Explaining Social Media to Those Who Just Don't Get it - Lucas Walker

“ Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.” Erik Qualman 2009

Explaining Social Media For Those who just don’t get it!
@WalkerLucas

Social Media Defined
Content published online by people using highly publishable technologies.
User generated content
Consumer generated media

What it is...and isn’t
It is
“Game Changing”
Transparent
Decentralized and Real Time
More than just blogs
It isn’t
A closed system
Just another media

How is it Different?
Reach
Accessibility
Usability
Recency (lag)
Permanence

What is it used for?
Communication
Collaboration
Multimedia
Reviews & Opinions
Entertainment

The big players
Facebook
Twitter
YouTube
Flickr
MySpace?
Google Buzz?

What gets measured Gets done

Determine Your Objectives
Audience Responsiveness
Incorporate feedback quicker & more effectively
Humanize your brand
Increase awareness & provide information

Qualitative
Research yourself
Setting SMART goals
MACE
Outsource

Quantitative
Alexa
Google Analytics
Feedburner
Twendz
Radian 6

@TheCoolestCool @DarrinSearancke

Myth #1 Social media is easy

Myth #2 Its all about the number of followers and

Myth # 3 Social media is broadcasting

Reading List
Mashable
Inside Facebook
UnMarketing
Socialnomics
Yourself

Questions?

Explaining Social Media to Those Who Just Don't Get it - Lucas Walker

by Lucas Walker on Feb 19, 2010

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