Rob Salkowitz - EmMeCon Seattle 2013

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  • Transmedia for realFrom customers to fansMonetizing digital contentBuilding buzz at the grass rootsAuthenticity and subculture
  • Rob Salkowitz - EmMeCon Seattle 2013

    1. 1. What Comics and Comic-Con Can Teach Us About the Future of CommunicationRob Salkowitz, MediaPlant@robsalk@mediaplant_us
    2. 2. What comics and comic-concan teach us about the futureof communication Rob Salkowitz@robsalk@mediaplant_US
    3. 3. Peak GeekOver 130,000 attendeesOver 500,000 sq.ft. Exhibit HallAll 2013 badges sold out in < 17 mins$163 million to San Diego146 million media impressions
    4. 4. A long time ago…
    5. 5. …in a galaxy far, far away
    6. 6. … and ComicsVideogamesToysCollectablesNostalgiaGraphic NovelsWebcastsGeek MediaSci-Fi HorrorCostumesGamingFineArtFantasyKidsEducationZombiesSparklyVampiresAwardsRetailDigitalConvergenceAuctionsWebcomicsAnimationSmallPressHollywoodPartiesIntellectualPropertyLicensingBrandsFashionMusicNetworkingHooking UpScholarshipCelebritiesPremiersAnnouncementsAutographsSoftwareand AppsIndustry EventsDealsSwagSelf-PublishingFandomLegoMemorabiliaMoviesTVEngaging Fan Communities
    7. 7. Comics are Big BusinessDigitalContent!Cross-Marketing!Multi-Platform!OnlineCommunity!Transmedia!Global!
    8. 8. transmedia: what the…?
    9. 9. New DistributionPlatforms
    10. 10. New Storytelling Modes“Bottom of the Ninth”Ryan Woodward
    11. 11. New Storytelling Modes
    12. 12. New Storytelling Modes“XKCD”Randall Munroe
    13. 13. what’s next forStorytelling?“Native” tablet formatSocial graphic stories“Infinite canvas”Videogame/comic hybridsComics as second screen
    14. 14. Rob Salkowitz@robsalk@mediaplant_Us
    15. 15. Thank You!Rob Salkowitz@robsalk

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