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Se algorithm immunity

  1. 1. Shocking Secrets to Everlasting Search Engine Domination Revealed! Search Engine Algorithm IMMUNITY Make Your Websites INVINCIBLE from Google and Bing’s Algorithm UpdatesUnauthorized duplication or distribution of this material in any form is strictly prohibited.Violators will be prosecuted to the fullest extent of the law.No part of this publication may be reproduced, stored in a retrieval system or transmittedin any form or by any means, electronic, mechanical, photocopying, recording orotherwise, without prior written permission from the author/publisher.The author, publisher, and distributor of this product assume no responsibility for the useor misuse of this product, or for any injury, damage and/or financial loss sustained topersons or property as a result of using this report. While every effort has been made toensure reliability of the information within, the liability, negligence or otherwise, or fromany use, misuse or abuse of the operation of any methods, strategies, instructions orideas contained in the material herein is the sole responsibility of the reader.The reader is encouraged to seek competent legal and accounting advice before engagingin any business activity. This is a publication of www.Articles-R-Us.netCopyright © 2012 by 1
  2. 2. SE Algorithm IMMUNITY Make Your Websites INVINCIBLE to Google and Bing’s Algorithm Updates This is a FREE ebook; you may give it away to others as long as the information herein remains the same! If you have any questions about this product, feel free to contact me directly at Discover How Other Marketers are DOMINATING Multiple Niches… Easily and Frequently! Without Lifting a Finger © 2012 by 2
  3. 3. Table of ContentsNothing Sells Like Fresh Content………………………………………………………….…..4Chapter 1: What’s NOT Accepted………………………........................................5Chapter 2: Versatile Tips for Engaging Your Audience………………………………8Chapter 3: Create Content Google Loves…………………………………………………12Chapter 4: What To Do Next……………………………………………………………………13Copyright © 2012 by 3
  4. 4. NOTHING SELLS LIKE FRESH CONTENT!Imagine this for a moment...a person has just landed at your website andthis visitor has no clue what you are talking about. And imagine that is anextremely important visitor with money to spend on your product orservice. Go one step further and pretend this one visitor is the bridgebetween either your success or failure as an online entrepreneur. Thisvisitor does not have the time or patience to poke around your website,trying to get a handle on what your site is all about. What if this customerpicks up the phone, calls you up and demands an explanation? Whatwould you tell them?In all likelihood youd go into detail about how you understand theirproblem. Youd provide workable solutions that could eliminate theirproblem altogether. You might even go so far as to provide specificexamples of how you can help. Youd take the time to explain why you arethe perfect person to meet their needs. And theres no doubt you woulddo all this in the most compelling way possible given that your reputationand income are both on the line. In a nutshell, this is exactly what Googleexpects you to do with the content on your website.Despite the popularity of social network sites like Twitter and Facebook,search is still one of the main activities on the web, trailing just behindemail. And this hasnt changed for more than a decade. People performbillions of unique searches every single month. And these people are infocus mode. As a matter of fact, searchers are the most motivated peoplewho land on a webpage which is good news for webmasters like you.If they are on the hunt for a particular product or service, there’s a reallygood chance they’re looking to make a purchase. So, if they are searchingfor reliable, interesting information and your site provides it, youre in aprime position to convert that drive-by traffic into long-term traffic withyour content alone.That said, search traffic is understandably important as long as that trafficis targeted search traffic. Throughout this report well take a look at themodern practice of optimizing your content for both your audience and theCopyright © 2012 by 4
  5. 5. search engines. Basically, youll discover some critical tools and processesfor structuring your website in a way that grabs attention, pleases theSERPs and makes you money all at the same time. Chapter 1: What’s NOT accepted?Search engines have become an indispensable aspect of modern life. Butthe truth is, most of us dont have a clue about how to create content thatactually works. Its not necessary to learn about complex mathematicalalgorithms. You only need a good understanding of the basics. So letstake a closer look at the four major components that can keep you fromranking your website the way you want. 1. Rewritten/Spun ContentNo matter how many updates Google puts out, one thing remainsconstant: The importance and value of unique and frequently updatedcontent. Whenever Google discovers a group of pages with duplicatecontent, it uses algorithms to choose one representative URL for thatcontent. What this means is that if you choose to re-post your content inseveral different places, Google will probably pick just one link to display indefault search results. All other versions will be hidden.When this happens, Google places a note at the bottom of the searchresults that states: "In order to show you the most relevant results, wehave omitted some entries very similar to those already displayed. If youlike you can repeat the search with the omitted results included.” Thenumber of Google users who will click that link are few and far in between.Plus you cant be sure which version Google will choose to display in theresults. All other links are subject to getting little to no search traffic at all.And theres an even bigger price to pay. Google is now judging an entirewebsite based on the amount of spam and duplicate content on them. Themore rewritten, spun, or duplicate content, the more likely your entire siteand the pages on it are likely to be penalized. Your ranking could dropdramatically or worse, your site could disappear entirely from the GoogleCopyright © 2012 by 5
  6. 6. index.With that in mind, article spinning and re-wording is a risky practice andlike playing Russian Roulette with your business. Spun articles do not giveusers anything new or useful. Instead its simply a repackage of the exactsame content thats already out there on the web.Do yourself a favor and dont risk it all on rewritten or spun content.Google is working to stay one step ahead of these types of tactics. And ifyou want to be successful online, its best to keep your content fresh, up-to-date and relevant. 2. Content with Severely Broken EnglishOne of the most significant aspects of writing compelling copy for the webis making sure that every line is grammatically correct. Bear in mind, thatdoesnt mean you need to have to run out and purchase a grammartextbook to write your articles.The trick is to strike a balance between proper grammar and aconversational tone. Being solely devoted to perfect grammar can comeacross as being arrogant and self-serving. By the same token, grammarthats sloppy looks very unprofessional and gives your visitors the feelingthat you dont care.The best way to strike a balance is to simply consider your target audience.Write your articles in the same tone that you would use to speak to thataudience. Use messages that are of value and are meaningful to them.You want your readers to relate to your articles and their messages in a waythat compels them to act. Youve only got a few seconds to capture theirattention and convince them to take a closer look at what you are offeringso make sure that your content is personable and easy to relate to. 3. Over-stuffing of KeywordsOne of the oldest, most used "black hat" SEO tactics is keyword stuffing.Keyword stuffing is loading a web page with tons of keywords in an effortCopyright © 2012 by 6
  7. 7. to manipulate search engine rankings. Not only does this create a negativeuser experience, but it also can harm the ranking of your entire site.Instead, just include the most relevant words in your articles. Use onlythose terms that users might type to answer questions or solve a particularproblem. Get to know your target market and create your content in a waythat gives them exactly what they need. 4. Too Many Backlinks from Non-Relevant / Low-Quality WebsitesThe real secret to a successful SEO campaign is creating content socompelling that it attracts links naturally as opposed to buying or beggingfor links from poorly set-up, keyword-stuffed web pages.The popularity of your content is largely based on what people do off thepage. The very same skill and care you use to create compelling content isthe same skill and care you must use to promote your content. Keep yourfocus on your reader and keep in mind that no one will link to you unlessthere is something in it for them.The most credible places to receive backlinks from include: • Social media news sites like Digg or Reddit • Guest writing spots on established blogs and other content sites (NOT self-serving comments) • Social networking sites like Facebook, Twitter, Google +, and Pinterest • Authority sites, especially those ending in .gov or .eduYour articles have no life of their own until they have been read. And theygain no prominence in the SERPs until they are linked to by relevant,authority sites. All in all, compelling content combined with smart linkattraction strategies are the keys to increasing your rank and convertingvisitors into customers.Copyright © 2012 by 7
  8. 8. Chapter 2: VERSATILE TIPS FOR ENGAGING YOUR AUDIENCEA well-researched, SEO optimized article tunes into the needs and desiresof the target audience. The same emotional triggers that motivate peopleto buy can also cause others to link to you from blogs, like, +1, pin,bookmark, vote for, and retweet from social media platforms all across theweb.In this section you will be reminded of the importance of writing contentthat creates value for your users. As search engine engineers workdiligently to design smarter search engine algorithms, user-driven socialnetworking sites work to reward sites who have the most compellingcontent with unlimited links and boundless amounts of targeted traffic.To sum it up your articles should be inviting enough to share and to link to.They must be optimized so that search engines know what they are allabout and who might want to read them. And even more so, the articlesmust convert readers to buyers. Here are some tips to make that happenalmost effortlessly. How to structure the article for audiences Outline Your Content Using SubheadingsYour subheadings should speak back to prospective readers, be relevant tocontent on the page and use your targeted keyword phrase if possible.Your subheadings should not only support the main text, but includeanything that helps it stand apart such as using captions or pull quotes.The main goal is to aid to the overall scanability of your content andencourage your visitors to read on for more detailed information. In otherwords, your main headline should grab the reader’s interest, while yoursubheadings should help to further convince the reader that he or she is inthe right place.In addition to that, make sure your subheadings are thematically connectedwith the previous heading. When you do this your articles will be moreCopyright © 2012 by 8
  9. 9. logical, easier to read and better understood. In essence, your readersshould be able to figure out what the page is about without reading thecontent in its entirety. Using Bullet Points for ListsBecause searchers want to get to the point as quickly as possible whenreading online content, theres really no better way to get to the point thanwith using bullet points for lists. Using lists is something that is evergreenand will never go out of style. Top 10 lists and other countdowns help totake the guesswork out of generating fresh ideas in your articles.Plus, bullet points are a great compliment to digital media. They help tobuild up anticipation for whats to come and gives your readers theassurance that you can deliver on everything your headline promises.Creating a bulleted list is also a great time saver. It allows you to simplifyyour thoughts and get clear on the message you are trying to convey toyour readers. And it gets even better...bulleted lists are search enginefriendly. Stand Out With Decorative TextDraw even more attention to your content with decorative text. Increasethe size of your headings and subheading. Use a display typeface and giveheadings and subheadings a different style. Use bolding to create moretypographic color. Be cautious and dont go over-board with yourdecorative text. Instead, work to strike just the right balance. Avoidoverwhelming readers with outrageous fonts and colors that may notdisplay properly on all web browsers. Pull Readers In With Descriptive LanguageNo matter what, Google has to match what a page is actually about withwhat people are looking for. This means that the words in your articlemust match up with the way searchers are most likely talking about it.Understanding and mirroring the language used by your target audiencewill help you to become an expert in your niche.Copyright © 2012 by 9
  10. 10. On top of all that, it will also help you to become a much better and highlyeffective communicator. Think about what types of descriptive words yourreaders are using whenever they search for your products and services.The more accurate you are in describing your products and services themore targeted traffic you will receive. Keep a Conversational ToneContent can cover a wide range of subjects across an even broaderaudience. However the vast majority of Internet readers share a specificpreference when it comes to reading articles and other content on theweb. In short they want content that provokes emotion, is engaging and isinformative. They prefer content that can be easily skimmed over andpresented in a more laid-back and conversational style.A great way to do this is to break up your writing with questions. You canask rhetorical questions followed by detailed answers. Help get your pointacross by splitting up your paragraphs making them concise and tightlyfocused on a certain point. Also, keep in mind that different kinds ofpunctuation will have a different type of impact on the flow of any articleyou write.For example: overusing commas can confuse readers while overusingperiods can make your writing appear more fragmented and cluttered.And be sure to add a personal angle or some type of anecdote to create aneven stronger conversational tone. Using Perfect Spelling and GrammarGrammar is an important part of any search engine optimization strategy.Your articles dont have to be perfect, but you must have a keenunderstanding of spelling and sentence structure. Invest in a good, reliablespell checker. Spell check is an essential part of the big picture. If everyother word in your article is spelled incorrectly, your readers will see you asunreliable, sloppy and uncaring.When it comes to sentence structure, dont sacrifice quality for quantity.Copyright © 2012 by 10
  11. 11. Although you may be itching to crank out as many articles as possible,remember that your articles should have an introduction, supportingparagraphs and a conclusion with a strong call-to-action. The Natural Flow of KeywordsChoosing the most appropriate keyword or keyword phrase for yourcontent has an enormous impact on how well you rank in the searchengine. For a better flow, simply find out what problems searchers arelooking for solutions to and then consider how your content and businesscan be the answer. You have to make sure that the SERPs see that yourcontent as actually relevant to a particular keyword or keyword phrase.A large of part of ensuring your keywords flow naturally is understandingkeyword density and keyword frequency. Keyword frequency is thenumber of times your targeted keyword phrase appears in your article.Keyword density is the ratio of those keywords to the rest of the words inyour article. It makes perfectly logical sense that keyword frequencyaffects your search engine ranking. A good rule of thumb for determiningwhether or not your repetition of keywords is spammy is to measure thefrequency against the overall length of the article.A density of more than 4% may be considered keyword stuffing. This mightgive Google the impression you are trying to trick them. Mindlesslyrepeating keywords instead of writing so that they flow naturally will morethan likely alienate your readers and cause your ranking to slip.Copyright © 2012 by 11
  12. 12. Chapter 3: CREATE CONTENT GOOGLE LOVESOne of the biggest mistakes new website owners make is not paying closeattention to the value of keyword variations to better optimize theirwebsite. While it is true that repeating the same keyword all throughoutyour article may result in a higher keyword density, you may end up withbetter results by using different variations of that keyword.Search engine spiders crawl the web looking for fresh, updated content. Ifthe spider cannot see your content or does not understand what yourarticle is about, your page wont be indexed and ranked. And remember,not all searchers think alike. Choosing different variations of your mainkeyword gives you the ability to reach more readers. Fill your content withkeywords and variations of those keywords in a natural way so that yoursite appeals to both searchers and search engines. Keyword variationsopen up the pathway to receiving hidden traffic. The three main ways toeasily optimize your article with keyword variation is by using plurals,misspellings, and acronyms.Just about every keyword has a plural. For instance, instead of saying "newcar" add in the keyword “new cars." When it comes to misspellings, youonly want to include the most common misspelling of your keyword inorder to keep your article from looking unprofessional. Brand names suchas Abercrombie, Motorola, PlayStation or Nintendo are often misspelled. Ifyou are focusing on a keyword that is an acronym like SEO, simply write outthe words completely (search engine optimization) so that you can targetthose visitors who are not familiar with the acronym.And lastly, don’t be afraid to rephrase your keyword phrases. For example:The search engine crawlers are smart enough to know that “articlemarketing” and “marketing an article” both mean the same thing and willsee it as such.Copyright © 2012 by 12
  13. 13. Chapter 4: WHAT TO DO NEXT?“Ok, I now know what it takes to create winning content and keep my websitesranked high in Google, Bing, Yahoo and any other search engine powerhouses ofthe future! Now what?It’s a fact that’s proven every single day. Most people don’t do diddly squat withwhat they learn – no matter how rich and successful it could make them.As an author, I feel it is my responsibility to give you – my reader – the very bestinformation and guidance. But it is YOU who must take that FIRST STEP intomaking your dreams come true. So I’ve compiled a list of steps below that requireas little of your time and money as possible. Read them carefully and TAKEACTION! Here’s What To Do NextStep #1: Article WritingUse the valuable information I shared in this book to create award-winningcaliber (or at the very least, decent) content.10-15 well-written articles related your niche will give you a nice start. Writethem up, save them to your blog and pre-schedule each article to automaticallypost every 2-3 days.If you don’t consider yourself a writer, that’s perfectly fine. There are plenty ofprofessional article writing services and writers available on the web who areready and willing to write your articles on your behalf.Of course, there’s only one Articles ‘R’ Us ;-)For unparalleled customer service, added bonuses and inexpensive pricing – Ihighly recommend giving our trial packages a shot. We’ll do the blog posting foryou, as well as implement key ON-PAGE SEO tactics for optimal optimization ☺Regardless of who you choose to write your content, make sure to take notes onwhat was covered in Chapter 2 and include them in your guidelines. Most writerseither don’t know half of what you learned in this book or won’t care to go theextra mile to make your content SE-friendly if you don’t tell them to.Copyright © 2012 by 13
  14. 14. Step #2: Article MarketingNaturally, after writing your articles or receiving them from your service provider,you’d want to market them and get them seen by your target audience. Here’s aword of advice that cannot be understated. Stay Away From Spinning & Submission Services!We’ve already covered much of why you should avoid such things in Chapter 1 asthese methods are exactly what Google has been targeting.It’s important that you seize total control over the distribution of your content.Contrary to what many of these article submission services have you believing, itdoesn’t take a lot of work, nor is it necessary to submit your articles to 107 articledirectories. Not only is this tactic strenuous (or expensive if you pay someone),the overall strategy (or lack thereof) is overused and outdated.If you’re willing to take your article writing and marketing strategy to the nextlevel, the next page has EXACTLY what you need to grow your business in thequickest, most time & cost-efficient way possible through ancient articlemarketing tactics (seriously, this stuff has been around for more than a century –used OFFLINE before the internet!). Scroll down to see what I mean.Copyright © 2012 by 14
  15. 15. You can download this special report from © 2012 by 15
  16. 16. Well, that’ll do it for this special report. Be sure to keep an eye on your inbox toreceive my daily content writing & marketing tips, as well as other specialbonuses and great resources. And if you haven’t already done so, to your address book / whitelist to ensure you don’tmiss out on any of our high-impact daily emails.To Your Success!--Ryan DodsonOwner, Articles ‘R’ Us Discover How Other Marketers are DOMINATING Multiple Niches… Easily and Frequently! Without Lifting a Finger © 2012 by 16