Your SlideShare is downloading. ×
0
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
120331 w&p social media presentation for financial services
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

120331 w&p social media presentation for financial services

628

Published on

This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
628
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Briefing for Antrams31 March 2011<br />
  • 2. LISTENING <br />BUILDING RELATIONSHIPS <br />PR AND REPUTATION MANAGEMENT<br />RECOMMENDATIONS<br />BRAND AWARENESS<br />TWO WAY INTERACTION<br />HUMAN RESOURCES<br />IMPROVED SERVICES<br />GENERATING SALES LEADS<br />WEB TRAFFIC AND SEO<br />CUSTOMER ENGAGEMENT<br />CUSTOMER RETENTION<br />
  • 3. What is social media for?<br />GENERATE INCOME<br />BUILD BETTER SERVICES<br />BETTER COMMUNICATIONS<br />
  • 4. Get to grips with social media<br />A Changing Marketplace<br />TLC: Think Like your Customer<br />Tuning In<br />Integrated Campaigns<br />
  • 5. A Changing Marketplace<br />
  • 6. Why use social media?<br />Est. 200 million Twitter users March 2011<br />500,000 new Twitters registering users every day<br />More than 500 million Facebook accounts<br />Est 17 million Britons logged into Facebook in January<br />Est. 90 million LinkedIn users in 200 countries<br />Average UK visitor spends 5.8 hours per month on social media <br />80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind<br />78% of web users trust recommendations from other consumers more than adverts<br />Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net<br />
  • 7. Who uses social media?<br />There are 28.5 Million people on Facebook in UK in Jan 2011<br />From www.checkfacebook.com<br />
  • 8. What is social media?<br />Podcasting<br />Blogs<br />Video-sharing<br />Microblogging <br />Delicious<br />Social Bookmarking<br />Document-sharing<br />Video Conferencing<br />Doodle<br />Wordpress<br />Wordle<br />Joomla<br />LinkedIn<br />Google Docs<br />Twitter<br />Ning<br />Yammer<br />Slideshare<br />SurveyMonkey<br />Wikis<br />Email forums<br />Bulletin boards<br />Foursquare<br />Groupon<br />
  • 9. Sagazone.co.uk<br />
  • 10. Think Like your Customer<br />
  • 11. Who Can we Hear?<br />
  • 12. The Sellers?<br />
  • 13. Or the Buyers?<br />
  • 14. Financial DIY<br />
  • 15. Unbiased.co.uk<br />
  • 16. VsFacebook.com<br />
  • 17. Tuning In<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  • 18. Be Useful<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  • 19. Tweetdeck<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  • 20. Financial Advice Brighton<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  • 21. Integration<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  • 22. Marketing<br />Research + Listening + Reputation<br />Business Strategy<br />Income Generation + Better Services<br />Human Resources<br />Skills + Training + Innovation<br />Whole business<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  • 23. Twitter: to share what you know<br />Blog: talk to the world and be useful<br />Facebook: build contacts and awareness<br />YouTube: show who you are and be useful<br />LinkedIn: build knowledge and profile<br />Surveymonkey: ask what they want<br />Website: handling enquiries<br />Integrated marketing<br />
  • 24. Strategy<br /><ul><li>Brand, values, audience, direction</li></ul>Tactics<br /><ul><li>Offline: print, press, events, face-to-face
  • 25. Online: mini-campaigns, focus, measure</li></ul>Insight<br /><ul><li>Measurement and review</li></ul>Integrated marketing<br />
  • 26. Meaningfulmoney.co.uk<br />
  • 27. Strategy<br /><ul><li>Brand, planning, identity</li></ul>Tactics<br /><ul><li>Regular planning and review
  • 28. Ideas, activity, support</li></ul>Insight<br /><ul><li>Specialist expertise and advice</li></ul>How we help<br />
  • 29. A Changing Marketplace<br />Think Like Your Customer<br />Tune In<br />Aim for Integration<br />
  • 30. Find out more<br />E: mark@wallandpleece.co.uk<br /> gary@wallandpleece.co.uk<br />W: www.wallandpleece.co.uk<br />T: 07956 627116<br />Slideshare: www.slideshare.net/wallandpleece<br />

×