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Behind thecopy molb Behind thecopy molb Document Transcript

  • Behind The Copy Anatomy of a #1 ClickBank Sales LetterBy Kevin Rogerswww.rogerscopy.com© 2008 Kevin Rogers Inc.ALL RIGHTS RESERVED. No part of this book or its associated materials may be reproduced ortransmitted in any form or by any means, electronic or mechanical, including photocopying, recording, orby any informational store or retrieval system without express written permission from the publisher.PRINTED IN THE UNITED STATES OF AMERICA© 2008 Kevin Rogers Inc. www.rogerscopy.com 1
  • Hello Friends,Thanks for taking time to download and read this report. I hope you find it useful.As Internet based copywriters and marketers we encounter a barrage ofinformation explaining what goes into creating effective and compelling copy...There are at least ten quality newsletters that should be mandatory reading byanyone serious about the craft of copywriting.Then there are the message forums...We’re lucky to be in a business where sharing ideas and providing help withcomplex problems is second nature to even the most prestigious names in theindustry.Where would we be without incredible resources like the Warrior Forum and MichelFortin’s Copywriter’s Board?But, with all the good info out there, comes just as much junk.For every guy like Paul Myers, who will blow your mind with the depth of hisknowledge...There is some goofball expelling totally incorrect advice, so off the mark it canactually cause damage to anyone green enough to follow it.It’s our jobs to wade through all this info and try to put it to good use. But, in theend, as far the quality of any letter is concerned... all that matters is did it sell.The letter we’re looking at in this report was written for a product in the IM niche.It’s called the 1% M.O.L.B. Wealth Formula, has it’s been fixed at the #1 spot onClickBank’s toughest category (Marketing and Ads) for exactly one month at thetime of this writing.The M.O.L.B. letter converted at 8% out of the gate, and consistently over 5%since. That’s respectable. So, we know the letter did its job. It sold the product. What Made The Letter So Effective?© 2008 Kevin Rogers Inc. www.rogerscopy.com 2
  • If you asked ten people, you’d likely get as many answers. This report isn’tintended as a rulebook on “how to write a high-converting sales letter.” Just anexamination of what went into creating what turned out to be a very successfulsales letter.I’m careful to say “turned out to be” because, regardless of how skilled andeffective we become as copywriters, we can never truly know if we’ve hit the targetuntil the letter goes live on launch day.Any worthy and experienced copywriter has lived the high of a successful promotion– the exuberant calls and emails from the client praising your genius as herefreshes his ClickBank account and watches the numbers roll up like high score ona pinball machine.And the gut wrenching calls from a panicked client whose launch is tanking beforehis eyes – and wants to know from you “what the hell went wrong?”I’m under no illusion that a sales letter is the most important part of a successfulInternet product launch. Strength of list, product, and offer all play crucial roles inthe ultimate success, or demise, of any campaign.Beyond that, many smaller factors; timing, competition, the economy, andtechnical issues can also make or break a promotion.And it certainly helps any copywriter to have a good client with a product thatdelivers value.Alex Edevane, the client for this letter, is a very wise marketer and a capablecopywriter as well. He and I worked closely together to make this letter, and theentire campaign, the success it became.(If there’s a non-copywriting lesson to be learned from this report it’s to seek outgood clients and do whatever it takes to accommodate their needs. One smart,organized and honest client is worth a hundred empty “one-night-stands”)Alex originally hired me to rewrite his letter for this product. That letterlooked nothing like what became the final version you’ll see here. Rewrites canoften be more challenging than starting fresh because you have to wade through alot of copy to see what’s worth keeping.© 2008 Kevin Rogers Inc. www.rogerscopy.com 3
  • I typically find that once I hit a groove, there’s no more cutting and pasting afterthat. Every word will be rewritten to keep the voice intact. This is especially truewhen the letter is story based, and has a strongly themed hook. Finding The HookFinding the hook for this product was one key to its success. If you’velistened to guys like Eugene Schwartz and John Carlton talk about finding the hookin a product, you know it will usually be found by digging deep into your client’sbrain.John Carlton’s famous “one-legged golfer” letter is the result of a fact mentionedmerely as an aside during a long interview with his client. If not for John’s keenwriter’s mind, it might have slipped right by unnoticed. Instead it sold countlessvideos to golfers looking to improve their golf swing. And netted the client millions.In the case of Alex Edevane and the M.O.L.B. Wealth Formula, the hook was hidingin the short time he spent in the military. But it was my discontent with what I wastrying to make work as the hook that lead me to it.See, before becoming an affiliate Internet Marketer and netting over a half milliondollars in 15 months, Alex owned a restaurant. He was a hands-on type of owner...working long and tiring 14 hour days, and having zero social life, before finallyselling out to his partner for a small profit. Hardly worth the effort.I thought I could do something with the restaurant story. People can certainlyrelate to working too much for too little gratification. So, I went to work on thehook. But, it just wasn’t there. There’s nothing inherently dramatic about owning arestaurant.It was too off topic.Plus, most people looking to make money online have probably never owned abusiness before. If the hero in my story hook has owned a restaurant – it mightcome off like he had an advantage going in.It had to be something else... more exciting... more intriguing... more thematic.I knew Alex had lived all over the world. I also knew he was born in Israel. I didsome research and found that all male Israeli citizens are required to serve aminimum 3 years in the military. Now I was getting somewhere...© 2008 Kevin Rogers Inc. www.rogerscopy.com 4
  • I messaged Alex. “Did you serve in the military?” He wrote back, “Yes, I did.Why, do you think it will be good to put in the copy?”I did. And it was. “Alex Edevane, the overworked restaurant owner who discovereda better life with online marketing” now became “Alex the former Army Commandowho toppled the Internet marketing regime,” and the letter had its hook.Having a strong theme can make a letter a lot of fun to write. But, there’s a fineline between keeping the theme, and becoming a comic book. I try to avoid overkillwith the thematic references. Every paragraph doesn’t need to conk readers overthe head with forced analogies.Hopefully, I avoided that in this letter. But, the tone of the letter isn’t as importantas the bigger selling factors. Balancing Proof and StoryOne of those factors is proof. Alex’s video showing his $500,000 + ClickBank profitsis just about all the proof you need to know a system works. Toss in a few solidtestimonials from other people he’s taught to make money... and some vendorswho’ve seen his system in action, and your good to go.Any long sales letter is a balancing act. If you’ve got plenty of strong proof to backup your claims you can afford to stretch out the storytelling a bit. I did this herewith the adventure of taking down the “elite 1%”.But, if you’re short on proof, you’ll be safer sticking to those stories highlighting thereader benefits. Either way, you have to be sure the reader never has a chance towander off.Never forget that readers of sales letters are constantly searching for an excuse toclick away and move on... While writing, I imagine the reader’s index finger restingon the left click of their mouse like the hair-trigger of a 9mm pointed straight at myhead. A little dramatic perhaps, but it works.Okay, I could go on discussing all the elements of the letter... but what I’m alwayseager to see is examples of those ideas in action. So, rather than ramble on aboutwhat I did and why I did it, I’ve gone through the entire letter and made notations.This way you can see the thinking behind the elements, and know their intendedpurpose.© 2008 Kevin Rogers Inc. www.rogerscopy.com 5
  • The comments are rather self-explanatory, but if you care to ask any questions orshare comments, feel free to email me at kevin@rogerscopy.com.Here’s to your wild success,Kevin RogersMay 16, 2008St. Petersburg, FL© 2008 Kevin Rogers Inc. www.rogerscopy.com 6
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Prehead defines the target audience with the phrase "struggling to make money online." More urgency. Urgent Message To Anyone Struggling To Make Money Online: You may have been ripped off, lied to, and lead away from the money! If your current marketing system is not sucking cash out of the Internet like a Shop-Vac in a bank vault, Clear stop what you’re doing right now and watch as this... visual - sets tone "Former Army Combat Soldier right away. Turns ClickBank Commando And Topples The Internet Marketing Regime With His $541,839 Affiliate Big headline promises Mega-Bomb..." adventure and intrigue - plus the half million! Imagine $1,165.24 In Your Account When leading with a story headline, Every Single Day For 15 Months Straight! best to add a purely "you" driven (Click any image below to enlarge) subhead... © 2008 Kevin Rogers Inc. www.rogerscopy.com 7http://www.molb-wealth-formula.com/ (1 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Screenshots of Alex Endevanes ClickBank account Youll watch actual video proof of this account Anytime you can find a client with growing as you read this page... this kind of proof, use it big, early, and often. Its Easier Than You Think... But Only After You Abandon everything you thought you knew about Profiting with ClickBank - and follow the unique formula of the elite 1%... Read on to discover how my students have already made from $6729 in 2 weeks to as much as $70,000 in just 90 Days using the PROVEN 1% M.O. L.B. Wealth Formula. It takes less than 30 minutes per day and... Start it all with... More proof that anyone can learn to do it.Broke a rule here... NO Website...Not always smartto chant "NO" NO Start-up capital...when your goal isto make the reader NO No pre-existing customer list...think "YES"... butthe message NO Need to buy traffic from Google (orneeded to be clear. anywhere else!)…. Say whats on your NO Risk of failure - Guaranteed! readers mind. If you think that sounds like more of what the gurus claim, youre right! Except this plan is real... ... these exact methods have only ever been released in my elite $12,000 coaching club and for a very limited period of time even then...... and it makes affiliate paydays so automatic, even a newbie grunt couldnt screw it up... © 2008 Kevin Rogers Inc. www.rogerscopy.com 8http://www.molb-wealth-formula.com/ (2 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula And thats exactly why the "old guard" want to keep it from you. If youve got a You all know Chris from Day Job Killer..... testimonial from a respected source early. $70k in 90 Days... "When I found out Alex was cleaning ClickBank out for a cool $500k a year, I was curious. So curious in fact that I got in touch and pumped him for everything he knew. I just had to put his method to the test. That was 90 days ago - and Alex has since helped me setup a ClickBank "test" project using his formula. I spoke to Alex on the phone a few times, interacted with him via e-mail - in shot I had direct access to the "man himself." I didnt expect to make anything like $40,000 per month, but I was pretty optimistic. So how did my test do? Frankly, the results are staggering - I have made over $70k in ClickBank income, all directly attributable to Alex and his guidance. Thats over $1,000 per day in net ClickBank income I wouldnt have had if it wasnt for Alex. In fact, just to burtress this point, right now I have this very ClickBank account open - and, at the time of writing Ive just made 11 affiliate sales for a total of $320 in the last 11 minutes. A big "wow" and an even bigger thanks Alex - you proved to me that you can not only make $500k per year - but you can teach others how to do the same. Chris X, Day Job Killer, DJK Assassin www.dayjobkiller.com © 2008 Kevin Rogers Inc. www.rogerscopy.com 9http://www.molb-wealth-formula.com/ (3 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula www.djkassassin.com Dear Frustrated Marketer, Empathy never fails as an opening. I know what its like... Jumping on every hyped-up Internet marketing system that comes along, praying it will be the one that holds the secret to big paydays? I fell for them all... The one that teaches "secret codes," the one that gives you "super affiliate powers," the one that promises "automatic income." Specifics establish author as "one of us." I tried everything from "network marketing" to eBay, before finally settling on ClickBank. I thought I had finally found the secret to making a full-time living on the net - but I was wrong. 3 quick paragraphs Before I developed my complete formula, I dropped thousands on Google Adwords that say - I know - and gave up when I realized none of the products converted. what youve been through. I went I tried to build a list, but found that it was far too slow using the "old school" through it too. methods the gurus were teaching. I even considered writing my own product - but I didnt know where to start. I was so eager to earn like those big marketers... I didnt even feel the noose around my neck until the floor was ready to drop. Dramatic visual. Again establishing Well, youll be relieved to know... tone for the letter. "The Reign Of Guru Deception Is Finally Over... It Took Me 16 Months To Break Free From The Lies They Fed Me And Crack My first $1,000 ClickBank Payday..." And the best part is... Help is one the way! Ive now trained an entire platoon of new soldiers how to seize a vault- full of cash from their kitchen table... Soldiers like Collin... © 2008 Kevin Rogers Inc. www.rogerscopy.com 10http://www.molb-wealth-formula.com/ (4 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula And heres proof that it works Dont assume theyll read the testi - reiterate the big news... Collin made $6773.39 in just 2 weeks (see his screenshot below)! It used to take him 2 whole months to earn that much money on office worker slave wages. © 2008 Kevin Rogers Inc. www.rogerscopy.com 11http://www.molb-wealth-formula.com/ (5 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula And he is just one example of the many people I’ve personally trained from clueless Internet newbie... to savvy online marketer with unlimited earning potential. Direct statements should be as short as So, its official... possible. Especially before a list... All those years of blindly following the self-proclaimed "experts" and getting nowhere are finished. All the deceptive formulas... All the misleading systems... All the faulty guides... None of them will ever rob you of those monster affiliate paydays again. More character building The military taught me to never question leadership... In a war zone it can be deadly. But, when it comes to marketing on the Internet... blindly following the "leaders" will drive you straight to the wasteland. © 2008 Kevin Rogers Inc. www.rogerscopy.com 12http://www.molb-wealth-formula.com/ (6 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula I used to think it was my fault. "Was I stupid?" Everyone else makes easy money. So, what was I doing wrong? Where was my easy money? The answer shocked me at first. But once my intel confirmed the gurus were leading me on a journey to nowhere... I put Army recon patterns to work, un-tied my noose, and turned their own system of deception against them. More action/adventure Youll see how I got the only justifiable revenge -- huge affiliate profits. And by reading every word on this page youll discover how easy it is for you to do the same. Promise a reward for reading. Hi. My name is Alex Edevane. When I uncovered how the fat cat Internet gurus were duping people, I wanted revenge. Not just for me, but anyone else who put trust in them. Finding just the right time to Turns out the gurus were being honest about one thing: formally introduce the author is important. Experiment with it. Affiliate marketing (selling other peoples products), is by far the best way to make hordes of money online simply, quickly and easily. Stating your fact can be more powerful coming from a The reasons are obvious... third party - especially when its the enemy. Big "you" benefit bullets... great for halting skimmers. You make fast, steady money selling other peoples products. They deal with customers while you collect up to 75% of the profit... You can easily and quickly build your own five-figure per month Internet empire from scratch... Seeing unstoppable cash flow into your account 24 hours a day... You can run your cash-pulling empire from anywhere in the world in as little as 30 minutes a day. Work more—make more, you are in control... You never have to deal with employees or annoying co- workers. Crank the music and work in your underwear if you feel like it... You can do it over and over again...With my system there is no limit to how many times you can reproduce huge profits, even run campaigns simultaneously to double or triple your gains... But, even after confirming affiliate marketing was the correct path... It still took me 16 © 2008 Kevin Rogers Inc. www.rogerscopy.com 13http://www.molb-wealth-formula.com/ (7 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula months to break free from the web of guru deception. There was lots of unraveling to be done... It became an obsession. And it nearly broke me. The clock was ticking. I was down to my last $157 when something happened... Something that has everything to do with your Internet success... Build suspense with short sentences that increase intensity. “The Combination Clicked...The Gates Flew Open...And Money Came Rushing In!” First... Build intensity... $152,143.11 in just 3 Months... Four times the amount Id ever made in an entire year! Then another... $109,725.09 in the next 3 Months... I thought it had to be a mistake. But, it was no mistake, it was the mother lode! And the money just kept on coming... $100,477.39 in the next 3 Months... Then money just kept coming by the tens of thousands, without stop, for over a year. When the smoke cleared I was staring at... $541,839 in just 15 Months! What a rush. Sitting on a stack of money that big feels like youre driving through life in a Hummer, and the competition is riding scooters. Visuals help the reader picture life with this product. But, dont just take my word for it... Heres undeniable proof of what my system earns me. As youll see... The proof is in the dollars! And Heres The Video That Proves It: Before Reading Further... Watch Me Log Into My ClickBank Account And Show You The Money... Now that weve established whats in for them - the reader is more likely to watch the video. That is the job of the letter thus far. © 2008 Kevin Rogers Inc. www.rogerscopy.com 14http://www.molb-wealth-formula.com/ (8 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula You need to upgrade your Flash Player! This web site makes use of the Macromedia Flash player version 8 or newer. "A Flood Of Money Like This Will Change Your Life Forever..." Suddenly, price is no obstacle. You are truly free for the first time. Youve paid off all your bills. Show the picture You no longer owe anybody anything! again... You can do whatever you want whenever you want to do it. Like a rock star, or a business mogul. Opportunities open up like you never imagined. I want you to experience this, too. Because I know how it feels to try hard and get nowhere. You deserve to succeed, and Im going to show you how. © 2008 Kevin Rogers Inc. www.rogerscopy.com 15http://www.molb-wealth-formula.com/ (9 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula And the best part is... Youll work from anywhere... much less than 30 minutes a day ... and just keep piling money into the truck. Weve built the dream - now we fight the logic that says, "What if I fail?" It makes no difference if... -- Youve tried affiliate marketing before and tanked hard... -- Youve been blindsided by all those rip-off guru systems... -- Youve never sold a single thing in your entire life... Regardless of who you are or where you come from, this system arms you with the weapons that guarantee your success. The difference is the M.O.L.B. Formula, and youre just one minute from discovering it. But before I reveal it, you have to agree that... Youre ready to... Qualify the prospect in his own mind. Work at your own pace from anywhere in the world, whenever you want and however you want... Put an end to all money worries, provide abundance for your family, and secure your financial future... Start today with no technical know-how. If you can send email you have all the computer knowledge it takes... Again, say whats on his mind. Look, I know you see claims like these all the time. But, trust me when I tell you, there has never been a formula like M.O.L.B! And to prove it, Im letting everyone try it out for 2 months totally risk-free. Something most copywriting courses will tell you not to do - allude to the guarantee when money hasnt been But, Im getting ahead of myself. discussed. But it can work as a tool for building "optimistic curiosity." First I want to explain how the richest fat cat Internet marketers out there - the same ones you look up to right now - have been purposely steering you away from the easy money. Ill explain how they do it... why they do it, and how to exact the only proper revenge... Back into the story... Did you Tell them "I wouldnt catch the first cliffhanger? Huge Affiliate Paydays! blindly trust either"... But, just because I am willing to help you doesnt mean you should blindly trust me either... You must demand proof that it works for other people too... people just like you who were © 2008 Kevin Rogers Inc. www.rogerscopy.com 16http://www.molb-wealth-formula.com/ (10 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula skeptical that earning this kind of money was even possible... So, heres a reason to trust! It makes no difference who you are right now. Because you too can achieve the same results Collin did. And youll do it simply, quickly and easily, once you discover... © 2008 Kevin Rogers Inc. www.rogerscopy.com 17http://www.molb-wealth-formula.com/ (11 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula How to outsell the "high-ranking" marketers even if youre a complete newbie. Youre about to snatch the power from their greedy hands... The 4 secret tactics of great affiliate copy (which takes less than 1 minute to reproduce). These simple tricks will strategically crush your competition every time - no matter who they are... The dirty little secret that locks prospects into your affiliate link. That means no matter who else convinces them to buy... YOU make the commission! The 2 killer tactics for building laser targeted traffic... FREE! Its like having the vantage point of a sniper on a rooftop, picking off customers at will. The truth about how you can cash in on the massive wave of high-end info-products without spending even a penny of your money! The top secret method to attracting prospects who are looking to spend money, while disqualifying everyone else. (If I ever go missing, itll be for revealing this secret) How to make simple, cheap, and amazingly powerful cash-pulling videos that do the selling for you. They take minutes to produce and send sales through the ozone... Bullets break up the page nicely and reiterate the benefits. O.K. I promised to expose how the Internet fat cats have been selling you bad directions. So, here goes... Back into story. "Did you know there is a secret club of rich and powerful Internet marketers who call themselves ‘the one percenters?" create visual association. They took their name from the famous outlaw motorcycle club... But, theyre not bikers. Theyre the wealthiest 1% of elite Internet marketers. Some are pioneers of the industry. They still control a majority of the action, and they dont plan on giving it up. © 2008 Kevin Rogers Inc. www.rogerscopy.com 18http://www.molb-wealth-formula.com/ (12 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula One of the ways they keep newbies out is by getting you addicted to the idea of earning easy money online, but making it impossible to achieve. Because... Comparing the gurus to thug crack dealers. "...as long as youre chasing the high of Internet riches, youll buy anything theyre selling." The 1% are a powerful group. They hold closed door meetings where everyone in the room, even secretaries, must pledge a vow of secrecy. These meetings decide which products will be developed and who will promote them. "Think about the 3 biggest product launches over the last year. You can connect the names behind them in just 2 degrees of separation." They all work together to protect their elite status, and if youre not one of them, dont wait by your mailbox for an invitation. Validate story by having reader come to his own If this all sounds like some kind of conspiracy tale, youre not far off. conclusion. Im not claiming people are mysteriously disappearing. But when you consider how the 1% control more than half of all Internet marketing dollars, (were talking billions)... Lets just say people have been "silenced" for a lot less. "Am I taking a big risk by exposing the 1%?" Segue right back into "you" benefits Sure I am. But let me worry about that. of product, while enforcing hero role. Whats important here is that you dont waste any more time and money moving your business in the wrong direction. As Ive said, it isnt the promises of making piles of money on the Internet that are false... Its the systems that are bogus. "The Answer Is The 1% M.O.L.B. Formula..." The title means that youll earn like the elite 1% using my Mechanical On Line Blueprint. When I finally picked the lock that opened the floodgates to Internet wealth... I discovered what separates the 1% from the other 99 is simple "mechanics." See, in order to create an abundance of wealth online, all your components need to work in synch, just like the engine in your car. And in order for it to run smooth, you have to maintain it like a car... Give a "every day" comparison to how the product works. Easy stuff, like fueling it up, changing the oil once in a while, running it through the car wash. And if you dont, you end up with a clunker dripping fluids and pouring black smoke as it sputters down the street. And thats just what the "gurus" do... they spray shiny paint on a © 2008 Kevin Rogers Inc. www.rogerscopy.com 19http://www.molb-wealth-formula.com/ (13 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula leaky rustbox knowing youll need to replace next year. Just when they conveniently release their new "Breakthrough Internet marketing super system." Still not convinced? "Why do you think the gurus always give away huge piles of amazing bonuses with their new systems?" Its just more out-dated junk they were pushing as the "must-have system" 2 years ago. Back then it was a bargain at two hundred bucks... now its just one of many free bonuses. I dont have a pile of expired junk to throw at you because Im not in the business of selling used promises... My single objective is leading you to the big paydays youve been searching for, but never found. Sometimes the stuff youre NOT offering can be as powerful as what you are offering. I did it, and so can you. In just a couple of days from today, your components will be in synch, your engine will be humming, and youll be ready to jam the accelerator on your smooth running Internet business. Youll have everything in place to sell tons of product as an affiliate marketer... never having to hassle with product or customers... just sending one or two emails to your laser-targeted list and watching the commissions pile up in your account. All for selling high-quality info- products. Info-products you will sell as an affiliate for up to 75% commissions. If youre brand new to affiliate marketing, you may be wondering... "Why would info-product owners give so much of the profit away?" Again - dont assume all readers know what you know Thats a good question. about the product. The answer is simply because info-products are incredible inexpensive to produce. People want the information to be useful, they arent worried about it looking pretty. Info-products like eBooks, videos, or audio recordings are delivered through digital downloads. So, theres no need for a warehouse to store it... or employees to pack it... and theres zero cost to ship it. That low overhead and high profit margin allows info-product producers to offer HUGE commissions to sellers like you. And thats what youll be collecting, 24 hours a day - seven days a week! And the people who own those products will favor you with special incentives and higher payouts if they know you possess a powerful selling formula like 1% M.O.L.B. © 2008 Kevin Rogers Inc. www.rogerscopy.com 20http://www.molb-wealth-formula.com/ (14 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Here are some info-product owners who were blown away after I used the powerful 1% M.O. L.B. Wealth Formula on their info-products.. Vendor testis show that people are happy to pay you well to sell their stuff. -- SOLID PROOF CASE STUDY #1 M.O.L.B. Affiliate Promo Result: $59,120 I’ve been marketing online since 2001 and since then have grown my business from nothing to 7 figures a year. I am now approaching 8 figures a year. A key part of my growth has been affiliate marketing and product launches. Testing is a critical part of all marketing! One thing I get to observe is how some of my affiliates have very high sales conversion rates with their lists, while others have mediocre results. After working with over 500 affiliates and many product launches, it is safe to say that my top affiliates are those who have an affinity with their list, and also those who have highly targeted lists. I was recently introduced to Alex just before my largest product launch to date, which brought in over 7 figures in a few weeks. Alex brought a targeted list that he had a good relationship with and he ended up placing second in sales out of all 500+ of my affiliates. This was spectacular, but what was even more spectacular was that his list was relatively small compared to affiliates with lists 5 times or more the size of his. This is just more proof of the importance of targeted list building. Alex obviously knows what he’s doing, and I would recommend that anyone who aspired to adding a zero or two to their sales on a regular basis takes a close look at anything he has to say.” www.profitsrun.com © 2008 Kevin Rogers Inc. www.rogerscopy.com 21http://www.molb-wealth-formula.com/ (15 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula -- SOLID PROOF CASE STUDY #2 M.O.L.B. Affiliate Promo Result: $32,155 Having sold info products for some time now, Ive learned many things, the most important of which is a targeted, top- performing, opt-in mailing list. As a digital product vendor, I rely mostly on affiliates to promote my products, and I have to say that, in this respect, Alex is THE master, hands down! At the end of the day, the numbers speak for themselves: Alex has sold 697 copies of my info-product for a total net income to him of $32,155. The amazing thing is that this was the result of only 4 short e-mails to his opt-in list and, though I have over 300 affiliates, Alex’s opt-in list-building methods make him my #1 affiliate by far. As an info-product publisher, knowing you have someone like Alex on your team is a dream come true, as you know youll get a significant sales boost each time he decides to send an e-mail. I only wish I had an army of Alex’s... actually, even one more would be a fantastic bonus! www.5emas-forex-trading-system.com -- SOLID PROOF CASE STUDY #3 © 2008 Kevin Rogers Inc. www.rogerscopy.com 22http://www.molb-wealth-formula.com/ (16 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula M.O.L.B. Affiliate Promo Result: $34,560 After launching five info-products in the past three years, I have seen everything there is to see. However, what Alex brought to the table was a new one for me! Over 90% of my sales derive from about 1,300 affiliates who constantly promote my info-products. None matches Alex’s performance! What impresses me about the tactics Alex uses when promoting my products is the amazing conversion he achieves. He certainly proves that the key to successful affiliate marketing is not in the size of the list but its quality. The first time Alex promoted one of my info-products was a day I will remember for a very long time! In a matter of two days he sold $ XXXX from sending only one e-mail to one of his opt-in lists. A little later he did two more promos for my info products (each consisting of one e-mail) and sold $XXXX. That is what I call POWER! Words don’t make you a “guru,” dollars and performance do! Alex’s list- building formula definitely defines him as an authentic and extraordinary leader in this field. www.surefire-trading.com -- SOLID PROOF CASE STUDY # 4 © 2008 Kevin Rogers Inc. www.rogerscopy.com 23http://www.molb-wealth-formula.com/ (17 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula M.O.L.B. Affiliate Promo Result: $10,785 Alex, Im still in shock! I never thought an opt-in list could be so insanely profitable. With only one e-mail, you sold over 243 copies of my info product, that’s over $10,785 profit for you within 72 hours, which catapulted me into the top ten ranks on Clickbank for my category. Since working with you and witnessing these phenomenal results from your opt-in list, it has motivated me to focus a lot more of my time on this area of my info-product business. I have no idea how you manage to create such a powerful, responsive list of subscribers. You must have some amazing techniques up your sleeve because you have put all my other affiliates to shame. www.forexsuccesssecrets.com "As word spread that I exposed the 1% and unraveled the secret guru blueprint, people wanted to see it in action." And I was happy to show them. But soon demand was too high. Teaching my system, although I get great satisfaction from it, was taking away all the free time it created for me. So I cut it off. Beginning to establish "reason why" I am selling the product, and why the price will be as low as it is. The reaction was overwhelming. I immediately received panicked emails from fellow marketers begging me to take them on as students. They offered to pay whatever I wanted. One guy sent me a blank check and told me to fill in whatever Mentioning thought "price" here in the number I the word was reasonable. But... subhead will stop price skimmers and draw them back into the copy. "How Do You Put A Price On The Formula For Unlimited Income?" I decided to accept only 2 students a month at $12,000 each. That seemed like a fair amount to learn the secrets to unlimited wealth. But when it quickly sold out for 8 months, I was forced to cut it off again. I struggled for a solution... How could I fulfill my mission to help victims of guru deception by teaching them the 1% M.O.L.B. Wealth Formula... AND still have time for a life? © 2008 Kevin Rogers Inc. www.rogerscopy.com 24http://www.molb-wealth-formula.com/ (18 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Then it occurred to me; What if I didnt have to spend live time with every student?" I bet theres plenty of people who dont need me to hold their hand through the entire process. They can build their own money making machines. As long as I give them exact step-by-step instructions, theres really no way they could fail. So thats what I did. I like to introduce the product just after "reason why" had been Introducing... established. "This is the exact system, including all 180 pages of step- by-step instructions, people line up to pay me $12,000 to teach them." Then I decided to take the home study course one step closer to my 1-on-1 mentoring program. I wanted it to have the exact same effect: a complete, easy, and practical solution to making BIG money online. The best way to do that? © 2008 Kevin Rogers Inc. www.rogerscopy.com 25http://www.molb-wealth-formula.com/ (19 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula By having me at your side while you implement your very own cash-spitting Internet Empire. How can that be done? With the power of the M.O.L.B. Blueprint Video Series! Let me explain... The 180 page home study course covers every single element of the 1% M.O.L.B. Wealth Formula. From start to finish, every little issue is covered in clinical detail. I can guarantee that after reading it you will know EXACTLY how to implement the 1% M.O.L.B. Wealth Formula easily and quickly. After you read the course and quickly understand its wealth power, you will move on to the 11 M.O.L.B. Blueprint Video Series. In these videos, I designed a timetable and a concrete attack plan for you of what to do and when to do it. So, not only will you understand every single detail by reading the 180 page course, but you will also have me taking you by the hand and telling you what to do and when to do it! Everything is taken care of FOR YOU! Let’s put it this way: With the help of the M.O.L.B. Blueprint Video Series building your online business is as EASY as following a cooking recipe: Do A, Do B, Do C…. get D! The 1% M.O.L.B. Wealth Formula home study course became a true success .... and testimonials like Elizabeth’s started to flow into my email inbox. Establish everything theyll be getting. Then into more success stories. © 2008 Kevin Rogers Inc. www.rogerscopy.com 26http://www.molb-wealth-formula.com/ (20 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula And this is exactly what my objective with the 1% M.O.L.B. Blueprint Video Series was… to be right beside you as you build your Internet profit-pulling business. I can’t think of a better way to describe the power of the video series than how Elizabeth put it! The 1% M.O.L.B. Wealth Formula Course Together with the 11 Blueprint videos Were Designed With One Objective... © 2008 Kevin Rogers Inc. www.rogerscopy.com 27http://www.molb-wealth-formula.com/ (21 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula ...Leading you from the humdrum life of an ordinary income earner to a ruthless money-making machine by revealing to you what 99% of the so called "GURUS" dont want you to know ... Youll quickly discover... Action verbs make great bullet graphics. The 2 most ingenious tactics for building a laser- targeted opt-in list. Youve never seen a more potent way to build a list of info-product hungry leads... GUARANTEED! How one short email easily generates more money than most people make in 2 months of their boring 9-5 jobs. Youve seen the case studies where I made over $8,000 per e-mail using this secret strategy. Now its yours! The one amazing and powerful strategy that instantly doubles or triples your profits. Youll be shocked at how powerful this strategy is, and how easy it is to implement! How to put your 1% M.O.L.B. Wealth Formula empire on autopilot. I will guide you step-by-step how to create a money machine that is so well designed your only "effort" is opening your ClickBank account and watching how much money you make day after day! The secret to automatically putting your prospects into a hypnotic buying frenzy! Youll have them at your command… they will buy whatever you want, whenever you want... How to ensure your 1% M.O.L.B. Wealth Formula money tree is extremely profitable over the long run. It is not enough to build a profitable business; I will teach you how to keep it profitable day in and day out for as long as you want! © 2008 Kevin Rogers Inc. www.rogerscopy.com 28http://www.molb-wealth-formula.com/ (22 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula How to build and operate your 1% M.O.L.B. Wealth Formula Internet empire without having to spend more than $150 bucks (Actually Much MUCH less!). You have probably heard the saying, "You need a lot of money to make a lot of money." Not here! How to scale your M.O.L.B. money machine almost infinitely. It is up to you where to stop! The M.O.L.B. formula allows you to grow as big as your dreams can take you. The sky is TRULY the limit! How to select the absolute best niches to attack with your 1% M.O.L.B. Wealth Formula. I have done all the work for you here! I will TELL you what these niches are, and exactly how long to stay with them for maximum profit... How to increase your profit almost 200% by using the "affiliate tied backend" strategy. This tactic is the closest thing I have seen to "free money"! The secret autoresponder sequence money tree. I will teach YOU what the gurus never would about the perfect cash-pulling autoresponder. These are the tactics and strategies I use every single day to amass close to $40,000 in NET PROFIT every month. Everything is revealed: What I teach you in the homes study course is exactly what I have at my disposal on a daily basis. Nothing more, nothing less. I reveal to you every little secret that is responsible for the pile of cash I generate on a daily basis. In other words, there is NOTHING different from what I do in my personal 1% M.O.L.B. Wealth Formula business from what you will learn in the home study course. People from all walks of life are now enjoying living lives of wealth some never dared to dream of before thanks to the 1% M.O.L.B. Wealth Formula... The tone of the copy quickens and builds enthusiasm in this section. © 2008 Kevin Rogers Inc. www.rogerscopy.com 29http://www.molb-wealth-formula.com/ (23 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula © 2008 Kevin Rogers Inc. www.rogerscopy.com 30http://www.molb-wealth-formula.com/ (24 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula So….what is so special about the 1% M.O.L.B. Wealth Formula? Sure, it certainly makes a lot of money, as you have seen in the $541,839 In 15 Months video. But why does it make so much money? In other words… WHY DOES IT WORK SO WELL? The goal here: remove any final Its because... doubts about the products ability to work for them. There are literally tens of millions of people around the globe surfing the Internet on a daily basis searching for valuable information... They all want something NOW… They have a need -- a need they will pay good money to fulfill. Using the correct formula to capture this avalanche of hungry info-product seekers and getting paid cash to help them fulfill those needs is exactly what youll be able to do seven days a week, 365 days a year! Whether you feel like working that day or not -- the M.O.L.B. system never takes a day off. Thats the battle plan I use to make my fortune... and now that’s how YOU will make yours... And because the 1% M.O.L.B. Wealth Formula is so powerful, you will literally have these starved info-product seekers "knocking on your door" wanting to buy info-products from you © 2008 Kevin Rogers Inc. www.rogerscopy.com 31http://www.molb-wealth-formula.com/ (25 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula that you dont have to own, store, ship or even look at. That means all profit and no headaches! Thats the true beauty of the 1% M.O.L.B. Wealth Formula: It allows you to easily and automatically find a mass of demand-driven people ready to spend money NOW... and giving them exactly what they want for a HUGE profit. Youll always know exactly which products to sell, and which ones arent profitable enough to bother with. PLUS, youll have the perfect "attack and retreat" strategy that guarantees you will make a killing, every single time... Sounds Easy, Right? Well, it truly is an incredibly easy way to make obscene amounts of money. BUT… you and I both know it can only happen only if you have the right formula. In my opinion and experience, info-product affiliate marketing is the most profitable form of affiliate marketing, PERIOD! HOWEVER… Tell them again what you told them up front. Now they have reasons to believe you. And it earmarks the journey theyve been on by reading this far into the letter. I want to make sure you understand that my formula is not only profitable but CONSTANTLY profitable over the long run. To show you this, I want to share with you more proof of a few info-product promotions I did: Info-Product Affiliate Profits Proof #1 Number of e-mails sent: 1 Date e-mail sent: 12/21/2007 Result: $7,587.11 © 2008 Kevin Rogers Inc. www.rogerscopy.com 32http://www.molb-wealth-formula.com/ (26 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Info-product Affiliate Profits Proof #2 Number of e-mails sent: 1 Date e-mail sent: 11/17/2007 Result: $8589.61 © 2008 Kevin Rogers Inc. www.rogerscopy.com 33http://www.molb-wealth-formula.com/ (27 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Info-product Affiliate Profits Proof #3 Number of e-mails sent: 2 Date e-mail #1 sent: 8/15/2007 Date e-mail #2 sent: 8/23/2007 Result: $18,433.68 © 2008 Kevin Rogers Inc. www.rogerscopy.com 34http://www.molb-wealth-formula.com/ (28 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Info-product Affiliate Profits Proof #4 Number of e-mails sent: 1 Date e-mail sent: 4/20/2007 Result: $9106.03 © 2008 Kevin Rogers Inc. www.rogerscopy.com 35http://www.molb-wealth-formula.com/ (29 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Proof, proof, proof... there can never be too much. The Proof is Always in The Dollars! Thats all the proof I need, Alex. Take me to the order form! These info-product affiliate promotions not only show that the 1% M.O.L.B. Wealth Formula spits money like an ATM, but that it is a CONSTANT money machine! Pay close attention to the dates in the above promo proofs. Note how each promo was done at a different time of the year. I could have shown you a simple string of home runs, one after the other. BUT… I wanted to PROVE to you that the 1% M.O.L.B. Wealth Formula works not only this month, or last month, or the month before that… but EVERY month! Point out what they may have missed if they skimmed the proof. "This Constant Profit Performance Is What Makes The 1% So Insanely Rich... And Now Its Your Turn To Cash In..." © 2008 Kevin Rogers Inc. www.rogerscopy.com 36http://www.molb-wealth-formula.com/ (30 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Now that you have seen what the 1% M.O.L.B. Wealth Formula is about, its constant performance, its ease of implementation, its uniqueness… Let me ask you... ● What is it worth to you to own the formula that is so powerful, so effective, so easy to use and most importantly can be REPLICATED again and again?” ● What is it worth to you to make ridiculous amounts of money working how much you want, wherever you want, whenever you want? ● What is it worth to you to have EXACTLY THE SAME information people pay me $12,000 to learn? It really all comes down to this: Remember this number... I started my 1% M.O.L.B. Wealth Formula Internet business with $157.97… I spend no more than 30 minutes a day working… I make an average profit of almost $40,000 a month steadily, and I am willing to teach you EXACTLY how I do it so you can copy what I do step-by-step. I only WISH I’d had this information when I started my online business. It would have saved me all the heartache and frustration of having to challenge the elite gurus and decipher their hidden code to REAL profits. Heres all youre getting... © 2008 Kevin Rogers Inc. www.rogerscopy.com 37http://www.molb-wealth-formula.com/ (31 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Always break down The 1% M.O.L.B Wealth Formula the product 11-Chapter, 180-Page Course elements. Show them the "thud factor." No fluff, no B.S., no theory! I will teach you every single detail of the 1% M.O.L.B Wealth Formula. Exactly the same wealth formula I have PROVEN to you generates for me almost $40,000 profit month after month. All content is based on real case studies, real examples, and real practical working information. I am revealing to YOU everything you need to know by opening MY online business. No barriers, no hidden information, no secrets. No matter how you look at it, the quickest way to make money online is by following a successful business model that is quick and easy to implement. And that is exactly how I built the 1% M.O.L.B Wealth Formula home study course: in a way that will make it extremely EASY for you to replicate and implement the information. The course is designed so that even if you do not have any Internet marketing experience you will be up and running in no time. I GUARANTEE that. PLUS.... Youll Also Receive... The M.O.L.B Blueprint 11 Part Video Tutorial - Building Your Business: A Complete Step-by-Step Video Guide © 2008 Kevin Rogers Inc. www.rogerscopy.com 38http://www.molb-wealth-formula.com/ (32 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Lesson 1: The Blueprint Outline A detailed overview of the M.O.L.B Blueprint and its objectives. Through this video you will have a clear picture of how your 1% M.O.L.B Wealth Formula online business will be built. (6 minutes 12 seconds) Lesson 2: Recap of the M.O. L.B I Formula As you know by now, you are getting my two M.O.L.B formulas. The two most successful profit pulling machines I have been using for the past 15 months. Here I will pinpoint the most important elements of the M.O.L.B I formula. (14 minutes 40 seconds) Lesson 3: Recap of the M.O. L.B II Formula We will dig into the elements of the M.O.L.B II formula. You will clearly understand its most important aspects. You will hear me elaborate in detail on each crucial part of its implementation. (11 minutes, 11 seconds) Lesson 4: M.O.L.B I Implementation – Phase 1 This phase consists of two videos: 4 and 4a. I will take you by the hand and guide you through the first steps of the implementation process. We will take the most important elements of Chapters 2-4 and plug them into a clear step-by-step framework! (Video 4: 3 minutes 40 seconds. Video 4a: 10 minutes 1 second) © 2008 Kevin Rogers Inc. www.rogerscopy.com 39http://www.molb-wealth-formula.com/ (33 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Lesson 5: M.O.L.B I Implementation – Phase 2 At this point you will have your engines started and ready to move into first gear! Now I will make sure that you take the “meat” of chapters 5 and part of chapter 6 and put it into action. At this point you will start seeing the beauty of the beginning of your new M.O.L.B internet business! (12 minutes) Lesson 6: M.O.L.B I Implementation – Phase 3 You are at an advanced stage at this point. The action starts and adrenaline flows! We will cover step-by-step, detail-by-detail, the implementation of what can be summed up as "the key to the M.O.L.B success". In other words, the heart the formula. (9 minutes 10 seconds) © 2008 Kevin Rogers Inc. www.rogerscopy.com 40http://www.molb-wealth-formula.com/ (34 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Lesson 7: M.O.L.B I Implementation – Phase 4 By now you will be at the final stage of your new M.O.L.B business implementation process. It is now time to tie things up and get you going! (10 minutes 8 seconds) Lesson 8: M.O.L.B II Implementation – Introduction The beauty of the M.O.L.B II formula is that you can now use most of the foundations already built for the M.O.L.B I formula. Here I will guide you how and will make sure to transform that “how” into a step by step detailed "instructions manual"! (9 minutes 51 seconds) Lesson 9: M.O.L.B II Implementation – Phase 1 If you think that the amount of laser targeted traffic you will generate with the M.O.L.B I formula is impressive, wait until you see what the M.O.L.B II formula has in store for you! I will guide you how to tap and exploit a traffic source that is not only HUGE but also redefines the word "automatic"! (10 minutes 45 seconds) © 2008 Kevin Rogers Inc. www.rogerscopy.com 41http://www.molb-wealth-formula.com/ (35 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Lesson 10: M.O.L.B II Implementation – Phase 2 Chapter 11 is a key chapter for the M.O.L.B II implementation. Although it is VERY easy to understand and implement, like with all the other phases I want to provide you with the best and most comprehensive attack plan. (10 minutes 29 seconds) Lesson 11: THE SECRET VIDEO! Is there one single secret that can turn you from an average income earner to a ruthless money making machine? No. There are 8 secrets! Secrets that I have learned, mastered, carefully guarded and will now expose to you. (11 minutes 15 seconds) Total: 119 minutes (almost 2 hours) After studying the 1% M.O.L.B Wealth Formula course, you will use the 11 M. O.L.B Blueprint Video tutorials to easily BUILD your online money making machine from scratch. Each video covers a "phase" of your new M.O.L.B Internet business. You will hear me and see step-by-step what to do and when to do it with a complete, detailed timetable. If you know how to follow a simple instruction manual, you will know how to follow the 11 M.O.L.B Blueprint videos. I believe in "do A, do B, and get C," and this is how I teach my students. The purpose of the videos Series is not only to provide you with an implementation blueprint of your new and profitable online business, but to mentor you every step of the way. You will truly feel as if I am with you, at your side. And Finally... Youll also receive... © 2008 Kevin Rogers Inc. www.rogerscopy.com 42http://www.molb-wealth-formula.com/ (36 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula My "Top Secret" and Closely Guarded Private Resources Toolbox No matter what type of online business you operate, much of your success will be based on the tools and resources you use. I will reveal to you every tool I use to run my online empire. Every single tool revealed here is valuable and has taken me a lot of time to test and weed out from the rest. Be sure of one thing... This Private Resource Toolbox will save you thousands of dollars. But, more importantly, it will save you TIME! It is truly a huge facilitator for anyone starting out in the lucrative world of Internet marketing. Drop in order links when Im sold, Alex. Let me order! you feel they might be ready to buy. Okay Alex! Im Convinced! But How Much is This Amazing Home Study Course Going To Cost Me? Pricing the 1% M.O.L.B. Wealth Formula was no easy task. Let me tell you why: How in the world do you price a successful formula that over time has proven to generate tens of thousands of dollars per month in net profit? Yes, it would certainly be much easier if the 1% M.O.L.B. Wealth Formula was just one more product like so many out there. Im putting my neck on the line to bring you this no-hold-barred cash-generating system... It is the real deal. Its a life changing program in the hands of anyone who wants to strike it rich on the Internet. I call this the "imagine" section. Its a crucial journey through how life could be with this product leading the way. Imagine, just a few weeks from today... You wake up naturally. No alarm clock... no commute to work... no agenda. The day is yours to do as you please because you are financially secure. You love the work you do, its challenging enough to keep you excited. And it all happens on your terms. You flip on the computer... Surf by your ClickBank account and check the profits that © 2008 Kevin Rogers Inc. www.rogerscopy.com 43http://www.molb-wealth-formula.com/ (37 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula rolled in -- while you slept in. You laugh to think about the people you used to work with. How petty they could be. How theyre probably still bickering over the same meaningless stuff. How shocked they would be to know you make more in three months than your old boss does in a year... even on days when you dont change out of your pajamas until nightfall. That is my life today, and it can be your life as well. Youve seen the testimonials from just a few of my coaching students. You see what it has done for them. They are not any smarter or more capable than you... the only difference is, they went for it. Challenge the reader to take charge. “They grabbed the brass ring in front of them and never looked back...” Its no longer a So what will access to this lifestyle cost you? product...its a lifestyle. If I charged what the 1% M.O.L.B. Wealth Formula home study course is truly worth, the only thing that would happen is 99% of those reading this page would not be able to afford it. It’s that simple. I command $12,000 for my M.O.L.B. 1-on-1 mentoring program and its booked up solid for 8 months. You already know that. You also know by now that the only difference between the 1% M.O.L.B. Wealth Formula home study course and the 1% M.O.L.B. Wealth Formula 1-on-1 mentoring program is the work I do with the student on a personal basis. In both, I teach EXACTLY the same material. And you know that the 11 M.O.L.B. Blueprint Videos Ive included in this package are the closest thing you can get to having my phone number on speed dial. So, bearing this in mind, wouldn’t it be perfectly reasonable to charge at least $2,000 for the 1% M.O.L.B. Wealth Formula home study course? You and I both know it would. But, as I said... The whole point of making this system available is to give the people a chance to get even with the so-called “experts” who sold them faulty systems... and the best way to do that is by getting rich! Because I want this automatic cash machine at the fingertips of anyone who has even been burned by the big dogs... Ive decided to charge just $234 for the 1% M.O.L.B. Wealth Formula complete home study course. Seems fair. If you consider the money-making potential of what you get and the fact that the formula is a proven, time-tested way of making big bucks, the price is ridiculous. WAIT! I just had an awesome idea... I told you how I started my M.O.L.B. business with $157... Well, to celebrate our victory over © 2008 Kevin Rogers Inc. www.rogerscopy.com 44http://www.molb-wealth-formula.com/ (38 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula the evil-doing guru elite... Huge "reason why" for the price drop. Im Going To Hand You $157 Right Now! Thats right... For the first 200 copies only I am releasing the 1% M.O.L.B. Wealth Formula home study course at a special victory celebration price of just $77! Now I feel like my mission to restore justice is complete. But dont delay because if my coaching slots sold out at twelve grand, you can imagine how fast these first 200 of the same exact same materials will go at less than a hundred bucks. One last thing… Solid logic. You have seen the power of the 1% M.O.L.B. Wealth Formula. You have seen how much money it can generate. You now understand how easy and quick it is to build an Internet empire starting from scratch. Tell the skimmers what they missed. In other words, you KNOW this is the real deal. But I said I would take all the risk, and I meant it. If you feel for any reason my product does not over-deliver every single benefit you have read on this page, return it and I will promptly refund every single penny of your purchase price. No questions asked! Fair enough? Build up to the guarantee. Let’s make it official: © 2008 Kevin Rogers Inc. www.rogerscopy.com 45http://www.molb-wealth-formula.com/ (39 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula Box the guarantee. Heres One More Thing You Wont Get From The "Gurus" ... A Telephone Number and a Personal Email Address! Let me clarify that... Some of those marketers might provide you with a phone number, but if you call it, you typically end up with some scumbag telemarketer trying to upsell you into some other product... Set yourself apart. As Ive said, Im nothing like those marketers. The only thing that matters to me is your success. © 2008 Kevin Rogers Inc. www.rogerscopy.com 46http://www.molb-wealth-formula.com/ (40 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula My business line is +44 (845)-508-4050 (United Kingdom). My personal email is contact@molb-wealth-formula.com. The future is in your hands... You can either go on living life just the way it is right now. Feeling trapped in your job... watching the economy collapse... and feeling like you have no control over your financial life... OR... You can take charge. Right here... right now. Stop blindly following the gurus, and use their own battle plan to get even by getting rich! Finally experience life the way it was meant to be -- with true financial freedom. The choice is yours. The choice is easy. Make it today. Ill see you on the inside, Remind them youll be there every step Alex of the way. P.S. Remember, only the first 200 can go out at $77. After that, the price will go have to up © 2008 Kevin Rogers Inc. www.rogerscopy.com 47http://www.molb-wealth-formula.com/ (41 of 42) [5/12/2008 10:06:56 PM]
  • Alex Edevanes 1% M.O.L.B. Wealth Formula to $234. So, if youd like me to hand you $157 to go out and start your cash-exploding Internet business today - click that order button now. Tomorrow may be too late. P.P.S. The 1% M.O.L.B. Wealth Formula is even more effective in a tough economy because the info-products youll be selling are designed to help people make more money. So, you get paid for helping other people through a financial melt-down. Everybody wins! Let me order right now, Alex! Use the news. ClickBank is a registered trademark of Keynetics Inc., a Delaware corporation. www.mob-wealth-formula.com is not affiliated with Keynetics Inc. in any way, nor does Keynetics Inc. sponsor or approve any www.molb-wealth-formula.com product. Keynetics Inc. expresses no opinion as to the correctness of any of the statements made by www.molb-wealth-formula.com in the materials on this Web page. © Copyright 2007 Alex Edevane. Terms Of Use | Privacy Policy | Earnings Disclaimer | Affiliates © 2008 Kevin Rogers Inc. www.rogerscopy.com 48http://www.molb-wealth-formula.com/ (42 of 42) [5/12/2008 10:06:56 PM]
  • I hope you enjoyed the report.If you’d like to achieve breakaway success with your product or service, simply fillout this form and fax to (866) 829-3987 Or visit www.rogerscopy.com or you mayemail me directly kevin@rogerscopy.comName ____________________ Telephone__________________Business__________________ Email______________________Tell me what problem(s) great copy and marketing advice can help your businesssolve...____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Are you a decision maker in your company with the authority to take action on newstrategies? Yes__ No__If not, is there someone different you’d like me to contact?Name_________________ Email_______________________Telephone_____________My schedule only allows me to accept 2 new clients each month, so don’t delay. Faxyour form today to (866) 829-3987 and you’ll be hearing from me very soon.To your great success,Kevin Rogers Kevin Rogers Inc. 3146 12th St. N. St. Petersburg, FL 33704 Tele - 727-498-0868© 2008 Kevin Rogers Inc. www.rogerscopy.com 49