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120304 W&P Social Media for The-Pensions-Net-Work
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120304 W&P Social Media for The-Pensions-Net-Work

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The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social …

The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.

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  • 1. Social Media Briefing for The Pensions Network Presented by Mark Walker, 4 March 2011
  • 2. LISTENING BUILDING RELATIONSHIPS PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN RESOURCES IMPROVED SERVICES GENERATING SALES LEADS WEB TRAFFIC AND SEO CUSTOMER ENGAGEMENT CUSTOMER RETENTION
  • 3. GENERATE INCOME BUILD BETTER SERVICES What is social media for?
  • 4.
    • A Changing Marketplace
    • TLC: Think Like your Customer
    • Tuning In
    • Integration
    Get to grips with social media
  • 5. A Changing Marketplace
  • 6.
    • Est. 200 million Twitter users March 2011
    • 500,000 new Twitters registering users every day
    • More than 500 million Facebook accounts
    • Est 17 million Britons logged into Facebook in January
    • Est. 90 million LinkedIn users in 200 countries
    • Average UK visitor spends 5.8 hours per month on social media
    • 80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind
    • 78% of web users trust recommendations from other consumers more than adverts
    • Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard Sedley Cscape Slideshare.net
    Why use social media?
  • 7. There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com Who uses social media?
  • 8.
    • Podcasting
    • Blogs
    • Video-sharing
    • Microblogging
    • Delicious
    • Social Bookmarking
    • Document-sharing
    • Video Conferencing
    • Doodle
    • Wordpress
    • Wordle
    • Joomla
    • LinkedIn
    • Google Docs
    • Twitter
    • Ning
    • Yammer
    • Slideshare
    • SurveyMonkey
    • Wikis
    • Email forums
    • Bulletin boards
    • Foursquare
    • Groupon
    What is social media?
  • 9. Sagazone.co.uk
  • 10. Think Like your Customer
  • 11. Who Can we Hear?
  • 12. The Sellers?
  • 13. Or the Buyers?
  • 14. Marmarati.org
  • 15. http://www. flickr .com/photos/richevenhouse/2012636456 Tuning In
  • 16. http:// www.flickr.com/photos/richevenhouse/2012636456 Tweetdeck
  • 17. http:// www.flickr.com/photos/richevenhouse/2012636456 Be Useful
  • 18. http:// www.flickr.com/photos/richevenhouse/2012636456 First Direct Social Banking
  • 19. http:// www.flickr.com/photos/richevenhouse/2012636456 Integration
  • 20. http:// www.flickr.com/photos/richevenhouse/2012636456 Integration
      • Marketing
        • Research + Listening + Reputation
      • Business Strategy
        • Income Generation + Better Services
      • Human Resources
        • Skills + Training + Innovation
  • 21.
      • Twitter : to announce what you’re doing
      • Blog : engage the audience in advance
      • Facebook : to invite friends
      • Youtube : to show who you are
      • LinkedIn : ask questions beforehand
      • Surveymonkey : ask what they want
    Plan Your Campaigns
  • 22. http://www.flickr.com/photos/stevenraymondparker/127399509
    • Normalise your social media evaluation – remember, this is just another media type.
    • Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape
      • Chartered Institute of Public Relations Guide to Social Media
    Measure and Improve
  • 23. Social Media Policy
  • 24. A Changing Marketplace Think Like Your Customer Tune In Aim for Integration
  • 25.
    • E: [email_address]
    • [email_address]
    • W: www.wallandpleece.co.uk
    • T: 07956 627116
    • Slideshare: www.slideshare.net/wallandpleece
    Find out more