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120331 w&p social media presentation for financial services
 

120331 w&p social media presentation for financial services

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This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK

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    120331 w&p social media presentation for financial services 120331 w&p social media presentation for financial services Presentation Transcript

    • Social Media Briefing for Antrams31 March 2011
    • LISTENING
      BUILDING RELATIONSHIPS
      PR AND REPUTATION MANAGEMENT
      RECOMMENDATIONS
      BRAND AWARENESS
      TWO WAY INTERACTION
      HUMAN RESOURCES
      IMPROVED SERVICES
      GENERATING SALES LEADS
      WEB TRAFFIC AND SEO
      CUSTOMER ENGAGEMENT
      CUSTOMER RETENTION
    • What is social media for?
      GENERATE INCOME
      BUILD BETTER SERVICES
      BETTER COMMUNICATIONS
    • Get to grips with social media
      A Changing Marketplace
      TLC: Think Like your Customer
      Tuning In
      Integrated Campaigns
    • A Changing Marketplace
    • Why use social media?
      Est. 200 million Twitter users March 2011
      500,000 new Twitters registering users every day
      More than 500 million Facebook accounts
      Est 17 million Britons logged into Facebook in January
      Est. 90 million LinkedIn users in 200 countries
      Average UK visitor spends 5.8 hours per month on social media
      80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind
      78% of web users trust recommendations from other consumers more than adverts
      Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net
    • Who uses social media?
      There are 28.5 Million people on Facebook in UK in Jan 2011
      From www.checkfacebook.com
    • What is social media?
      Podcasting
      Blogs
      Video-sharing
      Microblogging
      Delicious
      Social Bookmarking
      Document-sharing
      Video Conferencing
      Doodle
      Wordpress
      Wordle
      Joomla
      LinkedIn
      Google Docs
      Twitter
      Ning
      Yammer
      Slideshare
      SurveyMonkey
      Wikis
      Email forums
      Bulletin boards
      Foursquare
      Groupon
    • Sagazone.co.uk
    • Think Like your Customer
    • Who Can we Hear?
    • The Sellers?
    • Or the Buyers?
    • Financial DIY
    • Unbiased.co.uk
    • VsFacebook.com
    • Tuning In
      http://www.flickr.com/photos/richevenhouse/2012636456
    • Be Useful
      http://www.flickr.com/photos/richevenhouse/2012636456
    • Tweetdeck
      http://www.flickr.com/photos/richevenhouse/2012636456
    • Financial Advice Brighton
      http://www.flickr.com/photos/richevenhouse/2012636456
    • Integration
      http://www.flickr.com/photos/richevenhouse/2012636456
    • Marketing
      Research + Listening + Reputation
      Business Strategy
      Income Generation + Better Services
      Human Resources
      Skills + Training + Innovation
      Whole business
      http://www.flickr.com/photos/richevenhouse/2012636456
    • Twitter: to share what you know
      Blog: talk to the world and be useful
      Facebook: build contacts and awareness
      YouTube: show who you are and be useful
      LinkedIn: build knowledge and profile
      Surveymonkey: ask what they want
      Website: handling enquiries
      Integrated marketing
    • Strategy
      • Brand, values, audience, direction
      Tactics
      • Offline: print, press, events, face-to-face
      • Online: mini-campaigns, focus, measure
      Insight
      • Measurement and review
      Integrated marketing
    • Meaningfulmoney.co.uk
    • Strategy
      • Brand, planning, identity
      Tactics
      • Regular planning and review
      • Ideas, activity, support
      Insight
      • Specialist expertise and advice
      How we help
    • A Changing Marketplace
      Think Like Your Customer
      Tune In
      Aim for Integration
    • Find out more
      E: mark@wallandpleece.co.uk
      gary@wallandpleece.co.uk
      W: www.wallandpleece.co.uk
      T: 07956 627116
      Slideshare: www.slideshare.net/wallandpleece