Explaining Social Media to Those Who Just Don't Get it - Lucas Walker

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This presentation is for those who don't really understand social media, but also for those who find themselves explaining social media tho those who just don't get it on a regular basis.

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Explaining Social Media to Those Who Just Don't Get it - Lucas Walker

  1. 1. “ Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.” Erik Qualman 2009
  2. 2. Explaining Social Media For Those who just don’t get it! <ul><li>@WalkerLucas </li></ul>
  3. 3. Social Media Defined <ul><li>Content published online by people using highly publishable technologies. </li></ul><ul><li>User generated content </li></ul><ul><li>Consumer generated media </li></ul>
  4. 4. What it is...and isn’t <ul><li>It is </li></ul><ul><ul><li>“Game Changing” </li></ul></ul><ul><ul><li>Transparent </li></ul></ul><ul><ul><li>Decentralized and Real Time </li></ul></ul><ul><ul><li>More than just blogs </li></ul></ul><ul><li>It isn’t </li></ul><ul><ul><li>A closed system </li></ul></ul><ul><ul><li>Just another media </li></ul></ul>
  5. 5. How is it Different? <ul><li>Reach </li></ul><ul><li>Accessibility </li></ul><ul><li>Usability </li></ul><ul><li>Recency (lag) </li></ul><ul><li>Permanence </li></ul>
  6. 6. What is it used for? <ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Multimedia </li></ul><ul><li>Reviews & Opinions </li></ul><ul><li>Entertainment </li></ul>
  7. 7. The big players <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>MySpace? </li></ul><ul><li>Google Buzz? </li></ul>
  8. 8. What gets measured Gets done
  9. 9. Determine Your Objectives <ul><li>Audience Responsiveness </li></ul><ul><li>Incorporate feedback quicker & more effectively </li></ul><ul><li>Humanize your brand </li></ul><ul><li>Increase awareness & provide information </li></ul>
  10. 10. Qualitative <ul><ul><li>Research yourself </li></ul></ul><ul><ul><li>Setting SMART goals </li></ul></ul><ul><ul><ul><li>MACE </li></ul></ul></ul><ul><ul><li>Outsource </li></ul></ul>
  11. 11. Quantitative <ul><li>Alexa </li></ul><ul><li>Google Analytics </li></ul><ul><li>Feedburner </li></ul><ul><li>Twendz </li></ul><ul><li>Radian 6 </li></ul>
  12. 12. @TheCoolestCool @DarrinSearancke
  13. 13. Myth #1 Social media is easy
  14. 14. Myth #2 Its all about the number of followers and
  15. 15. Myth # 3 Social media is broadcasting
  16. 16. Reading List <ul><li>Mashable </li></ul><ul><li>Inside Facebook </li></ul><ul><li>UnMarketing </li></ul><ul><li>Socialnomics </li></ul><ul><li>Yourself </li></ul>
  17. 17. Questions?

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