An intro to social media for Lipstick Ladies, a networking sute for porfessional gay women, based in Brighton and London

1. Introduction to Social Media
for Lipstick Ladies
Presented by Mark Walker

2. Introduction to Social Media
• Your Questions About Social Media
• Where are we now?
• Getting to grips with social media
– Listen, look, learn
– Be useful
– Review and improve
• Next Steps

3. Outcomes from this session
• Have a better understanding of how social media could
help your business
• Begin to review your current use of social media
• Identify next steps
– Individuals
– Organistion

4. Where are you now?

5. Where are you now?

6. Where are you now?

7. What is social media?

8. What is Social Media?
• Podcasting • LinkedIn
• Blogs • Google Docs
• Video-sharing • Twitter
• Microblogging • Ning
• Delicious • Yammer
• Social Bookmarking • Slideshare
• Document-sharing • SurveyMonkey
• Video Conferencing • Wikis
• Doodle • Email forums
• Wordpress • Bulletin boards

9. What is Social Media for?
• Marketing Generate
• Sales
• Communications
Income
• Information
• Interaction
• Trust
Deliver Better
Services

10. We are changing the way
we make decisions

11. We are changing the way
we make decisions

12. We can still hear what the
seller thinks

13. Who is Using Social Media?
• Young People • Your Clients
• Older People • Your Colleagues
• Wealthy People • Your Friends
• Poor People • Your Family
• Your Suppliers
• Your Contractors

14. The Problem The Solution
• Too Many Choices • Patience
• Too Little Time • Focus
• Too Little Direction • Routine
• Evidence • Measurement
Getting to grips

15. Grow bigger ears

16. Tuning in
http://www.flickr.com/photos/richevenhouse/2012636456

17. Where to listen
http://www.flickr.com/photos/richevenhouse/2012636456

18. Tweetdeck
http://www.flickr.com/photos/richevenhouse/2012636456

19. Be useful
http://www.flickr.com/photos/richevenhouse/2012636456

20. Make it part of your routine
http://www.flickr.com/photos/richevenhouse/2012636456

21. • • •
Publish
Listen
Share
Research Retweet Blogging
• Learn • Connect • Presentations
• Follow • Comment • Video
• Networking • Debate • Podcasts
• 20-30 • 20-30 • 2-3
mins/day mins/day hours/week
• YouTube • Bit.ly • Wordpress
• Tweetdeck • Slideshare
• Slideshare • YouTube
How long does it take?

22. Normalise your social media evaluation –
remember, this is just another media type.
Don't do it in isolation - integrate it with
your mainstream media analysis so you
have the ability to view a complete and
comparable media landscape
Chartered Institute of Public Relations
Guide to Social Media
Measure and Improve
http://www.flickr.com/photos/stevenraymondparker/127399509

23. • Identify opportunities
• Not to far away
• Focus on your audience’s needs
• Use social media to build a buzz
• Link strategy to tactics
Plan your campaigns

24. • Twitter: to announce what you’re doing
• Blog: engage the audience in advance
• Facebook: to invite friends
• Youtube: to show who you are
• LinkedIn: ask questions beforehand
• Surveymonkey: ask what they want
Plan your campaigns

25. • Install Tweetdeck
• Spend 20 mins a day
listening
• Plan campaigns
Next steps

26. Wall and Pleece Support
Brand / Marketing Social Media audit
Fit with existing marketing strategy
Training and support to implement strategy
Bi-weekly meetings
• Campaign management
• Key messages, goals, support needs
• Measuring activity/analysis of results
• Adjusting/updating strategy
• Teamwork and one-to-one support

27. Useful Guides
• Introduction to Social Media for Business
– Wall and Pleece http://bit.ly/g14ezv
• www.icrossing.co.uk/what-we-think
– eBook: What is Social Media?
• www.nixonmcinnes.co.uk
– Marketing Guides
• www.cipr.co.uk/socialmedia
– Chartered Institute of Public Relations
• Me and My Web Shadow
– http://amzn.to/9paTvZ

28. Keep In Touch
Email mark@wallandpleece.co.uk
gary@wallandpleece.co.uk
Web www.wallandpleece.co.uk
www.markwalker.net
Twitter @wallandpleece
www.slideshare.net/wallandpleece
Tel +44 (0) 1273 44 70 01