Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform

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Richard Holdsworth, CEO of Wapple Mobile Internet and Mobile Web Development Tools, introduces Wapple, our services and how we can meet your mobile web publishing requirements.

Richard Holdsworth, CEO of Wapple Mobile Internet and Mobile Web Development Tools, introduces Wapple, our services and how we can meet your mobile web publishing requirements.

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  • 1. Premier Mobile Web Publishing Platform
    Presented by
    Rich Holdsworth, CTO
  • 2. Wapple
    We are a mobile web technology business
    Platform
    Build
    Technology
    Bespoke
  • 3. Mobile Web vs. OS Apps
    Apps are temporary, the web is forever
    We swap our phones every 12-18 months
    How many PC operating systems have you truly used?
    Will iPhone users migrate to the next ‘big thing’? What if it isn’t an iPhone?
    New phones lose application dependant customers
  • 4. Some applications prohibit use
    The friend with the pizza app pays
    A reliant user won’t connect without the app
    Application updates are cumbersome compared to dynamic Mobile Web sites
    * The exception is a custom application deployed to a workforce!
  • 5. Connection trends
    I am finding myself connecting via wi-fi more and more, Vodafone less and less
    Choosing mobile device over laptop and desktop more and more
    Only sites and services designed for Mobile web
    ‘Real’ websites are painful on even the smartest smartphones.
  • 6. My Gut Feeling
    I made such a transition before
    My landline used to be my preferred number
    Now it is only there because I have Broadband
    As more services work reliably on mobile we will see a significant rise on browsing through mobile devices
    But not so great through mobile carriers
  • 7. Transcoding - Transchmoding
    Lets not mix up video and web transcoding
    Video transcoding – good
    Web transcoding - bad
    Show me a transcoded site that is any good
    Transcoding does not honour the fundamental difference between mobile and desk-based access
    Creating specifically for mobile allows tailored experiences
  • 8. Continued...
    Computers are very bad at recognizing diverse visual patterns.
    CAPCHA signup protection
    Would you trust an automated process to turn a book into a film?
  • 9. Mobile Web
    The possibilities are limitless
    Mobile internet presents an unrivalled opportunity to connect with users wherever they are
    You know this
    The Mobile Internet is NOT the Internet
    Users browse the mobile internet with a different purpose
    Have you considered this?
  • 10. Developing from scratch is difficult
    Tremendous variation between devices
    Screen size
    Markup
    Quirks / bugs
    Scrollbar
    File formats
    Downloads & delivery
  • 11. Multiply that...
    Connection
    Wireless
    3G
    2.5G
    2G
    Network
    Streaming
    DRM
  • 12. Our values
    Wapple technology is
    Easy
    Fast
    Affordable
    Reliable
  • 13. Wapple Canvas
    Complete mobile website design and publishing platform
    Web-based interface for creating advanced sites
    Easy to use point-and-click controls
    Full mobile marketing tools
  • 14.
  • 15. Wapple Architect
    WAPL: XML based mark-up language
    WAPL makes ANY web application mobile ready
    Already acclaimed - .NET magazine
  • 16. Web to Mobile
  • 17. Wapple Exhibit
    Optimizes mobile site pages for EVERY device (Canvas & Architect)
    Dynamic device profiler and delivery engine
    Intelligent and organic
    Preserves customer brand integrity!
  • 18.
  • 19. Device Optimisation
  • 20. Brands on Wapple
  • 21. Summary
    Lets see how long the apps fad lasts
    Expect increased browsing to mobile web sites
    Wapple is the solution for publishing anything and everything to the worldwide mobile web audience
  • 22. Thank you
    http://wapple.net
    http://wapl.info
    rich@wapple.net - @richholdsworth