The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)


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China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million
 downloads and an insane 4300% growth rate.

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The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)

  1. 1. Wandoujia Photo-Sharing via WeChat Sparks Viral Growth The China App Index June 2013 Edition China’s leading Android app store Top trend:
  2. 2. Top Trends in June 2013 Photo-sharing via WeChat sparks viral growth. Smart phone users save money. Mobile MMOs: The dawn of a new era. 1 2 3
  3. 3. Baidu PhotoWonder and Crazy Pic Puzzle took China by storm in June. The prime contributor? Photo-sharing to WeChat Moments. WeChat is China’s dominant mobile messaging app and “Moments” is its SNS feed that shares updates with friends (similar to Path). Baidu PhotoWonder (百度魔图) Monthly downloads: 1.6 million Growth rate: 4300% Photo-sharing via WeChat Sparks Viral Growth In Baidu PhotoWonder, users went gaga for uploading a portrait of themselves and then getting matched against a ‘similar-looking’ Chinese celeb. It’s a “User vs. Celeb” face-off (or PK, player kill, in Chinese). The version that’s shared out includes a QR code so friends can quickly scan and join in the fun. Actual results may vary (some users are matched against monkeys), but fun is guaranteed. 1 User pic Celebrity pic Share to: Weixin | Sina Weibo | WeChat Moments | Tencent Weibo
  4. 4. Developers should create opportunities for users to share fun and personalized pics to WeChat and Sina Weibo. Crazy Pic Puzzle (疯狂猜图) Monthly downloads: 2 million Growth rate: 80,000% In Crazy Pic Puzzle, users see a picture and have to guess the corresponding Chinese characters (it’s actually a Chinese-ified copy of the app Icomania). When you get it right, the image is conveniently packaged for sharing to WeChat. 1 Photo-sharing via WeChat Sparks Viral Growth (con’t) Share to WeChat
  5. 5. Of the top five fastest growing apps, three save money for users. There’s an app to make cheap calls, one to discover free Wi-Fi, and another to find group-buying deals. Discount 800 (折800) Monthly downloads: 163k Growth rate: 2000% Smart Phone Users Save Money Among the hundreds of discount apps in the Chinese Android market, Discount 800 stood out this month. Discount 800 first attracted attention with a daily 9.9 RMB sale. Now users are staying for its points system and its notifications of hot deals. Chinese users LOVE deals, so apps that offer savings can win a big following. 2 9.9 RMB merchandise everyday Get free things with points
  6. 6. Of the top five fastest growing apps, three save money for users. There’s an app to make cheap calls, one to discover free Wi-Fi, and another to find group-buying deals. AliCall (阿⾥里通免费⺴⽹网络电话短信) Monthly downloads: 1.6 million Growth rate: 4300% Smart Phone Users Save Money AliCall is a service for making cheap calls. To attract users, they offer an ‘awesome deal’ of free calls after midnight. The catch? Users have to pay for AliCall’s phone service that makes cheap web or IP phone calls. Chinese users are very price-sensitive, so apps that offer savings really stand out. 2 Backup contacts Invite friends, earn credit
  7. 7. In China’s PC era, MMORPG (massive multiplayer online role playing) games were the first big business. The same is now happening in mobile. MMO games have short life cycles, but high in-app purchases. Thus, developers pay roughly 4x more for the download of an MMO game (about 4 RMB or 0.65 USD) than for most other apps (about 1 RMB or 0.16 USD). Sefirah (Chinese edition) (神⽯石传说之亚伦传) Monthly downloads: 69,000 Mobile MMOs: The Dawn of a New Era Sefirah is an import from Korea. This RPG is also #2 on our list of of top new games this month. Sefirah shows that Chinese have a big appetite for hardcore “gamer’s games” on mobile: “The heroic knight Aron Isode must reveal the secrets of the crystal ore and the mystery behind the sudden death of the knights.” Yeah, it’s no Angry Birds. Second, it shows that foreign developers can reach a big audience in China. Games don’t require a Chinese Wu Shu story to succeed. 3 Choose a character, battle a monster... ...this familiar formula is now taking off in mobile too.
  8. 8. Top new Fastest growing June 2013 Star Apps
  9. 9. Top New Top New App Top New Game Love Your Baby (爱淘⺟母婴) Blendoku (渐变⾊色彩)
  10. 10. Rank Name Downloads 1 Love Your Baby (爱淘⺟母婴) 256,089 2 ( 137,679 3 QQ Online Tool (QQ在线⼯工具) 82,971 4 Compass & Flashlight (指南针⼿手电筒) 9,074 5 Sougou Browser (搜狗浏览器) 7,822 6 GOWeatherEX 6,803 7 Modern Novels (现代⼩小说合集) 4,540 8 Dance Music Ringtones (舞曲原装铃声) 4,314 9 League of Legends Fans (英雄联盟控) 2,480 10 EXO Community (⼝口袋 EXO) 2,149 Top New Apps
  11. 11. Rank Name Downloads 1 Blendoku (渐变⾊色彩) 89,653 2 Sefirah - Chinese edition (神⽯石传说之亚伦传) 68,989 3 Perfect (完美切割) 57,470 4 Feed the Dinosaur (恐⻰龙喂⾷食) 35,987 5 Light Sparkle (炫动光点) 17,426 6 Plants Vs. Zombies 2013 (植物⼤大战僵⼫尸) 11,663 7 Bubble Totem (泡泡图腾) 10,812 8 Goddess Mahjong (⼥女神三缺⼀一) 9,045 9 Helidroid 3D Episode 2 (模拟直升机2) 6,463 10 Watch the Kittens (⼩小猫连连看) 5,134 Top New Games
  12. 12. Fastest Growing Top New App Top New Game Baidu PhotoWonder (百度魔图) Crazy Pic Puzzle (疯狂猜图)
  13. 13. Rank Name Downloads Growth rate 1 Baidu PhotoWonder (百度魔图) 1,597,640 4,346% 2 800 Discount (折800) 163,147 1,998% 3 800 Group Buy (团800团购⼤大全) 626,223 1,385% 4 Google Pinyin Input (⾕谷歌拼⾳音输⼊入法) 170,445 878% 5 Half-price Today (今⽇日半价) 178,018 844% 6 China Mobile Phone Center (中国移动⼿手机营业厅) 301,507 793% 7 One-click Root (⼤大众⼀一键root) 182,743 641% 8 Baidu Wenku (百度⽂文库) 176,330 409% 9 LINE (连我) 533,265 148% 10 QQ Browser (QQ浏览器) 689,609 78% Fastest Growing Apps
  14. 14. Rank Name Downloads Growth rate 1 Crazy Pic Puzzle (疯狂猜图) 2,017,866 80,389% 2 Android Helicopter (安卓直升机) 222,825 20,218% 3 Super Brothers (超级兄弟) 150,624 10,522% 4 Wind-Up Knight (发条骑⼠士) 202,609 6,738% 5 Spirits (⻛风之精灵) 157,404 5,273% 6 Beach Buggy Blitz (沙滩⻋车闪电战) 249,192 3,628% 7 Wacky Duck (怪鸭对对碰) 161,239 1,887% 8 Amazing Breaker (冰雕爆破者) 217,828 1,681% 9 Open Sea! (穿越海洋!) 193,948 1,413% 10 Garfield’s Dinner (加菲猫餐厅) 174,973 768% Fastest Growing Games
  15. 15. Promoting excellence in Android design. Wandoujia Design Award Showcase Ready Steady Bang
  16. 16. Ready Steady BangBY ANIMADE 70,000 downloads in 10 days after being promoted as the design award winner. Co-branding campaign between ANIMADE and Wandoujia: • Ready Steady Bang fastest gunner campaign • Hundreds of users crowdsourced the Chinese translations of “The 31 Ways to Die”
  17. 17. China is world’s largest smartphone market, by far. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. Here at Wandoujia, we decided to change that. As an Android app store with over 170 million users, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China. Methodology: • Top new: Launched within the last 60 days. • Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months. • App data is carefully screened to eliminate ‘zombie downloads’ from unscrupulous sources • All data is from the Wandoujia App Store, with 170 million+ Android users in China. About the China App Index
  18. 18. The China partner for app developers Wandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! In the past, we’ve partnered with Flipboard, EverNote, and Pocket to do exclusive launches and promotions in China. Complete media management Wandoujia is for more than just apps. Our PC suite makes it supereasy for users to manage all of their content. That includes movies, TV shows, music, and e-books too. The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid. Learn more here: brandbook-en?from_search=5 About Wandoujia
  19. 19. Benefits for Registered Developers: • Verified developer badge gives developers peace of mind • Push updates to your Chinese users, quickly and efficiently • Eligible for campaigns and featured promotions • Optimized search result ranking Register today: Wandoujia Developer Center New: English-language submission process!
  20. 20. 150,000 downloads in the first week. Our China launch with Wandoujia was a big success. A few short days after we got in contact, we were ready to launch with a nicely designed campaign that fit with our brand image. Wandoujia has delivered hundreds- of-thousands of downloads, including some of our highest-quality users in China.“ Case Study: Flipboard in China When Flipboard came to China in June 2012, it partnered with Wandoujia on the launch. -Alvin Tse, Product Director at Flipboard China
  21. 21. Did you like this? The China App Index will arrive in your inbox once a month. Fear not, we think spam is evil too. And we use MailChimp, so it’s supereasy for you to unsubscribe any time. But we--and our very, very cute cats--will be sad to see you go. Subscribe to the China App Index!
  22. 22. Let’s talk! Product Manager for International International Developer Relations