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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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  • 1. Your Social BrainEmerging Media Conference January 24, 2011 Roger DooleyNeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
  • 2. Neuromarketing
  • 3. @rogerdooley
  • 4. @rogerdooley• No Mind Reading• No “Super-Ads”• No Buy Button
  • 5. Iceberg: 88% HiddenMind: 95% Subconscious(Lakoff & Johnson)
  • 6. sky the seamless gray is
  • 7. @rogerdooley
  • 8. Impatient:Short Term More Important -Margo Wilson and Martin Daly
  • 9. Bikini Pics: WorseDecisions Journal of Consumer Research
  • 10. Attractive Photo = -4% Interest RateMarianne Bertrand et al, 2005
  • 11. Simple vs.Complex
  • 12. Simple Fonts Convince
  • 13. Complex Fonts Imply Effort
  • 14. Get on the same team!
  • 15. MatchEmotions
  • 16. Your Social BrainEmerging Media Conference January 24, 2011 Roger DooleyNeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
  • 17. 2 Reasons Why Your Site Shouldn’t Suck@rogerdooley
  • 18. User Stress up 50% CA/Foviance Study