EGYPT PHARMA Market Analysis Report (MAR)

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For PHARMA professionals, A simple multidimensional report that can answer all your market questions in a few mouse clicks!.
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EGYPT PHARMA Market Analysis Report (MAR)

  1. 1. “Market Analysis Reports (MAR)”Market information within OUR handsWalid Saafan, Business Intelligence Manager20th Aug,2007
  2. 2. Topics Introduction Defined markets territorial sales. Pharmaceutical Market analysis. Promotional Analysis report. Medical Analysis report.2 | Market Analysis Report (MAR) | Walid
  3. 3. IntroductionBusiness Intelligence benefits BI reports enables you to: • Access Business Information. • Analyze business data. • Act with Insight. Support managers to follow up market dynamics and take decision faster. Data gathered from IMS audits and organized in a proper manner according to our business needs. Data consolidated into Multidimensional reports that enables us to see information easily in different prospective.3 | Market Analysis Report (MAR) | Walid
  4. 4. 1) Territorial Analysis Report (TAR)Follow up sales on territorial level Consolidate territorial sales for our defined markets. The following dimensions are included: • Month, Year • Market  All defined sales analyzer markets • Product  all defined products • Zone • Area The following measures are included: • Value/ MKT_Value/ LY_Value/ LY_MKT_Value/ MS%/ LY_MS%/ GR %/ MKT_GR%/ MSG Next step – FF structure included.4 | Market Analysis Report (MAR) | Walid
  5. 5. Territorial Analysis pivot table  A pivot table consists of 4 main areas Dimensions MeasuresDrag & Drop required Dimension/ Measures 5 | Market Analysis Report (MAR) | Walid
  6. 6. 2) Market Analysis Report (MAR)Analyze CRP/ Markets/ Classes national sales Consolidation of CRPs/ Brands performance analysis. Follow up on the following business areas: • MNC/ Others market performance. • CRP performance within Total MKT/ MNCs/ Others. • NVP Bus performance within Total MKT/ MNCs. • Products performance within relevant markets. • Leading ATC3 classes on the market. • GR driver per ATC/ CRP/ MKT. NEW • NIs/ LCM/ PI information and monthly sales impact. • Defined KPIs (MS%, GR%, MSG).6 | Market Analysis Report (MAR) | Walid
  7. 7. Market Analysis pivot table Multidimensional report is based on Excel pivot table. The following dimensions are included: • Month • CRP_Type  MNCs/ All Others • Market  AHT MKT/ ANTIALZH MKT/ ANTIEPILEP MKT/ ANTI-PSYCHO MKT/ CHOLESTROL MKT/ NSAID MKT/ OSP MKT/ REP MKT. • Corporate  all corporates in the market • NVP_BU  CNS/ CVS/ IM/ MP/ ONCO/ OPHTHA/ TRANS. • Class  ATC3. • Product_Group  grouped products (eg TAREG_GROUP etc.) • Product  all products in the market • Pack  product pack The following measures are included: • LY_Units/ Units/ LY_Value/ Value/ NI_Value/ LCM_Value/ PI_Impact7 | Market Analysis Report (MAR) | Walid
  8. 8. Market Analysis pivot table – cont.,  A pivot table consists of 4 main areas Dimensions MeasuresDrag & Drop required Dimension/ Measures 8 | Market Analysis Report (MAR) | Walid
  9. 9. 3) Promotional analysis reportProjected details in our defined markets Follow up projected details in our defined markets. The report includes the Dr Specialties and product strength. The following dimensions are included: • Qtr / Year • Market • Specialty • Product • Strength NEW The following measures are included: • LY_Details/ Details12 | Market Analysis Report (MAR) | Walid
  10. 10. 4) Medical analysis reportProjected RXs in our defined markets Follow up projected RXs in our defined markets. The report includes the Dr Specialties, product strength and area. The following dimensions are included: • Qtr / Year • Market • Specialty • Product • Strength • Area The following measures are included: NEW • LY_RXs/ RXs13 | Market Analysis Report (MAR) | Walid
  11. 11. Sky is the not a LIMIT 14 | Market Analysis Report (MAR) | Walid

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