Cabarrus Visitor's Bureau Social Media Breakfast
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Cabarrus Visitor's Bureau Social Media Breakfast

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A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011. ...

A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011.

The presentation outlines the importance of a digital strategy for the hospitality industry, and an overview of the important social networks.

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Transcript

  • 1. Social Media Marketing J o e R e c o m e n d e s @ J R e c o m e n d e s J o e R e c o m e n d e s . c o m
  • 2. Joe RecomendesBA - Boston CollegeMA - UNC Chapel Hill4 years experience in PR/SocialMediaSocial Media Content Manager atWalker MarketingWorked with a variety ofindustries Home Care Tourism Small Government
  • 3. Today’s Workshop
  • 4. Today’s WorkshopOverview of SEO and Social Media
  • 5. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital Strategy
  • 6. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social Networks
  • 7. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content Strategies
  • 8. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content StrategiesHands-On, Tricks of the Trade
  • 9. SEO andSocial Media
  • 10. SEO
  • 11. SEOSearch Engine Optimization
  • 12. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search
  • 13. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors
  • 14. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks
  • 15. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords
  • 16. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords On-page optimization
  • 17. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords On-page optimization Off-page optimization
  • 18. On-Page SEO
  • 19. On-Page SEOSitemap
  • 20. On-Page SEOSitemapTitle Tags
  • 21. On-Page SEOSitemapTitle TagsHeader Tags
  • 22. On-Page SEOSitemapTitle TagsHeader TagsNavigation
  • 23. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywords
  • 24. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadata
  • 25. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadataLink Structure
  • 26. Off-Page SEO
  • 27. Off-Page SEOLink Building Techniques
  • 28. Off-Page SEOLink Building Techniques Article Marketing
  • 29. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions
  • 30. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places
  • 31. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ
  • 32. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement
  • 33. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting
  • 34. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting Blogger Outreach
  • 35. Social Media
  • 36. Social MediaSocial media are media for social interaction, using highly accessible and scalable communicationtechniques. Social media is the use of web-based and mobile technologies to turn communicationinto interactive dialogue. A common thread running through all definitions of social media is ablending of technology and social interaction for the co-creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
  • 37. SEO to Social Media
  • 38. SEO to Social MediaContent Marketing
  • 39. SEO to Social MediaContent MarketingCreating Shareable Content
  • 40. SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audience
  • 41. SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audienceBecoming a resource
  • 42. Building a Strategy
  • 43. Important Factors
  • 44. Important FactorsWebsite Navigation Content Analytics
  • 45. Important FactorsWebsite Navigation Content AnalyticsSocial Presence Search Engines factoring Social Media Easy to “own” the first page
  • 46. Important FactorsWebsite Navigation Content AnalyticsSocial Presence Search Engines factoring Social Media Easy to “own” the first pageDynamic Content Blogs Videos
  • 47. Content StrategyVideos YouTube is a popular search engine Video has 6x the response rate over printPhotos Dynamic, easy to share. Encourage fans to upload theirs.Blog Opportunity for keywords Provides fresh content for Google
  • 48. Different Networks - F a c e b o o k - T w i t t e r - L i n k e d I n- . . . a n d m o r e !
  • 49. Facebook
  • 50. FacebookLargest Social Network, 500,000,000+Represents all demographicsAllows people to interact on their turfCan drive website trafficCustom landing pages are largelyimportant
  • 51. FBML to iFrames
  • 52. FBML to iFramesFBML had to be codedon the Facebook Page
  • 53. FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at all
  • 54. FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at allAdvantages: Not constricted to FBML Can be measured with Google Analytics
  • 55. Twitter
  • 56. Twitter190,000,000+ usersGrowing quicklyEmphasis on sharing contentUsers should be familiar with DM’s, RT’s,and HashtagsDo not automatically push updates fromother networks
  • 57. Twitter for TourismLocate, Listen, EngageUse Twitter’s AdvancedSearchOffer deals andpromotionsShare photos, videos, etc.Engage!
  • 58. LinkedIn
  • 59. LinkedIn Most popular professional network Mostly B2B, professional growth LinkedIn’s value - groups Great for recruiting
  • 60. FourSquare
  • 61. FourSquare Location-based Social Networking Over 6 million users Ability for businesses to offer deals and incentives
  • 62. Groupon
  • 63. Groupon Daily deals Great way to provide a quick influx of business
  • 64. Need More Fans?Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
  • 65. Tying Everything Together
  • 66. Cross-Promote
  • 67. Cross-PromoteUse each network differently,and appropriately
  • 68. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share content
  • 69. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media should drivewebsite traffic
  • 70. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media should drivewebsite trafficYour website should always beat the core of your efforts
  • 71. Mobile Platforms
  • 72. Mobile Platforms Mobile Sites Yes, you need one!
  • 73. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination
  • 74. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination QR Codes and NFC Mobile Couponing Mobile Payment
  • 75. Discussion
  • 76. Hands-On
  • 77. Social Management Dashboard
  • 78. Social Media Toolbox HootSuite Bit.ly Twitter Advanced Search Nutshell Mail
  • 79. New Facebook Page FeaturesLet’s Upgrade!New Features Featured Photos Navigation on the left, like a Profile Top Posts Use Facebook as a Page Email Notifications
  • 80. Walker Marketing - www.walker-marketing.com - @Walker_PRfacebook.com/walkermarketingpr Joe Recomendes -JoeRecomendes.com - @JRecomendes - linkedin.com/in/JRecomendes