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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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Neuromarketing shrt Neuromarketing shrt Presentation Transcript

  • Your Social BrainEmerging Media Conference January 24, 2011 Roger DooleyNeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
  • Neuromarketing
  • @rogerdooley
  • @rogerdooley• No Mind Reading• No “Super-Ads”• No Buy Button
  • Iceberg: 88% HiddenMind: 95% Subconscious(Lakoff & Johnson)
  • sky the seamless gray is
  • @rogerdooley
  • Impatient:Short Term More Important -Margo Wilson and Martin Daly
  • Bikini Pics: WorseDecisions Journal of Consumer Research
  • Attractive Photo = -4% Interest RateMarianne Bertrand et al, 2005
  • Simple vs.Complex
  • Simple Fonts Convince
  • Complex Fonts Imply Effort
  • Get on the same team!
  • MatchEmotions
  • Your Social BrainEmerging Media Conference January 24, 2011 Roger DooleyNeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
  • 2 Reasons Why Your Site Shouldn’t Suck@rogerdooley
  • User Stress up 50% CA/Foviance Study