A Mobile Disruptor
Wandoujia’s pioneering technologies have set the direction for
China’s mobile market.
The vision has remained the same since the company’s founding
in April 2010: “The gateway for mobile users to discover,
download, enjoy, and manage their content anytime, anywhere.”
But Wandoujia has always taken its own path. Where everyone
else zigged, it zagged: from desktop manager to app search
engine to gateway for mobile content.
A Desktop Manager
Wandoujia’s ﬁrst product for Android users
was a desktop manager, not a mobile app.
The desktop manager is an easy way for users to manage their phone’s
personal information and download apps, videos, music, and ebooks. Think
“iTunes for Android.”
App Search Engine
Next, when everyone else built
an app store, Wandoujia built an
app search engine.
A search for “Angry Birds”
Gateway for Mobile Content
Now, Wandoujia is the ﬁrst in China to integrate content across
multiple verticals: apps, games, videos, and ebooks.
Wandoujia’s search index provides over one million choices for each: apps,
videos, and ebooks. One search yields results across each of these verticals.
“Over the last four years, Wandoujia
has battled the competition as an upstart
among giants and led the industry with
its foresight and ﬁrst-rate execution.”
Innovation Works’ Co-Founder & Managing Partner
Silicon Valley Culture
Founded by former Googlers, Wandoujia brings the best of
Silicon Valley culture to China.
At weekly all-hands meetings, employees see key metrics for the
entire company like user retention and can ask any question of
the CEO. Transparency is key internally and externally: all ads are
clearly labeled as such for users.
This open culture has fostered bold innovation in design and
partnerships across the globe.
Designed in China
At Wandoujia products are “Made Simple, Made With Love.” Unique
for a Chinese startup, the company was born with design in its DNA: CEO
Junyu WANG was formerly a UX engineer at Google.
Wandoujia’s simple and elegant product design appeals to a Chinese user
base that is growing more sophisticated. Its weekly design award
recognizes apps with a superior user experience.
Wandoujia has a track record of successful international
partnerships with those that share its commitment to mobile user
experience. It has helped many foreign developers release their
products in China.
“Our China launch with Wandoujia was a big success… Wandoujia has delivered hundredsof-thousands of downloads, including some of our highest-quality users in China.”
Former Product Director at Flipboard China
SnapPea is the international version of Wandoujia. The product
is built to address the needs of users outside of China, and
SoftBank’s resources will accelerate its expansion.
Photos and messages from the web
Desktop manager for Android
Next: Reinventing Search for
the Mobile Era
“This successful round of funding represents the
market’s afﬁrmation of Wandoujia’s competitiveness, and
we will use these resources to accelerate our growth and
more openly serve developers and the entire ecosystem
by developing technology and innovation in mobile
An Upstart among Giants
Wandoujia ranks as the second largest app distribution channel
in China, and it’s the only startup among the leaders of the market.
Ranked by Monthly Launches (mn)
300,000,000+ total users
30,000,000+ daily app downloads
1,000,000+ of each:
• unique apps & games
• movies, tv shows, & videos
iResearch data for China, July 2013
360 is Qihoo 360, 91 was acquired by Baidu
The China App Index
Wandoujia's monthly report on app trends in China:
Located in Beijing
210 employees and 3 cats
SoftBank, DCM, and Innovation Works are investors
Launched in April 2010, with co-founders from Google
China and Nokia-Siemens