Your SlideShare is downloading. ×
0
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Benj Arriola - EmMeCon Seattle 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Benj Arriola - EmMeCon Seattle 2013

155

Published on

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
155
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Button signs and symbols – CarWiper and signal lightsVideo play buttonPower buttonDirectories as foldersBackward compatible to old keys
  • Button signs and symbols – CarWiper and signal lightsVideo play buttonPower buttonDirectories as foldersBackward compatible to old keys
  • Aaron Fossum – I Believe in You, Trust, Privacy & Customer Relations
  • Button signs and symbols – CarWiper and signal lightsVideo play buttonPower buttonDirectories as foldersBackward compatible to old keys
  • Transcript

    1. Benj Arriola@benjarriola
    2.  Social Media◦Social Networks◦Social Bookmarking◦Images/Videos SEOFriends, Fans, FollowersVotes, Likes, Shares, TweetsViews, Likes, Favorites, CommentsLinksNatural Links
    3.  Social Media◦Social Networks◦Social Bookmarking◦Images/Videos SEONatural ResultsBe RealFriends, Fans, FollowersVotes, Likes, Shares, TweetsViews, Likes, Favorites, CommentsLinksNatural Links
    4. Things you cantalk aboutAboutyouWhat they areinterested inAbout you
    5. The Generations
    6. The Generations6 US Generations1930 1946 1965 1977 1994Pre-DepressionWWI Generation, G.I. GenerationAge: 83+Baby BoomersBoomers, Sandwich GenerationAge: 48-67Depression GenerationSilent Generation, TraditionalistAge: 67-83Generation XSlackers, Why Me, LatchkeyGenerationAge: 36-48Generation YMillennials, Generation WiredAge: 18-36Generation ZTweens, Generation 9/11Age: < 18
    7. Client in the financial industry Wanted to target college students Generation Y Millennials, GenWired Born 1977-1994(18-35 years old) Generation Z Tweens,Generation 9/11 Born after 1994(18 years old andbelow)
    8.  Due to rapid baby boomerretirement, Millennials will begiven high levels ofresponsibility earlier in theircareers than previousgenerations. 78% of college students◦ 1st Credit Card at 18-19 yrs. old 23% of college students◦ 1st Credit Card after 20 yrs. old 43% of all college students◦ Own 4 or more credit cards 65% of 18 to 19 year olds◦ Failed a financial literacy test
    9. Generation Y & Z Characteristics Generation Y 18-35 Characteristics◦ Self-absorbed, self-reliant,impatient◦ Open-Minded, optimistic,goal-oriented, highlymotivated by perceptions ofsuccess and image.◦ Multi-taskers◦ United◦ Global thinkers◦ Anything is possible◦ Creators, distributors andusers of content Generation Z 18 and below Characteristics◦ The new conservatives –traditional beliefs, family unit,self-controlled, responsible◦ Never lived without theinternet◦ Accustomed to messagesbombarding them at all sides.◦ Peer acceptance◦ Believe they can change theworld◦ Most imaginativeEverythingshould beeasy to findEverythingshould beeasy to find
    10. Generation Y & Z Characteristics Generation Y 18-35 Characteristics◦ Self-absorbed, self-reliant,impatient◦ Open-Minded, optimistic,goal-oriented, highlymotivated by perceptions ofsuccess and image.◦ Multi-taskers◦ United◦ Global thinkers◦ Anything is possible◦ Creators, distributors andusers of content Generation Z 18 and below Characteristics◦ The new conservatives –traditional beliefs, family unit,self-controlled, responsible◦ Never lived without theinternet◦ Accustomed to messagesbombarding them at all sides.◦ Peer acceptance◦ Believe they can change theworld◦ Most imaginativeEverythingshould beeasy to findEverythingshould beeasy to findA guide fortheirdreamsA guide fortheirdreamsA guide fortheirdreams
    11. Generation Y & Z Characteristics Generation Y 18-35 Characteristics◦ Self-absorbed, self-reliant,impatient◦ Open-Minded, optimistic,goal-oriented, highlymotivated by perceptions ofsuccess and image.◦ Multi-taskers◦ United◦ Global thinkers◦ Anything is possible◦ Creators, distributors andusers of content Generation Z 18 and below Characteristics◦ The new conservatives –traditional beliefs, family unit,self-controlled, responsible◦ Never lived without theinternet◦ Accustomed to messagesbombarding them at all sides.◦ Peer acceptance◦ Believe they can change theworld◦ Most imaginativeA guide fortheirdreamsA guide fortheirdreamsA guide fortheirdreamsLeverage usergeneratedcontent (UGC)Leverage usergeneratedcontent (UGC)
    12. Generation Y & Z Characteristics Generation Y 18-35 Characteristics◦ Self-absorbed, self-reliant,impatient◦ Open-Minded, optimistic,goal-oriented, highlymotivated by perceptions ofsuccess and image.◦ Multi-taskers◦ United◦ Global thinkers◦ Anything is possible◦ Creators, distributors andusers of content Generation Z 18 and below Characteristics◦ The new conservatives –traditional beliefs, family unit,self-controlled, responsible◦ Never lived without theinternet◦ Accustomed to messagesbombarding them at all sides.◦ Peer acceptance◦ Believe they can change theworld◦ Most imaginativeLeverage usergeneratedcontent (UGC)Leverage usergeneratedcontent (UGC)Give a FeelingofBelongingnessGive a FeelingofBelongingness
    13. Generation Y & Z Characteristics Generation Y 18-35 Characteristics◦ Self-absorbed, self-reliant,impatient◦ Open-Minded, optimistic,goal-oriented, highlymotivated by perceptions ofsuccess and image.◦ Multi-taskers◦ United◦ Global thinkers◦ Anything is possible◦ Creators, distributors andusers of content Generation Z 18 and below Characteristics◦ The new conservatives –traditional beliefs, family unit,self-controlled, responsible◦ Never lived without theinternet◦ Accustomed to messagesbombarding them at all sides.◦ Peer acceptance◦ Believe they can change theworld◦ Most imaginativeGive a FeelingofBelongingnessGive a FeelingofBelongingnessWhat is APR?How to choosea credit cardStudent creditcardapplicationHow to choosethe beststudent loansChoosing thebest collegedegreeUltimate guideapplying forcollegeBest careersfor the nextgenerationTips GettingThroughCollegeWhat madeyou chooseyouruniversity?Tell me yourbest collegeexperience?What subjectdo you hate themost?What will youmiss in highschool?Brother-SisterMentorshipProgramFreshmanWelcome PartyOrganizationsGuideOnline StudyGroupEverything should beeasy to findA guide for theirdreamsLeverage usergenerated content(UGC)Give aFeeling ofBelongingnessFoundation of Content Marketing
    14. Pre-Drepression Experiences Born before 1930;Age: 84+ Children during WWI,adults during WWII Traumatic times Economic strife High unemploymentrates Witnessed radicalsocial andtechnological changesover lifetime
    15. Pre-Drepression Characteristics Born before 1930;Age: 84+ Conservative Altruistic Less materialistic Concerned with health,aging, financial &personal security
    16. Pre-Drepression Media Interaction Reaching Out:◦ Newspapers, Magazines◦ Large Type◦ Simple LanguageWhen interacting with the elderly, try getting in touch with their children.
    17. Drepression Generation Experiences Born 1930-1945;Age: 67-83 Small childrenduring Depressionor WWII. WitnessedAmerica’s rise as asuperpower.
    18. Drepression Generation Characteristics Born 1930-1945;Age: 67-83 Patriotic Value socialtranquility, familytogetherness Conformity Slow to embraceanything new anddistrust change Youngest of thegeneration inemerging media, butis a fast growinggroup.
    19. Drepression Generation Media Interaction Introduction of Television  Reaching Out:◦ Stress simplicity,ease of use, service,convenience, andsupport◦ Use “we” and “us”◦ Show appreciation◦ 3% of social webWe have a growing population of seniors on social media.3% may look small, but 3% of 1B is 30M!
    20. Baby Boomers Experiences Born 1946-1964;Age: 48-67 Dramatic increase inbirth Were indulged youth Community spiritedprogress
    21. Baby Boomers Characteristics Born 1946-1964;Age: 48-67 Value individualization,self-expression, andoptimism Workaholics Health, energy &wellness are major goalsfor them. Family values (Emptynesters and caregivers) Not “seniors”
    22. Baby Boomers Media Interaction Tri-Media:◦ TV, Radio, Print Communication◦ Touch Tone Phones◦ Direct Distance Dialing◦ Data CommunicationNew technology usability should always consider used conventions in old technologies.Being price conscious, always show why the price is worth their money. Reaching Out:◦ Like luxury, feel entitled to agood life◦ Price conscious◦ Like products & technologiesthat make life easier, save time,and aren’t rip offs.◦ Sites must be rich with relevantinfo & easy to navigate◦ Nearly 30% of social web◦ Over 70% use the internet as acommunication vehicle◦ Heavy email users
    23. Generation X Experiences Born 1965-1977;Age: 36-48 Reached adulthoodduring difficult economictimes Grew up quickly Multiculturalism andthinking globally = norm Personal computers New home buyerscaught in the housingbubble Dot Com Boom &Bubble
    24. Generation X Characteristics Born 1965-1977;Age: 36-48 Free agents not teamplayers Less traditional Pessimistic, skeptical, anddisillusioned Questioning ofconventionality Balance family, life & work– no sacrifices Disloyal to brands &companies Some are stilldisconnected totechnology by choice.
    25. Generation X Media Interaction Tri-Media:◦ TV, Radio, Print 4th-Media◦ Internet WWW Email Chat Social Media Games Forums Etc.Dealing with Generation X is more about customization/personalization.Photo Credit: http://dunetimpact.org/◦ No overly slick pitches◦ Informal communication style◦ Internet, e-mail, multi-media◦ About 25% of social web – 37 average age Reaching Out:◦ Appreciate value◦ Flexibility without long-term commitment◦ Products & messages designed uniquelyfor their tasks & lifestyles
    26. Generation Y Experiences Born 1977-1994;Age: 18-35 Children of BabyBoomers Immense & fast-paced change Dual-incomehouseholds, widearray of familytypes, respect forethnic & culturaldiversity Computers inhome & schoolsMillennials Gen X Boomer SilentWatch more than an hour of TV 57% 67% 78% 82%Sent or received an email 56% 57% 54% 26%Read a newspaper 43% 50% 58% 73%Watched an video online 32% 23% 9% 7%Posted a message to an online profile 32% 22% 9% 3%Played video games 28% 14% 15% 6%Pew Research Center, Feb 24, 2010Select Activities of US Adults in the Past 24 Hours, by Generation, Jan (2010)
    27. Generation Y Characteristics Born 1977-1994;Age: 18-35 Self-absorbed, self-reliant, impatient Open-minded,optimistic, goal-oriented, highlymotivated byperceptions ofsuccess & image Multi-taskers United Global thinkers “Anything is possible” Creators, distributors,and users of contentMillennials Gen X Boomer SilentWatch more than an hour of TV 57% 67% 78% 82%Sent or received an email 56% 57% 54% 26%Read a newspaper 43% 50% 58% 73%Watched an video online 32% 23% 9% 7%Posted a message to an online profile 32% 22% 9% 3%Played video games 28% 14% 15% 6%Pew Research Center, Feb 24, 2010Select Activities of US Adults in the Past 24 Hours, by Generation, Jan (2010)
    28. Generation Y Media Interaction Internet:Emerging Media:◦ Social◦ Games◦ Mobile◦ Search◦ Etc.Generation Y: (1) Exactly how I want it to be and I want it now.(2) Honest user reviews (3) Gamification Reaching Out:◦ Like choice, speed & customization, easily bored, change ads frequently◦ Greater purpose rather than the bottom line◦ Feature brand as instrument of change◦ Honesty, humor, uniqueness & info◦ Provide challenges◦ Referral marketing◦ Social media, text messages, apps, internet◦ 27% of social web usersPhoto Credit: http://freshtightdesigns.com/
    29. Generation Z Experiences Born after 1994;Age: < 18 Older parents, less likelyto divorce Global terrorism,aftermath of 9/11, schoolviolence, economicuncertainty, recession. “Tweedom” – teenaspiration at cost of lossof childhood
    30. Generation Z Characteristics Born after 1994;Age: < 18 The new conservatives:traditional beliefs, familyunit, self-controlled,responsible Never lived without theinternet Accustomed to messagesbombarding them at allsides. Peer acceptance Believe they can changethe world Most imaginative
    31.  Reaching Out:◦ Online communities/ socialnetworks◦ Short attention span◦ Visuals◦ First to use “Chatspeak” inreal life (e.g. u r gr8)◦ Abbreviations◦ Humor, creativity◦ 15% of social web users◦ Usability: Intuitive UI, doesnot require extensiveeducation.Generation Z Media InteractionEasy to learn even without prior training.This has also been helping out the older generations with the technology gap.
    32. Summary Social Media & SEO◦ Be natural◦ Be real Reaching out◦ Communication◦ Bond◦ Understanding youraudience Know their generations◦ Know their experiences◦ Know their characteristics◦ Know how to approach them
    33. Myself And This Research Benj Arriola◦ SEO Director, Internet Marketing Inc.◦ linkedin.com/in/benjarriola◦ facebook.com/benjarriola◦ @BenjArriola Research Credits◦ Devon DeMars Social Media Manager, Internet Marketing Inc. linkedin.com/in/devondemars @DevonDeMars◦ Williams, K.C., Page, R.A., Marketing to theGenerations 2010 Journal of Behavioral Studies
    34. Thank You!Benj ArriolaSEO Director, Internet Marketing Inc.linkedin.com/in/benjarriolafacebook.com/benjarriola@BenjArriola

    ×