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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

Published in: Technology, Design

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Transcript

  • 1. SEOmoz Product DemoAdam FeldsteinVP of Product (day / month / year)
  • 2. What is SEOmoz?• Web App & Tools• Resources & Guides• Community
  • 3. SEOmoz Web App
  • 4. The Web App’s Goal:Be your home for everything you do with SEO Currently You Can: • Find Errors & Missed Opportunities with Regular Web Crawls • Track Rankings & Manage Rankings • Analyze and Optimize Keyword Usage in Pages • Monitor Search Traffic & Conversions (GA integration) • Create Great Reports for Clients/Managers • Investigate Link Growth / Shrinkage • Conduct Competitive Analysis • Quickly Access other research tools in context
  • 5. PRO Dashboard: Hub for all Things PRO
  • 6. Campaign Dashboard Data LET’S SEE WHAT’S HAPPENING TODAY…
  • 7. Quick View Of Campaign Health & Progress
  • 8. Crawl Diagnostics LOOKS LIKE THIS SITECOULD USE A TUNEUP
  • 9. Analysis for a Small Site
  • 10. Crawl Errors Surfaces Critical Issues
  • 11. Drill-Down into Duplicate Content
  • 12. Discover Canonicalization Issues
  • 13. See Which Pages Are Nearly The Same
  • 14. Big Sword, but Little Content
  • 15. Hmmm…
  • 16. I Sense a Pattern
  • 17. Crawl Warnings Calls Out Potential Issues
  • 18. Important Pages With Weak Titles
  • 19. We Also Crawl Very Large Sites
  • 20. Systemic SEO Warnings to Consider
  • 21. Notices Help You Find Pages w/ Specific Attributes
  • 22. Rankings#1 – HERE I COME!
  • 23. Track Rankings For Multiple Search Engines
  • 24. Rankings vs. Competitors
  • 25. Track Competitive History Over Time
  • 26. Who is Ranking and Why
  • 27. How Competitive Is That Keyword?
  • 28. Compare Different Keyword Candidates
  • 29. On-Page Optimization MY REPORT CARD SAYS “A”
  • 30. On-Page Summary
  • 31. Where to Put Those Keywords
  • 32. Critical Factors
  • 33. High Importance Factors
  • 34. Moderate Importance Factors
  • 35. Low Importance Factors
  • 36. Link AnalysisI CAN HAZ LINKS?
  • 37. How Strong Is My Domain?
  • 38. Digging Into Link Data
  • 39. Traffic Data & GA Integration SO, HOW AM I DOING?
  • 40. Traffic Data from Google Analytics
  • 41. Traffic Data for Important Keywords
  • 42. GA Integration with Ranking History
  • 43. So, What Else Have You Got? WHAT’S IN YOUR TOOL BELT?
  • 44. Open Site Explorer
  • 45. Open Site Explorer
  • 46. Top Links To A Site
  • 47. Open Site Explorer
  • 48. Top Pages On A Site
  • 49. Top Linking Domains
  • 50. Anchor Text Distribution
  • 51. Full List Of Link Metrics
  • 52. SEOmoz Toolbars For Firefox & Chrome
  • 53. Similar Toolbars for Different Browsers http://www.seomoz.org/seo-toolbar
  • 54. Quick Access To Useful Tools
  • 55. Analyze To See Full Link Metrics
  • 56. Analyze Page (Page Elements)
  • 57. Analyze Page (Page Attributes)
  • 58. Status Code History
  • 59. SERP Overlay – Analyze As You Search
  • 60. See The Web Like A Bot
  • 61. Thanks!! Any Questions? IF YOU WANT TO TAKE SEOMOZ FOR A SPIN, GO TO www.seomoz.org/freetrial