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Ian Lurie - Marketing Will Save the World preview

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  • My history major. My work in a bike shop. Why it’s relevant.
  • Changes in thinking, in culture, reinforced by messaging everywhere.

Transcript

  • 1. How Marketing Can Change the World Ian Lurie, Portent, Inc - @portentint
  • 2. Marketing can change the worldIt has before.
  • 3. We are all marketersSnow was. You are.
  • 4. Great marketinghelps other make gooddecisions with powerful, lastingmessages.
  • 5. Great marketinghelps other make good decisionswith powerful, lasting messages.
  • 6. Great marketingis built on lots of other greatmarketing, delivered in smallservings.
  • 7. Great marketingMust happen.
  • 8. Questions?Ian Lurie@portentintConversationMarketing.com