Hootsuite - 2011 Presentation

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Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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Hootsuite - 2011 Presentation

  1. 1. HootSuite — Social Media Dashboard Get to know HootSuite
  2. 2. Who is this blonde?@Krystyl
  3. 3. Rebranding to Unicorns @Invoker Reacts to the newsof rebranding with Unicorns and Rainbows
  4. 4. What does it do?Spread Messages Monitor Conversations Track Results Collaborate with Teams All social tasks, across networks, with one web tool
  5. 5. Spread MessagesSchedule and send messages to desired networks
  6. 6. Manage & Reply Broadcast: Pre-schedule updates, C reate draftsAmplify: Re-T weet, Reply-to-all, Forward by email
  7. 7. Monitor C onversations Search the social web: •brand mentions •product enthusiasts •campaign feedback •competitive insight •industry info + newsGather reactions & opinion from public & customers
  8. 8. C ollaborate with Teams Securely invite teams to: •Share important columns •Assign + respond to tasks •Collaborate on messaging •Customize workflow •Track follow-upsDelegate tasks without sharing passwords
  9. 9. Measure C ampaign Success See what’s working with: •Click-through summary •Individual message stats •Most popular messages •Referral source •Regional breakdown• Export to PDF & CSV ++• Overlay with Google Analytics• Campaign specific stats Understand social media RO I
  10. 10. Understand Reach Increase message amplification: •Filtering by influence or keyword •See who ReTweeted •Identify key mentions •Target your outreachLearn patterns to help grow audience and brand
  11. 11. Identify Influencers Gather audience insights by: •Filtering by influence score •Understanding social web behaviour •Creating lists of key brand evangelistsFind opportunities and influencers in your network
  12. 12. Local Everywhere Use geo-search to: •Tap into local conversations •Distribute regional promotions •Increase location-based engagementTarget audiences geographically for focused results
  13. 13. C hoose your Platform 5 Mobile platforms available – for free!Variety of desktop apps and plug-ins
  14. 14. Internationalized Localized on web and mobilePlus on-boardtranslation on iPhone
  15. 15. What is HootSuite University?Wait....what was that thing you said you did earlier?
  16. 16. What is HootSuite University?
  17. 17. Thanks from @HootSuiteSign-up: hootsuite.com/plansHelp Desk: help.hootsuite.comFeature Requests: feedback.hootsuite.comLearning University: learn.hootsuite.comTwitter @hootsuite, @hootsuite_u, @krystyl

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