UsedCars.com Facebook

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A presentation originally set up for a talk given in April 2012 and later updated in January 2013 with tests and findings for the usedcars.com website social media advertising strategy by Jenn Mathews (http://seogoddess.me)

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UsedCars.com Facebook

  1. 1. Facebook Advertising Jenn Mathews SEOGoddess
  2. 2. What Is UsedCars.com?
  3. 3. Why Social Media? SEO drives the majority of the traffic  Social assists SEO 
  4. 4. Advertising on Facebook Get to know the existing community  Understand the audience  Grow following  Test responses/reactions 
  5. 5.      External URL Facebook Page (increase ‘Like’s) Applications (Page Add-ons, Games, etc) Events Sponsored Posts
  6. 6. December  Promoted Status Updates  Seasonal Advertisement 1.63% - 4% CTR .013% - .021% CTR
  7. 7. January  Posted specific cars with pricing  Posted price specific pages 8.17% - 22.23% CTR 11.41% CTR
  8. 8. January - cont  Page ‘Like’s
  9. 9. The site?  Traffic from Social went up in January
  10. 10. Oct 2013 POS Cars Page Post Test  2.7 million reached  32k likes  16k shares  1900 comments
  11. 11. What Works/Doesn’t Work What Works  Build community with viral content (promoted posts)  Status posts ◦ ◦ ◦ ◦ Images w/links to vehicle pages (promoted) Links to vehicle pages with questions (engage audience) Article links to website (support SEO) Human/Page sharing deals What Doesn’t Work  Direct Advertising ◦ Tested Deals – no leads ◦ Tested Vehicle Pages directly – no leads ◦ Tested SEO Pages – no leads or engagement

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