Meet the Tweetfaces - Eric Holtzclaw

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Meet the Tweetfaces - Eric Holtzclaw

  1. 1. @eholtzclaw
  2. 2. BEST JOB EVER @eholtzclaw
  3. 3. UNCOVER CONSUMER DNA Uniquely positioned to understand core drivers for behaviors (purchase, use and support) across a wide variety of industries, modes and contexts. My work allows me to predict emerging trends in technology, adoption and to evaluate messaging and execution.
  4. 4. LW PRESENTATION TEMPLATE @eholtzclaw UNDERSTANDING SOCIAL MEDIA What is the impact of SOCIAL MEDIA on today’s market?
  5. 5. WHAT’S GOING ON IN SOCIAL MEDIA? @eholtzclaw
  6. 6. LADDERING LATTICING LENSING @eholtzclaw WHY?
  7. 7. Social  Media  is  a  Reflec.on  of  Our  Core.... @eholtzclaw
  8. 8. The TweetFaces
  9. 9. Traditional Terri “I live for my family and friends.” @eholtzclaw
  10. 10. Traditional Terri •Must be very easy •It can be “you” or “I”, as long as you know it’s from “me” •Not concerned with being 1st, as long as they think it’s funny •Predictable outcome or humor - serialized sitcom (PG-13) •Crave connection and nostalgia @eholtzclaw
  11. 11. Ambitious Amber “I am proud of my family and of what I have accomplished.” @eholtzclaw
  12. 12. Ambitious Amber •It must be easy •“I” not “You” •My message - not canned •Doesn’t want to offend •Looks for affirmation •Current on pop culture and new trends via mass media •Smart humor - unpredictable @eholtzclaw
  13. 13. Everyday Eddie “I enjoy spending time with my friends at the bar or game.” @eholtzclaw
  14. 14. •Interest is outside of social media or technology •Talks about funny commercials, videos in person, not online •Fewest number of friends •May not use Facebook at all •Stream video for area of interest •Looks up information about interests - sports or news •Very low tech - probably using a flip phone Everyday Eddie @eholtzclaw
  15. 15. Vice Vicky “It’s my life, I am young and I will do what I want to do.” @eholtzclaw
  16. 16. • It must be easy • “I”, “I”, “I” • My message - not canned • Ok with humor at others’ expense • Looking for recognition • Feel they set the standard • Associates with vice brands Vice Vicky @eholtzclaw
  17. 17. Popular Penny “I love using Facebook to keep up with my friends from school.” @eholtzclaw
  18. 18. • It must be very easy • “I” not “You” • Doesn’t want to offend • Looks for affirmation • “Me too”, but one of the first • Juvenile/innocent humor Popular Penny @eholtzclaw
  19. 19. Cool Cade “I look for new or interesting items that others haven’t seen.” @eholtzclaw
  20. 20. • Willing to work for something, but not extreme • Real world experience - must try something • Authenticity is important • Looking for application • Intrigued by novelty - something new • Must be asked - rarely shares unless sees need Cool Cade @eholtzclaw
  21. 21. “SOCIAL MEDIA” IS HERE TO STAY Understanding why your customers use it helps you capitalize on this important channel
  22. 22. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  23. 23. Gangnam Style @eholtzclaw
  24. 24. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  25. 25. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  26. 26. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  27. 27. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  28. 28. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  29. 29. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  30. 30. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  31. 31. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  32. 32. Matching @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  33. 33. Talk To Me @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  34. 34. Matching @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  35. 35. Matching @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  36. 36. The TweetFaces
  37. 37. LADDERING WORKS THANK YOU Questions? @eholtzclaw

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