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Marketing3 handout - NACE Experience 2013
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Marketing3 handout - NACE Experience 2013

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  • 1. Marketing3 Resources and Recommendations What happens when you combine Branding, Technology and Referral Marketing? 1 + 1 + 1 = exponential success! RESOURCES Branding • Blog - Seth Godin, Best Selling Author & Marketing Thought Leader http://sethgodin.typepad.com/ • Puff ‘n Stuff Catering Video o Intro: http://www.viddler.com/v/96aa2768 o All videos: http://www.viddler.com/profile/puffnstuff • Business Cards: www.moo.com • Promotional Items: www.blezoo.com • Web, Design & Marketing Support: www.websolvers.com Social Media • Socialnomics 3 Video - http://www.youtube.com/watch?v=ZQzsQkMFgHE • Blog Tools – Use a RSS Reader, such as The Old Reader, to follow your competition, customers, partners, etc. Then use Google Blog Search to find even more inspiration and blogs to follow. o RSS/Blog Readers: § Video Intro: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y § The Old Reader: http://theoldreader.com/ o Google Blog Search: http://www.google.com/blogsearch • Facebook o Mashable Guidebook: http://mashable.com/guidebook/facebook/ o Facebook EdgeRank Infographic: http://mashable.com/2013/05/07/facebook-edgerank-infographic/ • Twitter o Mashable Guidebook: http://mashable.com/guidebook/twitter/ o Twitter for Businesses: https://business.twitter.com/
  • 2. • Pinterest o Pinterest for Business: http://business.pinterest.com/ o Pinterest Guide for Event Businesses: http://www.hawthornpublications.com/blog/articles/2012/4/05/how- pinteresting/?utm_source=Hawthorn+Branch&utm_medium=email&utm_cam paign=Hawthorn+Branch+-+Issue+5-+Q2+-+2012 o Users Infographic: http://mashable.com/2012/06/15/pinterest-users- infographic/ o Eye Tracking Study: http://mashable.com/2012/05/29/pinterest-eye-tracking- study/#66275Pinterest-Homepage • Mashable.com – best website to follow to learn more about Social Media & more. BLOGGING TIPS • Filling in the Alternate Text with appropriate search key words is like waving a red flag to your customers in search engines! • Build appropriate search key words into your blog posts, such as “Orlando Catering” and “Orlando Event Caterer” • Link to your credits/sources within your posts. Not only is it polite, it’s helpful for your site’s ranking within search engines.  
  • 3. FACEBOOK TIPS • Making Your Page a Place Simple select the Local Businesses & Places category and fill in your address. • Selecting your Vanity URL Go to your page admin, click on Resources, Select a username, and make your selection.
  • 4. CONTACT: Warren Dietel, President & Owner, Puff 'n Stuff Catering warren@puffnstuff.com

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