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Peter Bray - EmMeCon Seattle 2013
 

Peter Bray - EmMeCon Seattle 2013

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    Peter Bray - EmMeCon Seattle 2013 Peter Bray - EmMeCon Seattle 2013 Presentation Transcript

    • all about followerwonk@petebray6/6/20131
    • one yearago
    • We were using “medium-sized” data tohelp our customers
    • joined w/ Moz to helpexpand inboundmarketinganalytics
    • Bigger data.More features.(And still mostlyfree.)
    • We’re relentlesslyfocused onhelping you find,optimize, andengage youraudience
    • BecauseTwitter is HARD!
    • Your typical twitter audience?
    • Half-life of a tweet is a mere 18 minutes!
    • So how canfollowerwonkhelp?
    • 5 major functional areas.(Login with Twitter for coolerstuff.)
    • Twitter bio search:Find receptive influencers in yourindustry.Lots of filter, sort, and advancedoptions!
    • Crazy good results!Relationship status, in-appfollow, sort, and more.
    • Yep, more!Engagement metrics &relationship dates.Hone-in on their likelihood to engagewith you.
    • Social Authority:our transparent,business-focusedinfluencemetric
    • social authority isbased on retweets
    • Retweetsare the currency of twitter……and correlate strongly withclicks, @mentions(and followers, too)
    • Of course,social authorityis more than retweets:• retweet rate over last few100 tweets• time decay• regression
    • social authority helps younarrow down your audiencetrue cliché:quantity vs quality
    • But, you want to find thosewho will respond, too
    • combine social authority w/ ourengagement metrics to bettertarget
    • Compare social graphs:find shared/unique relationshipszero-in on competitors!
    • oh,and view usersin any segment
    • Analyze any user:dig really deep into anyone’s socialgraph to understand their relationships
    • Smartly queue your Tweets with our Bufferpartnership
    • Slice n’ dice followers by social authority, followercount, time on twitter, and more…… and pop-up lists of users for each segment!
    • Track changes to your followers:RICH functionality
    • We’re working on majorly coolfunctionality for future releases.
    • Don’t forget to follow me on Twitter!@petebray6/6/201329