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Deck_Allison Schiff
 

Deck_Allison Schiff

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Deck title: "Direct Marketing News: What We're Up to."

Deck title: "Direct Marketing News: What We're Up to."

Session title: "Social Media Strategies that Work."

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    Deck_Allison Schiff Deck_Allison Schiff Presentation Transcript

    • Direct Marketing News: What we’re up to Allison Schiff, web editor allison.schiff@dmnews.com @oschiffey
    • @dmnews
    • Twitter Tuesdays
    • Facebook
    • FB Timeline project
    • Pinterest
    • The team
    • LinkedIn
    • YouTube
    • Direct Marketing News socials #s
    • Also …• Monthly competitive analysis• Small monthly catch-up meetings, just with colleagues on the brand to discuss new & ongoing initiatives• Larger, company-wide meetings to share knowledge, etc.
    • Challenges. How to …• Strike the right tone• Avoid repetitive posts• Keep the conversation alive• Brand our reporters without infringing on their “personal” social lives
    • Fin :)