Franchising Smart W Matchpoint
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Franchising Smart W Matchpoint



Franchise Process

Franchise Process



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Franchising Smart W Matchpoint Franchising Smart W Matchpoint Presentation Transcript

  • Franchising Smart - Choosing the Right Franchise Presented by Warren J. Rutherford The Executive Suite & Sr. Franchise Consultant MatchPoint Networks
  • Three Roads Yogi Berra said, “When you come to a fork in the road, take it”
    • Stay the course
    • Find a new J.O.B. (no surprises)
    • Serial Employment or Unemployment
    • Go it alone
    • Start an independent business
    • (Failure rate very high)
    • Buy an existing business
    • Odds are better, you get to see financials
    • Will you get properly trained?
    • On-going support?
    • Partner with success
    • Join a franchise organization
    • Established, verifiable “Success Package”
    • 90+% success rate among franchises
  • Franchise Statistics: Did You Know?
    • Franchising offers an excellent opportunity for you to be in business for yourself but not by yourself
    • A franchise opens every 8 minutes in the United States
    • Franchising employs over 21 million people
    • There are 3,500 franchise concepts in 75 industries (there is life after food)
    • Franchising accounts for 1.53 trillion in sales and 50% of all retail sales
    • That 1 out of 12 retail businesses is a franchise?
    • That After 5 Years, 92% of Franchised Businesses Are Still Operating?
  • What are the benefits? Start from scratch as an Independent Success rate after 5 years starting from scratch
  • What are the benefits? Franchising Success rate after 5 years starting as a Franchise
  • What are the benefits? Franchising vs. Independent (SBA statistics) Franchises - Still Open From Scratch - Closed
  • Types of Franchises
    • Home Based – B2B or B2C but you are typically “out and about”
    • Service Based – B2B or B2C – “warm leads”
    • Location Based – simple retail and sophisticated retail
  • The Challenges
    • Working Within the System
      • Entrepreneur vs. Frantrepreneur
      • System Conformity
    • The Risk
      • Franchising is not Risk Free
      • 90% Plus Success Rate for the Franchising Industry
    • Working with the Franchisor
      • Buying a Franchise is Like Getting Married
      • Legally Binding Relationship
    • False Expectations
      • There is no Instant Success
      • Tremendous Time and Financial Commitment
      • Be Realistic
    • Managing the Business
      • Do you have Previous Business Experience?
      • Assess your abilities to run a Business
    • The Fees
      • Franchise Fee (one time fee)
      • Royalty (% of gross sales)
      • Ad Fund (% varies)
  • That’s All Great, BUT…
    • Do YOU Have What It Takes To Be In Business For Yourself, Not By Yourself?????
  • A Test For You… Which of the following backgrounds produce successful franchise owners?
    • Tradesmen (Painters, Carpenters, Construction workers, Installers, Contractors, printers, etc.)
    • Restaurateurs (Anyone with experience managing or owning restaurants)
    • Lifelong Corporate or Federal Employees (Administrators, Managers, Directors, Project Managers, Service Providers, Marketers, Salesmen, etc.)
    • Entrepreneurs
    • Professionals (Doctors, Lawyers, Consultants, CEO’s, CFO’s, Accountants, Professors/Teachers, Chemists, etc.)
    • Technicians (Computer tech, engineers, etc.)
    • Stay-at-Home Moms
    • THEY ALL DO!
  • Why Is This True?
    • Because the basic franchise model provides many of the tools needed to succeed – then you build your customer base and “work it.”
    • As a result, THOUSANDS of people, regardless of their prior backgrounds, have been able to enter franchising and succeed.
    • If you can find something you really love to do, a great deal of energy and drive will come with it. And properly focused, this passion – and your inherent skills and experiences - can drive your franchising success.
    • Is it time for you to consider a change?
  • What DOES Franchising Provide?
    • A Proven Operating System
    • Operating Manuals
    • Initial Training
    • On-going Training/Support
    • Marketing & Sales Training
    • A Proven Marketing Plan
    • On-going R & D
    • Customer Support
    • Defined Territories, Based Upon Target Demographics, etc.
    • Technical and Administrative Support – Management Software, Web Support, etc.
    • A Brand Name, that grows and grows and grows in value
    • Depending upon the franchise, you may also receive site selection support, hiring and employee profiling support – or they may even contract with national and local accounts – and pass along leads to you.
  • What Makes You Want to Change?
    • Are You Running From Something Or Toward Something?
    • “ Know your outcome. Give your brain a BIG enough reason WHY, AND YOU CAN ACCOMPLISH ANYTHING” - Anthony Robbins
  • So why a Business anyway?
    • If you continue on your path, will you be happy at retirement?
    • If your life continues in the same way it's been going...
      • Will you actually be where you honestly want to be in life this same time next year?
      • How can you be certain you'll be any closer to the financial freedom you want?
      • Will you're dreams, plans, and desires actually come to be your reality?
  • So why a Business anyway?
    • If you continue on your path, where will you be in five to ten years?
    • Their dreams or your dreams?
    • What is your #1 fear for the future?
    • It starts with attitude – “If you don’t like where you are in life, change it”
  • Questions
    • Ready to take on the responsibilities, wear all the hats?
    • Willing to follow systems?
    • Have a history of success in dealing with people?
    • Can you afford it? (20-35% personal cash infusion) plus personal living expenses for first year
    • Is it a product/service you can get behind 100%?
    • Do you have family/spouse support?
  • How To Investigate
    • Identify your goals and vision
    • Know yourself, strengths and weaknesses
    • Identify good “fits”
    • Initiate contact with franchisors
    • Review initial packet
    • Read and understand the Franchise Disclosure Document (FDD)
    • Contact franchisees (validation calls)
    • Visit franchisor (Discovery Day, or D-day)
    • Make a decision
    • MatchPoint 6 step process
  • Financing Options
    • Conventional Loan
      • Your local commercial bank.
      • Looking for “Character and Credit”
    • Tap into 401K
      • There may be penalties
      • You can rollover your 401K into an new plan that you control
    • Home equity
      • Your least expensive form of financing
    • Partnerships & investors
      • Partners share risk, duties
      • $$ from family and friends
    • S.B.A. Loan or Loan Guarantee
  • It’s All About Attitude
    • It’s not what you CAN DO that’s important. It’s what you WILL DO!
  • OK. Why Do You Need Me … To Help You Find A Franchise?
    • Most people begin this process saying, “I want to buy a Subway…” They fall in love with the product or service without really knowing whether it would make a GOOD INVESTMENT. There are MANY well-known franchises that are not necessarily good investments – so you have to know what you are doing.
    • There are over 3,500 companies that call themselves franchises – the evaluation process can be overwhelming unless you are focused – that is, you know what you want and know what to look for.
    • Most people “don’t know what they don’t know.” Just like buying a house for the first time, purchasing a franchise can be full of challenges – and it helps to have an advisor at your side.
  • So What Does MatchPoint Provide?
    • MatchPoint offers a FREE SERVICE to people who are thinking about getting into a franchise business of their own.
    • The company was founded with a single purpose:
      • to allow normal individuals like you and me the same tools, techniques and coaching for finding a franchise that are usually restricted to franchising’s “inner circle.”
    • In fact, we even call the service we offer “the insider’s approach to finding a franchise.”
  • The Insider’s Approach
    • Heat Map Profiling TM tool uses sophisticated psychological profiling techniques to “match” your personality characteristics to those of the successful owners in our select portfolio of franchise partners.
    • This tool can help provide you some initial guidance toward the “right” franchise industry segment(s) for you, and also help you see “hidden potential” in yourself – particularly if you feel your career has been in a rut.
  • The Insider’s Approach
    • “I always knew I wanted to be someone… I just didn’t know I needed to be more specific.” Lily Tomlin
  • The Insider’s Approach
    • Our 6-Step Process
      • Initial Overview
      • PCQ
      • Heat Map/Shapes Profile
      • Consultation
      • Brand Review
      • Brand Coaching & Counseling
  • Questions – and Answers
    • Thank you!
    • For more information -
    • Warren J. Rutherford
    • Owner
    • The Executive Suite
    • 129 Airport Road
    • Hyannis, MA 02601
    • [email_address]
    • 508-778-7700