120331 w&p social media presentation for financial services
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120331 w&p social media presentation for financial services

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This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

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  • 1. Social Media Briefing for Antrams31 March 2011
  • 2. LISTENING
    BUILDING RELATIONSHIPS
    PR AND REPUTATION MANAGEMENT
    RECOMMENDATIONS
    BRAND AWARENESS
    TWO WAY INTERACTION
    HUMAN RESOURCES
    IMPROVED SERVICES
    GENERATING SALES LEADS
    WEB TRAFFIC AND SEO
    CUSTOMER ENGAGEMENT
    CUSTOMER RETENTION
  • 3. What is social media for?
    GENERATE INCOME
    BUILD BETTER SERVICES
    BETTER COMMUNICATIONS
  • 4. Get to grips with social media
    A Changing Marketplace
    TLC: Think Like your Customer
    Tuning In
    Integrated Campaigns
  • 5. A Changing Marketplace
  • 6. Why use social media?
    Est. 200 million Twitter users March 2011
    500,000 new Twitters registering users every day
    More than 500 million Facebook accounts
    Est 17 million Britons logged into Facebook in January
    Est. 90 million LinkedIn users in 200 countries
    Average UK visitor spends 5.8 hours per month on social media
    80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind
    78% of web users trust recommendations from other consumers more than adverts
    Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net
  • 7. Who uses social media?
    There are 28.5 Million people on Facebook in UK in Jan 2011
    From www.checkfacebook.com
  • 8. What is social media?
    Podcasting
    Blogs
    Video-sharing
    Microblogging
    Delicious
    Social Bookmarking
    Document-sharing
    Video Conferencing
    Doodle
    Wordpress
    Wordle
    Joomla
    LinkedIn
    Google Docs
    Twitter
    Ning
    Yammer
    Slideshare
    SurveyMonkey
    Wikis
    Email forums
    Bulletin boards
    Foursquare
    Groupon
  • 9. Sagazone.co.uk
  • 10. Think Like your Customer
  • 11. Who Can we Hear?
  • 12. The Sellers?
  • 13. Or the Buyers?
  • 14. Financial DIY
  • 15. Unbiased.co.uk
  • 16. VsFacebook.com
  • 17. Tuning In
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 18. Be Useful
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 19. Tweetdeck
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 20. Financial Advice Brighton
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 21. Integration
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 22. Marketing
    Research + Listening + Reputation
    Business Strategy
    Income Generation + Better Services
    Human Resources
    Skills + Training + Innovation
    Whole business
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 23. Twitter: to share what you know
    Blog: talk to the world and be useful
    Facebook: build contacts and awareness
    YouTube: show who you are and be useful
    LinkedIn: build knowledge and profile
    Surveymonkey: ask what they want
    Website: handling enquiries
    Integrated marketing
  • 24. Strategy
    • Brand, values, audience, direction
    Tactics
    • Offline: print, press, events, face-to-face
    • 25. Online: mini-campaigns, focus, measure
    Insight
    • Measurement and review
    Integrated marketing
  • 26. Meaningfulmoney.co.uk
  • 27. Strategy
    • Brand, planning, identity
    Tactics
    • Regular planning and review
    • 28. Ideas, activity, support
    Insight
    • Specialist expertise and advice
    How we help
  • 29. A Changing Marketplace
    Think Like Your Customer
    Tune In
    Aim for Integration
  • 30. Find out more
    E: mark@wallandpleece.co.uk
    gary@wallandpleece.co.uk
    W: www.wallandpleece.co.uk
    T: 07956 627116
    Slideshare: www.slideshare.net/wallandpleece