How Marketing Can Change the World    Ian Lurie, Portent, Inc - @portentint
Marketing can change the worldIt has before.
We are all marketersSnow was. You are.
Great marketinghelps other make gooddecisions with powerful, lastingmessages.
Great marketinghelps other make good decisionswith powerful, lasting messages.
Great marketingis built on lots of other greatmarketing, delivered in smallservings.
Great marketingMust happen.
Questions?Ian Lurie@portentintConversationMarketing.com
Ian Lurie - Marketing Will Save the World preview
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Ian Lurie - Marketing Will Save the World preview

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  • My history major. My work in a bike shop. Why it’s relevant.
  • Changes in thinking, in culture, reinforced by messaging everywhere.
  • Transcript of "Ian Lurie - Marketing Will Save the World preview"

    1. 1. How Marketing Can Change the World Ian Lurie, Portent, Inc - @portentint
    2. 2. Marketing can change the worldIt has before.
    3. 3. We are all marketersSnow was. You are.
    4. 4. Great marketinghelps other make gooddecisions with powerful, lastingmessages.
    5. 5. Great marketinghelps other make good decisionswith powerful, lasting messages.
    6. 6. Great marketingis built on lots of other greatmarketing, delivered in smallservings.
    7. 7. Great marketingMust happen.
    8. 8. Questions?Ian Lurie@portentintConversationMarketing.com

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