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The Visual Web - Warren Whitlock and Kate Buck Jr
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The Visual Web - Warren Whitlock and Kate Buck Jr

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Slide from "The Visual Web" seminar session conducted by Kate Buck and Warren Whitlock at Digital World Expo 2012

Slide from "The Visual Web" seminar session conducted by Kate Buck and Warren Whitlock at Digital World Expo 2012

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  • Photos with testimonials
  • Layout: the addition of cover photos and the switch to the timeline layout has moved the profile to a visually-based page. EdgeRank: Under the “Top Stories” sorting feature, stories are itemized by Facebook ranking system EdgeRank, which uses comments, likes and shares to rank posts. Images, photos, and videos consistently rank higher than text. People don’t read text, they read what’s on quote cards.
  • New layout for profile pages now include a header photo to create a more visual page Tweets now preview images, media and video in the tweet. Items most retweeted included links, images and hashtags
  • People are actively seeking out videos not just for entertainment but for news and information Better to see a tutorial than read a tutorial Easy to use and easy to include in a social strategy
  • Should be called Instant Visual Sharability (Istavish) App utilizes the awesome cameras on smartphones now Made it easy to share personal, visual content to main streams of communication – FB, Twitter, Foursquare, Tumblr
  • Completely visual layout – text is secondary to images and videos Mixes our two favorite things to do – look at stuff and share it *Excellent way to drive traffic* Is a great litmus test for pages and posts – is there enough visually compelling content to pin this?
  • Horizontal pinterest on crack
  • Transcript

    • 1. Growing Social Using the Power of the Visual Web#DWExpo@katebuckjr - @WarrenWhitlock
    • 2. LET’S ENGAGEThis is a conversation, speak upSlides and a recording of our webinar sent to anyonewho sends text to 702-577-1650Message  DWEReply will tell you how to get it#DWExpo @katebuckjr @WarrenWhitlock
    • 3. How Did We Get Here? Evolution of Technology Speed Quality Research shows that the sense of sight is the most dominant, developed sense for people Our response to visual stimuli is equally developed Research shows an increase in believability of 5x when an image is included with statements#DWExpo @katebuckjr @WarrenWhitlock
    • 4. Think about it… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    • 5. or… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    • 6. or… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    • 7. Which one do you think got the most engagement? • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level#DWExpo @katebuckjr @WarrenWhitlock
    • 8. Welcome to…The Visual Revolution#DWExpo @katebuckjr @WarrenWhitlock
    • 9. Why does it matter?
    • 10. Everyone is catching on
    • 11. Google is in on it…
    • 12. Video killed the status update…
    • 13. Can you say, “One BILLION dollars?”#DWExpo @katebuckjr @WarrenWhitlock
    • 14. The Queen of the Visual Web “We are close to the tipping point of Pinterest,” Brett Tabke (of PubCon) said. Brands need to take note of the visual social marketing opportunity. http ://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media#DWExpo @katebuckjr @WarrenWhitlock
    • 15. Everything old is new again#DWExpo @katebuckjr @WarrenWhitlock
    • 16. It’s not just social Squeeze Pages Opt-ins & Special Offers Landing Page Layouts Home Page Sliders Email Templates#DWExpo @katebuckjr @WarrenWhitlock
    • 17. Home Page Slider#DWExpo @katebuckjr @WarrenWhitlock
    • 18. Landing Page#DWExpo @katebuckjr @WarrenWhitlock
    • 19. Mobile Squeeze#DWExpo @katebuckjr @WarrenWhitlock
    • 20. Contest Entry Form#DWExpo @katebuckjr @WarrenWhitlock
    • 21. Special Offer#DWExpo @katebuckjr @WarrenWhitlock
    • 22. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    • 23. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    • 24. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    • 25. Apps (don’t forget the Apps)#DWExpo @katebuckjr @WarrenWhitlock
    • 26. Key Takeaways It’s not just photo – it’s video, too! Get Prepared… NOW. It’s already too late. Importance of strong visual imagery & storytelling Give users SOMETHING to take a picture of – and tell your story for you Graphic presence on web & social sites. What’s your Image Strategy? Offsite – social platforms, cross posting On-site Identify someone on your team that is visually inclined. Things to re-consider: Identity, Logo Typography Icons Photography, Graphics, Infographics Brand Storytelling Optimize images for SEO (title of image, filename, descriptions) Use Keywords & your URL Strategy Engagement -> Site Visitor -> Prospect -> Customer#DWExpo @katebuckjr @WarrenWhitlock
    • 27. Growing Social Using the Power of the Visual Web#DWExpo@katebuckjr - @WarrenWhitlock