Accurate Vineyard Mapping for Mgmt & Marketing


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Introduce Walter- GIS for 45,0000, Mapping project for State of CA, Vineyard & SCAPOSD w/RCA. Ray is a surveyor and vineyard owner  80ac demo for us.
  • Use GIS to collect the data you need to create an accurate and organized record of past applications in order to find and grow your successes. Use GIS to scientifically focus your daily operations , help you plan daily work assignments and assist in the most intricate facets of inventory control, ordering and monitoring. Decisions/Planning  With the information you gather from a strong and personalized geographic information system, you make more precise and knowledgeable decisions while clarifying your intentions with impressive graphic presentations. One Project Benefits Entire Company A lot of clients we are in first loop- just getting parcels & vineyards' mapped!
  • Contracts – using more detailed info like brix, color, exact tons. Sonoma Cutrer based contracts per acre which is more typical on Kims mapping, so even if not their property reason to map. Planning tool – seem many examples coming up Central place – get info out of managers head. Where are all the irrigation linesProperty value buying land and not the guy who has all the info. Never Count Vines again  5-20% error in our method. Water issues & Sustainability tracking, efficiency, etc.. Accurate Information about land = Improved Value Terroir example of geysers pipeline running by vineyard having flavor of gas – Terroir;-) More time to focus on quality improvement once System in place. Not a worker replacement!
  • Not if, but when you do GIS. You who have or are considering it are already ahead of the curve.
  • Centerline of all blue line creeks (except Russian River) + 100ft buffer = 83,196ac   Waterbody extent of Russian River (not edge of bank) as mapped on USGS + 200ft =4,951ac   Total = 88,147ac
  • Project example “Farm C” Vineyard, winery residential and commercial development. Great planning tool-Key is a ‘real world’ orientation of the project. Good to know what was there before-this case we looked for wells – Soils and previous pond extents.
  • Messy Map – my favorite! Utility line and As built deer fence not online. 10ft along Point out flip side of environmentally concerned trees, creek set backs, 80/20 rule.
  • All lines are 20ft long-notice curving boundary of vineyard  better estimate.
  • Napa example ;-) Pat here? We are at a great Difference from some of the public data versus what we do as surveyors
  • Winemaker for harvest and vineyard mgr to line up crews for ‘red’ areas. Tons Expected.
  • Quality versus Yield analysis. Build into a book for everyone reference or all digital – depends on your outfit needs.
  • Kim more on later, but central land info for all data. Easier to see cost relation ships to bottle which is next step here.
  • 08/03/10
  • Make point about over 10K acres Few comments on GeoPDF vs RCA web mapping to access data online. This last year was a development year (every year is a process of improving on the last) but last year we moved into web mapping. Which means any data we create can be accessed to a via the web or mobile device. This is the future for vineyards like it has been for public entities, but geopdf serves the perfect adjunct to a web mapping platform as a data deliverable GIS packet. Example of multiple ranches or clients accessing single map server saving out geopdfs.
  • 08/03/10
  • 08/03/10
  • 08/03/10
  • 08/03/10
  • 08/03/10
  • 08/03/10 Applications, taxes paid, crop estimation modeling over 15yrs adds up.
  • GIS Vineyard client took database & mapping method and decided to see how bad infestation was.
  • Rootsocks just don’t change that much – spacing does. Maps on table up here if you want to see.
  • For marketing in New York, gifts to growers, website, etc…
  • Matthew Staid is the president of VineView Imaging and has more than 12 years of experience in the field of remote sensing and image analysis.  During the last six years, Matt has applied remote sensing techniques to a range of agricultural problems.   Matt has worked as both an engineer and technical consultant in the aerospace industry and his experience includes the application of multispectral, hyperspectral and thermal images to a wide variety of NASA and industry projects. Matt received his M.S. and Ph.D. in geological sciences from Brown University and a B.S. in engineering from Cornell University.
  • Project with Shone Farms.
  • General variation  now look at pits.Shone farms is all one type!
  • Probes problem
  • I have a bunch of graduate project ideas and data ;-) no time allocated or wanting to get too far into these issues sometimes. I will concede the correllation between NDVI and ground differences can be made only so far-more like managenment areas than actual vine.
  • Point about working off grid and ability to now collect data via adobe forms. Feeding excel off database until up to speed. Challenges of integrating disparate programs to have a truly useful GIS centered system as intended. Legacy systems, etc.. You all know about this pretty well and analagy is good.
  • Accurate Vineyard Mapping for Mgmt & Marketing

    1. 1. Ray Carlson & Associates <ul><li>Vineyard GIS and Remote Sensing to Increase Accuracy, Quality and Profits </li></ul>
    2. 2. The Team <ul><li>RAY CARLSON, SURVEYOR & VINEYARD OWNER </li></ul><ul><li>WALTER MOODY, GISP & GIS MANAGER </li></ul><ul><li>LOUIS TOLBERT, GIS ANALYST (Formerly at Mondavi) </li></ul><ul><li>KIM CORDELL, GISP & GIS ANALYST (Formerly at Sonoma-Cutrer) </li></ul>
    3. 3. “ If You Can’t Measure It You Can’t Manage It” <ul><ul><ul><li>Herbicides/Pesticides </li></ul></ul></ul><ul><ul><ul><li>Cover Crops </li></ul></ul></ul><ul><ul><ul><li>Water Use </li></ul></ul></ul><ul><ul><ul><li>Frost Cycles </li></ul></ul></ul><ul><ul><ul><li>Thinning/Leaf Removal </li></ul></ul></ul><ul><ul><ul><li>Harvest/Yield (Est. vs. Act.) </li></ul></ul></ul><ul><ul><ul><li>Pruning (Dates, Weights/#) </li></ul></ul></ul><ul><ul><ul><li>Replants </li></ul></ul></ul><ul><ul><ul><li>Fertilization </li></ul></ul></ul><ul><ul><ul><li>Rainfall </li></ul></ul></ul><ul><ul><ul><li>Cluster Counts (Post Veraison & Bloom) </li></ul></ul></ul><ul><ul><ul><li>Leaf/Soil Analysis </li></ul></ul></ul><ul><ul><ul><li>Phenological Dates (Bud Break, Bloom,Veraison) </li></ul></ul></ul><ul><ul><ul><li>Temperature (Degree Days) </li></ul></ul></ul><ul><ul><ul><li>Water Testing Samples </li></ul></ul></ul><ul><ul><ul><li>Parcel Taxes (Yield/APN) </li></ul></ul></ul><ul><ul><ul><li>????????????????? </li></ul></ul></ul>Types of Agricultural Information
    4. 4. How To Use GIS – Feedback Loop Better Decisions/Planning Data Collection Better Information (GIS) Better Land Use
    5. 5. Benefits <ul><li>Marketing –Telling a Story (Map Terroir) </li></ul><ul><li>Improve Quality Thru NDVI Use </li></ul><ul><li>Financing & Insurance Uses </li></ul><ul><li>Planning tool for harvest, Irrigation, Sampling and replanting </li></ul><ul><li>Central Place for all Land Information. </li></ul><ul><li>Accurate Information about land = Never Count Vines Again! </li></ul><ul><li>Many More </li></ul>
    6. 6. Sustainable Farming - CAWG & Wine Institute Code of Sustainability Workbook Increasing Sustainability Recorded this information using GISGPS technology
    7. 7. Vernal Pools? Stream Buffers? What is Next?
    8. 8. GIS and Planning Example “ Farm C” Project included: Vineyards Winery Residential Commercial Development
    9. 9. GIS and Planning Better Planning for Utilities Saves Future Maintenance Costs Not So Good Planning Left Unclaimed Land
    10. 10. GIS and Planning Exact Vineyard Planted Before Paved Roads Built
    11. 11. Better Estimates….
    12. 12. How Good Are Your Maps?
    13. 13. Management - Brix Map
    14. 14. Management - Harvest Summary Note: Pounds Per Vine
    15. 15. Management Harvest Revenue Summary
    16. 16. <ul><li>Map </li></ul><ul><li>Block number </li></ul><ul><li>Varietal </li></ul><ul><li>Total tons </li></ul><ul><li>Tons per acre </li></ul><ul><li>Price per ton </li></ul><ul><li>Total revenue per block </li></ul><ul><li>Graphs </li></ul><ul><li>Tons by block for 3 years </li></ul><ul><li>Tons per acre by block </li></ul>Management Harvest Revenue Summary
    17. 17. Accurate Vineyard Mapping For Precision Agriculture Variable Terrain, Conditions, Shapes, Trees, Creeks, Etc…
    18. 18. Welcome to the Vineyard Truth Department <ul><li>You hear a lot data is tracked data from “grape to glass”. </li></ul><ul><li>Reports and crop estimates based on disputed acreage and vine estimates. </li></ul><ul><li>“What’s REALLY out there?” </li></ul>
    19. 19. Vineyard As-Built Mapping Methods <ul><li>Walk Through Count </li></ul><ul><li>Blocks digitized from orthophotography </li></ul><ul><li>GPS locating end vines; block and row features derived from those points </li></ul> Grid Mapping method-Only Vine Level Mapping System!
    20. 20. The Four Essential Vineyard Numbers <ul><li>Row count </li></ul><ul><li>Vine count per row </li></ul><ul><li>Average row spacing </li></ul><ul><li>Average vine spacing </li></ul>
    21. 21. Vineyard As-Built Grid Mapping Method TM (1) (2) (3) Field Map Accurate GPS Database & GIS
    22. 22. Example ‘Nightmare’ Block <ul><li>Less than 2 hours field work </li></ul><ul><li>Vines, rows, sub-blocks & blocks in a database </li></ul><ul><li>Irrigation data </li></ul><ul><li>25 acres </li></ul><ul><li>More than 2,000 ft </li></ul><ul><li>63 rows/132 segments </li></ul><ul><li>264 end posts </li></ul><ul><li>7 sub-blocks </li></ul>Completed Map
    23. 23. 16-acre block 9,000 vines 15 years old How Much Do You Really Have?
    24. 24. 16-acre block, 9,000 vines became a 14-acre block, 7,500 vines 17% Reduction
    25. 26. Soil Pit  Area Extrapolation Using GIS
    26. 27. Marketing <ul><li>AVA Maps </li></ul><ul><li>Web Graphics Social Media </li></ul><ul><li>Tasting Maps </li></ul><ul><li>Fly Through Movies </li></ul>
    27. 28. NDVI (Normalized Difference Vegetative Index)
    28. 29. Using NDVI Data Some of the key uses of these data: 1. Classification of vineyard blocks by degree of variation. 2. Percent of vine cover. 3. Leaf Area Index – found to be more accurate than field estimations. 4. Percent Shaded Area – useful to calculate crop coefficient. 5. Pruning Weights 6. Crop Coefficient – water use models 8. Water Use – gallons per sq. area or per vine. 7. Leaf Water Potential
    29. 30. NDVI Shone Farms Compliments of VineView (
    30. 31. Soils Variation -County Map
    31. 32. NDVI Shone Farms
    32. 33. Farm A – Harvest Study
    33. 34. Grape Sorting Machine <ul><li>Knowing what is out there is becoming more important every year with new advances. </li></ul>
    34. 35. Vineyard Data Deliverable and Use <ul><li>Maps, Map Books, Excel,etc.. </li></ul><ul><li>GeoPDF & GoogleEarth </li></ul><ul><li>Database & Web Application </li></ul>
    35. 36. Questions? Thank You For Your Time!!! 707-528-7649 [email_address]