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Meet the Tweetfaces - Eric Holtzclaw

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  • 1. @eholtzclaw
  • 2. BEST JOB EVER @eholtzclaw
  • 3. UNCOVER CONSUMER DNA Uniquely positioned to understand core drivers for behaviors (purchase, use and support) across a wide variety of industries, modes and contexts. My work allows me to predict emerging trends in technology, adoption and to evaluate messaging and execution.
  • 4. LW PRESENTATION TEMPLATE @eholtzclaw UNDERSTANDING SOCIAL MEDIA What is the impact of SOCIAL MEDIA on today’s market?
  • 5. WHAT’S GOING ON IN SOCIAL MEDIA? @eholtzclaw
  • 6. LADDERING LATTICING LENSING @eholtzclaw WHY?
  • 7. Social  Media  is  a  Reflec.on  of  Our  Core.... @eholtzclaw
  • 8. The TweetFaces
  • 9. Traditional Terri “I live for my family and friends.” @eholtzclaw
  • 10. Traditional Terri •Must be very easy •It can be “you” or “I”, as long as you know it’s from “me” •Not concerned with being 1st, as long as they think it’s funny •Predictable outcome or humor - serialized sitcom (PG-13) •Crave connection and nostalgia @eholtzclaw
  • 11. Ambitious Amber “I am proud of my family and of what I have accomplished.” @eholtzclaw
  • 12. Ambitious Amber •It must be easy •“I” not “You” •My message - not canned •Doesn’t want to offend •Looks for affirmation •Current on pop culture and new trends via mass media •Smart humor - unpredictable @eholtzclaw
  • 13. Everyday Eddie “I enjoy spending time with my friends at the bar or game.” @eholtzclaw
  • 14. •Interest is outside of social media or technology •Talks about funny commercials, videos in person, not online •Fewest number of friends •May not use Facebook at all •Stream video for area of interest •Looks up information about interests - sports or news •Very low tech - probably using a flip phone Everyday Eddie @eholtzclaw
  • 15. Vice Vicky “It’s my life, I am young and I will do what I want to do.” @eholtzclaw
  • 16. • It must be easy • “I”, “I”, “I” • My message - not canned • Ok with humor at others’ expense • Looking for recognition • Feel they set the standard • Associates with vice brands Vice Vicky @eholtzclaw
  • 17. Popular Penny “I love using Facebook to keep up with my friends from school.” @eholtzclaw
  • 18. • It must be very easy • “I” not “You” • Doesn’t want to offend • Looks for affirmation • “Me too”, but one of the first • Juvenile/innocent humor Popular Penny @eholtzclaw
  • 19. Cool Cade “I look for new or interesting items that others haven’t seen.” @eholtzclaw
  • 20. • Willing to work for something, but not extreme • Real world experience - must try something • Authenticity is important • Looking for application • Intrigued by novelty - something new • Must be asked - rarely shares unless sees need Cool Cade @eholtzclaw
  • 21. “SOCIAL MEDIA” IS HERE TO STAY Understanding why your customers use it helps you capitalize on this important channel
  • 22. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 23. Gangnam Style @eholtzclaw
  • 24. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 25. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 26. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 27. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 28. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 29. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 30. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 31. Online In Person Penny Vicky Amber Cade Eddie Terri @eholtzclaw
  • 32. Matching @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  • 33. Talk To Me @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  • 34. Matching @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  • 35. Matching @eholtzclaw Penny Vicky Amber Cade Eddie Terri
  • 36. The TweetFaces
  • 37. LADDERING WORKS THANK YOU Questions? @eholtzclaw

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