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Mike Whitmore - EmMeCon Seattle 2013
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  • publish in one minute, can have hundreds of friends connected to you or entire communities you are involved with consume that content the next minute
  • publish in one minute, can have hundreds of friends connected to you or entire communities you are involved with consume that content the next minute
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • Any time we talk about communities, we are talking about people, real people.
  • 1 of millions of apps where people openly participate and share online. 100 M strong - net generation that grew up not knowing the internet didn’t exist.
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • REAL POWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A REAL POWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE. SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE.

Mike Whitmore - EmMeCon Seattle 2013 Presentation Transcript

  • 1. and to publishyour creationsinstantly tothe worldYou can publish yourideas to the world
  • 2. “Hij praat veel maar hij zegt nooit wat!”The Dutch
  • 3. Clients• I need a website• I need to be on …• The Twitter• Facebook• YouTube
  • 4. Begin With Why• Expectations?• Goals?• Messaging?
  • 5. Begin With Why• Profound Postulates?• Witty sayings?• Pictures of food?• Change the world?
  • 6. and to publishyour creationsinstantly tothe worldYou can publish yourideas to the world
  • 7. Shifting from 1-way blasts intraditional channelsTVMagazinesNewspapersRadioDirect MailSeminarsNewsletters
  • 8. joining multi-way conversations innew channels can be heady stuff forbusinesses to grasp
  • 9. But today, you have to be seen ashuman to be real and trusted
  • 10. Trust is the most valuable thing inbusiness ...and the hardest to win
  • 11. The new web is a web of connectedpeople, not just pagesYouFamilyFriendsCustomersEmployeesManagementCo-Workers
  • 12. with a new open and transparentparticipation culture(i.e. 150,000+ active contributors on Wikipedia)
  • 13. New tools simply help efficientlyinitiate, expand, develop and managerelationships
  • 14. Focus social efforts to a central hub
  • 15. Give In Order toReceive• Don’t Keep Score• How Can I HelpYou?• Avoid,“What’s in it for me?”
  • 16. Build It BeforeYouNeed It• Build when you have something to offer• Deposits first, then withdrawals
  • 17. Build & BroadcastYourBrand• Personal Branding Message• Great Brands - Nordstrom, Amazon,Starbucks, Microsoft,T-Mobile• Personal Website or Blog• GAP Method
  • 18. GAP Method• Genuine• Accurate• Positive
  • 19. Social Arbitrage• Become a connector• Add value to / for someone else• Become a Knowledge Broker
  • 20. Social Arbitrage• REAL POWER COMES FROM BEINGINDISPENSABLE. INDISPENSABILITYCOMES FROM BEING ASWITCHBOARD, PARCELING OUT ASMUCH INFORMATION, CONTACTS,AND GOODWILL TO AS MANYPEOPLE – IN AS MANY DIFFERENTWORLDS – AS POSSIBLE.
  • 21. Be Interesting• Be a person of content• Stay on the cutting edge, out front• Always learn• Unusual experiences
  • 22. Became a widowerWardrobe changeDated onlineGot marriedEconomic downturnCo-founded a startupWeb & Enterprise 2.0Eldest is a 16-year old girlIncredible experiencesMy Last 5 Years