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Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform
 

Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform

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Richard Holdsworth, CEO of Wapple Mobile Internet and Mobile Web Development Tools, introduces Wapple, our services and how we can meet your mobile web publishing requirements.

Richard Holdsworth, CEO of Wapple Mobile Internet and Mobile Web Development Tools, introduces Wapple, our services and how we can meet your mobile web publishing requirements.

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    Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform Presentation Transcript

    • Premier Mobile Web Publishing Platform
      Presented by
      Rich Holdsworth, CTO
    • Wapple
      We are a mobile web technology business
      Platform
      Build
      Technology
      Bespoke
    • Mobile Web vs. OS Apps
      Apps are temporary, the web is forever
      We swap our phones every 12-18 months
      How many PC operating systems have you truly used?
      Will iPhone users migrate to the next ‘big thing’? What if it isn’t an iPhone?
      New phones lose application dependant customers
    • Some applications prohibit use
      The friend with the pizza app pays
      A reliant user won’t connect without the app
      Application updates are cumbersome compared to dynamic Mobile Web sites
      * The exception is a custom application deployed to a workforce!
    • Connection trends
      I am finding myself connecting via wi-fi more and more, Vodafone less and less
      Choosing mobile device over laptop and desktop more and more
      Only sites and services designed for Mobile web
      ‘Real’ websites are painful on even the smartest smartphones.
    • My Gut Feeling
      I made such a transition before
      My landline used to be my preferred number
      Now it is only there because I have Broadband
      As more services work reliably on mobile we will see a significant rise on browsing through mobile devices
      But not so great through mobile carriers
    • Transcoding - Transchmoding
      Lets not mix up video and web transcoding
      Video transcoding – good
      Web transcoding - bad
      Show me a transcoded site that is any good
      Transcoding does not honour the fundamental difference between mobile and desk-based access
      Creating specifically for mobile allows tailored experiences
    • Continued...
      Computers are very bad at recognizing diverse visual patterns.
      CAPCHA signup protection
      Would you trust an automated process to turn a book into a film?
    • Mobile Web
      The possibilities are limitless
      Mobile internet presents an unrivalled opportunity to connect with users wherever they are
      You know this
      The Mobile Internet is NOT the Internet
      Users browse the mobile internet with a different purpose
      Have you considered this?
    • Developing from scratch is difficult
      Tremendous variation between devices
      Screen size
      Markup
      Quirks / bugs
      Scrollbar
      File formats
      Downloads & delivery
    • Multiply that...
      Connection
      Wireless
      3G
      2.5G
      2G
      Network
      Streaming
      DRM
    • Our values
      Wapple technology is
      Easy
      Fast
      Affordable
      Reliable
    • Wapple Canvas
      Complete mobile website design and publishing platform
      Web-based interface for creating advanced sites
      Easy to use point-and-click controls
      Full mobile marketing tools
    • Wapple Architect
      WAPL: XML based mark-up language
      WAPL makes ANY web application mobile ready
      Already acclaimed - .NET magazine
    • Web to Mobile
    • Wapple Exhibit
      Optimizes mobile site pages for EVERY device (Canvas & Architect)
      Dynamic device profiler and delivery engine
      Intelligent and organic
      Preserves customer brand integrity!
    • Device Optimisation
    • Brands on Wapple
    • Summary
      Lets see how long the apps fad lasts
      Expect increased browsing to mobile web sites
      Wapple is the solution for publishing anything and everything to the worldwide mobile web audience
    • Thank you
      http://wapple.net
      http://wapl.info
      rich@wapple.net - @richholdsworth