03 leading innovation thur creativity day 2

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03 leading innovation thur creativity day 2

  1. 1. C r e 8 n g ! Leading Innovation Through Creativity Dr. Robert Alan Black Day 2
  2. 2. Who Might Be Creative
  3. 3. All of US!!!
  4. 4. Land of Eureka! Land of Eureka!
  5. 5. Being creative is a choice… Individuals, leaders, entire organizations can make the choice. a daily choice!
  6. 6. Getting to Eureka & Beyond Overcoming Blocks 32 Creative Thinking Traits 12 Creative Thinking Tools 4 Systems: Whacky to Real 12 Jumpstarters 6 Ways to set up a… Cre8ng Community
  7. 7. Don’t Just Sit There! Be Creative!!! Developing C r e a t i v e Thinking in & S . P . R . E . A . D .ng “it” throughout Your Entire Organization
  8. 8. They laughed at Columbus, Fulton, the Wright Brothers. They also laughed at Bozo the Clown.” Carl Sagan, founder & first President of The Planetary Society
  9. 9. If your goal is to create something new and big, you're going to have to do something that everybody else will laugh at - so that becomes the test. Marc Andreessen, founder of Netscape
  10. 10. “ Laughter and tears are both responses to frustration and exhaustion . I , myself , prefer to laugh , since there is less cleaning up to do afterward.” Kurt Vonnegut, Jr, humanist
  11. 11. “ I prefer to working on the Impossible, because there is Less competition.” Walt Disney, creator
  12. 12. Dr. Seuss "I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope and that enables you to laugh at life's realities.”
  13. 13. “ All it takes is one idea to solve an impossible problem.” -- Robert H. Schuller
  14. 14. The highly Creative Thinker looks at every idea as a possibility . Robert Alan Black, Ph.D., CSP
  15. 15. % Of Profit 15% Rule Creativity or Idea Clubs Company Books (Dupont) Contests Creativity/Innovation Newsletters - Print/Electronic Creativity/Innovation Rooms Groups---Oz Group Guest Speakers Idea Meetings Idea Systems In-House Training Innovation Fairs Libraries Management Support Newsletters - External Posters Problem Solving Teams Rebel Groups-Unofficial Retreats Rewards & Reward Systems Seminars Support Conference Attendance Training Programs Workshops What Some Corps Do…
  16. 16. % Of Profit 15% Rule Creativity or Idea Clubs Company Books (Dupont) Contests Creativity/Innovation Newsletters - Print/Electronic Creativity/Innovation Rooms Groups---Oz Group Guest Speakers Idea Meetings Idea Systems In-House Training Innovation Fairs Libraries Management Support Newsletters - External Posters Problem Solving Teams Rebel Groups-Unofficial Retreats Rewards & Reward Systems Seminars Support Conference Attendance Training Programs Workshops What Some Corps Do… None do it Systematically or Throughout or for more than 18 months
  17. 17. <ul><li>UPPORTING </li></ul><ul><li>ROMOTING </li></ul><ul><li>ECOGNIZING </li></ul><ul><li>NCOURAGING </li></ul><ul><li>PPLYING </li></ul><ul><li>EVELOPING </li></ul>S.P.R.E.A.D. S P R E A D
  18. 18. BREAKING THE BOX
  19. 21. Using Tools & Techniques
  20. 22. Jumpstarting Your Creativeness
  21. 23. Normal Ordinary Regular Boring Unique Unusual Wild Exciting
  22. 24. Be Childish Be Childlike
  23. 26. Useless Inventions
  24. 27. Useless Inventions
  25. 29. http://www.cre8ng.com
  26. 30. MONDAY squiggle versus straight line How have you been a squiggle versus a straight line? What does it mean to be a squiggle? A straight line? TUESDAY out of the box versus in the box Are you an &quot;in the box&quot; or an &quot;out of the box&quot; thinker? How have you been an &quot;out of the box&quot; thinker in the past? How might you be in the future? WEDNESDAY off the wall versus on the wall What about being on or off the wall? How have you been an &quot;off the waller&quot;? Alan’s C r e 8 n g Challenges THURSDAY in step versus out of step What are some ways or times that you chose to &quot;step out of line&quot;? FRIDAY fit in versus dance to a different tune How and when have you danced to a different tune or chosen not to fit in? Have fun exploring your creative life this week.
  27. 31. What? What Else! Why? Why Not! W W W W W H
  28. 32. Accounting Restaurant Discount Advertising Hotel/Motel Software Architecture Insurance Sports Automotive Interior Design Travel Beekeeping Health/Exercise Trucking Call Services Janitorial Vending Dentistry Legal Undertaking Engineering Real Estate Yacht Design Forestry Retail/Discount Zoo Keeping Too often we allow our experience and expertise to cloud our visions and thinking. In order to break out of such traps we can take time to imagine how other industries, businesses, professions, occupations might view the problem and possibly solve it. OTHER INDUSTRIES
  29. 33. S.C.A.M.P.E.R. CHECKLISTING = S. = substitute C. = combine A. = adapt, adopt M. = minify, magnify P. = put to other uses E. = eliminate R. = reverse Divergent Thinking Tool
  30. 34. S.C.A.M.P.E.R. CHECKLISTING S.C.A.M.P.E.R. is a form of CHECKLIST . A CHECKLLIST is a prepared list of words, verbs, questions that you can use that can spark new ideas, change your thinking or your point of view or even you mood and the direction your thinking at the moment and take you into many directions. S.C.A.M.P.E.R. was created by Bob Eberle, teacher/educational consultant in the 1970 s to teach the concept of CHECKLISTING to school children by using a memory device (acronym) that they could easily remember when they needed to generate new ideas or remember existing or past ideas. It is used as the foundation for Michael Michalko’s excellent Creative Thinking Tools book…THINKERTOYS. First Step Write out the word S.C.A.M.P.E.R. vertically on a piece of paper or on a flip chart/chalkboard or other surface that the group can see. Second Step Write out what the 7 letters stand for. Third Step Then use each of the 7 by asking questions using these verbs to improve/change/revise your challenge or problem to generate potential ideas and solutions. Fourth Step Read over the ideas you have produced and select the best To work on to turn them into HOT SOLUTIONS to use. = S. = substitute C. = combine A. = adapt, adopt M. = minify, magnify P. = put to other uses E. = eliminate R. = reverse Divergent Thinking Tool
  31. 35. stretch it raise the price make it breakable combine it make it terryifying make it funny appeal to kids separate it cushion it Winterize it appeal to seniors make it fly illuminate it darken it do it backward go clockwise slow it down magnetize it freeze it loosen it make it invisible misspell it go under it put it in pictures sweeten it put it to music make it weaker Throughout our schooling we are asked “WHAT IS IT?” To expand our creativeness and our creative skills we need only change the question to… ” WHAT IF WE?” or “WHAT ELSE MIGHT IT BE?” “ What If We?”
  32. 36. Forced Obj. Metaphors Excursions Bionics Classics!
  33. 37. Wild, Whacky, Weird To Real
  34. 38. Super Heroes!
  35. 39. Idea Relay
  36. 40. Time for a BREAK!
  37. 41. <ul><li>PCP- Pluses/Concerns/Potentials </li></ul><ul><li>Pluses/Concerns/Potentials a convergent thinking tool used for analyzing a list or group of ideas that have been generated by an individual or a group. </li></ul><ul><li>First Step </li></ul><ul><li>Narrow down the number of ideas to a comfortable </li></ul><ul><li>number (3 to 6) </li></ul><ul><li>Second Step </li></ul><ul><li>Then one by one write out 3 lists of thoughts about each idea. </li></ul><ul><ul><li>Pluses of the ideas </li></ul></ul><ul><ul><li>Concerns </li></ul></ul><ul><ul><li>Potentials </li></ul></ul><ul><li>Third Step </li></ul><ul><li>Then compare the results. </li></ul><ul><li>Fourth Step </li></ul><ul><li>If one idea falls behind the others yet the group seems more excited about it or committed to it, then go over each of the concerns and think of ways to eliminate or strength them with that idea. </li></ul>Sample = Idea 1 Make the chair out of XXX plastic and apply electrical lighting to it. Pluses - Plastic will be cheaper Lighting will make it more useable The plastic will provide more color options Concerns - We have no experience with plastic Electrical wiring will add cost It may be too easily tipped over Potentials - Could lead to a product that could be sold anywhere in the world. Could expand our technical capacities Could open up new markets for our other products. Convergent Thinking Tool
  38. 42. Hits & Misses Hits & Misses is a convergent thinking tool used for quickly choosing ideas from several that have been generated. First Step Generate many ideas….24, 48, 144…..on Post-It notes or slips of paper or index cards or simply write them on a surface where everyone can see them easily. Second Step Tell the group to go up and scan the total group of ideas and mark which ones their “gut” tells them is a hit. No discussion. Just simply read and react. Or Tell the group to go up and move the ideas they think are HITS to an area labeled HITS and the MISSES to another area labeled thus. Leave the “NOT SURE” ones where they are. Third Step Then discuss, organize by popularity, group, cluster the ideas by categories. Fourth Step Select the one or more that can be used at the same time or the ones that can be combined into a single idea Sample Hits Unsure? Misses Convergent Thinking Tool
  39. 45. No More Creative Blocks!
  40. 47. What Causes Your Creative Blocks ?
  41. 48. NO TIME GRIEF DEPRESSION ILLNESS NATURAL RHYTHM
  42. 49. SOMETHING'S PERCOLATING BRAIN'S RECHARGING EX CESSIVE SELF-CRITICI SM PERFECTIONISM
  43. 50. Creative block?
  44. 51. What We Can Do w/ Creative Blocks !
  45. 52. What Do You Do w/ Creative Block ?
  46. 53. 1. 2. 3. 4. 5. 6.
  47. 54. Add one ritual behavior Brainstorm Change clothes Do one chore Write somewhere else
  48. 55. Make a pointless rule (end in vowel) Meditate Quit beating yourself up Read Relax
  49. 56. Take a walk Taking a break, Talk to a toy, stuffed animal Try &quot; chunking &quot; Try free-writing
  50. 57. Creative Thinking Tools Can help Remove or Eliminate Creative Block
  51. 58. <ul><li>OBSESSING ON ONE PIECE / </li></ul><ul><li>STORY TOO HARD </li></ul><ul><li>EXPECTATIONS: FANTASY & REALITY </li></ul><ul><li>LOSING FAITH IN THE PROCESS </li></ul><ul><li>THE WELL IS EMPTY </li></ul><ul><li>STRESS & PANIC </li></ul><ul><li>BEAT YOURSELF UP </li></ul><ul><li>SET UNREALISTIC SCHEDULES </li></ul>NO TIME GRIEF, DEPRESSION, & ILLNESS NATURAL RHYTHM SOMETHING'S PERCOLATING BRAIN'S RECHARGING EXCESSIVE SELF-CRITICISM PERFECTIONISM WRITING WHAT YOU SHOULD INSTEAD OF WHAT YOU LOVE Causes
  52. 59. Add one ritual behavior Brainstorm Change clothes Do one chore Do something important that’s very easy Do something out of the ordinary Get away from the computer Listen to new music Make a pointless rule (end in vowel) Meditate Quit beating yourself up Read Relax Return to writing after a lapse Set a time, write whatever comes to mind, w/o stopping Stretch Take a shower Take a walk Taking a break, Talk to a toy, stuffed animal Try &quot; chunking &quot; Try freewriting Watch movies, plays or tv for inspiration. Work on the title Write a basic plot outline of the story Write about an experience of your own Write crap Write five words Write from a persona Write or type out a complete short story by one's favorite author Write someplace new Write the middle Aides/Cures
  53. 60. May you live In the Land of Eureka Whenever You Choose!

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