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110301 Wall&Pleece Intro to Social Media for Lipstick Ladies

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An intro to social media for Lipstick Ladies, a networking sute for porfessional gay women, based in Brighton and London

An intro to social media for Lipstick Ladies, a networking sute for porfessional gay women, based in Brighton and London

Published in: Business, Technology

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Transcript

  • 1. Introduction to Social Media for Lipstick Ladies Presented by Mark Walker
  • 2. Introduction to Social Media
    • Your Questions About Social Media
    • Where are we now?
    • Getting to grips with social media
      • Listen, look, learn
      • Be useful
      • Review and improve
    • Next Steps
  • 3. Outcomes from this session
    • Have a better understanding of how social media could help your business
    • Begin to review your current use of social media
    • Identify next steps
      • Individuals
      • Organistion
  • 4. Where are you now?
  • 5. Where are you now?
  • 6. Where are you now?
  • 7. What is social media?
  • 8. What is Social Media?
    • Podcasting
    • Blogs
    • Video-sharing
    • Microblogging
    • Delicious
    • Social Bookmarking
    • Document-sharing
    • Video Conferencing
    • Doodle
    • Wordpress
    • LinkedIn
    • Google Docs
    • Twitter
    • Ning
    • Yammer
    • Slideshare
    • SurveyMonkey
    • Wikis
    • Email forums
    • Bulletin boards
  • 9. What is Social Media for?
    • Marketing
    • Sales
    • Communications
    • Information
    • Interaction
    • Trust
    • Generate Income
    • Deliver Better Services
  • 10. We are changing the way we make decisions
  • 11. We are changing the way we make decisions
  • 12. We can still hear what the seller thinks
  • 13. Who is Using Social Media?
    • Young People
    • Older People
    • Wealthy People
    • Poor People
    • Your Clients
    • Your Colleagues
    • Your Friends
    • Your Family
    • Your Suppliers
    • Your Contractors
  • 14. Getting to grips
    • Too Many Choices
    • Too Little Time
    • Too Little Direction
    • Evidence
    • Patience
    • Focus
    • Routine
    • Measurement
    The Problem The Solution
  • 15. Grow bigger ears
  • 16. http:// www.flickr.com/photos/richevenhouse/2012636456 Tuning in
  • 17. http:// www.flickr.com/photos/richevenhouse/2012636456 Where to listen
  • 18. http:// www.flickr.com/photos/richevenhouse/2012636456 Tweetdeck
  • 19. http:// www.flickr.com/photos/richevenhouse/2012636456 Be useful
  • 20. http:// www.flickr.com/photos/richevenhouse/2012636456 Make it part of your routine
  • 21. How long does it take?
  • 22. http://www.flickr.com/photos/stevenraymondparker/127399509 Measure and Improve
    • Normalise your social media evaluation – remember, this is just another media type.
    • Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape
      • Chartered Institute of Public Relations Guide to Social Media
  • 23. Plan your campaigns
    • Identify opportunities
    • Not to far away
    • Focus on your audience’s needs
    • Use social media to build a buzz
    • Link strategy to tactics
  • 24. Plan your campaigns
    • Twitter: to announce what you’re doing
    • Blog: engage the audience in advance
    • Facebook: to invite friends
    • Youtube: to show who you are
    • LinkedIn: ask questions beforehand
    • Surveymonkey: ask what they want
  • 25.
    • Install Tweetdeck
    • Spend 20 mins a day listening
    • Plan campaigns
    Next steps
  • 26. Wall and Pleece Support
    • Brand / Marketing Social Media audit
    • Fit with existing marketing strategy
    • Training and support to implement strategy
    • Bi-weekly meetings
    • Campaign management
    • Key messages, goals, support needs
    • Measuring activity/analysis of results
    • Adjusting/updating strategy
    • Teamwork and one-to-one support
  • 27. Useful Guides
    • Introduction to Social Media for Business
      • Wall and Pleece http://bit.ly/g14ezv
    • www.icrossing.co.uk/what-we-think
      • eBook: What is Social Media?
    • www.nixonmcinnes.co.uk
      • Marketing Guides
    • www.cipr.co.uk/socialmedia
      • Chartered Institute of Public Relations
    • Me and My Web Shadow
      • http://amzn.to/9paTvZ
  • 28. Keep In Touch
    • Email [email_address]
    • [email_address]
    • Web www.wallandpleece.co.uk
    • www.markwalker.net
    • Twitter @wallandpleece
    • www.slideshare.net/wallandpleece
    • Tel +44 (0) 1273 44 70 01