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Warwick Business School Alumni Association magazine: spring 06
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With you every step of the way
Your study at WBS will have been a major stepping stone in your career.
Whatever stag...
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 message from the dean                                                                                                 ...
4 nexus: spring 06                                                                                  european research

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european research                      nexus: spring 06                                                                   ...
6 nexus: spring 06                                                                              WBS news


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WBS news                        nexus: spring 06                                                                        7
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8 nexus: spring 06 focus on europe                                                               education




the myth of...
education          nexus: spring 06 focus on europe                                                                      9...
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when global meets local
Colin Crouch, Professor – Governance & Public Management, ...
nexus: spring 06 focus on europe                                                                        11




european in...
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 UK event reviews

   2005 was an
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14 nexus: spring 06 WBS events calendar 2006


                                                    academic update
 januar...
nexus: spring 06 WBS events calendar 2006 15


summer ball
Hailed as the perfect end to a proud day the
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 overseas event reviews

                                              An enthusiastic group of alumni turned

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2006 spring

  1. 1. 1 Warwick Business School Alumni Association magazine: spring 06
  2. 2. 2 With you every step of the way Your study at WBS will have been a major stepping stone in your career. Whatever stage you’re at now, WBS has the expertise to help you go further. Undergraduate Programme Doctoral Programmes & Research As one of the best in the UK, our undergraduate programme Our doctoral programme is rated as one of the best in the is academically challenging as well as vocationally relevant, world. Doctoral students receive supervision and mentoring and has an excellent reputation with employers. from some of the best academics in their field. You will join an exciting, vibrant, and truly international research community. Specialist Masters Programme We run nine specialist masters courses, covering all areas of business and management, allowing you to expand your Executive Education knowledge in a specialist area, or preparing you for further We can help you and your organisation achieve real results, research. by identifying learning opportunities and targeting specific organisational needs. For individuals we offer short courses and accredited diplomas. For organisations, we can tailor or Post-experience Programmes create courses to meet your needs. The Warwick MBA and its public sector equivalent, The Warwick MPA, are both prestigious management qualifications designed to help you broaden your business To find out more visit knowledge, widen your skill base, and progress your career. www.wbs.ac.uk/go/nexus
  3. 3. 3 message from the dean 3 W arwick Business School’s mission is to command an international reputation education portfolio. I encourage you to think of WBS as your business school and to return at any time – I know the alumni staff here are always delighted to show for high quality education and visitors around the buildings and the campus. research in management and business both in the public 2006 also heralds a new Chair for the Alumni Board. and private sectors. With Henri Winand (EXMBA 99–03) will be taking over the this objective in mind WBS is helm from Clive South who has served in the role for already, arguably, the leading the past two years. I know I echo the thoughts of many full-line University-based as I thank Clive for his tireless support of WBS, which business school in Europe. That we have achieved such I am sure will continue. Henri (who coincidentally for a feat in less than forty years is thanks in no small part this European issue of nexus is from Belgium) and the to my predecessors like Thom Watson who sadly passed Alumni Board aim to represent the views of the alumni away (see obituary on P7) in 2005. With the loss of two community in dialogue with myself and other WBS founding fathers of WBS within a year (Brian Houlden, staff, so do check out the web site if you want to find out November 2004) it seems appropriate to reflect on our more. development and consider our future. I do hope you enjoy this issue of nexus, looking at only The future for WBS is exciting. Building work is under way a handful of our many European links. In such a diverse (and running to time) on the third phase of development community it is impossible to showcase everything that at Scarman Road (see P22/3). Our vision is that there will is happening but I anticipate that this will serve to excite be one further phase of building after this current one to your curiosity – far more information can be found reunite all WBS faculty, staff and students on one site. This online at www.wbs.ac.uk will enhance the sense of community amongst the WBS family. Once completed, this building will help to accommodate students from our nine specialist masters programmes, MBA and MPA courses, undergraduate programme (three WBS courses and nine joint degrees with other departments) and our continually expanding executive contents Designed by Morse-Brown Design Limited www.morsebrowndesign.co.uk 4–7 WBS news 10 12 8–9 8–9 the myth of standardised business education Professor Howard Thomas 10 when global meets local Professor Colin Crouch 11 European integration and industrial relations 16 Professor Paul Marginson 12–13 UK event reviews 14–15 2006 pull-out calendar 16 overseas event reviews 17 Greece lighting Maria Frantzeskakis 18 22–23 18 the sound of engines Otto C. Frommelt 19 from Munich to Milan Christian von Strotha 20 keeping in touch 24–25 26 21 WBS in Europe 22–23 WBS building for the future 24–25 20 years of the DLMBA 26–27 alumni news
  4. 4. 4 nexus: spring 06 european research The project leader This project aims to address the David Wilson is for The European shortcomings of a fragmented and WBS Professor Platform for diffuse European CSR research agenda. of Strategy and Excellence in It will achieve this through a structured Chair of the Corporate Social and dynamic programme of cooperation European Group Responsibility where academic institutions, businesses for Organisation (CSR) Research and stakeholders will have a real Studies (EGOS) Alyson Warhurst CCU project is Brussels- opportunity to influence the setting of – a scholarly based European research priorities as well as the use and association for Academy of Business in Society (EABIS) exploitation of research findings. Such the study of of which WBS is a founder member. coordination will allow European CSR- organisations, David Wilson MSM Partners in the project consortium related research to be aligned, integrated organising and are: European Academy of Business and widely disseminated, creating new the organised. in Society, European Foundation synergies among existing academic for Management Development, centres of excellence. Started 34 years ago, EGOS is an Ashridge (Bonar Law Memorial) Trust, international network, based in Copenhagen Business School, Cranfield WBS Corporate Citizenship Unit is Continental Europe with a secretariat University, INSEAD, Vlerick Leuven involved in two of the seven Work in Copenhagen (soon to be Berlin) Gent Management School, WBS, The Packages with specific input to the areas and operates under Belgian statutes. Copenhagen Centre, CSR Europe, Leon of: Research Coordination for Young It survives financially on the Kozminski Academy of Entrepreneurship Research Professionals and Research subscriptions of around 1500 members, and Management, Warsaw School of Coordination Network. The project having grown from 572 members in Economics, Katholische Universität commenced in September 2004 and is 2000. Its current Chair – an elected Eichstätt-Ingolstadt. funded for 3 years. position – is Professor David Wilson, who has been a member of EGOS since its inception. EGOS organises According to the happy mean, which involves the an annual conference (around 1000 Martin Cave, regulator projecting competitors up people) which takes place in various Director, Centre the so-called ladder of investment – i.e. Universities across Europe (Warwick for Management getting them to take their networks played host in 1999) and the next under Regulation closer and closer to the consumer. This conference will be held in Bergen, (CMuR), getting approach has been widely accepted Norway in early July 2006. EGOS has telecommunica- by European regulators, and we hope had an associated journal ‘Organisation tions regulation it will be part of the new regulatory Studies’ for the last 24 years. David right is one of strategy now emerging from Brussels, Martin Cave CMuR Wilson was its Editor (99–03). The the pillars of the in which we are also playing an current editor is another WBS Professor, revised Lisbon advisory role for the Commission. Hari Tsoukas. Agenda, aimed at making Europe the most competitive place on the planet, Our second main telecoms research The aim of EGOS is to sustain and and the telecoms group at the CMuR area is spectrum management. This develop an international network has been researching and advising on involves devising practical methods to of scholars (from PhD students to this issue extensively. The key problem, allow innovators access to spectrum Professors) who see the organised world in markets often dominated by historic to provide new services such as Wi- in unconventional and European ways. monopolists such as BT or France Max. Creating a spectrum market from Underpinned by the disciplines of the Telecom, is how to provide incentives scratch is a tricky economic, legal and Social Sciences, EGOSians recognise for both incumbents and competitors technological problem, but it is now that organisation is more than just to invest and innovate. If regulation is scheduled to go ahead all over the EU ‘management’ and that its study too lax, competitors go out of business. by 2010; our research is trying to iron extends beyond the boundaries of If too harsh, no-one invests. We have out some of the glitches. conventional (often North American) developed a framework for finding w users.wbs.ac.uk/group/cmur business schools. w egosnet.org As contributors to the International special anniversary edition, and Journal of Operations and Production invited Bob and Nigel to submit an Management, Bob Johnston and update to accompany their original Nigel Slack from WBS Operations articles, which asks Where are we now? Management group, have each had an article selected for republication as one Bob’s article, Service operations of the six most influential papers to be management: return to roots, first published during the journal’s 25 year appeared in a 1999 edition of the history. journal. Nigel’s article, The flexibility of manufacturing systems, was republished Emerald Group Publishing Limited together with Bob’s in Volume 25, issue Bob Johnston OM Nigel Slack OM have republished key articles in a 12 (2005).
  5. 5. european research nexus: spring 06 5 Exploring the The first is a joint collaboration with Environmental Management: Law, public implications the Finnish National Research and participation and environmental decision- of public Development Centre for Welfare making is a collaboration between the involvement and Health (STAKES). Globalisation Finnish Environment Institute (SYKE), internationally and citizens in health care: Exploring Abo Akademi University and Turku is at the centre the role of users, choice and markets in University. of two current European health systems looks at the way w www.ymparisto.fi/default. European projects marketisation and citizen engagement asp?node=17300&lan=en led by Jonathan have developed in transnational Tritter, Research organisations (eg WTO, World Bank), For more information email Director of the in EU legislation and have emerged in e j.tritter@wbs.ac.uk Jonathan Tritter IGPM University’s Finland, Sweden and England. Health Service Partnership in the w www.gaspp.org/research/ Institute of Governance and Public globhealthcare/index.html Management (IGPM). Both projects Members of the WBS Operational are funded by the Academy of Finland The second explores how citizens are Research & Information Systems Group (equivalent to the Economic and involved in environmental regulation, (ORIS) will be presenting their research Social Research Council or the Medical focused on Finland but drawing on case and organising streams at the EURO Research Council) and involve a range of studies in the UK and the USA. Effective conference in Iceland in July 2006. different collaborators. hot off the press Nigel Piercy, WBS Professor Professor Colin Carnall, Paul Edwards, Professor of of Marketing, with Mac Associate Dean, Executive Industrial Relations, and Hulbert and Noel Capon of Programmes: Change Judy Wajcman: The Politics Columbia Business School: Management, a Personnel of Working Life. Published Total integrated marketing. Today Guide, published by by OUP. Explains the nature Published by Kogan Page. Reed Business Information. of working life in modern Provides a framework for designing and Includes practical advice organisations; offers a managing total marketing strategy. on how to implement strategic change detailed and thorough analysis and w www.kogan-page.co.uk/bookdetails. successfully and best practice case explains all its concepts. aspx?ISBN=074944455X studies. w www.oup.co.uk/isbn/0-19-927190-9 Alumnus Walter Baets Richard Elliott, Professor Alumna Dr Paula (PhD 1989–94), Professor of Marketing & Consumer Jarzabkowski, Reader in Complexity and Knowledge Research, co-authored Strategic Management, Coordinator of EcKM at with Larry Percy: Strategic Aston Business School (PhD the Euromed Centre for Advertising Management 97–00), has authored a Knowledge Management, 2nd edition. Published by research monograph, the Marseilles: Knowledge OUP. Includes expanded chapters on first in the field of strategy as management and management learning : Communication Strategy and Processing practice: Strategy as Practice: An Activity- extending the horizons of knowledge-based the Message and business-to-business Based Approach with Sage Publications. management, published by Springer. examples. w www.sagepub.co.uk/book. w www.springeronline.com w www.oup.co.uk/isbn/0-19-927489-4 aspx?pid=106986 Colin Crouch, Chair of the Robert Johnston, Professor Alumnus Tas Gohir Institute of Governance of Operations Management (EXMBA 97–02), Business and Public Management: and Graham Clark: Service Development Manager, Capitalist Diversity and Operations Management Evolution Life Science Change: Recombinant – improving service delivery, Ltd: MBA student project Governance and Institutional 2nd edition. Published by FT reviewing the barriers to Entrepreneurs. Published by Prentice Hall. Provides tools, frameworks commercialisation from the Dept of Oxford University Press (OUP). Assesses and techniques for operational analysis Biological Sciences at Warwick, in the neo-institutionalist literature on and improvement. collaboration with Grier Palmer, pub- comparative capitalism and proposes a w www.pearsoned.co.uk/Bookshop/ lished in Industry and Higher Education major re-orientation of the field. detail.asp?item=100000000038098 journal as it has wider applicability to w www.oup.co.uk/isbn/0-19-928665-5 other departments and institutions.
  6. 6. 6 nexus: spring 06 WBS news external recognition and honours at WBS Members of WBS have recently received external recognition and honours: Dame Yve Buckland, Programme Director of the Health Service Partnership at the WBS Institute of Governance & Public Management, has been appointed Chair of the NHS Institute of Innovation and Improvement. Simon Collinson, Senior Lecturer in International Business at WBS, is one of nine new AIM (Advanced Institute of Management) Research Fellows under the prestigious Ghoshal Fellowship Scheme. George Cox, lately Director- General of the Institute of Directors and now Chairman of the Design Council, received a knighthood for services to business in the Queen’s Birthday Honours. He is a long-standing member of the WBS Advisory Board, and a lay member of the University of Warwick Council. Colin Crouch, Chair of the influential Institute of Governance & Public Management at WBS, became a Fellow of the British Academy, the national academy rising in the rankings for the humanities and the social sciences. Yet again WBS performed excellently programme is rated second among Bob Johnston, Professor of in the Financial Times Executive MBA all UK universities, making WBS the Operations Management, has rankings. In the past three years; WBS best overall undergraduate business been elected Vice-President of has risen from 35th to 17th in the education provider in the UK – the the Institute of Customer Service, world, 6th in Europe – up one place this only institution in the top two for both as a result of his long-standing year, and 4th in the UK. Accountancy & Finance and Business commitment to research in the Studies. service field and his desire to drive The WhichMBA? Guide, published improvements in business and by the Economist Intelligence Unit, Finally, the German magazine Junge customer service. saw another good performance by Karriere, produced their second The Warwick MBA. The results were European business school ranking, Howard Thomas, Dean of WBS, was published in September, and showed a where WBS was placed 7th in Europe made an Inaugural Fellow of The rise of two world places to 28th, while and 3rd in the UK. Strategic Management Society at holding our place as 10th in Europe, their 25th anniversary meeting in and 4th in the UK. The contribution by current students Orlando, Florida, in October 2005. and alumni to our ranking perform- In the annual Times Good University ances through participation in media Guide ranking of undergraduate surveys is hugely appreciated by staff at business degrees, WBS Undergraduate WBS and the wider University.
  7. 7. WBS news nexus: spring 06 7 WBS in Singapore? WBS in the media The University has been exploring In 2005 WBS appeared in the press, A pleasing trend is the increase, by 50 the possibility of setting up a campus broadcast or online media around ten percent, in international coverage, while in Singapore but the proposition was times each week. These articles, reports, coverage in the Financial Times has rejected by Senate at a recent meeting. expert comments, research findings, almost doubled. The proposal was for a research and general news items covered an intensive campus developing to 10,000 astonishing variety of 100 different Geographical spread of media coverage students over time. WBS engaged in the topics. As well as the expected and International coverage University-wide feasibility study and regular MBA features and rankings 2005 24% some advantages were seen although they ranged across subjects as diverse 2004 12% the prevailing view was not to accept the as the UK’s energy policy, finance National coverage proposal. arrangements for small businesses, 2005 59% hotels of the future, telecommunications 2004 63% In addition to engaging in the University on remote islands, and issues in football Local/regional coverage feasibility study the School carried out club management. 2005 17% its own study of a WBS in Singapore 2004 25% and separately a scoping exercise on the Coverage of or by our teaching and WBS international strategy. The former research faculty accounted for 80 per Sectors of media coverage in 2005: indicated that a WBS in Singapore cent of the total. Almost a quarter of this Press 48% would be a viable proposition if the can be credited to the Centre for Small Magazines 36% University proposal were financially & Medium Sized Enterprises and the Online 10% robust. The scoping exercise involved Enterprise Teaching Group, who deserve Broadcast 6% a series of workshops over the summer a special mention, particularly as they which identified a rich array of possible are two of the smallest groups in terms of international initiatives. These included numbers of faculty. The remaining fifth developments of the MBA portfolio, of the School’s coverage came from our deploying Executive Education alumni, students and other WBS staff. internationally, a global undergraduate degree, and stronger institutional We are particularly grateful to our collaboration on research and teaching alumni and students who make with overseas partners. themselves available for interviews and case studies, whether in our own The various proposals will be developed publications and web sites, or for and evaluated during the coming year external media. Their contribution to with initial discussions with partners at raising the profile of WBS is valuable and the forthcoming PIM (Programme for much appreciated. For more information on the latest WBS International Management) conference news stories visit: in Prague. w www.wbs.ac.uk/newspress_releases Thom Watson 1926–2005 WBS is sad to report the death of Thom Watson, for many years Senior Lecturer Many generations of undergraduate and postgraduate students will in Organisational Psychology, and remember Thom with great affection Chairman of the School from 1981 to and gratitude. On hearing of his death 1983. He was also Chair of the Faculty alumna Karen Fill, one of his personal of Social Studies for a number of years in tutees nearly 30 years ago, wrote to the 1980s. the School recalling his great kindness and generosity. Thom joined the School in 1970 after 15 years’ industrial experience following After his retirement in 1993 he his national service, and four years remained closely linked to WBS, as a senior staff member at Ashorne attending alumni and other reunion Hill College. He was able to bring to events regularly, sharing memories his teaching a deep familiarity with with alumni and colleagues. the practice of management, and his teaching always sought to combine A full obituary appears on the WBS the analytical with the practical and web site w www.wbs.ac.uk/news/ to prepare his students for the world of features/2005/10/07/Obituary/ work after their studies. Thom/Watson
  8. 8. 8 nexus: spring 06 focus on europe education the myth of standardised business education Professor Howard Thomas, Dean of Warwick Business School, discusses the changing nature of European higher education and the quest to break down barriers and broaden horizons for students within Europe. I t’s been six years since 29 European Ministers of Education signed the 1999 Bologna Declaration, which aims to turn To do so, we must recognise that our differences are not as much ideological as they are cultural. The evolution and Furthermore, the European market is much more fragmented, since it is characterised by a wide diversity of languages, cultures, the heterogeneous systems of higher development of business and and legal systems. education in European countries into a educational institutions ‘European Higher Education Area,’ where in the United States and Business schools in Europe and the USA higher education degrees are comparable, Europe have their origins often reflect their cultural contexts. In mobile, and widely recognised. in the unique cultural, response to their market-driven culture, US economic, and political business schools quickly started developing The educational trends that the environment of these standardised educational products of mass Declaration’s signatories hope to address diverse appeal, such as the MBA. Since their in Europe are coming to bear on business regions. origins in the late nineteenth century, US business schools When we look have been less dependent on Business schools worldwide at the USA, we public funding and have often think of learned to rely upon are beginning to realise capitalism. significant private that educational models are In general support. Such terms, the support, which no longer static, isolated USA has usually takes structures followed a the form of market-oriented financial approach, schools worldwide. Students are no longer considering staying in their home countries to live private enterprise and work, but travelling the world. In past as the main driver years, these students faced obstacles to their of positive employment and education but in an era change. This of increasing globalisation, such a narrow- market- minded view of international credentials based will need to change. perspective has encouraged the The effect of the Bologna Declaration has development of flexible important implications for international administrative mechanisms that business education. But while we search lead to a high degree of openness for ways to make the world’s educational to, and acceptance of, continuous systems compatible, we should not strive to change. At the macroeconomic make them identical. Standardising such a level, the USA is a relatively complex assembly of educational models homogeneous and large market. would be impossible. More important, it would be regrettable to lose the diversity In contrast, European countries they offer. On the other hand, establishing have adopted a society- a system of equivalencies among school oriented approach, in which systems would benefit all institutions of governments and the public sector higher education. have a more prominent role in shaping social and economic development. As Education in context a consequence, their administrative Business schools worldwide are beginning mechanisms are more bureaucratic and to realise that educational models are no tradition-based, marked by a certain degree longer static, isolated structures. They are of conservatism and resistance to change. interacting at an accelerated level, and it To protect the social dimension of the will be important, if not crucial, that we markets, European societies have adopted be able to reconcile those models so that processes of change that tend to be students can more easily cross borders to more driven by consensus and take a study and work. longer time to build momentum.
  9. 9. education nexus: spring 06 focus on europe 9 donations by individuals and corporations time to pursuing that degree over the time Consideration, not standardisation has allowed many schools to build large it takes to earn. A two-year degree, however, When we look at issues of accreditation endowments to fund their enterprises. would be unacceptable to most Europeans and quality assurance, the term and the companies they work for – they are ‘standardisation’ really may simply mean European business schools have become not willing to take two full years from their ‘understanding.’ To accredit business more diverse, less standardised, and less lives or fund their education and lifestyles education in an environment such as institutionalised. However, they are also while they earn the degree. The two degrees Europe, where models differ so widely, we more dependent on state policies and are products of different cultures. must implement more flexible guidelines funding. Thus, it has taken them a much and standards and take into consideration longer period of time to become legitimate The flexible MBA programme has remained what is valuable within each model. entities in the educational landscapes of mostly a product of countries outside the Even more important, we must have the their countries. USA. At Warwick Business School, we sensitivity to understand the different business cultures these countries represent. Often, educators worldwide have tried to reinvent international education as if it Students are no longer staying in their home countries to should follow a US model. Globalisation live and work, but travelling the world. In past years, these is not Americanisation. It has become a students faced obstacles to their employment and education necessity for management education to hold more international conferences and but in an era of increasing globalisation, such a narrow- provide avenues for people to exchange minded view of international credentials will need to change ideas. That is the short to medium-term way of solving the problem. As we look to long-term goals and solutions, it is essential for business school Education as a function of society have three different MBA schedules based deans and faculty to recognise and become In encouraging and communicating a around a common curriculum: full-time sensitive to the variety of cultural and sensitive recognition of different models of for 12 months; a three-year programme, educational models that exist beyond education we also can see how education delivered as a series of modules that are their home countries. In their search for should differ from country to country. one week in duration; or via distance partnerships and alliances, they will need Educational systems often represent very learning. We have over 2,000 MBA to balance complementary points their high quality and a tremendous value within students but only around 75 full-time MBA institutions share with potential allies, their regional contexts, even if they don’t students annually. while taking into consideration the value look like our own. of those areas in which they differ. Through Increasing understanding a clear understanding of such educational In the USA, for example, the term ‘general To develop a ‘European Higher diversity, all models of business education education’ for a business undergraduate Education area’, the Bologna Declaration should become both more internationally degree typically means that up to 50 recommends a degree system that and culturally sensitive and much more percent of the degree is in non-business, ironically follows a US model, with an enriched overall. liberal arts subjects. In many European undergraduate cycle lasting a minimum of countries general business education at the three years and a graduate cycle of study undergraduate level involves virtually no leading to a masters or doctoral degree. general education – the assumption is that There are also very specific statements, for the author in minute students have had those courses in their example, about a requirement of four years high school careers. experience before an MBA degree, as well Howard Thomas is Professor of Strategic as very clear statements about the nature Management and Dean of WBS. His present In Great Britain, a one-year, full-time MBA and form of specialist masters degrees. appointments include: Inaugural Fellow of the degree is common, while in the USA, the US Strategic Management Society, past Chair of the Board of the Graduate Management two-year MBA degree is the norm. When The Bologna Declaration’s agenda for Admissions Council, member of Beta Gamma looked at simplistically the degrees may the future harmonisation of learning Sigma, and Fellow of both the Academy of seem as if they are not equivalent. However, structures in higher education across Management in the USA and the UK and of in the USA, each year in a typical MBA Europe strives to take the differences the Sunningdale Institute. He is currently Vice- follows a semester system – students study among schools into consideration, while President of the efmd (European Foundation for Management Development) and a board for two four-month semesters, break for the still maintaining a set of standards that all member of GFME, ABS, BAM and State Farm summer, and return for two more semesters can follow within their different cultural Bank. of study. In Britain, students study in an circumstances and frameworks. Resolving intensive, 12-month programme. Yes, such a paradox has been the daunting Full details of Howard’s career, research these two models are different but is one task for the European Union and the interests and a comprehensive list of the journal articles and books which he has necessarily better than the other? European Foundation for Management authored and co-authored can be found on Development. the WBS web site w www.wbs.ac.uk/faculty/ In America, students are often willing members/howard/thomas to save their money to fund the MBA education and then dedicate their
  10. 10. 10 nexus: spring 06 focus on europe when global meets local Colin Crouch, Professor – Governance & Public Management, joins with colleagues across Europe to explore ways in which particular localities acquire potentially global strength. I t has become a cliché among students of economic development that globalisation often means localisation. The the connections from local to global, the small firms becoming their suppliers. This emerges most strikingly in a further study, argument runs like this: firms in the world’s still on-going and funded by the European rich countries will not compete on price Commission’s Framework Six research with producers in China and other newly programme. This looked at some districts industrialising countries, but on the basis of successful small garment-making firms of the quality and distinctiveness of their in otherwise economically depressed products. A major source of these attributes areas of southern Italy and central Poland. lies in the advantages that accrue when Superficially similar, the cases were many firms specialising in the various really very different. The Italian firms levels of a production chain are clustered had become suppliers to leading Italian together in certain geographical locations. clothing brands, who provided designs, Particular localities therefore acquire quality control, world markets, and potentially global strength. established brand names. The little Polish firms had no access to anything outside In a number of recent projects with themselves. They are surviving, partly in colleagues across Europe I have been the shadow economy, through very cheap exploring the ways in which this paradox sales to Russian and Ukrainian buyers, in works – and the limits that might exist to parts of the world that have not yet been it. Firstly, we developed the idea of Local touched by low-cost Asian production. Collective Competition Goods (LCCGs). These are the things that impart strength Life is tough for small firms. There is no to specialised clusters, principally of where old large-scale industries, like steel, romantic golden path to success through small and medium-sized enterprises. were closing down? Were clusters a feature local clusters and networks. Usually where They include the specialised facilities for of activities in the new economy? these exist, they result from the initiative a particular industry that often develops and ingenuity of a few people, in the firms around clusters, whether through supplier We tackled these questions in a second themselves, in local government, in the firms seeing the market niche, or through study (Changing Governance of Local business associations, on the right links local government or local business Economies, OUP 2004). SMEs in the outside the local community, and on a big associations seeing how they can make a machinery industry (in and around helping of good fortune. useful contribution. But perhaps the most Bologna, Coventry, Saint-Etienne and important LCCG of all is the knowledge Stuttgart) had certainly taken a beating, but that spreads quickly, sometimes quite they were surviving better where clusters unnoticed, among firms whose managers were rich in LCCGs. And we found vibrant the author in minute and experts frequently meet each other, local economies based on small, sometimes casually and socially as well as purposefully. very small firms in biopharmaceuticals Professor Colin Crouch, Knowledge circulates about anything around Cambridge, television film-making Chair, Institute of Governance and from new design ideas to good employees in Cologne, information technology in Public Management. looking for a change of job. Pisa, and high-tech industries around Colin was previously Grenoble. There were however only a few Professor of We developed the idea of LCCGs in a signs of successful SME-based specialisms Comparative Social comparative study of local economies in the former steel cities of Saint-Etienne, Institutions & Political Sciences at the in France, Germany, Italy and the UK Sheffield or Piombino. There was growth of European Institute, (Local Production Systems in Europe – Colin a logistics-based economy replacing steel Florence. He also held positions at LSE and Crouch, Patrick Le Galès, Carlo Trigilia around Duisburg, but based on large firms. Oxford. He is Chairman of The Political and Helmut Voelzkow, Oxford University Quarterly, past President of the Society for the Advancement of Socio-Economics (SASE) and Press 2001). These national surveys raised A further finding of much of this work External Scientific member of the Max Planck some questions. How were industries – like was that SMEs have difficulty marketing Institute for Social Research at Cologne. machinery production – that had been in the global economy, even when local seen as classic cases for clusters of European associations and other resources try to Research Interests: structure of European SMEs bearing up to the globalisation develop their competence. The main societies, with special reference to labour market, gender and family issues; economic challenge? Was it possible for new local exceptions seemed to be when one or more sociology; neo-institutional analysis. economies based on small firms to flourish large firms moved into an area and made
  11. 11. nexus: spring 06 focus on europe 11 european integration and industrial relations Research on developments in employment practice and employment relations at European level, and across countries within Europe, is a major theme of the Industrial Relations Research Unit (IRRU) research programme. This is demonstrated in the following précis of a recent book by Paul Marginson, IRRU’s Director, and Keith Sisson, Emeritus Professor of Industrial Relations. A lthough there has been much debate about the impact of European integration on industrial relations, there multi-level character of industrial relations governance. Moreover, the economic and market forces unleashed by European The drivers of these developments are not only the so-called traditional methods of legal enactment and collective bargaining, has been a less than objective appreciation integration are also impinging on but increasingly also newer regulatory of the governance arrangements actually industrial relations within member states processes. The result is a shift in regulatory emerging. As the then Social Affairs more directly. At national level, meeting output from ‘hard’ to ‘soft’ forms. There is Commissioner Anna Diamantopoulou and continuing to comply with the also a great deal of informal networking, contended, it is something of a ‘caricature’ requirements of Euro-zone membership learning and cross-fertilisation across to see things in terms of the ‘two extremes has prompted the conclusion of so-called borders. of social union versus a completely national level social pacts amongst the deregulated free-for-all’ (Financial Times, 18 majority of the ‘old’ member states Like the EU polity’s multi-level governance February 2000). Contrary to the aspirations concerned. Intensification of international system, the trajectory of this multi- of some, a vertically integrated European competitive pressures within Europe’s level industrial relations framework is uncertain. Political science argues that the EU cannot be placed on a continuum The EU’s multi-level industrial relations framework reflects a between ‘loose inter-governmentalism’ history of informal and gradual development as well as and the ‘superstate’. Similarly it would be wrong to situate the industrial relations deliberate institution building framework between ‘Europeanisation’ and ‘Americanisation’. Indeed there system of industrial relations has not single market, together with the need are competing tendencies towards emerged. Nor does it appear likely. Yet, to handle widespread restructuring and ‘Europeanisation’, ‘Americanisation’ and although Economic and Monetary Union rationalisation, has elevated questions of ‘Re-nationalisation’ of industrial relations. (EMU) has increasingly set industrial cost reduction, adaptability, flexibility and Complexity, uncertainty and instability relations systems in competition with each employment security up the bargaining look set to be the defining characteristics other – at national, sector and company agenda. Long-running pressures for for the foreseeable future. Amongst the levels, the dominant pattern of multi- decentralisation of bargaining towards more imponderable ingredients is the employer bargaining amongst the EU-15 the company level have thereby been impact of the EU’s 2004 enlargement; remains largely intact. Indeed there has reinforced. whether it will extend or unravel the multi- been little apparent change in the formal level industrial relations framework that institutions of industrial relations within The EU’s multi-level industrial relations has emerged. these 15 ‘old’ member states. framework reflects a history of informal and gradual development as well as European Integration and Industrial Relations: multi- level governance in the making is published by Even so, there have been significant deliberate institution building. It has Palgrave Macmillan, ISBN 0-333-96866-2. ‘Europeanising’ developments. At the developed, and continues to develop, Paperback due 2006. e www.palgrave.com cross-sector level, a series of directives relatively autonomously. It cannot simply together with framework agreements be defined in hierarchical terms, with a between the EU-level social partners have supranational level or levels added on the author in minute given regulatory effect to much of the top of national systems and decisions EU’s 1989 Social Charter. More recently cascading down. The supranational nature Paul Marginson, two autonomous framework agreements of the EU is encouraging the development Professor in Industrial have emerged from the cross-sector of a cross-border dimension at the cross- Relations and Director social dialogue. Autonomous framework sector, sector and above all company levels. of the Industrial Relations Research agreements are starting to be concluded Hence developments have been ‘bottom- Unit. Senior Lecturer under the EU sector-level social dialogue up’ as well as ‘top-down’; and cross- in Industrial Relations too. And in several sectors both European- national (horizontal) influences mix with at WBS from 1990–95; level and national trade unions have national (vertical) ones. In bringing about a then Professor of HRM and Employment launched cross-border bargaining co- measure of convergence within companies Relations at University of Leeds, 1996–98. ordination initiatives. and sectors between national systems, the Current links with European Commission, multi-level framework is simultaneously European Foundation for Improvement of This emerging EU-level dimension to promoting greater diversity between Living and Working Conditions, DTI, CBI, industrial relations provides an increas- companies and sectors within national Engineering Employer Federation and TUC. E paul.marginson@wbs.ac.uk ingly important frame for developments systems. W www.wbs.ac.uk/faculty/research/irru.cfm in national systems, thereby adding to the
  12. 12. 12 12 UK event reviews 2005 was an getting together exceptionally busy year. In addition to Gill Thewlis (MBA 89–90) reports: a growing calendar On 12 November, 20 members of the of events, the Special 1989–90 FMBA class met for the first Interest Groups (SIGs) time in several years, when a total came on board and of 30 people gathered for dinner new regional groups at the Saxon Mill near Warwick. have been set up. To A great night seemed to be had by enable you to diary all – judging by the photographs dates well in advance, (courtesy of Mat Mycock)! we have put together a calendar for 2006 Huge thanks to Peter and Camilla (P14/15). Leith who did all the leg work in organising things with the Saxon Mill. The event was also supported by the WBS Alumni Association. Thanks went with a swing! disco, cocktails, saxophone shaped vodka to everyone who attended and made luge and chocolate fountain, everyone it such a good night. We hope that The MBA Summer Ball at the Forest of had an evening to remember! According this is the first of many get-togethers, Arden Hotel and Country Club in July to graduate Willie Heung, ‘The Ball was so feedback has been encouraged, as was a resounding success and around 150 indeed memorable and surely the best have suggestions for future events. graduates, guests and WBS staff jazzed it up party ever.’ until the early hours. Thank you to the members of the A great performance by The Dr Teeth Big Committee and everyone else who helped Band had everyone dancing from the start, with the success of this special celebration. and with the additional attractions of a SIGs The Public & Voluntary Sector network has very strong alumni champions and following several events in conjunction with IGPM, the steering committee of alumni and current students now plan a series of events for the forthcoming year. The group held its first networking meeting for future teleconferences please contact in London in November. The subject Caroline Hughes. was Choice and Voice in Public Services and Ann Abraham, Parliamentary and The Brand Management Group is piloting Health Service Ombudsman, launched the use of a community web log, a ‘blog’ the discussion. Thank you to current MPA which because of its electronic platform student Chris Halek for organising this has an international membership. The aim event. the Consultancy Group meeting of the pilot is to see if we can establish the blog as a place for sharing ideas on issues The Consultancy Group: following a and trends affecting the industry. The blog successful launch event involving ‘speed Special thanks go to Olga and John, and will become a place where participants can networking’ and ‘thought leadership’ to alumnus Samin Sarkar (MBA 98–9) for discover what their WBS peers are thinking sessions, we are seeking alumni champions coordinating the event. and doing about BM. for this group, and are planning to replicate the Birmingham event in London in the The Telecoms Group is co-ordinated by New Year. As part of their Business Liaison Charles Stubbs (MBA 91–2) and Phil White Programme, IBM hosted a Consultancy (MBA 01–2), with academic input from For further information on SIG event in October when alumni and Professor John McGee. This group has activities, please check the web site students took the opportunity to learn international membership and meets via w www.wbs.ac.uk/alumni about The Other IBM: A different kind of teleconferences. Thank you to Phil for or contact Caroline Hughes: business innovation, presented by Olga providing bridge facilities to date. If you e caroline.hughes@wbs.ac.uk Bassoli and John Message from IBM. would be able to offer bridge facilities
  13. 13. 13 13 UK event reviews London Oxford The First Friday October event at Mezzo The Oxford group has grown in popularity, in Soho, London, went really well with drawing 20–25 alumni to each event. about 50 alumni enjoying the excellent September’s event started with drinks atmosphere. Year group co-ordinators have as usual in the cosy Lamb and Flag on proved effective in increasing attendance at St. Giles, followed by dinner at a local First Friday events held every two months. restaurant. The event on 25 November also generated good attendance and feedback. The December pre-Christmas drinks Our thanks to group coordinator, Alex event at Mash Bar was also well attended Clark (MBA 00–1), who is the perfect host and started the festivities off in the right on these occasions. If you fancy coming spirit! Our thanks go to organiser Kevin along to the next event, you will be sure of Engelbretson for another busy year. a warm welcome. e kevin.engelbretson@thecloud.net e alexanderdnclark@hotmail.com WBS forums Midlands North West Around 40 people attended the A good time was had by all at an informal In October and November four motivational talk, Thank God it’s Monday! meeting at the Pitcher & Piano in alumni returned to campus to take given by Robert Cuesta-Sevillano (MBA Manchester in September. Some new part in a series of MBA forums held at 02–3), Principal, Turning Point Associates, faces joined the regulars and the relaxed the MBA Teaching Centre, Radcliffe. at WBS Scarman Road on 22 November. atmosphere made for easy conversation This Midlands group event proved very and networking. The same venue played Kevin Desmond (BSc Mathematics popular and provoked much discussion host to a successful drinks and dinner 78–81) Markets Group Director, PwC with a lengthy and lively question and evening in December. Organiser Rob London Capital. Topic Building the answer session. McCulloch extends an invitation to alumni European Market in the North West to join them at their One alumna attending for the first time next meeting on 8 March. Neil Wood, confirmed she enjoyed the talk so much currently she will always try to attend future events. e rmcculloch@terasys.co.uk completing an MBA by Many thanks to Robert for negotiating the executive M6 traffic to share his motivational secrets study, Finance with us. Director London 2012. Topic: Winning the London Olympic South West and Paralympic Thanks to Richard Hill, (MSc Marketing Games Bid Management 77–8) for organising the social event on 6 September, when ten or Mark Pullen (BSc Maths & so alumni ventured out to one of Bath’s Operational Research, Stats, Economics 92–5) Former Group best kept secrets – the Moon and Sixpence Scotland for drinks and dinner. Conversation flowed Finance Director, Geest. Topic: Retail and the food was excellent. Angus Turner (MBA 99–00) is working power: the real big brands hard to bring together graduates from Drinks and dinner at Zerodegrees in Bristol the University of Warwick, now based in Alison Woodhams (MSc Business on 6 December proved another winning Scotland. After a very successful event at Management Systems 87–91), Chief formula – thanks to John English (MBA Est Est Est in Edinburgh in early September, Operating Officer, BBC World Service. 02–3). the next social gathering was held at All Topic: BBC World Service - Public Bar One, George Street in December. This Service in a Commercial World. This group meets socially four times a year was a very informal event and gave those in either Bath or Bristol. If good food and attending the opportunity to catch up with The forums recommence in good company is your scene then contact old friends and make new contacts. Our January 2006, and full details can be Caroline Hughes if you would like to come thanks to Angus. found online at w www.wbs.ac.uk/ to a future event. alumni/forthcoming.cfm e angusturner99@hotmail.com e caroline.hughes@wbs.ac.uk
  14. 14. 14 nexus: spring 06 WBS events calendar 2006 academic update january Showcasing four leading WBS academics, Winter Congregation 25 this event is an ideal opportunity to hear Winter congregation dinner 25 some of the latest research emanating MSOR projects evening 26 from WBS. This year we will be featuring WBS forums Mondays Professor Bob Johnston, speaking on Service Midlands regional gathering tbc excellence & designing the customer experience; Stuart Chambers, speaking on Continuous improvement in the service sector; Zoe Radnor february speaking on Learning to Lean and Lyndon Simkin speaking on Great companies innovate. In building client relationships, too!. Full Public and Voluntary Sector Network, details of this £49 event and how to book are Birmingham 02 available online. First Friday – London 03 WBSS Forum 04 Alumni Board 07 MBA projects evening 15 Oxford regional gathering 17 Academic Update 25 WBS forums Mondays march South West regional gathering 07 North West regional gathering 08 annual dinner Stockholm – Professor John McGee 15 WBS Forums Mondays SAVE THE DATE and join with faculty and Brussels – Alumni dinner with current students to celebrate the successes Stuart Chambers 13/31 tbc of WBS over the past year and share in our Singapore, Hong Kong, Malaysia vision for the future. The Inner Temple will – alumni dinners tbc play host to WBS this year for an evening of Telecoms SIG event at WBS tbc sparkling conversation and fine dining. Each Women’s Dinner tbc year around 150 alumni and their guests IBM lecture at WBS 23 enjoy this unique opportunity to network with other WBS alumni in a prestigious and april beautiful environment. Booking details will be circulated in February via email and online. First Friday – London 07 Midlands group seminar event tbc City Lecture tbc may Annual Dinner 04 Oxford regional gathering 19 Telecoms teleconference tbc
  15. 15. nexus: spring 06 WBS events calendar 2006 15 summer ball Hailed as the perfect end to a proud day the june MBA summer ball is open not only to those Alumni Board 01 graduating this year but to all alumni and First Friday – London 02 their guests. If you feel the need to dig out South West regional gathering 06 your DJ or put on a party frock and dance the North West regional gathering 07 night away, then this is the evening for you. Public Sector Academic Update 17 Details will be announced later in the year in MPA Ball 17 the email newsletter, so make sure you update WBS at the races tbc your details online if you would like to be notified. If you would like help in contacting your classmates so that you can arrange a table at the event, please do contact Sue july Cresswell. e sue.cresswell@wbs.ac.uk Undergraduate graduation 11 Post-Graduate Graduation 14 Graduation Ball 14 august september South West regional gathering 05 North West regional gathering 06 DLMBA reunion 30 Oxford regional gathering tbc Recent graduates event – Midlands tbc october First Friday – London 06 Alumni Board tbc november Oxford regional gathering 24 december First Friday – London 01 W www.wbs.ac.uk/ South-West regional gathering 05 North-West regional gathering 06 alumni/forthcoming.cfm Midlands regional gathering tbc
  16. 16. 16 16 overseas event reviews An enthusiastic group of alumni turned T hank you to all of our alumni who organise and host events, and also assist with MBA recruitment fairs in out for the Greek alumni social event in Athens on 18 November. Braving the chilly Greece temperatures about 30 alumni met at the countries visited by WBS. We really do Hard Rock Cafe, Fillelinon Street, for a fun appreciate your support. We are also evening of drinks and networking. indebted to Warwick and WBS faculty and staff who host alumni events when Caroline Hughes, WBS Alumni Relations visiting overseas. Executive, was on hand to update alumni about developments at WBS. Brazil A big thank you to Nikos Zagorissios (MBA 93–4) and the rest of the Greek alumni committee for organising the evening. On 3 November WBS alumnus Bernardo Hees (MBA 97–8), President of América Latina Logística (ALL), the largest railway Consultant, the Warwick MBA, and based logistic operator in Latin America, Switzerland Nathalie Walker, Head of Alumni Relations, spoke on Challenges and Opportunities who were visiting the city for an MBA in the Brazilian Logistics market at the recruitment event, were joined by current Auditório do Centro Brasileiro Britânico DLMBA students and a cross-section of the in São Paulo. Members of the Association alumni community. Business cards were of British Alumni, the British Council, LBS exchanged and plans are afoot for an event and WBS alumni attended and adjourned in Geneva in the spring. to Drake’s Pub for drinks and networking afterwards. Thank you to Ody Ferreira Ben MacDermott (BSc Computer & (MBA 97–8) for organising this event. Business Studies 98–01) reported: ‘It was great to meet fellow WBS graduates in Zurich. As an undergraduate alumnus Fifteen members of the WBS community talking to people who had done the France met for a sumptuous dining experience Warwick MBA provided amazing input to on 17 October at Cantinetta Antinori help me decide what it is I want to do as far in Zurich. Stuart Sutherland, e-learning as further education is concerned.’ WBS alumni gathered in Stockholm in November prior to the graduation ball held Sweden annually by WBS’ partner institution in Sweden, FEI. This is the second Stockholm event of recent months and is a precursor to an event planned for March 2006 when John McGee, Professor of Strategic Management, and Associate Dean, The Warwick MBA, will represent WBS at the Swedish Business Schools Alumni Association, talking about his research relating to telecoms. Learn more about the Stockholm group and organiser Mischa Du Pont on P20. Libresens Bar in Paris has now played host and members of the graduates’ extended to two gatherings of WBS alumni. The most Hong Kong families joined the party after lunch for recent event on 1 December was attended photographs. by an enthusiastic group of alumni, who Achieving the Warwick MBA by distance were joined by Nathalie Walker, Head of learning is a great event – but unfortunately Alumni Relations. WBS was joined on this it is not always possible for students occasion by alumni from the Australian who live far from Warwick to attend Belgium (advance notice) Graduate School of Management, one Graduation at the University. So when of our PIM partner schools, and McGill Sue Beech, DLMBA Programme Director, Stuart Chambers (MBA 84–6) Principal University. WBS is delighted to expand was in Hong Kong recently a celebration Teaching Fellow, Operations Management the network of its alumni by working event was arranged for recent graduates group at WBS, will host a dinner in Brussels with other prestigious schools in this way. and their families. The celebration lunch on either 13 March or 31 March. Please Thank you to Dimos Silvestriadis was held at the New World Renaissance update your email address online to ensure (MBA 98–9) for organising these events. Hotel, Kowloon, on Sunday 13 November you receive an invitation.

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