Brand Platform Presented by Brand Tool Box, Ltd. 3 March 2011
MAP Core Brand Ethos Discipline
Brand Platform A forward-looking statement that describes the brand in terms of its relationship with its targeted customers Brand Vision An expression of an organization’s principles and culture and provides the foundation for living the brand Core Values The brand position pragmatically defines the brand’s desired position among competitors in the category Brand Position The impressions of what the organization does, the distinctive qualities it delivers in every relationship, and the consistent qualities that every client can expect in every interaction Brand Dimensions A short, energizing statement that is used by employees to guide their everyday activities Brand Promise
Brand Mission To help clients achieve profitable growth by establishing business disciplines that create a culture of accountability.
MAP Brand Vision MAP will be the preferred partner in North America for small and medium sized companies that are committed to achieving their business goals.
MAP Core Values
MAP Brand Position
MAP is the proven leader in providing small and medium size businesses a disciplined approach that creates a culture of accountability to achieve success.
Brand Dimensions Description The perceived set of characteristics that provides real distinction for the brand in a way that is relevant to targeted consumers. The brand dimensions are defined using the Brand Tool Box ® Brand Model. Role in the process A set of parameters that defines the attributes of the desired brand. These parameters are used as guideposts.