Peter Bray - EmMeCon Seattle 2013

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Peter Bray - EmMeCon Seattle 2013

  1. 1. all about followerwonk@petebray6/6/20131
  2. 2. one yearago
  3. 3. We were using “medium-sized” data tohelp our customers
  4. 4. joined w/ Moz to helpexpand inboundmarketinganalytics
  5. 5. Bigger data.More features.(And still mostlyfree.)
  6. 6. We’re relentlesslyfocused onhelping you find,optimize, andengage youraudience
  7. 7. BecauseTwitter is HARD!
  8. 8. Your typical twitter audience?
  9. 9. Half-life of a tweet is a mere 18 minutes!
  10. 10. So how canfollowerwonkhelp?
  11. 11. 5 major functional areas.(Login with Twitter for coolerstuff.)
  12. 12. Twitter bio search:Find receptive influencers in yourindustry.Lots of filter, sort, and advancedoptions!
  13. 13. Crazy good results!Relationship status, in-appfollow, sort, and more.
  14. 14. Yep, more!Engagement metrics &relationship dates.Hone-in on their likelihood to engagewith you.
  15. 15. Social Authority:our transparent,business-focusedinfluencemetric
  16. 16. social authority isbased on retweets
  17. 17. Retweetsare the currency of twitter……and correlate strongly withclicks, @mentions(and followers, too)
  18. 18. Of course,social authorityis more than retweets:• retweet rate over last few100 tweets• time decay• regression
  19. 19. social authority helps younarrow down your audiencetrue cliché:quantity vs quality
  20. 20. But, you want to find thosewho will respond, too
  21. 21. combine social authority w/ ourengagement metrics to bettertarget
  22. 22. Compare social graphs:find shared/unique relationshipszero-in on competitors!
  23. 23. oh,and view usersin any segment
  24. 24. Analyze any user:dig really deep into anyone’s socialgraph to understand their relationships
  25. 25. Smartly queue your Tweets with our Bufferpartnership
  26. 26. Slice n’ dice followers by social authority, followercount, time on twitter, and more…… and pop-up lists of users for each segment!
  27. 27. Track changes to your followers:RICH functionality
  28. 28. We’re working on majorly coolfunctionality for future releases.
  29. 29. Don’t forget to follow me on Twitter!@petebray6/6/201329

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