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3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presentation
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3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presentation

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A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas …

A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas

This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.

Follow the conversation using #warply #mme3 on Facebook and Twitter.

The event was powered by:

Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas

Published in Mobile , Business , Technology
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Transcript

  • 1. 3rd Mobile Marketing event Mobile moments: be where your customers are Supported by:
  • 2. | 23.04.2014 WIND Applications Strategy
  • 3. The F2G and Q apps are enhanced with advanced capabilities: • Manage your account, check the balance of your account any time, remaining SMS, Minutes and MB. • In App Purchases and bundles activation with extra Online Bonuses • PayPal Integration • Find the nearest WIND shops • Integration of F2G premieres in myF2G App • Support new product launches for F2G (Bundles, Treats) Both launched June 2013 Enhance customer experience, increase customer loyalty, reduce churn, increase online bundle activations and grow spend Easy, effective and time saving access and handling of account WIND Prepaid Apps Description Project Status Value for WIND Value for End- User
  • 4. •Widgets •Multiple Log-ins•PayPal•Premieres WIND Prepaid Apps Advanced Capabilities Enhance WIND innovator image & strengthen WIND positioning Increase customer satisfaction & loyalty New channel of communication & sales and self-service
  • 5. New fresh design based on new Branding guidelines Redesigned fresh Status More convenient and easy to navigate Menu myQ Mobile App Relaunch All new Q Bundles available
  • 6. Multiple accounts Offers’ presentation through the use of vivid images and connection to social media Top – Up airtime via PayPal Nearest WIND shops myQ Mobile App Relaunch
  • 7. Trends on myF2G Mobile App • Steady Increasing linear trend on all metrics, Downloads, Unique Users & Bundle activations • Steady unique users activity rate of the mobile app • More than 90% of the users who log into the application each month are activating bundles 73% 77% 68% 62% 63% 60% 61% 63% 60% 61% 28% 69% 83% 84% 72% 86% 93% 94% 91% 97% Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Thousands Cummulative Downloads Active users per month Bundle activations Unique users activity rate Bundle activations versus active users
  • 8. Transactions on myF2G Mobile App Vs Web • Steadily increasing mobile app transactions which contributed to 30% of total Online reach • Increase of mobile transactions is incremental and results to considerable boost to total Online transactions 2% 12% 17% 18% 16% 20% 23% 25% 27% 29% Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Thousands Mobile App Web Mobile App Contribution to TTL
  • 9. Total Thousands F2G android F2G iOS myF2G Mobile Apps Downloads per OS • Android penetration is 73% • iOS penetration is 27%
  • 10. WIND Apps Monetization Direct • In app purchases  bundle activations  recharges • Mobile internet usage increase Indirect • Cost reduction through apps optimized procedures  pre-paid recharges  customer care contact  Reduced operational costs • Customer satisfaction  honesty  transparency  value • Increased trust on Mobile as a Payment tool  PayPal SDK integration  increased revenues