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Kannapolis Business Alliance Lunch - Social Media
 

Kannapolis Business Alliance Lunch - Social Media

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    Kannapolis Business Alliance Lunch - Social Media Kannapolis Business Alliance Lunch - Social Media Presentation Transcript

    • Social Media Marketing Joe Recomendes @JRecomendes JoeRecomendes.com
    • Joe RecomendesBA - Boston CollegeMA - UNC Chapel Hill4 years experience in PR/SocialMediaDigital Marketing StrategistWalker MarketingWorked with a variety ofindustries Home Care Tourism Small Government
    • Today’s WorkshopThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content StrategiesHands-On, Tricks of the Trade
    • Social Media
    • Social MediaSocial media are media for social interaction, using highly accessible and scalablecommunication techniques. Social media is the use of web-based and mobile technologiesto turn communication into interactive dialogue. A common thread running through alldefinitions of social media is a blending of technology and social interaction for the co-creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
    • Social Media StrategyContent Marketing Creating Shareable Content Building an Audience Becoming a Resource
    • FacebookOver 800,000,000 usersMost popular social network by farTimeline will be rolling out soon. Higher brand engagement. Different actions for users.
    • TwitterPopular microblogging serviceTwitter brand pages coming soon. More opportunity to display relevant brand content.
    • FourSquareLocation based social network.People can ‘Check In’ at their currentlocation.Businesses can offer deals andspecials.
    • Content StrategyVideos YouTube is a popular search engine Video has 6x the response rate over printPhotos Dynamic, easy to share. Encourage fans to upload theirs.Blog Opportunity for keywords Provides fresh content for Google
    • Need More Fans?Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
    • Social Media ToolboxHootSuiteBit.lyTwitter Advanced SearchNutshell Mail
    • 1 Hour/weekSchedule a week’s worth of posts throughHootsuite.Spend 2-5 minutes each day responding tocustomer questions and posts.
    • 5 Hours/WeekSchedule a week’s worth of posts throughHootsuite.Spend 2-5 minutes each day responding tocustomer questions and posts.Plus: Write a blog for your website Monitor the results of your efforts
    • More than 5 HoursLearn how to properly read and act onanalytics data.Consider running ads Facebook Ads Google AdWords
    • Groupon, LivingSocialProvide an influx of new customers.Try to incentivize return visits by encouragingnew customers to follow you on social media.