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120304 W&P Social Media for The-Pensions-Net-Work
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120304 W&P Social Media for The-Pensions-Net-Work

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The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social ...

The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.

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    120304 W&P Social Media for The-Pensions-Net-Work 120304 W&P Social Media for The-Pensions-Net-Work Presentation Transcript

    • Social Media Briefing for The Pensions Network Presented by Mark Walker, 4 March 2011
    • LISTENING BUILDING RELATIONSHIPS PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN RESOURCES IMPROVED SERVICES GENERATING SALES LEADS WEB TRAFFIC AND SEO CUSTOMER ENGAGEMENT CUSTOMER RETENTION
    • GENERATE INCOME BUILD BETTER SERVICES What is social media for?
      • A Changing Marketplace
      • TLC: Think Like your Customer
      • Tuning In
      • Integration
      Get to grips with social media
    • A Changing Marketplace
      • Est. 200 million Twitter users March 2011
      • 500,000 new Twitters registering users every day
      • More than 500 million Facebook accounts
      • Est 17 million Britons logged into Facebook in January
      • Est. 90 million LinkedIn users in 200 countries
      • Average UK visitor spends 5.8 hours per month on social media
      • 80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind
      • 78% of web users trust recommendations from other consumers more than adverts
      • Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard Sedley Cscape Slideshare.net
      Why use social media?
    • There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com Who uses social media?
      • Podcasting
      • Blogs
      • Video-sharing
      • Microblogging
      • Delicious
      • Social Bookmarking
      • Document-sharing
      • Video Conferencing
      • Doodle
      • Wordpress
      • Wordle
      • Joomla
      • LinkedIn
      • Google Docs
      • Twitter
      • Ning
      • Yammer
      • Slideshare
      • SurveyMonkey
      • Wikis
      • Email forums
      • Bulletin boards
      • Foursquare
      • Groupon
      What is social media?
    • Sagazone.co.uk
    • Think Like your Customer
    • Who Can we Hear?
    • The Sellers?
    • Or the Buyers?
    • Marmarati.org
    • http://www. flickr .com/photos/richevenhouse/2012636456 Tuning In
    • http:// www.flickr.com/photos/richevenhouse/2012636456 Tweetdeck
    • http:// www.flickr.com/photos/richevenhouse/2012636456 Be Useful
    • http:// www.flickr.com/photos/richevenhouse/2012636456 First Direct Social Banking
    • http:// www.flickr.com/photos/richevenhouse/2012636456 Integration
    • http:// www.flickr.com/photos/richevenhouse/2012636456 Integration
        • Marketing
          • Research + Listening + Reputation
        • Business Strategy
          • Income Generation + Better Services
        • Human Resources
          • Skills + Training + Innovation
        • Twitter : to announce what you’re doing
        • Blog : engage the audience in advance
        • Facebook : to invite friends
        • Youtube : to show who you are
        • LinkedIn : ask questions beforehand
        • Surveymonkey : ask what they want
      Plan Your Campaigns
    • http://www.flickr.com/photos/stevenraymondparker/127399509
      • Normalise your social media evaluation – remember, this is just another media type.
      • Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape
        • Chartered Institute of Public Relations Guide to Social Media
      Measure and Improve
    • Social Media Policy
    • A Changing Marketplace Think Like Your Customer Tune In Aim for Integration
      • E: [email_address]
      • [email_address]
      • W: www.wallandpleece.co.uk
      • T: 07956 627116
      • Slideshare: www.slideshare.net/wallandpleece
      Find out more