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Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
Klout - 2011 Presentation
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Klout - 2011 Presentation

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Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

Published in: Technology, Health & Medicine
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Transcript

  • 1. Klout and Online Influence Megan BerryMarketing Manager, Klout @meganberry / @Klout
  • 2. What is Influence?
  • 3. It’s not a popularity contest
  • 4. It’s not about followers
  • 5. in•flu•ence: the ability to driveaction
  • 6. It’s not new
  • 7. Why Do You Care?1. Measure Your Own Success2. Understand Your Network3. Know Who To Connect To
  • 8. How is influence measured?
  • 9. Network
  • 10. Social Actions Clicks Conversations Messages Lists
  • 11. What is Klout?
  • 12. ❝ Standard for Influence The ❞1000+ API InfluencerPartners Perks
  • 13. The Klout Score 20 (average)0 100 Inactive Most Influential
  • 14. ScoreComponentsTrue Reach Amplification Network
  • 15. Sub-heading will take up two linesusually
  • 16. ❝For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
  • 17. Virgin AmericaPerk
  • 18. Klout InfluencerCampaigns1. Targeting 2. Invitation 3. 4. Engagement Amplification
  • 19. Meritocracy based on the quality of your content
  • 20. Thanks! Any Questions? Would love to hear from you @meganberry megan@klout.com

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