and to publishyour creationsinstantly tothe worldYou can publish yourideas to the world
“Hij praat veel maar hij zegt nooit wat!”The Dutch
Clients• I need a website• I need to be on …• The Twitter• Facebook• YouTube
Begin With Why• Expectations?• Goals?• Messaging?
Begin With Why• Profound Postulates?• Witty sayings?• Pictures of food?• Change the world?
and to publishyour creationsinstantly tothe worldYou can publish yourideas to the world
Shifting from 1-way blasts intraditional channelsTVMagazinesNewspapersRadioDirect MailSeminarsNewsletters
joining multi-way conversations innew channels can be heady stuff forbusinesses to grasp
But today, you have to be seen ashuman to be real and trusted
Trust is the most valuable thing inbusiness ...and the hardest to win
The new web is a web of connectedpeople, not just pagesYouFamilyFriendsCustomersEmployeesManagementCo-Workers
with a new open and transparentparticipation culture(i.e. 150,000+ active contributors on Wikipedia)
New tools simply help efficientlyinitiate, expand, develop and managerelationships
Focus social efforts to a central hub
Give In Order toReceive• Don’t Keep Score• How Can I HelpYou?• Avoid,“What’s in it for me?”
Build It BeforeYouNeed It• Build when you have something to offer• Deposits first, then withdrawals
Build & BroadcastYourBrand• Personal Branding Message• Great Brands - Nordstrom, Amazon,Starbucks, Microsoft,T-Mobile• Per...
GAP Method• Genuine• Accurate• Positive
Social Arbitrage• Become a connector• Add value to / for someone else• Become a Knowledge Broker
Social Arbitrage• REAL POWER COMES FROM BEINGINDISPENSABLE. INDISPENSABILITYCOMES FROM BEING ASWITCHBOARD, PARCELING OUT A...
Be Interesting• Be a person of content• Stay on the cutting edge, out front• Always learn• Unusual experiences
Became a widowerWardrobe changeDated onlineGot marriedEconomic downturnCo-founded a startupWeb & Enterprise 2.0Eldest is a...
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
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Mike Whitmore - EmMeCon Seattle 2013

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  • publish in one minute, can have hundreds of friends connected to you or entire communities you are involved with consume that content the next minute
  • publish in one minute, can have hundreds of friends connected to you or entire communities you are involved with consume that content the next minute
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • Any time we talk about communities, we are talking about people, real people.
  • 1 of millions of apps where people openly participate and share online. 100 M strong - net generation that grew up not knowing the internet didn’t exist.
  • conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
  • REAL POWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A REAL POWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE. SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE.
  • Mike Whitmore - EmMeCon Seattle 2013

    1. 1. and to publishyour creationsinstantly tothe worldYou can publish yourideas to the world
    2. 2. “Hij praat veel maar hij zegt nooit wat!”The Dutch
    3. 3. Clients• I need a website• I need to be on …• The Twitter• Facebook• YouTube
    4. 4. Begin With Why• Expectations?• Goals?• Messaging?
    5. 5. Begin With Why• Profound Postulates?• Witty sayings?• Pictures of food?• Change the world?
    6. 6. and to publishyour creationsinstantly tothe worldYou can publish yourideas to the world
    7. 7. Shifting from 1-way blasts intraditional channelsTVMagazinesNewspapersRadioDirect MailSeminarsNewsletters
    8. 8. joining multi-way conversations innew channels can be heady stuff forbusinesses to grasp
    9. 9. But today, you have to be seen ashuman to be real and trusted
    10. 10. Trust is the most valuable thing inbusiness ...and the hardest to win
    11. 11. The new web is a web of connectedpeople, not just pagesYouFamilyFriendsCustomersEmployeesManagementCo-Workers
    12. 12. with a new open and transparentparticipation culture(i.e. 150,000+ active contributors on Wikipedia)
    13. 13. New tools simply help efficientlyinitiate, expand, develop and managerelationships
    14. 14. Focus social efforts to a central hub
    15. 15. Give In Order toReceive• Don’t Keep Score• How Can I HelpYou?• Avoid,“What’s in it for me?”
    16. 16. Build It BeforeYouNeed It• Build when you have something to offer• Deposits first, then withdrawals
    17. 17. Build & BroadcastYourBrand• Personal Branding Message• Great Brands - Nordstrom, Amazon,Starbucks, Microsoft,T-Mobile• Personal Website or Blog• GAP Method
    18. 18. GAP Method• Genuine• Accurate• Positive
    19. 19. Social Arbitrage• Become a connector• Add value to / for someone else• Become a Knowledge Broker
    20. 20. Social Arbitrage• REAL POWER COMES FROM BEINGINDISPENSABLE. INDISPENSABILITYCOMES FROM BEING ASWITCHBOARD, PARCELING OUT ASMUCH INFORMATION, CONTACTS,AND GOODWILL TO AS MANYPEOPLE – IN AS MANY DIFFERENTWORLDS – AS POSSIBLE.
    21. 21. Be Interesting• Be a person of content• Stay on the cutting edge, out front• Always learn• Unusual experiences
    22. 22. Became a widowerWardrobe changeDated onlineGot marriedEconomic downturnCo-founded a startupWeb & Enterprise 2.0Eldest is a 16-year old girlIncredible experiencesMy Last 5 Years

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