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Orlando science center   proposal 2010 Orlando science center proposal 2010 Document Transcript

  • Exclusive Caterer Opportunity Orlando Science Center Foodservice Request for Proposal April 30, 2010 Warren Dietel 407.398.6306 warren@puffnstuff.com
  • TA B L E O F C O N T E N T SAbout Puff ‘n Stuff Catering ....................................................................................... Pages 3-12Terms of the Agreement............................................................................................. Page 13Benefits of Selecting Puff ‘n Stuff Catering ................................................................. Page 14Venue Specific Custom Menu Examples .................................................................... Pages 15-16Custom Client Proposals ............................................................................................. Page 17Inventory ................................................................................................................... Page 18Capital Investments .................................................................................................... Pages 19-20Recycling Program ..................................................................................................... Page 21Marketing Plan .......................................................................................................... Page 22Operational Plan ......................................................................................................... Page 23Proposal Overview ..................................................................................................... Page 24Health Inspection Reports/Insurance Certificate ....................................................... Page 25 Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 2
  • G E N E R A L S TAT E M E N T O F E X P E R I E N C E Established in 1980, Puff ‘n Stuff Catering has built an unsurpassed reputation for serviceand quality in Central Florida. From the smallest, most intimate dinner parties, to business functions, to grand banquets, barbeques, celebrations, weddings, disaster relief, and venue management, Puff ‘n Stuff Catering provides all of your catering needs with elegance, imagination and style. As the largest and oldest catering company in Central Florida, our ability to provide thesame quality of products and services for the Orlando Science Center is evident in our track record.We are proud of our preferred status with Albin Polesek Museum, Town Manor, Orlando Museum ofArt, Holy Trinity, Orlando Harley Davidson, Bella Collina, The Orange County Regional History Centerand many other venues across Central Florida. In addition to our preferred status, we curently have exclusive agreements with The Ballroom at Church Street, T.Pepin Events Centre, Town Manor and the Summerlin House. Our ability to retain customers, earn referrals, and generate new business contributes to drive projected growth of 25% in 2010. Innovation is what really separates Puff ‘n Stuff Catering from all the other caterers.Our culinary and operations departments are members of several industry organizations that promote a cross-pollination of event production, culinary, and service ideas. We never rest and are ever evolving to improve with every event, topping one delightful recipe for success with another. We pride ourselves on the strength and diversity of our teams to help us Passionately Perfect Life’s Celebrations for our valued venue partners & customers. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 3 View slide
  • THE PUFF STORY This year marks the Puff ‘n Stuff Catering 30-year Anniversary. Since 1980, we have beenOrlando’s premier catering and full-service event planning company and are now the largest of our kind in Central Florida. We’ve achieved this status largely in part to one word: Innovation. It’s what drives our business and our team members—evidenced in everything from our Special Event Planners and expert Chefs to our state-of-the-art facility. In 2003, Warren Dietel had a vision for the company, so he purchased the company from his parents and immediately set out to grow Central Florida’s premier catering operation into a full-service event planning company. He updated the brand, and grew the business 267% in 3 years, achieving Inc. 5000 status in 2007 and 2008. Quick growth required rapid changes, so the growing leadership team introduced new systems, technology and automation to maxmize effciency and create safety nets. He also built an infrastructure to support current and future regional growth, diversified our segment base and worked with our Executive Chefs and event planning team to create menus for all segments and pricing levels. Now over 200 team members strong, Puff ‘n Stuff Catering is recognized as a national leader in our industry. Passionately Perfecting Life’s Celebrations for 30 years! Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 4 View slide
  • M I S S I O N , V I S I O N & VA L U E S Our Mission Passionately Perfecting Life’s Celebrations Our Vision Puff ‘n Stuff will possess the systems and procedures necessary to providethe foundation for excellence and profitable growth. We will be recognized as the event/catering organization of choice by our team members and clients Our Governing Values Professional – In behaviors and appearance Respect – For self, team members and clients Own – Accountable for each others’ success and safety Anticipate – Serving team member and clients needs Communicate – Timely, accurately and honestly Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 5
  • G E N E R A L I N F O R M AT I O NCompany Name: Puff ‘n Stuff, LLCAddress/Headquarters: 250 Rio Drive Orlando, Florida 32810 All business, culinary and production activities are completed from this locationMain Phone: (407) 629-7833Fax: (407) 629-5011Primary Contacts: Warren Dietel Sharol Brennan President & Owner Vice President Direct: (407) 398-6306 Direct: (407) 629-8065 Mobile: (407) 227-5697 Mobile: (407) 257-3065 E-Mail: warren@puffnstuff.com E-Mail: sharol@puffnstuff.comBusiness Hours: Office: 8:00 am-5:00 pm Monday – Friday Operations: 24 Hours/Day – 7 Days/Week (Available via mobile phone at all times)Company Status: Limited Liability Company (LLC) incorporated January 22, 2003 in Florida. (Family owned since 1979)Certification: Florida State License Numbers: Catering: CAT5810944 Expires 4/1/11 Non-Seating Food Service: NOS5812212 4/1/11 Beverage: BEV5807853 13CT Expires 09/30/2010 Copies of all licenses available at puffnstuff.comCurrent Exclusive Venue The Ballroom at Church Street, Orlando, FLManagement Partners: Summerlin House, Orlando, FL Town Manor, Auburndale, FL T. Pepin Hospitality Centre, Tampa, FL Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 6
  • I N N O VAT I O N Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 7
  • P U F F ‘ N S T U F F C AT E R I N G 2 0 1 0 O R G C H A RT Administrative Team Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 8
  • P U F F ‘ N S T U F F C AT E R I N G 2 0 1 0 O R G C H A RT Sales Team - Weddings, Conventions and Special Events Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 9
  • P U F F ‘ N S T U F F C AT E R I N G 2 0 1 0 O R G C H A RT Operations Team Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 10
  • OUR PROCESS Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 11
  • S T R AT E G I C PA R T N E R S H I P S & I N I T I AT I V E SAs business evolved, we developed strategic relationships with leaders in the Event Industry. Thesepartnerships allow us to approach business from a holistic approach, rather than a single link in theproduct or service. Our direct pricing and enhanced level of service provides a competitive advantagewhich we pass on to our clients and venue partners. Here are just a few Bill Whiddon Designs BBJ Linen RPI Purchasing Group Premier Wedding & Event Planners American Audio Visual Room Service/AFR Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 12
  • TERMS OF THE AGREEMENTExclusive RightsWhile we appreciate the offer to be listed as a preferred caterer, as we have discussed, we believe itwould be the best option for the Orlando Science Center to enter into an agreement with Puff ‘n StuffCatering as the exclusive caterer. The following page will illustrate the benefits of this option.Term Length5 year term commencing October 13, 2010 and expiring September 20, 2015Governing LawOrange County, FloridaFacility Rental Booked EventsPuff ‘n Stuff Catering agrees that all booked events as of October 13th, 2010 will be honored.In addition, we stand ready to take immediate control of the venue catering operations as weunderstand there may be complications with the current provider.Commissions Paid to the MuseumWe will pay 10% of Food & Beverage commission to Orlando Science Center. Detailed reports willaccompany the monthly payments.We guarantee an annual minimum of $20K/year (catering only) and BEFORE repayment of capitalinvestments (details to follow) if we are granted exclusive caterering rights at the Orlando ScienceCenter.Product Servicing RightsPuff ‘n Stuff Catering agrees to comply with all current and future product servicing agreements.Museum Sponsored Catering25% Food & Beverage discount on Orlando Science Center sponsored on-premise events(non-commissionable)Museum Fundraising Events25% Food & Beverage discount on philanthropic on-premise events (non-commissionable).Café FoodserviceAs discussed, we have partnered with DiPasqua Enterprises and feel they are best suited to managethe café and their proposal is forthcoming under separate cover. Café and all related questions will beaddressed by their representatives. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 13
  • B E N E F I T S O F S E L E C T I N G P U F F ‘ N S T U F F C AT E R I N G A S E X C L U S I V E C AT E R I N G PA R T N E R • Commands slightly higher price point, yeilding increased commission to Orlando Science Center. • Lower overhead costs equates to more competitive rates. • Ability to store event equipment on-site aids in reducing pre and post production labor • Rather than working with multiple vendors, there is only company to influence and align with the Orlando Science Center quality attributes and values. • Access to our professional team and assets. • Collaboration on marketing materials, new media, and promotional initiatives. • Experience with a wide range of service styles and can offer a multitude of price ranges for different types of events. • Personalized potential customer tastings and promotional events. • In-house partner with vertically integrated planners to aid in selling the complete experience. • Our marketing team will create custom Orlando Science Center/Puff ‘n Stuff branded proposal formats and menus, enhancing a seamless client experience. (Samples following) Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 14
  • VENUE SPECIFIC CUSTOM MENU EXAMPLE The Estate House at Cypress GroveIn the interest of conservation, a complete copy of this menu is included on the enclosed CD. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 15
  • VENUE SPECIFIC SEASONAL CUSTOM MENU EXAMPLE The Ballroom at Church Street In the interest of conservation, a complete copy of this menu is included on the enclosed CD. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 16
  • C U S T O M C L I E N T P R O P O S A L - H AVA N A B L U E E V E N T T.Pepin Centre, Tampa, FL Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 17
  • INVENTORYWe acknowledge all existing catering equipment and serviceware will be owned by the OrlandoScience Center.We plan to utilize existing equipment and enhance by adding additional pieces.Our current production inventory includes an extensive inventory of china, porcelain, specialtylinens, props and decor, and much more. We will elaborate and showcase this during your visit toour commissary, Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 18
  • C A P I TA L I N V E S T M E N T SIn order to produce world-class results for events at the Orlando Science Center, a number ofimprovements are necessary.One of the biggest challenges at the Orlando Science Center is the lack of a finishing/productionkitchen on the fourth floor. The following blueprint draft covers our proposed renovations to thecurrent staging and storage area on the fourth floor.Puff ‘n Stuff Catering agrees to finance the capital investment on behalf of Orlando Science Center,interest-free to be repaid as a reduction to commisions over the initial term of agreement(i.e. 5 years).The total capital investment is expected to be approximately $20,000. Repaid at $4,000 per year asa reduction of our monthly commissions. For example, if the improvements cost $20,000 we wouldbe issued a credit of $333.33 a month for the 5 contracted years.We will maintain the existing serviceware inventory, replacing as necessary; solely at our expense.A mutually agreed upon inventory upon execution of this agreement will be performed. Most of theserviceware will reside at our commissary for proper processing.In addition, it will be helpful to find a second location on the fourth floor to create a breakdown/dishwashing facility. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 19
  • *The banquet cartparking is only used as necessary for staging at large events. Page 20
  • RECYCLING PROGRAMIn 2006, we proudly began green initiatives within our facility and upon client request off-site.We have a recycling compactor on-site to reduce waste. During a recent public event in Winter Park,we trained our service staff, developed the logistics, and created a recycling plan for all plastic bottlesand aluminum cans. We are consistently improving our green initiatives daily. Furthermore, ourdishwashing systems are state-of-the-art with recirculating gray water for pre-wash and scrapping.We will elaborate more during the site inspection.We are working with Republic Services to fine tune a single-stream recycling program that wouldinclude recycling everything from on-site production and at off-site events by using special recyclebins made specifically to fit on our catering vehicles.We have agreed to support this initiative through an extensive training program with supportinglogistics. We expect to have this plan fully integrated by the fourth quarter of 2010. We anticipatea 50% reduction in our waste currently going into the landfill.When possible, we utilize post-consumable recycling goods for events with disposable serviceware.However, we realize the impact created by using any type of disposable product is greater thanoptions to reuse. We continue to explore options for outdoor events using dishwasher safe melamineplateware and platters, and shatter-proof glassware. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 21
  • MARKETING PLANThe following marketing initiatives are proposed for the Orlando Science Center: • Showcase events will be held at The Orlando Science Center periodically through the year to market to prospective and current clients. • Menus will be devolped and designed specifically for the Orlando Science Center (see venue specific samples). • An email blast will be sent to our database of 10,000+ clients, announcing our partnership. • Rack cards, venue specific menus, and other marketing collateral will be made available at the venue for on-site staff to present to clients. • An exclusive page for The Orlando Science Center will be added to the puffnstuff.com web site. (To view draft, go to: puffnstuff.com/venues/ballroom.html) • A showroom/meeting room will be created on site to support client meetings. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 22
  • O P E R AT I O N A L P L A NWritten policies, operating guidelines and other terms of this agreement will be communicatedcompany-wide. Each service team member will receive specific training regarding any special requestof your facility. We pride ourselves not only on our cuisine, but on efficiency, cleanliness, andimpeccable service. Once the contract is executed, we will schedule time on-site for our operationsleaders to walk the site to best plan for the new finishing kitchen and logistics of events at theOrlando Science Center.Puff ‘n Stuff Catering typically requires two hours before an event to setup and one hour post eventto breakdown and clean-up. Our service teams are trained to respect venue partners just as if theyare walking into a client’s home. We take pride in leaving your “home” in the same condition as wefound it.Food safety and handling is an important consideration when reviewing the capabilities of a cateringfirm. Transporting food requires extensive refrigeration to avoid bacteria growth. We currently ownseven (7) refrigerated box trucks and eight (8) smaller vans with chilled insulated boxes. From anoverall capacity standpoint, we currently average 20+ events per day varying in size from as few asfive to several thousand. As a result, we have the trained staff, experience and equipment necessaryto deliver on our commitments regardless of size and complexity. Off-premise catering and venuemanagement is all we do, offering years of experience handling food and service even in the mostremote of locations.Our service captains and chefs are ServSafe Food Safety® certified and trained. Our bartenders areServSafe Alcohol Safety® certified and trained. These programs combine critical information, exclusivetools, and real world resources to transofrm knowledge into action. In short, ServSafe puts thehighest industry standards to work for you every day. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 23
  • P RO P O S A L OV E RV I EW Venue management, maintenance, and venue sales resides with current Orlando Science Center Team Puff ‘n Stuff Catering will focus on culinary and service excellence 10% Food & Beverage revenue commission on Orlando Science Center event excluding those with discounts 25% Food & Beverage discount on philanthropic and Orlando Science Center sponsored on-premise events (non-commissionable) Puff ‘n Stuff Catering will maintain and enhance current Serviceware levels, quality and inventoryUpon request and within reason, exceptions will be permitted for other Orlando Science Center food service partners to produce events in the facility (5) Year agreement for on-premise operations Puff ‘n Stuff will create 4th floor finishing/production kitchen Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 24
  • THANK YOU! We look forward to forging ahead creating amutually beneficial agreement between two high-quality companies resulting in the Orlando Science Center as the Premier Event Facility in Orlando! With gratitude for your consideration. Warren Dietel & the entire Puff ‘n Stuff team. Puff ‘n Stuff Catering, LLC 250 Rio Drive, Orlando, FL 32810 PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 25