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Social Change Impact Report - September 2011
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Social Change Impact Report - September 2011

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The Social Change Impact Report was designed to provide a barometer of who is engaged in social change, what is important to them and how they work together to advance social change issues of interest …

The Social Change Impact Report was designed to provide a barometer of who is engaged in social change, what is important to them and how they work together to advance social change issues of interest now and in the future. It provides a detailed picture of the state of social change engagement in America: Americans’ beliefs about social change, the issues they care about, the motivations behind their engagement, the actions they are taking to further social change and the tools they use.

Published in: Business, Technology

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  • 1. Social Change Impact Report
  • 2. Methodology
    National survey
    2,148 U.S. adults age 18 and over
    Conducted online between March 16 and March 24, 2011
    Conducted by Harris Interactive on behalf of Walden University
    For a complete survey methodology please contact Jen Raider at 1-443-627-7452.
    2
  • 3. Social Change Impact Report: Key Conclusions
    Social change is important to Americans, and they are taking action.
    The future of positive social change lives in the power of the individual—and digital technology will fuel that power.  
    Education is seen as the pathway for individuals to engagein positive social change as well as an important outcome of social change—now and in the future.
    Social change issues of the future are both local and global.
    While all generations of Americans are engaged in making positive changes to society, Baby Boomers and Matures are the driving force of social change in America.
    3
  • 4. The Power of Oneand DIGITAL TECHNOLOGY
    Social Change Impact Report
    4
  • 5. 5
    Social change is important to Americans, and they are taking action.
    have taken action to engage in positive social changein the past year.
    say it is important to them personallyto be involved in positive social change.
  • 6. The future of positive social change lives in the power of one individual.
    6
    Ways in Which Individuals Are Most Likely To Get Involved in Positive Social Change in the Future:
    % Who Say Each Will Have A Larger Role in Positive Social Change in the Future:
  • 7. Americans believe they can make the world a better place.
    7
    “I can make the world a better place with my actions.”
    85% agree, including a third who strongly agree
    Nearly 9 in 10 adults agree that they, as individuals, can make the world a better place with their actions.
  • 8. Digital technology is empowering individuals to get involved.
    8
    9 in 10 adults (88%) agree that digital technology can turn interest in a cause into a movement more quickly than anything else.
  • 9. Digital technology enhances social change.
    9
    Four in five adults agree that digital technology has created a fundamental shift in how social change occurs.
    A majority of adults do not agree that using social media to get involved is ‘just a fad.’
    Fundamental shift
    Just a fad
  • 10. Digital technology enhances social change.
    10
    Americans believe that digital technology enhances social change by making it easier to do many things, including:
  • 11. ISSUES OF IMPORTANCE
    Social Change Impact Report
    11
  • 12. Education is the most important issue on Americans’ minds.
    12
    Adults find education to be the most important social change issue right now.
  • 13. Education also has the greatest importance of any social change issue for the future.
    13
    63% of adults state it will be very important for social change
    to address education in the future.
  • 14. Education is key to future social change—in more ways than one.
    14
    Educational institutions have a central role in social change.
    Many adults who find social change is important to them say this is because of what they learned in school.
    Why is social change important to you?
  • 15. Education is key to future social change—in more ways than one.
    15
    Adults who have a graduate degree or college degree are more likely to say that positive social change is important to them personally.
  • 16. Social change issues of the future will be both local and global.
    16
    Most adults agree the world will become more globally connected in the future.
    Agree the world will continue to become more integrated in terms of economies, trade, competition and cultures.
  • 17. Social change issues of the future will be both local and global.
    17
    Most adults agree (88%) the best way to have an impact on the world is
    to make a change at the local level.
  • 18. When it comes to social change, local is global and global is local.
    18
    Three in four Americans (77%) agree that what happens to communities in other parts of the world affects their local community.
  • 19. GENERATIONAL DIFFERENCES
    Social Change Impact Report
    19
  • 20. Baby Boomer and Mature generations are the most frequent change-makers.
    20
    Baby Boomers (age 47-65) and Matures (age 66+) are more involved in social change than younger generations. In the past 12 months, they are more likely to have:
  • 21. Older generations regularly follow social change news and events.
    21
    Matures (age 66+) and Baby Boomers (age 47-65) are more likely than younger generations to regularly follow news or events related to social change in the media.
  • 22. Generation Y chooses traditional methods to get involved in social change.
    22
    The top ways for Generation Y to get involved still focus on more traditional methods, rather than through digital technology. In the past 12 months, young adults were most likely to have engaged in positive social change by:
  • 23. Summary
    Americans believe in the importance of positive social change.
    Education is the pathway to social change—now and in the future.
    Social change engagement is motivated by personal benefits and concern for the global community.
    All generations are taking action on social change, with digital technology leading the future.
    23
  • 24. Questions
    Social Change Impact Report
    www.WaldenU.edu/impactreport
    24
  • 25. Social Change Impact Report