Social Media Briefing for Antrams31 March 2011<br />
LISTENING <br />BUILDING RELATIONSHIPS <br />PR AND REPUTATION MANAGEMENT<br />RECOMMENDATIONS<br />BRAND AWARENESS<br />T...
What is social media for?<br />GENERATE INCOME<br />BUILD BETTER SERVICES<br />BETTER COMMUNICATIONS<br />
Get to grips with social media<br />A Changing Marketplace<br />TLC: Think Like your Customer<br />Tuning In<br />Integrat...
A Changing Marketplace<br />
Why use social media?<br />Est. 200 million Twitter users March 2011<br />500,000 new Twitters registering users every day...
Who uses social media?<br />There are 28.5 Million people on Facebook in UK in Jan 2011<br />From www.checkfacebook.com<br />
What is social media?<br />Podcasting<br />Blogs<br />Video-sharing<br />Microblogging <br />Delicious<br />Social Bookmar...
Sagazone.co.uk<br />
Think Like your Customer<br />
Who Can we Hear?<br />
The Sellers?<br />
Or the Buyers?<br />
Financial DIY<br />
Unbiased.co.uk<br />
VsFacebook.com<br />
Tuning In<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Be Useful<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Tweetdeck<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Financial Advice Brighton<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Integration<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Marketing<br />Research + Listening + Reputation<br />Business Strategy<br />Income Generation + Better Services<br />Huma...
Twitter: to share what you know<br />Blog: talk to the world and be useful<br />Facebook: build contacts and awareness<br ...
Strategy<br /><ul><li>Brand, values, audience, direction</li></ul>Tactics<br /><ul><li>Offline: print, press, events, face...
Online: mini-campaigns, focus, measure</li></ul>Insight<br /><ul><li>Measurement and review</li></ul>Integrated marketing<...
Meaningfulmoney.co.uk<br />
Strategy<br /><ul><li>Brand, planning, identity</li></ul>Tactics<br /><ul><li>Regular planning and review
Ideas, activity, support</li></ul>Insight<br /><ul><li>Specialist expertise and advice</li></ul>How we help<br />
Upcoming SlideShare
Loading in...5
×

120331 w&p social media presentation for financial services

642

Published on

This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
642
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

120331 w&p social media presentation for financial services

  1. 1. Social Media Briefing for Antrams31 March 2011<br />
  2. 2. LISTENING <br />BUILDING RELATIONSHIPS <br />PR AND REPUTATION MANAGEMENT<br />RECOMMENDATIONS<br />BRAND AWARENESS<br />TWO WAY INTERACTION<br />HUMAN RESOURCES<br />IMPROVED SERVICES<br />GENERATING SALES LEADS<br />WEB TRAFFIC AND SEO<br />CUSTOMER ENGAGEMENT<br />CUSTOMER RETENTION<br />
  3. 3. What is social media for?<br />GENERATE INCOME<br />BUILD BETTER SERVICES<br />BETTER COMMUNICATIONS<br />
  4. 4. Get to grips with social media<br />A Changing Marketplace<br />TLC: Think Like your Customer<br />Tuning In<br />Integrated Campaigns<br />
  5. 5. A Changing Marketplace<br />
  6. 6. Why use social media?<br />Est. 200 million Twitter users March 2011<br />500,000 new Twitters registering users every day<br />More than 500 million Facebook accounts<br />Est 17 million Britons logged into Facebook in January<br />Est. 90 million LinkedIn users in 200 countries<br />Average UK visitor spends 5.8 hours per month on social media <br />80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind<br />78% of web users trust recommendations from other consumers more than adverts<br />Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net<br />
  7. 7. Who uses social media?<br />There are 28.5 Million people on Facebook in UK in Jan 2011<br />From www.checkfacebook.com<br />
  8. 8. What is social media?<br />Podcasting<br />Blogs<br />Video-sharing<br />Microblogging <br />Delicious<br />Social Bookmarking<br />Document-sharing<br />Video Conferencing<br />Doodle<br />Wordpress<br />Wordle<br />Joomla<br />LinkedIn<br />Google Docs<br />Twitter<br />Ning<br />Yammer<br />Slideshare<br />SurveyMonkey<br />Wikis<br />Email forums<br />Bulletin boards<br />Foursquare<br />Groupon<br />
  9. 9. Sagazone.co.uk<br />
  10. 10. Think Like your Customer<br />
  11. 11. Who Can we Hear?<br />
  12. 12. The Sellers?<br />
  13. 13. Or the Buyers?<br />
  14. 14. Financial DIY<br />
  15. 15. Unbiased.co.uk<br />
  16. 16. VsFacebook.com<br />
  17. 17. Tuning In<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  18. 18. Be Useful<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  19. 19. Tweetdeck<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  20. 20. Financial Advice Brighton<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  21. 21. Integration<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  22. 22. Marketing<br />Research + Listening + Reputation<br />Business Strategy<br />Income Generation + Better Services<br />Human Resources<br />Skills + Training + Innovation<br />Whole business<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  23. 23. Twitter: to share what you know<br />Blog: talk to the world and be useful<br />Facebook: build contacts and awareness<br />YouTube: show who you are and be useful<br />LinkedIn: build knowledge and profile<br />Surveymonkey: ask what they want<br />Website: handling enquiries<br />Integrated marketing<br />
  24. 24. Strategy<br /><ul><li>Brand, values, audience, direction</li></ul>Tactics<br /><ul><li>Offline: print, press, events, face-to-face
  25. 25. Online: mini-campaigns, focus, measure</li></ul>Insight<br /><ul><li>Measurement and review</li></ul>Integrated marketing<br />
  26. 26. Meaningfulmoney.co.uk<br />
  27. 27. Strategy<br /><ul><li>Brand, planning, identity</li></ul>Tactics<br /><ul><li>Regular planning and review
  28. 28. Ideas, activity, support</li></ul>Insight<br /><ul><li>Specialist expertise and advice</li></ul>How we help<br />
  29. 29. A Changing Marketplace<br />Think Like Your Customer<br />Tune In<br />Aim for Integration<br />
  30. 30. Find out more<br />E: mark@wallandpleece.co.uk<br /> gary@wallandpleece.co.uk<br />W: www.wallandpleece.co.uk<br />T: 07956 627116<br />Slideshare: www.slideshare.net/wallandpleece<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×