110301 Wall&Pleece Intro to Social Media for Lipstick Ladies


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An intro to social media for Lipstick Ladies, a networking sute for porfessional gay women, based in Brighton and London

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110301 Wall&Pleece Intro to Social Media for Lipstick Ladies

  1. 1. Introduction to Social Media for Lipstick Ladies Presented by Mark Walker
  2. 2. Introduction to Social Media <ul><li>Your Questions About Social Media </li></ul><ul><li>Where are we now? </li></ul><ul><li>Getting to grips with social media </li></ul><ul><ul><li>Listen, look, learn </li></ul></ul><ul><ul><li>Be useful </li></ul></ul><ul><ul><li>Review and improve </li></ul></ul><ul><li>Next Steps </li></ul>
  3. 3. Outcomes from this session <ul><li>Have a better understanding of how social media could help your business </li></ul><ul><li>Begin to review your current use of social media </li></ul><ul><li>Identify next steps </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Organistion </li></ul></ul>
  4. 4. Where are you now?
  5. 5. Where are you now?
  6. 6. Where are you now?
  7. 7. What is social media?
  8. 8. What is Social Media? <ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video-sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Delicious </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Document-sharing </li></ul><ul><li>Video Conferencing </li></ul><ul><li>Doodle </li></ul><ul><li>Wordpress </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google Docs </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Yammer </li></ul><ul><li>Slideshare </li></ul><ul><li>SurveyMonkey </li></ul><ul><li>Wikis </li></ul><ul><li>Email forums </li></ul><ul><li>Bulletin boards </li></ul>
  9. 9. What is Social Media for? <ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>Communications </li></ul><ul><li>Information </li></ul><ul><li>Interaction </li></ul><ul><li>Trust </li></ul><ul><li>Generate Income </li></ul><ul><li>Deliver Better Services </li></ul>
  10. 10. We are changing the way we make decisions
  11. 11. We are changing the way we make decisions
  12. 12. We can still hear what the seller thinks
  13. 13. Who is Using Social Media? <ul><li>Young People </li></ul><ul><li>Older People </li></ul><ul><li>Wealthy People </li></ul><ul><li>Poor People </li></ul><ul><li>Your Clients </li></ul><ul><li>Your Colleagues </li></ul><ul><li>Your Friends </li></ul><ul><li>Your Family </li></ul><ul><li>Your Suppliers </li></ul><ul><li>Your Contractors </li></ul>
  14. 14. Getting to grips <ul><li>Too Many Choices </li></ul><ul><li>Too Little Time </li></ul><ul><li>Too Little Direction </li></ul><ul><li>Evidence </li></ul><ul><li>Patience </li></ul><ul><li>Focus </li></ul><ul><li>Routine </li></ul><ul><li>Measurement </li></ul>The Problem The Solution
  15. 15. Grow bigger ears
  16. 16. http:// www.flickr.com/photos/richevenhouse/2012636456 Tuning in
  17. 17. http:// www.flickr.com/photos/richevenhouse/2012636456 Where to listen
  18. 18. http:// www.flickr.com/photos/richevenhouse/2012636456 Tweetdeck
  19. 19. http:// www.flickr.com/photos/richevenhouse/2012636456 Be useful
  20. 20. http:// www.flickr.com/photos/richevenhouse/2012636456 Make it part of your routine
  21. 21. How long does it take?
  22. 22. http://www.flickr.com/photos/stevenraymondparker/127399509 Measure and Improve <ul><li>Normalise your social media evaluation – remember, this is just another media type. </li></ul><ul><li>Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape </li></ul><ul><ul><li>Chartered Institute of Public Relations Guide to Social Media </li></ul></ul>
  23. 23. Plan your campaigns <ul><li>Identify opportunities </li></ul><ul><li>Not to far away </li></ul><ul><li>Focus on your audience’s needs </li></ul><ul><li>Use social media to build a buzz </li></ul><ul><li>Link strategy to tactics </li></ul>
  24. 24. Plan your campaigns <ul><li>Twitter: to announce what you’re doing </li></ul><ul><li>Blog: engage the audience in advance </li></ul><ul><li>Facebook: to invite friends </li></ul><ul><li>Youtube: to show who you are </li></ul><ul><li>LinkedIn: ask questions beforehand </li></ul><ul><li>Surveymonkey: ask what they want </li></ul>
  25. 25. <ul><li>Install Tweetdeck </li></ul><ul><li>Spend 20 mins a day listening </li></ul><ul><li>Plan campaigns </li></ul>Next steps
  26. 26. Wall and Pleece Support <ul><li>Brand / Marketing Social Media audit </li></ul><ul><li>Fit with existing marketing strategy </li></ul><ul><li>Training and support to implement strategy </li></ul><ul><li>Bi-weekly meetings </li></ul><ul><li>Campaign management </li></ul><ul><li>Key messages, goals, support needs </li></ul><ul><li>Measuring activity/analysis of results </li></ul><ul><li>Adjusting/updating strategy </li></ul><ul><li>Teamwork and one-to-one support </li></ul>
  27. 27. Useful Guides <ul><li>Introduction to Social Media for Business </li></ul><ul><ul><li>Wall and Pleece http://bit.ly/g14ezv </li></ul></ul><ul><li>www.icrossing.co.uk/what-we-think </li></ul><ul><ul><li>eBook: What is Social Media? </li></ul></ul><ul><li>www.nixonmcinnes.co.uk </li></ul><ul><ul><li>Marketing Guides </li></ul></ul><ul><li>www.cipr.co.uk/socialmedia </li></ul><ul><ul><li>Chartered Institute of Public Relations </li></ul></ul><ul><li>Me and My Web Shadow </li></ul><ul><ul><li>http://amzn.to/9paTvZ </li></ul></ul>
  28. 28. Keep In Touch <ul><li>Email [email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Web www.wallandpleece.co.uk </li></ul><ul><li> www.markwalker.net </li></ul><ul><li>Twitter @wallandpleece </li></ul><ul><li>www.slideshare.net/wallandpleece </li></ul><ul><li>Tel +44 (0) 1273 44 70 01 </li></ul>