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EPCAS 2012 Marketing to the Third Power Handout
 

EPCAS 2012 Marketing to the Third Power Handout

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What happens when you combine Branding, Technology and Referral Marketing? ...

What happens when you combine Branding, Technology and Referral Marketing?
1 + 1 + 1 = exponential success!

This handout is a companion to the presentation and includes Resources and Recommendations for implementing strategies in the presentation.

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    EPCAS 2012 Marketing to the Third Power Handout EPCAS 2012 Marketing to the Third Power Handout Document Transcript

    • Marketing 3 Resources and Recommendations What happens when you combine Branding, Technology and Referral Marketing? 1 + 1 + 1 = exponential success!RESOURCESBranding • Blog - Seth Godin, Best Selling Author & Marketing Thought Leader http://sethgodin.typepad.com/ • Branding Video - http://www.youtube.com/watch?v=JKIAOZZritk • Puff ‘n Stuff Catering Video o Intro: http://www.viddler.com/v/96aa2768 o All videos: http://www.viddler.com/profile/puffnstuff • Business Cards: www.moo.com • Promotional Items: www.blezoo.comCaterease • Homepage: www.caterease.com • Tip of the Week: http://caterease.com/script/tip_of_week_archive.phpSocial Media • Socialnomics 3 Video - http://www.youtube.com/watch?v=ZQzsQkMFgHE • Blog Tools – Use a RSS Reader, like Google Reader, to follow your competition, customers, partners, etc. Then use Google Blog Search to find even more inspiration and blogs to follow. o RSS/Blog Readers: § Video Intro: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y § Q&A: http://support.google.com/reader/bin/answer.py?hl=en&answer=113 517 o Google Blog Search: http://www.google.com/blogsearch • Facebook o Mashable Guidebook: http://mashable.com/guidebook/facebook/ o Facebook Page Resources: https://www.facebook.com/pages/edit/?id=149221842561&sk=market • Twitter
    • o Mashable Guidebook: http://mashable.com/guidebook/twitter/ o Twitter for Businesses: https://business.twitter.com/• Pinterest o Pinterest Guide for Event Businesses: http://www.hawthornpublications.com/blog/articles/2012/4/05/how- pinteresting/?utm_source=Hawthorn+Branch&utm_medium=email&utm_cam paign=Hawthorn+Branch+-+Issue+5-+Q2+-+2012 o Users Infographic: http://mashable.com/2012/06/15/pinterest-users- infographic/ o Eye Tracking Study: http://mashable.com/2012/05/29/pinterest-eye-tracking- study/#66275Pinterest-Homepage• Mashable.com – best website to follow to learn more about Social Media & more.BLOGGING TIPS• Filling in the Alternate Text with appropriate search key words is like waving a red flag to your customers in search engines!  • Build appropriate search key words into your blog posts, such as “Orlando Catering” and “Orlando Event Caterer”• Link to your credits/sources within your posts. Not only is it polite, it’s helpful for your site’s ranking within search engines.
    • FACEBOOK TIPS• Making Your Page a Place Simple select the Local Businesses & Places category and fill in your address.• Selecting your Vanity URL Go to your page admin, click on Resources, Select a username, and make your selection.
    • CONTACT US:Warren Dietel, President & Owner, Puff n Stuff Cateringwarren@puffnstuff.comErin McKeeby, Marketing Manager, Puff ‘n Stuff Cateringerin@puffnstuff.com