Social Media Briefing  for The Pensions Network Presented by Mark Walker, 4 March 2011
LISTENING  BUILDING RELATIONSHIPS  PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN ...
GENERATE INCOME BUILD BETTER SERVICES What is social media for?
<ul><li>A Changing Marketplace </li></ul><ul><li>TLC: Think Like your Customer </li></ul><ul><li>Tuning In </li></ul><ul><...
A Changing Marketplace
<ul><li>Est. 200 million Twitter users March 2011 </li></ul><ul><li>500,000 new Twitters registering users every day </li>...
There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com Who uses social media?
<ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video-sharing </li></ul><ul><li>Microblogging  </li></ul><ul>...
Sagazone.co.uk
Think Like your Customer
Who Can we Hear?
The Sellers?
Or the Buyers?
Marmarati.org
http://www. flickr .com/photos/richevenhouse/2012636456 Tuning In
http:// www.flickr.com/photos/richevenhouse/2012636456 Tweetdeck
http:// www.flickr.com/photos/richevenhouse/2012636456 Be Useful
http:// www.flickr.com/photos/richevenhouse/2012636456 First Direct Social Banking
http:// www.flickr.com/photos/richevenhouse/2012636456 Integration
http:// www.flickr.com/photos/richevenhouse/2012636456 Integration  <ul><ul><li>Marketing </li></ul></ul><ul><ul><ul><li>R...
<ul><ul><li>Twitter : to announce what you’re doing </li></ul></ul><ul><ul><li>Blog : engage the audience in advance </li>...
http://www.flickr.com/photos/stevenraymondparker/127399509 <ul><li>Normalise your social media evaluation – remember, this...
Social Media Policy
A Changing Marketplace Think Like Your Customer Tune In Aim for Integration
<ul><li>E:  [email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>W:  www.wallandpleece.co.uk </li></ul><ul>...
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120304 W&P Social Media for The-Pensions-Net-Work

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The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.

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120304 W&P Social Media for The-Pensions-Net-Work

  1. 1. Social Media Briefing for The Pensions Network Presented by Mark Walker, 4 March 2011
  2. 2. LISTENING BUILDING RELATIONSHIPS PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN RESOURCES IMPROVED SERVICES GENERATING SALES LEADS WEB TRAFFIC AND SEO CUSTOMER ENGAGEMENT CUSTOMER RETENTION
  3. 3. GENERATE INCOME BUILD BETTER SERVICES What is social media for?
  4. 4. <ul><li>A Changing Marketplace </li></ul><ul><li>TLC: Think Like your Customer </li></ul><ul><li>Tuning In </li></ul><ul><li>Integration </li></ul>Get to grips with social media
  5. 5. A Changing Marketplace
  6. 6. <ul><li>Est. 200 million Twitter users March 2011 </li></ul><ul><li>500,000 new Twitters registering users every day </li></ul><ul><li>More than 500 million Facebook accounts </li></ul><ul><li>Est 17 million Britons logged into Facebook in January </li></ul><ul><li>Est. 90 million LinkedIn users in 200 countries </li></ul><ul><li>Average UK visitor spends 5.8 hours per month on social media </li></ul><ul><li>80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind </li></ul><ul><li>78% of web users trust recommendations from other consumers more than adverts </li></ul><ul><li>Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard Sedley Cscape Slideshare.net </li></ul>Why use social media?
  7. 7. There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com Who uses social media?
  8. 8. <ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video-sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Delicious </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Document-sharing </li></ul><ul><li>Video Conferencing </li></ul><ul><li>Doodle </li></ul><ul><li>Wordpress </li></ul><ul><li>Wordle </li></ul><ul><li>Joomla </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google Docs </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Yammer </li></ul><ul><li>Slideshare </li></ul><ul><li>SurveyMonkey </li></ul><ul><li>Wikis </li></ul><ul><li>Email forums </li></ul><ul><li>Bulletin boards </li></ul><ul><li>Foursquare </li></ul><ul><li>Groupon </li></ul>What is social media?
  9. 9. Sagazone.co.uk
  10. 10. Think Like your Customer
  11. 11. Who Can we Hear?
  12. 12. The Sellers?
  13. 13. Or the Buyers?
  14. 14. Marmarati.org
  15. 15. http://www. flickr .com/photos/richevenhouse/2012636456 Tuning In
  16. 16. http:// www.flickr.com/photos/richevenhouse/2012636456 Tweetdeck
  17. 17. http:// www.flickr.com/photos/richevenhouse/2012636456 Be Useful
  18. 18. http:// www.flickr.com/photos/richevenhouse/2012636456 First Direct Social Banking
  19. 19. http:// www.flickr.com/photos/richevenhouse/2012636456 Integration
  20. 20. http:// www.flickr.com/photos/richevenhouse/2012636456 Integration <ul><ul><li>Marketing </li></ul></ul><ul><ul><ul><li>Research + Listening + Reputation </li></ul></ul></ul><ul><ul><li>Business Strategy </li></ul></ul><ul><ul><ul><li>Income Generation + Better Services </li></ul></ul></ul><ul><ul><li>Human Resources </li></ul></ul><ul><ul><ul><li>Skills + Training + Innovation </li></ul></ul></ul>
  21. 21. <ul><ul><li>Twitter : to announce what you’re doing </li></ul></ul><ul><ul><li>Blog : engage the audience in advance </li></ul></ul><ul><ul><li>Facebook : to invite friends </li></ul></ul><ul><ul><li>Youtube : to show who you are </li></ul></ul><ul><ul><li>LinkedIn : ask questions beforehand </li></ul></ul><ul><ul><li>Surveymonkey : ask what they want </li></ul></ul>Plan Your Campaigns
  22. 22. http://www.flickr.com/photos/stevenraymondparker/127399509 <ul><li>Normalise your social media evaluation – remember, this is just another media type. </li></ul><ul><li>Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape </li></ul><ul><ul><li>Chartered Institute of Public Relations Guide to Social Media </li></ul></ul>Measure and Improve
  23. 23. Social Media Policy
  24. 24. A Changing Marketplace Think Like Your Customer Tune In Aim for Integration
  25. 25. <ul><li>E: [email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>W: www.wallandpleece.co.uk </li></ul><ul><li>T: 07956 627116 </li></ul><ul><li>Slideshare: www.slideshare.net/wallandpleece </li></ul>Find out more

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