Growing Social   Using the Power of the Visual Web#DWExpo@katebuckjr - @WarrenWhitlock
LET’S ENGAGEThis is a conversation, speak upSlides and a recording of our webinar sent to anyonewho sends text to 702-577-...
How Did We Get Here?  Evolution of Technology     Speed     Quality  Research shows that the sense of sight is the most  d...
Think about it…          • Click to edit Master text styles            – Second level            – Third level            ...
or…          • Click to edit Master text styles            – Second level            – Third level               • Fourth ...
or…          • Click to edit Master text styles            – Second level            – Third level               • Fourth ...
Which one do you think           got the most engagement?          • Click to edit Master text styles            – Second ...
Welcome to…The Visual Revolution#DWExpo       @katebuckjr   @WarrenWhitlock
Why does it matter?
Everyone is catching on
Google is in on it…
Video killed the status update…
Can you say, “One BILLION dollars?”#DWExpo        @katebuckjr      @WarrenWhitlock
The Queen of the Visual Web   “We are close to the tipping point of Pinterest,” Brett Tabke (of PubCon) said.     Brands n...
Everything old is new again#DWExpo       @katebuckjr   @WarrenWhitlock
It’s not just social  Squeeze Pages  Opt-ins & Special Offers  Landing Page Layouts  Home Page Sliders  Email Templates#DW...
Home Page Slider#DWExpo     @katebuckjr   @WarrenWhitlock
Landing Page#DWExpo   @katebuckjr    @WarrenWhitlock
Mobile Squeeze#DWExpo     @katebuckjr    @WarrenWhitlock
Contest Entry Form#DWExpo      @katebuckjr   @WarrenWhitlock
Special Offer#DWExpo   @katebuckjr     @WarrenWhitlock
Apps (don’t forget the Apps)#DWExpo      @katebuckjr   @WarrenWhitlock
Apps (don’t forget the Apps)#DWExpo      @katebuckjr   @WarrenWhitlock
Apps (don’t forget the Apps)#DWExpo      @katebuckjr   @WarrenWhitlock
Apps (don’t forget the Apps)#DWExpo      @katebuckjr   @WarrenWhitlock
Key Takeaways      It’s not just photo – it’s video, too!      Get Prepared… NOW. It’s already too late.      Importance o...
Growing Social   Using the Power of the Visual Web#DWExpo@katebuckjr - @WarrenWhitlock
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The Visual Web - Warren Whitlock and Kate Buck Jr

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Slide from "The Visual Web" seminar session conducted by Kate Buck and Warren Whitlock at Digital World Expo 2012

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  • Photos with testimonials
  • Layout: the addition of cover photos and the switch to the timeline layout has moved the profile to a visually-based page. EdgeRank: Under the “Top Stories” sorting feature, stories are itemized by Facebook ranking system EdgeRank, which uses comments, likes and shares to rank posts. Images, photos, and videos consistently rank higher than text. People don’t read text, they read what’s on quote cards.
  • New layout for profile pages now include a header photo to create a more visual page Tweets now preview images, media and video in the tweet. Items most retweeted included links, images and hashtags
  • People are actively seeking out videos not just for entertainment but for news and information Better to see a tutorial than read a tutorial Easy to use and easy to include in a social strategy
  • Should be called Instant Visual Sharability (Istavish) App utilizes the awesome cameras on smartphones now Made it easy to share personal, visual content to main streams of communication – FB, Twitter, Foursquare, Tumblr
  • Completely visual layout – text is secondary to images and videos Mixes our two favorite things to do – look at stuff and share it *Excellent way to drive traffic* Is a great litmus test for pages and posts – is there enough visually compelling content to pin this?
  • Horizontal pinterest on crack
  • The Visual Web - Warren Whitlock and Kate Buck Jr

    1. Growing Social Using the Power of the Visual Web#DWExpo@katebuckjr - @WarrenWhitlock
    2. LET’S ENGAGEThis is a conversation, speak upSlides and a recording of our webinar sent to anyonewho sends text to 702-577-1650Message  DWEReply will tell you how to get it#DWExpo @katebuckjr @WarrenWhitlock
    3. How Did We Get Here? Evolution of Technology Speed Quality Research shows that the sense of sight is the most dominant, developed sense for people Our response to visual stimuli is equally developed Research shows an increase in believability of 5x when an image is included with statements#DWExpo @katebuckjr @WarrenWhitlock
    4. Think about it… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    5. or… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    6. or… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    7. Which one do you think got the most engagement? • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    8. Welcome to…The Visual Revolution#DWExpo @katebuckjr @WarrenWhitlock
    9. Why does it matter?
    10. Everyone is catching on
    11. Google is in on it…
    12. Video killed the status update…
    13. Can you say, “One BILLION dollars?”#DWExpo @katebuckjr @WarrenWhitlock
    14. The Queen of the Visual Web “We are close to the tipping point of Pinterest,” Brett Tabke (of PubCon) said. Brands need to take note of the visual social marketing opportunity. http ://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media#DWExpo @katebuckjr @WarrenWhitlock
    15. Everything old is new again#DWExpo @katebuckjr @WarrenWhitlock
    16. It’s not just social Squeeze Pages Opt-ins & Special Offers Landing Page Layouts Home Page Sliders Email Templates#DWExpo @katebuckjr @WarrenWhitlock
    17. Home Page Slider#DWExpo @katebuckjr @WarrenWhitlock
    18. Landing Page#DWExpo @katebuckjr @WarrenWhitlock
    19. Mobile Squeeze#DWExpo @katebuckjr @WarrenWhitlock
    20. Contest Entry Form#DWExpo @katebuckjr @WarrenWhitlock
    21. Special Offer#DWExpo @katebuckjr @WarrenWhitlock
    22. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    23. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    24. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    25. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    26. Key Takeaways It’s not just photo – it’s video, too! Get Prepared… NOW. It’s already too late. Importance of strong visual imagery & storytelling Give users SOMETHING to take a picture of – and tell your story for you Graphic presence on web & social sites. What’s your Image Strategy? Offsite – social platforms, cross posting On-site Identify someone on your team that is visually inclined. Things to re-consider: Identity, Logo Typography Icons Photography, Graphics, Infographics Brand Storytelling Optimize images for SEO (title of image, filename, descriptions) Use Keywords & your URL Strategy Engagement -> Site Visitor -> Prospect -> Customer#DWExpo @katebuckjr @WarrenWhitlock
    27. Growing Social Using the Power of the Visual Web#DWExpo@katebuckjr - @WarrenWhitlock

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