Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform

Premier Mobile Web Publishing Platform
Presented by
Rich Holdsworth, CTO

Wapple
We are a mobile web technology business
Platform
Build
Technology
Bespoke

Mobile Web vs. OS Apps
Apps are temporary, the web is forever
We swap our phones every 12-18 months
How many PC operating systems have you truly used?
Will iPhone users migrate to the next ‘big thing’? What if it isn’t an iPhone?
New phones lose application dependant customers

Some applications prohibit use
The friend with the pizza app pays
A reliant user won’t connect without the app
Application updates are cumbersome compared to dynamic Mobile Web sites
* The exception is a custom application deployed to a workforce!

Connection trends
I am finding myself connecting via wi-fi more and more, Vodafone less and less
Choosing mobile device over laptop and desktop more and more
Only sites and services designed for Mobile web
‘Real’ websites are painful on even the smartest smartphones.

My Gut Feeling
I made such a transition before
My landline used to be my preferred number
Now it is only there because I have Broadband
As more services work reliably on mobile we will see a significant rise on browsing through mobile devices
But not so great through mobile carriers

Transcoding - Transchmoding
Lets not mix up video and web transcoding
Video transcoding – good
Web transcoding - bad
Show me a transcoded site that is any good
Transcoding does not honour the fundamental difference between mobile and desk-based access
Creating specifically for mobile allows tailored experiences

Continued...
Computers are very bad at recognizing diverse visual patterns.
CAPCHA signup protection
Would you trust an automated process to turn a book into a film?

Mobile Web
The possibilities are limitless
Mobile internet presents an unrivalled opportunity to connect with users wherever they are
You know this
The Mobile Internet is NOT the Internet
Users browse the mobile internet with a different purpose
Have you considered this?

Developing from scratch is difficult
Tremendous variation between devices
Screen size
Markup
Quirks / bugs
Scrollbar
File formats
Downloads & delivery

Multiply that...
Connection
Wireless
3G
2.5G
2G
Network
Streaming
DRM

Our values
Wapple technology is
Easy
Fast
Affordable
Reliable

Wapple Canvas
Complete mobile website design and publishing platform
Web-based interface for creating advanced sites
Easy to use point-and-click controls
Full mobile marketing tools

Wapple Architect
WAPL: XML based mark-up language
WAPL makes ANY web application mobile ready
Already acclaimed - .NET magazine

Web to Mobile

Wapple Exhibit
Optimizes mobile site pages for EVERY device (Canvas & Architect)
Dynamic device profiler and delivery engine
Intelligent and organic
Preserves customer brand integrity!

Device Optimisation

Brands on Wapple

Summary
Lets see how long the apps fad lasts
Expect increased browsing to mobile web sites
Wapple is the solution for publishing anything and everything to the worldwide mobile web audience

Thank you
http://wapple.net
http://wapl.info
rich@wapple.net - @richholdsworth