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Ian Lurie - Marketing Will Save the World preview

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  • My history major. My work in a bike shop. Why it’s relevant.
  • Changes in thinking, in culture, reinforced by messaging everywhere.
  • Transcript

    • 1. How Marketing Can Change the World Ian Lurie, Portent, Inc - @portentint
    • 2. Marketing can change the worldIt has before.
    • 3. We are all marketersSnow was. You are.
    • 4. Great marketinghelps other make gooddecisions with powerful, lastingmessages.
    • 5. Great marketinghelps other make good decisionswith powerful, lasting messages.
    • 6. Great marketingis built on lots of other greatmarketing, delivered in smallservings.
    • 7. Great marketingMust happen.
    • 8. Questions?Ian Lurie@portentintConversationMarketing.com

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