Social Media Marketing    J o e R e c o m e n d e s    @ J R e c o m e n d e s    J o e R e c o m e n d e s . c o m
Joe RecomendesBA - Boston CollegeMA - UNC Chapel Hill4 years experience in PR/SocialMediaSocial Media Content Manager atWa...
Today’s Workshop
Today’s WorkshopOverview of SEO and Social Media
Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital Strategy
Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social Networks
Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of...
Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of...
SEO    andSocial Media
SEO
SEOSearch Engine Optimization
SEOSearch Engine Optimization  The practice of optimizing a number of factors, both  on- and off-page, in order to rank hi...
SEOSearch Engine Optimization  The practice of optimizing a number of factors, both  on- and off-page, in order to rank hi...
SEOSearch Engine Optimization  The practice of optimizing a number of factors, both  on- and off-page, in order to rank hi...
SEOSearch Engine Optimization  The practice of optimizing a number of factors, both  on- and off-page, in order to rank hi...
SEOSearch Engine Optimization  The practice of optimizing a number of factors, both  on- and off-page, in order to rank hi...
SEOSearch Engine Optimization  The practice of optimizing a number of factors, both  on- and off-page, in order to rank hi...
On-Page SEO
On-Page SEOSitemap
On-Page SEOSitemapTitle Tags
On-Page SEOSitemapTitle TagsHeader Tags
On-Page SEOSitemapTitle TagsHeader TagsNavigation
On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywords
On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadata
On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadataLink Structure
Off-Page SEO
Off-Page SEOLink Building Techniques
Off-Page SEOLink Building Techniques  Article Marketing
Off-Page SEOLink Building Techniques  Article Marketing  Directory Submissions
Off-Page SEOLink Building Techniques  Article Marketing  Directory Submissions    Google Places
Off-Page SEOLink Building Techniques  Article Marketing  Directory Submissions    Google Places    DMOZ
Off-Page SEOLink Building Techniques  Article Marketing  Directory Submissions    Google Places    DMOZ  Forum Engagement
Off-Page SEOLink Building Techniques  Article Marketing  Directory Submissions    Google Places    DMOZ  Forum Engagement ...
Off-Page SEOLink Building Techniques  Article Marketing  Directory Submissions    Google Places    DMOZ  Forum Engagement ...
Social Media
Social MediaSocial media are media for social interaction, using highly accessible and scalable communicationtechniques. S...
SEO to Social Media
SEO to Social MediaContent Marketing
SEO to Social MediaContent MarketingCreating Shareable Content
SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audience
SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audienceBecoming a resource
Building a Strategy
Important Factors
Important FactorsWebsite Navigation Content Analytics
Important FactorsWebsite  Navigation  Content  AnalyticsSocial Presence  Search Engines factoring Social Media  Easy to “o...
Important FactorsWebsite  Navigation  Content  AnalyticsSocial Presence  Search Engines factoring Social Media  Easy to “o...
Content StrategyVideos  YouTube is a popular search engine  Video has 6x the response rate over printPhotos  Dynamic, easy...
Different Networks  -    F a c e b o o k     - T w i t t e r   - L i n k e d I n- . . . a n d m o r e !
Facebook
FacebookLargest Social Network, 500,000,000+Represents all demographicsAllows people to interact on their turfCan drive we...
FBML to iFrames
FBML to iFramesFBML had to be codedon the Facebook Page
FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at all
FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at allAdvantages:  Not constricted...
Twitter
Twitter190,000,000+ usersGrowing quicklyEmphasis on sharing contentUsers should be familiar with DM’s, RT’s,and HashtagsDo...
Twitter for TourismLocate, Listen, EngageUse Twitter’s AdvancedSearchOffer deals andpromotionsShare photos, videos, etc.En...
LinkedIn
LinkedIn Most popular professional network Mostly B2B, professional growth LinkedIn’s value - groups Great for recruiting
FourSquare
FourSquare  Location-based Social Networking  Over 6 million users  Ability for businesses to offer deals and  incentives
Groupon
Groupon Daily deals Great way to provide a quick influx of business
Need More Fans?Publicize your Social Media Presence!  Near the top of your Website  Business Cards  Email Signatures  Broc...
Tying Everything    Together
Cross-Promote
Cross-PromoteUse each network differently,and appropriately
Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share content
Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media shoul...
Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media shoul...
Mobile Platforms
Mobile Platforms          Mobile Sites            Yes, you need one!
Mobile Platforms          Mobile Sites            Yes, you need one!          Mobile Apps            Useful for larger    ...
Mobile Platforms          Mobile Sites            Yes, you need one!          Mobile Apps            Useful for larger    ...
Discussion
Hands-On
Social Management Dashboard
Social Media Toolbox HootSuite Bit.ly Twitter Advanced Search Nutshell Mail
New Facebook Page FeaturesLet’s Upgrade!New Features   Featured Photos   Navigation on the left, like a Profile   Top Posts...
Walker Marketing  - www.walker-marketing.com         - @Walker_PRfacebook.com/walkermarketingpr         Joe Recomendes    ...
Cabarrus Visitor's Bureau Social Media Breakfast
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Cabarrus Visitor's Bureau Social Media Breakfast

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A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011.

The presentation outlines the importance of a digital strategy for the hospitality industry, and an overview of the important social networks.

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  • Cabarrus Visitor's Bureau Social Media Breakfast

    1. 1. Social Media Marketing J o e R e c o m e n d e s @ J R e c o m e n d e s J o e R e c o m e n d e s . c o m
    2. 2. Joe RecomendesBA - Boston CollegeMA - UNC Chapel Hill4 years experience in PR/SocialMediaSocial Media Content Manager atWalker MarketingWorked with a variety ofindustries Home Care Tourism Small Government
    3. 3. Today’s Workshop
    4. 4. Today’s WorkshopOverview of SEO and Social Media
    5. 5. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital Strategy
    6. 6. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social Networks
    7. 7. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content Strategies
    8. 8. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content StrategiesHands-On, Tricks of the Trade
    9. 9. SEO andSocial Media
    10. 10. SEO
    11. 11. SEOSearch Engine Optimization
    12. 12. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search
    13. 13. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors
    14. 14. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks
    15. 15. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords
    16. 16. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords On-page optimization
    17. 17. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords On-page optimization Off-page optimization
    18. 18. On-Page SEO
    19. 19. On-Page SEOSitemap
    20. 20. On-Page SEOSitemapTitle Tags
    21. 21. On-Page SEOSitemapTitle TagsHeader Tags
    22. 22. On-Page SEOSitemapTitle TagsHeader TagsNavigation
    23. 23. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywords
    24. 24. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadata
    25. 25. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadataLink Structure
    26. 26. Off-Page SEO
    27. 27. Off-Page SEOLink Building Techniques
    28. 28. Off-Page SEOLink Building Techniques Article Marketing
    29. 29. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions
    30. 30. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places
    31. 31. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ
    32. 32. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement
    33. 33. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting
    34. 34. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting Blogger Outreach
    35. 35. Social Media
    36. 36. Social MediaSocial media are media for social interaction, using highly accessible and scalable communicationtechniques. Social media is the use of web-based and mobile technologies to turn communicationinto interactive dialogue. A common thread running through all definitions of social media is ablending of technology and social interaction for the co-creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
    37. 37. SEO to Social Media
    38. 38. SEO to Social MediaContent Marketing
    39. 39. SEO to Social MediaContent MarketingCreating Shareable Content
    40. 40. SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audience
    41. 41. SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audienceBecoming a resource
    42. 42. Building a Strategy
    43. 43. Important Factors
    44. 44. Important FactorsWebsite Navigation Content Analytics
    45. 45. Important FactorsWebsite Navigation Content AnalyticsSocial Presence Search Engines factoring Social Media Easy to “own” the first page
    46. 46. Important FactorsWebsite Navigation Content AnalyticsSocial Presence Search Engines factoring Social Media Easy to “own” the first pageDynamic Content Blogs Videos
    47. 47. Content StrategyVideos YouTube is a popular search engine Video has 6x the response rate over printPhotos Dynamic, easy to share. Encourage fans to upload theirs.Blog Opportunity for keywords Provides fresh content for Google
    48. 48. Different Networks - F a c e b o o k - T w i t t e r - L i n k e d I n- . . . a n d m o r e !
    49. 49. Facebook
    50. 50. FacebookLargest Social Network, 500,000,000+Represents all demographicsAllows people to interact on their turfCan drive website trafficCustom landing pages are largelyimportant
    51. 51. FBML to iFrames
    52. 52. FBML to iFramesFBML had to be codedon the Facebook Page
    53. 53. FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at all
    54. 54. FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at allAdvantages: Not constricted to FBML Can be measured with Google Analytics
    55. 55. Twitter
    56. 56. Twitter190,000,000+ usersGrowing quicklyEmphasis on sharing contentUsers should be familiar with DM’s, RT’s,and HashtagsDo not automatically push updates fromother networks
    57. 57. Twitter for TourismLocate, Listen, EngageUse Twitter’s AdvancedSearchOffer deals andpromotionsShare photos, videos, etc.Engage!
    58. 58. LinkedIn
    59. 59. LinkedIn Most popular professional network Mostly B2B, professional growth LinkedIn’s value - groups Great for recruiting
    60. 60. FourSquare
    61. 61. FourSquare Location-based Social Networking Over 6 million users Ability for businesses to offer deals and incentives
    62. 62. Groupon
    63. 63. Groupon Daily deals Great way to provide a quick influx of business
    64. 64. Need More Fans?Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
    65. 65. Tying Everything Together
    66. 66. Cross-Promote
    67. 67. Cross-PromoteUse each network differently,and appropriately
    68. 68. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share content
    69. 69. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media should drivewebsite traffic
    70. 70. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media should drivewebsite trafficYour website should always beat the core of your efforts
    71. 71. Mobile Platforms
    72. 72. Mobile Platforms Mobile Sites Yes, you need one!
    73. 73. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination
    74. 74. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination QR Codes and NFC Mobile Couponing Mobile Payment
    75. 75. Discussion
    76. 76. Hands-On
    77. 77. Social Management Dashboard
    78. 78. Social Media Toolbox HootSuite Bit.ly Twitter Advanced Search Nutshell Mail
    79. 79. New Facebook Page FeaturesLet’s Upgrade!New Features Featured Photos Navigation on the left, like a Profile Top Posts Use Facebook as a Page Email Notifications
    80. 80. Walker Marketing - www.walker-marketing.com - @Walker_PRfacebook.com/walkermarketingpr Joe Recomendes -JoeRecomendes.com - @JRecomendes - linkedin.com/in/JRecomendes
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