3rd Mobile Marketing event
Mobile moments: be where your customers are
Supported by:
Mobile App Launch
I have an app – Yeah! And now?
- “Mamma?!”
- Make sure your watch has batteries!
- Do you really want to...
Mobile App Retention
I launched an app – Yeah! And now?
- Mamma!?
- Sorry! Your app is not yours anymore!
- It is time to ...
Push Notification Testing
Test: Measuring retention
Test: Measuring conversion
Automation
1.  POI
2.  “Smart Boost”
Christos Vareloglou
Market Manager Greece
cvareloglou@travelplanet24.gr
Nicola Perobelli
Market Manager Italy
nperobelli@t...
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
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3rd Mobile Marketing event by Warply: Travelplanet24 presentation

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A presentation by Nicola Perobelli, Market Manager Italy, and Christos Vareloglou, Market Manager Greece, Travelplanet24/ Tripsta

This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.

Follow the conversation using #warply #mme3 on Facebook and Twitter.

The event was powered by:

Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas

Published in: Mobile, Business, Technology
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  • New Bullet 4: Travelplanet24 iOS native App
    - Mobile App launch
    - Travelplanet24 iOS App launch
    - Mobile App Retention
    - Push notification
  • 3rd Mobile Marketing event by Warply: Travelplanet24 presentation

    1. 1. 3rd Mobile Marketing event Mobile moments: be where your customers are Supported by:
    2. 2. Mobile App Launch I have an app – Yeah! And now? - “Mamma?!” - Make sure your watch has batteries! - Do you really want to go to Mars? Maroussi is closer! - Join the “Organic Trade Association” - Keep a coin in your pocket (maybe more than one) - Get a new Tattoo on your hand: “Natural Born Tracker” - Be sure you have a Handsome/Beautiful SEM and Social media specialist and be kind to them - Choose your partners by the number of phones they have! - “The launch” is forever!
    3. 3. Mobile App Retention I launched an app – Yeah! And now? - Mamma!? - Sorry! Your app is not yours anymore! - It is time to send a letter to Santa! - Remember you are a “Natural Born Tracker”! - “Life cycle“ is not a Turkish soap opera! - You are boring! Bla bla bla! - How about a relaunch!
    4. 4. Push Notification Testing Test: Measuring retention Test: Measuring conversion Automation 1.  POI 2.  “Smart Boost”
    5. 5. Christos Vareloglou Market Manager Greece cvareloglou@travelplanet24.gr Nicola Perobelli Market Manager Italy nperobelli@tripsta.it Ευχαριστούµε - Thank you - Grazie Travelplanet24 logo
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