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Cabarrus Visitor's Bureau Social Media Breakfast

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A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011. …

A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011.

The presentation outlines the importance of a digital strategy for the hospitality industry, and an overview of the important social networks.

Published in: Business

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  • Transcript

    • 1. Social Media Marketing J o e R e c o m e n d e s @ J R e c o m e n d e s J o e R e c o m e n d e s . c o m
    • 2. Joe RecomendesBA - Boston CollegeMA - UNC Chapel Hill4 years experience in PR/SocialMediaSocial Media Content Manager atWalker MarketingWorked with a variety ofindustries Home Care Tourism Small Government
    • 3. Today’s Workshop
    • 4. Today’s WorkshopOverview of SEO and Social Media
    • 5. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital Strategy
    • 6. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social Networks
    • 7. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content Strategies
    • 8. Today’s WorkshopOverview of SEO and Social MediaThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content StrategiesHands-On, Tricks of the Trade
    • 9. SEO andSocial Media
    • 10. SEO
    • 11. SEOSearch Engine Optimization
    • 12. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search
    • 13. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors
    • 14. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks
    • 15. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords
    • 16. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords On-page optimization
    • 17. SEOSearch Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in searchImportant factors Backlinks Keywords On-page optimization Off-page optimization
    • 18. On-Page SEO
    • 19. On-Page SEOSitemap
    • 20. On-Page SEOSitemapTitle Tags
    • 21. On-Page SEOSitemapTitle TagsHeader Tags
    • 22. On-Page SEOSitemapTitle TagsHeader TagsNavigation
    • 23. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywords
    • 24. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadata
    • 25. On-Page SEOSitemapTitle TagsHeader TagsNavigationKeywordsMetadataLink Structure
    • 26. Off-Page SEO
    • 27. Off-Page SEOLink Building Techniques
    • 28. Off-Page SEOLink Building Techniques Article Marketing
    • 29. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions
    • 30. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places
    • 31. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ
    • 32. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement
    • 33. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting
    • 34. Off-Page SEOLink Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting Blogger Outreach
    • 35. Social Media
    • 36. Social MediaSocial media are media for social interaction, using highly accessible and scalable communicationtechniques. Social media is the use of web-based and mobile technologies to turn communicationinto interactive dialogue. A common thread running through all definitions of social media is ablending of technology and social interaction for the co-creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
    • 37. SEO to Social Media
    • 38. SEO to Social MediaContent Marketing
    • 39. SEO to Social MediaContent MarketingCreating Shareable Content
    • 40. SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audience
    • 41. SEO to Social MediaContent MarketingCreating Shareable ContentBuilding an audienceBecoming a resource
    • 42. Building a Strategy
    • 43. Important Factors
    • 44. Important FactorsWebsite Navigation Content Analytics
    • 45. Important FactorsWebsite Navigation Content AnalyticsSocial Presence Search Engines factoring Social Media Easy to “own” the first page
    • 46. Important FactorsWebsite Navigation Content AnalyticsSocial Presence Search Engines factoring Social Media Easy to “own” the first pageDynamic Content Blogs Videos
    • 47. Content StrategyVideos YouTube is a popular search engine Video has 6x the response rate over printPhotos Dynamic, easy to share. Encourage fans to upload theirs.Blog Opportunity for keywords Provides fresh content for Google
    • 48. Different Networks - F a c e b o o k - T w i t t e r - L i n k e d I n- . . . a n d m o r e !
    • 49. Facebook
    • 50. FacebookLargest Social Network, 500,000,000+Represents all demographicsAllows people to interact on their turfCan drive website trafficCustom landing pages are largelyimportant
    • 51. FBML to iFrames
    • 52. FBML to iFramesFBML had to be codedon the Facebook Page
    • 53. FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at all
    • 54. FBML to iFramesFBML had to be codedon the Facebook PageiFrames allow any typeof content at allAdvantages: Not constricted to FBML Can be measured with Google Analytics
    • 55. Twitter
    • 56. Twitter190,000,000+ usersGrowing quicklyEmphasis on sharing contentUsers should be familiar with DM’s, RT’s,and HashtagsDo not automatically push updates fromother networks
    • 57. Twitter for TourismLocate, Listen, EngageUse Twitter’s AdvancedSearchOffer deals andpromotionsShare photos, videos, etc.Engage!
    • 58. LinkedIn
    • 59. LinkedIn Most popular professional network Mostly B2B, professional growth LinkedIn’s value - groups Great for recruiting
    • 60. FourSquare
    • 61. FourSquare Location-based Social Networking Over 6 million users Ability for businesses to offer deals and incentives
    • 62. Groupon
    • 63. Groupon Daily deals Great way to provide a quick influx of business
    • 64. Need More Fans?Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
    • 65. Tying Everything Together
    • 66. Cross-Promote
    • 67. Cross-PromoteUse each network differently,and appropriately
    • 68. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share content
    • 69. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media should drivewebsite traffic
    • 70. Cross-PromoteUse each network differently,and appropriatelyUse Twitter to cross-promoteand share contentSocial Media should drivewebsite trafficYour website should always beat the core of your efforts
    • 71. Mobile Platforms
    • 72. Mobile Platforms Mobile Sites Yes, you need one!
    • 73. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination
    • 74. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination QR Codes and NFC Mobile Couponing Mobile Payment
    • 75. Discussion
    • 76. Hands-On
    • 77. Social Management Dashboard
    • 78. Social Media Toolbox HootSuite Bit.ly Twitter Advanced Search Nutshell Mail
    • 79. New Facebook Page FeaturesLet’s Upgrade!New Features Featured Photos Navigation on the left, like a Profile Top Posts Use Facebook as a Page Email Notifications
    • 80. Walker Marketing - www.walker-marketing.com - @Walker_PRfacebook.com/walkermarketingpr Joe Recomendes -JoeRecomendes.com - @JRecomendes - linkedin.com/in/JRecomendes