Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform


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Richard Holdsworth, CEO of Wapple Mobile Internet and Mobile Web Development Tools, introduces Wapple, our services and how we can meet your mobile web publishing requirements.

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Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform

  1. 1. Premier Mobile Web Publishing Platform<br />Presented by<br />Rich Holdsworth, CTO<br />
  2. 2. Wapple<br />We are a mobile web technology business<br />Platform<br />Build<br />Technology<br />Bespoke<br />
  3. 3. Mobile Web vs. OS Apps<br />Apps are temporary, the web is forever<br />We swap our phones every 12-18 months<br />How many PC operating systems have you truly used?<br />Will iPhone users migrate to the next ‘big thing’? What if it isn’t an iPhone?<br />New phones lose application dependant customers<br />
  4. 4. Some applications prohibit use<br />The friend with the pizza app pays<br />A reliant user won’t connect without the app<br />Application updates are cumbersome compared to dynamic Mobile Web sites<br />* The exception is a custom application deployed to a workforce!<br />
  5. 5. Connection trends<br />I am finding myself connecting via wi-fi more and more, Vodafone less and less<br />Choosing mobile device over laptop and desktop more and more<br />Only sites and services designed for Mobile web<br />‘Real’ websites are painful on even the smartest smartphones.<br />
  6. 6. My Gut Feeling<br />I made such a transition before<br />My landline used to be my preferred number<br />Now it is only there because I have Broadband<br />As more services work reliably on mobile we will see a significant rise on browsing through mobile devices<br />But not so great through mobile carriers<br />
  7. 7. Transcoding - Transchmoding<br />Lets not mix up video and web transcoding<br />Video transcoding – good<br />Web transcoding - bad<br />Show me a transcoded site that is any good<br />Transcoding does not honour the fundamental difference between mobile and desk-based access<br />Creating specifically for mobile allows tailored experiences<br />
  8. 8. Continued...<br />Computers are very bad at recognizing diverse visual patterns.<br />CAPCHA signup protection<br />Would you trust an automated process to turn a book into a film?<br />
  9. 9. Mobile Web<br />The possibilities are limitless<br />Mobile internet presents an unrivalled opportunity to connect with users wherever they are<br />You know this<br />The Mobile Internet is NOT the Internet<br />Users browse the mobile internet with a different purpose<br />Have you considered this?<br />
  10. 10. Developing from scratch is difficult<br />Tremendous variation between devices<br />Screen size<br />Markup<br />Quirks / bugs<br />Scrollbar<br />File formats<br />Downloads & delivery<br />
  11. 11. Multiply that...<br />Connection<br />Wireless<br />3G<br />2.5G<br />2G<br />Network<br />Streaming<br />DRM<br />
  12. 12. Our values<br />Wapple technology is<br />Easy<br />Fast<br />Affordable<br />Reliable<br />
  13. 13. Wapple Canvas<br />Complete mobile website design and publishing platform<br />Web-based interface for creating advanced sites<br />Easy to use point-and-click controls<br />Full mobile marketing tools<br />
  14. 14.
  15. 15. Wapple Architect<br />WAPL: XML based mark-up language<br />WAPL makes ANY web application mobile ready<br />Already acclaimed - .NET magazine<br />
  16. 16. Web to Mobile<br />
  17. 17. Wapple Exhibit<br />Optimizes mobile site pages for EVERY device (Canvas & Architect)<br />Dynamic device profiler and delivery engine<br />Intelligent and organic<br />Preserves customer brand integrity!<br />
  18. 18.
  19. 19. Device Optimisation<br />
  20. 20. Brands on Wapple<br />
  21. 21. Summary<br />Lets see how long the apps fad lasts<br />Expect increased browsing to mobile web sites<br />Wapple is the solution for publishing anything and everything to the worldwide mobile web audience<br />
  22. 22. Thank you<br />http://wapple.net<br />http://wapl.info<br />rich@wapple.net - @richholdsworth<br />