. wisely, from Finance. day work becomes pressure and is no fun, it just isn’t worth it. WBS played a large part in my I do have to say that, in reality, things do transformation. I was a quiet, shy girl from not always go according to business school W www.mamamiaindia.com India, having lived a very protected and theories. As exciting as it sounds, being an e natasha@mamamiaindia.com
  10. 10. 10 nexus: spring 07 global community examining the global economy Professor Colin Crouch, Chair of WBS Institute of Governance and Public Management, explains the findings of the OECD report Competitive cities in the global economy. W hat used to be a paradox has become a cliché: globalisation implies localisation. There are two sides to this Capitals, together with a small number of other more overall harm than good. Large urban structures are expensive to maintain. They generate high congestion process. Firstly, as global firms acquire a very prominent cities, are costs, and large agglomerations of people certain ability to pick and choose their and activities usually inflict environmental locations, they tend to reach similar becoming increasingly damage. Levels of social segregation, conclusions to each other about the best linked with each other, including along ethnic lines, are high, places to put certain activities: for example, creating tension and an obsession with advanced pharmaceuticals tend to go to creating a family of global security. Is there a choice between economic San Francisco or Munich. Far from localities cities that house similar dynamism and having a liveable city? all coming to resemble each other as ranges of governmental Multi-national firms usually want both, as globalisation smoothes out differences, the they seek pleasant environments for their opposite often takes place. Secondly, as city and corporate headquarters headquarters’ staff. Governments wanting to and regional policy makers realise what firms activities, as well as major attract these activities are strongly tempted are doing, they try to develop the unique to concentrate major cultural, sporting and selling points of their areas in order to attract cultural events... This is infrastructural projects in what they regard them. where dynamism is as their key cities, particularly capitals, at the expense of other parts of the country. The result is a sorting process. Some concentrated; this is the parts do indeed have their characteristics global community. Tackling these issues creatively requires a smoothed out as they become caught capacity for strategy at the level of the whole in a downward spiral to attract inward urban agglomeration, but there is rarely investment competing on cost alone. Others, in these because of their proximity to a tier of government at this level, these more fortunate, are developing niches of important policymakers and the usually regions sprawling across local government distinctive advantage. One consequence of superior qualities of their physical and boundaries. Whether this requires a reform this is a shift of population to a relatively cultural infrastructure and transport of local and regional government structure small group of rapidly growing cities and connections. Capitals, together with a or the creation of ad hoc authorities for regions. small number of other very prominent specific region-wide functions is the main cities, are also becoming increasingly issue of governance and public management A new report from the Organisation for linked with each other, creating a family now being presented by these major by- Economic Co-Operation and Development of global cities that house similar ranges of products of the global economy. (OECD) – Competitive cities in the global governmental and corporate headquarters economy – draws attention to the 78 largest activities, as well as major cultural events. such urban agglomerations among its They are densely linked by air routes and the author in minute member states – broadly the 32 richest other communications channels, and they nations in the world. While a small number house the world’s increasingly mobile and Professor Colin Crouch, of these, mainly in central Europe, have Chair of WBS Institute multi-residential wealthy elites. This is where of Governance and been declining, the majority have been dynamism is concentrated; this is the global Public Management, growing faster than their surrounding community. was academic advisor countries, and are often the points at which to the OECD team economic growth and dynamism are most But it is a glittering community with a dark who produced the concentrated. side. The OECD report raises questions report Competitive cities in the global surrounding these less attractive aspects, economy. Colin was Most of these heavily urbanised and poses the dilemmas presented by previously Professor metropolitan regions have populations the confrontation between them and of Comparative Social between 1.5 and 7 million. A group of larger the gains that dynamic metropolitan Institutions at the ones, including those around London and regions represent. For example, is heavy European University Institute, Florence. He has also held positions Paris, concentrate around 7 to 12 million. concentration of dynamic activities at LSE and Oxford. Chairman of The Political Finally there are some ‘mega-cities’, such a cause of growth in itself, or just its Quarterly, and past President of the Society for as Mexico City and New York (19 million), consequence? If the former, these areas the Advancement of Socio-Economics (SASE). Seoul (23 million) and Tokyo (34 million). need to be encouraged, as other regions Colin is a Fellow of the British Academy and of their countries will gain from the tax External Scientific member of the Max Planck Institute for Social Research at Cologne. Available data does not yet allow us to revenues generated in the growth engines generalise about these regions, and indeed and from various trickle-down effects. But if Research interests: structure of European societies, they are not all developing in the same way. the increasing size of large cities is simply a with special reference to labour market, gender Prominent among them are areas based consequence of their being favoured, their and family issues; economic sociology; neo- on capital cities. The footloose activities of tendency to attract capital and talented institutional analysis; local economic development and public service reform. the post-industrial economy concentrate workers away from other regions may do
  11. 11. nexus: spring 07 global community 11 leading the field Jasni Mohamed (BSc Accounting & Financial Analysis 90–3), Co-Founder and Managing Director of Sportswork Group, gives us an insight into the world of sports marketing. I n essence, sports marketing is both sports products marketed to sports consumers as well as consumer or industrial products The first hurdle was the lack of track record as a company; even with the wealth of experience the respective individuals or services using sport as a marketing brought to the company. This is where our platform. Sports marketing in the USA reliance on networking skill was at its most and Europe developed greatly after the critical. This was down to securing the first ‘Reaganomics’ of the ‘80s and formation of project, which thankfully began within the European Community single market/ our first year, handling the Badminton currency in the ‘90s. It effectively generated Association of Malaysia. economic growth to both regions. Since sports marketing is still in its infancy The growth created intense competition in this region, our second challenge where companies were forced to find is to manage the level of expectation alternative methods of communication with our clients. They know what to in order to achieve the required expect from advertising agencies, but differentiation. This heralded the birth of not sports marketing agencies. This Sportswork four years ago in Malaysia. particular challenge is a balancing act of Jasni Mohamed understanding our clients’ business, inter- personal skills, encouraging teamwork, Our company’s philosophy enhancing motivation, time-management, She immediately woke us up by questioning is to aggregate expertise creativity and service delivery systems. our intent in attending University; was it to pass exams or were we there to learn? and enhance our skill set to The third challenge is people management Unfortunately, it was in my third year and it provide thought leadership within the company. Our end objective was too late to mend my ways! is to develop human capital and for team in terms of advice to our members to feel they are constantly In the context of Malaysia, business schools clients. There have been many learning and contributing to the growth of from the USA remain top with a handful the company, as well as themselves. We like of European schools outside the Top Ten. challenges over the past four to meet the team members individually on As a young upstart, there is still room for years and we have had to a regular basis to discuss their objectives in improvement for WBS. The graduates are develop the relevant skill sets the company and life in general to see if we proud to be associated with WBS and are are able to assist in any way. aggressive in promoting its pedigree, but it to manage them. needs time to seed the global community Lastly, the challenge for me professionally with more WBS graduates and reinforce it in managing a fledgling company is with strong local alumni entities. The company was started by three people keeping focused on the company’s from different but complementary objectives and not to stray too far away e jasni@sportswork.net backgrounds; advertising, media sales from the core business. Currently housing & television production, and sports a total of 12 employees, the company’s marketing. The founding partners of revenue has tripled in the past four Sportswork believe that sport is the years. Among Sportswork’s list of clients the author in minute future growth industry in this part of the include Malaysia’s largest bank and world. Armed with a combined working telecommunications companies. Jasni is currently Co-Founder & MD of experience of over 30 years, it provided Sportswork Group, based in Kuala Lumpur. the best mix of expertise to create a sports Studying at a top university like Warwick Sportswork is a sports marketing company taught me how to think analytically. specialising in sponsorship consultancy, marketing start-up. As managing director, sports television production, sports event I was tasked with managing finances, A skill honed during lectures as well as management, public relations, and sports setting the company direction and through rigorous intellectual discourse personality management. formulating the services to offer. with lecturers, fellow students and friends at the university outside classes. In my After tenure in the investment banking world as a stepping stone, Jasni created a niche for Our company’s philosophy is to aggregate opinion, WBS provided a valuable platform himself in the sports marketing arena. He has expertise and enhance our skill set to to harness our thought processes by being subsequently worked on numerous ventures provide thought leadership in terms of among people of high intellect. One advising on the conceptualisation, organisation advice to our clients. There have been moment that has stuck with me is Joan and management of events, sponsorship Ballantine in one of our Financial Reporting consulting, television packaging, as well as many challenges over the past four years athlete management. His work experience has and we have had to develop the relevant lectures where student participation left a included working in IMG, and Grey Worldwide. skill sets to manage them. lot to be desired.
  12. 12. 12 12 UK event reviews regional groups roundup SIGs Informal networking in 2007 will see a continuation of regional Our alumni Special Interest Groups (SIGs) are now well established group social events with at least two events in the South West, and members get together in a variety of ways: from blogs and Oxford, Midlands and London – First Friday. Activities take the form forums, through teleconferencing to face to face events. All the of evening drinks and often dinner in a city-based pub or bar and all SIGs are volunteer-led and we would not be able to run them WBS graduates and students are welcome to come along. without the commitment of our volunteers – thank you all. SIGs exist in the following areas: Group events throughout 2006 were well attended and a big vote of thanks must go to our group coordinators who have worked Entrepreneurship Brand management very hard to make things happen. Two of our regional coordinators Public & Voluntary sector network Telecoms are stepping down this year: Alex Clark (MBA 00–1) Oxford Group and Rob McCulloch (BA Management Sciences 72–5) North West If you are keen to get involved in any of our groups or would group. Our thanks to Alex and Rob for their sterling service in the like to find out more, then please contact Caroline Hughes interests of gathering WBS alumni together to network and talk E Caroline.Hughes@wbs.ac.uk or visit the website at about old times. W www.wbs.ac.uk/alumni/networking_groups.cfm new SIG: aerospace new in 2007 WBS alumnus and Alumni Board member Nick Jessett (EXMBA WBS alumni regional dinners coming 85–9) is keen to set up an Aerospace SIG for interested WBA alumni and students. Suggested activities include: face to face events to a city near you! with guest speakers, networking, sharing experiences and regular communication via an online forum. We are gauging interest at Based on our very successful regional group model, these events are this stage – if you would like to be part of an aerospace group or for alumni who can’t usually make it to one of the regular regional would like to help run it please contact Caroline Hughes group meetings, either because they live too far away or because the (see above). timings don’t work. These one-off dinners are an Reading 22 February yes minister Reviewed by alumnus Derrick Dyas (MPA 02–4) opportunity for you to meet with other WBS alumni living in your The Institute of Governance & Public Management (IGPM) series Peterborough 13 March area and to find out about what is of ‘conversations’ between academics, key senior managers and happening at WBS. A member of Leeds 24 April strategists continued in November, with a frank and insightful WBS faculty or doctoral researcher presentation from Sir Gus O’Donnell, Cabinet Secretary and Head will be present at each dinner, Milton Keynes 15 May of the Home Civil Service. An economist by profession, Sir Gus along with staff from the Alumni described his efforts to address issues of performance in the Civil Office to keep you up to date with Cardiff 26 June Service through professionalism, pride, passion and pace – concepts news from WBS and to answer any not always associated with the public sector. questions. All dinners will start Manchester 4 September at 6.30pm for drinks followed by In his view it is a mistake to confuse the Service’s impartiality for Southampton 18 September dinner at 7.30pm. Venues will be lack of passion, which must exist when working with hard to reach advertised closer to the time and Edinburgh 10 October groups and delivering social programmes to improve people’s life the dates are as shown. chances. The image of the gifted amateur should be replaced by that of highly committed professionals that are part of a diverse Civil Service, have equality of esteem with their more managerial colleagues, and are prepared to develop their professionalism into would you like to organise wider strategic and joined up thinking. a regional event? Trust in the State, Sir Gus revealed, is pretty low but trust in the Civil Service had seen growth in recent years – especially for the Would you like to volunteer to organise a regional event? uniformed sector and those We are currently looking for enthusiastic volunteers to organise in contact with the public. events for 2007 in London, Oxford and the South West. Hosting an It was good to see his ‘Model event involves: of Public Service Reform’ encompassed frontline user • securing a suitable central city venue, without extra cost and feedback, after considerable preferably with a separate area that can be used for WBS alumni effort and capability reviews, • letting us know the details (always a 6.30pm start) whilst the quest of the Cabinet • arriving at the beginning and staying until the end of the evening Office – to make Government • chatting to people attending the event and introducing them to Professors Jean Hartley and work better and more flexibly other alumni. John Benington with – is being taken up across all Sir Gus O’Donnell (right) departments.
  13. 13. 13 13 UK event reviews On a beautiful sunny evening in July, the popular WBS Summer 007 @ WBS Ball had a James Bond theme. Graduates and guests came dressed to kill and posed for photographs by the silver Aston Martin, then adjourned to the patio overlooking the lake to sip dry martinis (shaken not stirred), joined by WBS faculty and staff. The marquee interior was decked out in dramatic black and gold, with guests seated at tables denoted by Bond characters, from Dr No to Scaramanga. After an excellent dinner, Professor Bob Johnston entertained everyone with his anecdotes. His speech was followed by a special moment, when the WBS MBA Sailing team displayed the trophies awarded for their successes in the MBA Cup and the Global MBA Trophy. Then the fun really got underway with the Casino Royale roulette and blackjack tables and a Bond shoot out game. A big hit was the vodka luge – 007’s signature Walther PPK gun crafted in ice that delivered shots of vodka. The Dr Teeth Big Band were followed by a disco which kept guests on the dance floor until the early hours. What a night! W www.photoboxgallery.com/digiquick_sales 20th anniversary dinner WBS-Detica city series Review by Reviewed by Toby Cross (DLMBA 01–6) Clive Rahn (DLMBA 98–03) WBS City events are always guaranteed to generate some lively debate and offer some biting insight and the first WBS-Detica event Has the course in November did not disappoint on either count. Delegates were really been going shocked by an insight into cutting edge criminal detection systems for that long? with Dr David C Porter of Detica speaking on Combatting fraud The 20th and organised crime within your company. This was demonstrated Anniversary event graphically by sophisticated network analysis highlighting brought me up to anomalies amongst the millions of electronic transactions that we date with changes in the DLMBA programme and WBS. Sue Beech, engage in on a daily basis. Programme Manager for the Warwick MBA by distance learning, described how the course had evolved over its 20 years. I finished my This uncomfortable view of reality was followed by a glimpse of the MBA in 2003 so I bridged some of the biggest changes: the increased darker side of strategy, with a preview of research into the strategic use of the internet as a teaching medium, and the development of impact of global terrorism; research that had only been unveiled to the ‘one MBA’ at Warwick. a senior audience at Chatham House the day before. Dr Bridgette Sullivan-Taylor and Professor David Wilson co-presented their The Dean, Howard Thomas, discussed strategy using quotations research entitled Leading your organisation through a world under siege from Childs, Chandler and Rumelt – which brought back memories (see article on P18/19). – how those names stuck in the mind before going into the exam room! Howard then used the balanced scorecard as a vehicle for The audience then unleashed the usual barrage of incisive questions illustrating the School’s future strategy. Both Sue and Howard ranging from the impact of culture on contingency planning, to the highlighted the new and unique way the MBA is being developed to responsibility of government and the security services in corporate provide ‘blended learning’ so it’s not all exams any more. strategy. Finally we repaired to the We were all well dined and wined in the Panorama Suite at Rootes excellent buffet to – again those memories. It was great to chat with staff and alumni continue discussions alike, and reminisce on the distant times when I studied for the informally and MBA! to catch up with old friends. An To receive your copy of the booklet, ‘Warwick DLMBA, excellent evening the first 20 years’ please contact Emma Nugent. and I look forward E emma.nugent@wbs.ac.uk T +44 (0)24 76 524313 to seeing more of you at the next event WBS forums – new series on Wednesday 7 February, with a Financial Services WBS-Detica City Series, sponsored by Detica Building on the success of the autumn series of WBS forums theme. Group plc. A series of events in London that (see multimedia P6), the spring series will commence in February. aims to unite WBS academics and leading Full details can be found online at practitioners in their field. W www.wbs.ac.uk/alumni/forthcoming.cfm
  14. 14. 14 nexus: spring 07 WBS events calendar 2007 january 27 Alumni Board Away Day 30 Winter Graduation and Celebration dinner wbs forums Throughout the autumn and spring february terms WBS hosts a series of eight lectures targeted at bringing together 2 First Friday – London post-graduate students and alumni to hear world class speakers on campus. 5 Dublin drinks At the time of going to press not all 7 WBS – Detica City Series: Financial Services speakers for the spring series have been confirmed, but autumn speakers 7 MBA Projects Evening included the Chief Economist of BP and 8 Alumni Board the COO of RHM plc. Full details will be available online in early 2007. 12 WBS Forum – Peter Couch, Head of Strategy & Regulation, National Grid Wireless 22 Reading dinner academic update 23 Telecoms Special Interest Group – Teleconference Following on from the sell-out success of the 2006 Academic Update the 26 WBS Forum – Professor Jan Mouritsen, 2007 Academic Update Series will see The Department of Operations Management, WBS faculty discussing 21st Century Management, 21st Century Finance Copenhagen Business School and 21st Century Leadership and Strategic Change. These events are open to all alumni and their guests and march are aimed at those who would like to update their knowledge with reference 10 Academic Update – Warwick: 21st Century Management to the latest research at an incredible 12 WBS Forum price of £65 for each one-day seminar. 12 Bulgaria drinks (Sofia) 13 Peterborough dinner 14 Romania drinks (Bucharest) 19 Portugal drinks (Lisbon) april 13 First Friday – London 24 Leeds dinner annual dinner 27 Telecoms Special Interest Group – Teleconference anniversary dinner may The fifth WBS Annual Dinner will 2 South West regional gathering be held at Tower Bridge (in the long 10 WBS 40th Anniversary Dinner (invitation only) room between the Towers!). All our key volunteers will be invited by way 15 Milton Keynes dinner of thanks for the hard work they put in for the alumni community and to tbc Academic Update – London: 21st Century Finance promote WBS to the wider world. The tbc Oxford regional gathering new Vice-Chancellor Professor Nigel Thrift, and the Dean of WBS, Professor Howard Thomas, will use this event to share their vision for the future with members of the WBS community.
  15. 15. nexus: spring 07 WBS events calendar 2007 15 city dinner series june First Friday – London 1 WBS alumni in the UK are clustered around London and the Midlands. In Telecoms Special Interest Group – face to face event 20 2007 it is our aim to support alumni Cardiff dinner 26 networking in more sparsely populated regions with a series of dinners. Faculty Alumni Board 28 will be attending each event to provide some intellectual stimulation, along with other members of the WBS team who will bring you up to date with july developments from the School. Be sure 40th Anniversary Summer Ball 20 to receive your invitation by updating WBS Open Day & Opening of the second your details at www.wbs.ac.uk/alumni phase of WBS, Scarman Road 21 Midlands group summer picnic and open air theatre tbc august First Friday – London 3 september North West dinner 4 Telecoms Special Interest Group – teleconference 7 Southampton dinner 18 Academic Update: 21st Century Leadership & Strategic Change tbc october global dinners South West group 3 For one night only… on 15 November Alumni Board 4 we aim to unite the whole of the WBS global community in a series of ad hoc First Friday – London 5 dinners or drinks receptions where ever you may be around the world. If you Edinburgh dinner 10 would like to organise an event that starts at 7pm local time wherever you live, work or will be visiting then please november contact alumni@wbs.ac.uk. It is our Oxford regional gathering 8 aim to set a record for the number of WBS alumni gathering together in a 24 40th Dinners across the Globe 15 hour period! Resources will be provided by WBS to help make your event a Telecoms Special Interest Group – teleconference 16 success. 40th Dinner in the City tbc december First Friday – London 7
  16. 16. 16 16 overseas event reviews Hong Kong Canada Miriam Mason, Manager, Warwick MBA by Full Time Study and Sam Brook, International Exchanges & Student Services Coordinator, hosted an informal gathering at the Toronto Marriott Bloor Yorkville, prior to attending the Partnership in International Management (PIM) conference. Members of the Toronto alumni community, full-time students on extended exchange with PIM partners in North America and a current DLMBA student were also joined by Professor alumni reunited at the DLMBA anniversary celebrations Robert Dyson, who had just arrived in the city. As part of the 20th DLMBA anniversary celebrations, alumni in Hong Kong enjoyed an afternoon of intellectual stimulation, around the world ceremonial splendour and networking opportunities when Professor Howard Thomas, Dean, and Professor Colin Carnall, Associate Dean The MBA team would like to thank alumni for all their help at fairs Executive Education, visited Hong Kong en route to a conference at on the recent World Tour. Alongside the MBA fairs, alumni events CEIBS in Shanghai. took place in Tokyo, Seoul, Beijing, Shanghai, Taipei, New Delhi, Toronto, Los Angeles, San Francisco, Moscow, Paris, Milan, Zurich Following a replica graduation ceremony for alumni who were and Athens. unable to graduate in person at Warwick earlier this year, the two senior faculty members delivered thought-provoking and challenging presentations on strategic thinking; the future of WBS Singapore and the challenges associated with managing change. WBS hopes to run more academic seminars like this wherever we have large Alumni in Singapore enjoyed a more concentrations of alumni, ensuring that geography is not a barrier informal evening on the terrace at Raj to learning from the latest academic research generated from WBS. Shourie’s house (DLMBA 91–9). This event was targeted at bringing senior professionals within Singapore together to network, Greece as a complement to the existing alumni activities in Singapore that have long been championed by Ray Choa (MBA 00–1). In 2007 WBS looks forwards to an increasing presence in Singapore with the launch Ray and Elaine of the Singapore Diploma in Service Choa with Ben Leadership which will see faculty members, including Professor Bob Johnston and Plummer Andrew Hardwick, regularly visiting the country. Hopefully the alumni network will benefit from an increasing faculty presence in Singapore and also the appointment of a University Representative in Singapore, Mavis Ow (MA International Relations 99–00). In November, Emma Nugent, Assistant Programme Manager, DLMBA, and Ann Jackson, Marketing & International Relations Officer, met with WBS alumni in Greece for a drinks gathering at the Hard Rock Café in central Athens. Spyros Papadatos (MBA 00–1) spoke about his vision for the Athens regional alumni group, ‘Our From left to right: Stefanos Polymenopoulos, Tina aim is to organise a big conference for WBS alumni – also inviting Iordanidou, Maria Chryssoulaki, Spyros Papadatos, Maria other top business schools alumni – with a panel of speakers Stefanopoulou, Eirini Drakaki including WBS professors as well as prominent speakers from the Greek marketplace (WBA alumni or not).’
  17. 17. nexus: spring 07 global community 17 that’s edutainment! Completing a distance-learning MBA through WBS is challenging enough, but Joanna Hotung (DLMBA 92–6) also gave birth to her two daughters during the three and a half years it took to earn her degree. W hen reflecting on her WBS experience recently, she related that it always reminds her of when her children were Originally Kids’ Gallery focused on the Visual Arts, including arts and crafts, sketching, and oil painting. Further born, yet Joanna’s MBA experience gave programming in Performing Arts initiated birth to one other exciting thing as well experiences for children in speech and – Kids’ Gallery, a unique concept in arts drama, musical theatre, and singing. enrichment education for children founded Realising that the original concept would in Hong Kong in 1996. work as well in other Asian cities, Joanna started expanding the business outside Joanna started her career as a graduate Hong Kong. Now, if you were to stop in one trainee on the competitive Marks & Spencer of the Kids’ Gallery centres in Hong Kong, graduate management training programme China, Japan, or Thailand, you would find at its Baker Street, London Head Office. a broad range of arts courses, including After successfully completing the two-year programmes in Communication and programme, she moved into management Language Arts designed to enhance English consultancy at Coopers & Lybrand (now language skills through creative methods, PricewaterhouseCoopers). and Digital Arts courses introducing children to web design, animation, and Following a move back to her native Hong film-making. Kong due to her husband’s work, she found out that she was expecting her first child. Joanna serves as founder and managing Not wanting to continue full-time work director of the fast-growing company that with a newborn, she decided to embark now has over 100 employees across eight on the Warwick DLMBA, finding it to centres. Smiling broadly when describing be the most comprehensive and flexible Kids’ Gallery, it is clear that Joanna loves her distance learning MBA available. She was work. She describes her role as ‘the creative particularly interested in the modules leader of a business that focuses on things on entrepreneurship and small business I care about, such as children’s education enterprise, believing that eventually starting and the arts. This requires that I be able to her own business would be the best way work with people of all cultures, ages, and for her to continue to work while raising backgrounds.’ her family. Through the DLMBA she was thereby able to combine motherhood She explains that the Warwick MBA with her desire to stay in touch with her prepared her for this by filling in the gaps in career and developments in business and her knowledge of accounting and finance management. which she needed to start her business. It also honed her marketing skills, and helped As a mother of young children, Joanna was Joanna Hotung her with the HR skills to grow a service disappointed with the lack of creative, arts- business from a handful of employees based learning opportunities for children in to the current operation. Joanna’s final Hong Kong. Friends with children shared Arts education for dissertation was based on the business plan her desire for arts-based learning and children makes sound for Kids’ Gallery, and therefore led directly education programmes for children, as well into the establishment of her business. as other young families she met. Like many business sense because quality entrepreneurs, the concept of launching children’s programmes are This story is not over yet. Future plans Kids’ Gallery became one she could not include actively seeking partners in ignore. Joanna cheerfully noted that experiencing rapid growth Guangzhou, Jakarta, Kuala Lumpur, Macau, ‘arts education for children makes sound and, even in difficult economic Manila, Seoul, Shenzhen, Singapore, and business sense because quality children’s Taipei. Chances are you’re going to walk past programmes are experiencing rapid times, parents will cut back on a Kids’ Gallery before too long. growth and, even in difficult economic luxuries for themselves rather times, parents will cut back on luxuries than discontinue activities w www.kidsgallery.com for themselves rather than discontinue activities that prepare their children for the that prepare their children for future.’ There is even now a term coined for the future. this new industry – edutainment.

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