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Build a Community: Promote Your Work with Low-Cost, Viral Marketing Initiatives
 

Build a Community: Promote Your Work with Low-Cost, Viral Marketing Initiatives

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    Build a Community: Promote Your Work with Low-Cost, Viral Marketing Initiatives Build a Community: Promote Your Work with Low-Cost, Viral Marketing Initiatives Presentation Transcript

    • Build a CommunityPromote Your Work with Viral, Low-Cost Marketing Initiatives S
    • Meet KellieKellie Celia: Marketing Communications Manager, Publishing Walden Media/Walden Pond Press
    • Walden Pond Press
    • TimelineRelationships Buzz Building Book Launch Campaign
    • Know Your Audience Your AudienceAudience Core & Core PeripheralPeripheralWhat This PB/MG: YA: Primarily Teens; Teen Interest in Topic Means Gatekeepers Librarians; Adult Crossover
    • How Readers Find New Authors Reader in Target Audience Impressions Personal • Social MediaRecommendations • Reviews • Bookstore/Library • Amazon
    • Build a Community S
    • Build a Community: Connect with Your Core AudienceS Where to Go/How to Connect S Other Writers S Your Target Audience S Teachers/librarians S Teens S Booksellers S Bloggers S Parents
    • Build Buzz S
    • Get People to Read Your Book…
    • “We got [The Hunger Games] into the hands of the right people…you’re leveraging one thing to build the next.” - Tracy van Straaten, Scholastic publicist
    • Buzz Building Begins • Targeted Outreach Seed Your • Approaching/Pitching Book Bloggers/TastemakersConsider Your • Possible Partnerships Peripheral Audience
    • Add Early/Inexpensive PromotionsS Early/Inexpensive Promotions S Goodreads Giveaway S Teaser Excerpts S Cover/Artwork Reveals
    • And Don’t Forget…S Track Mentions of You & Your Book S Twitter Keywords (Through Hootsuite/Tweetdeck) S Google Alerts
    • Plan Your Book Launch S
    • Plan Your Book Launch: Some Viral IdeasS Harness the Power of Social Media S Twitter Promotion: Tweetstakes (can also be don in a similar fashion on Tumblr); Twitter Book Parties S Goodreads: Giveaway, Book Lists S Facebook: Ads, Sweepstakes, TeasersS Harness the Power of Blogs S Blog Hops using Rafflecopter S Blog TourS Harness the Power of Local and Online Press
    • Plan Your Book Launch: Some Viral IdeasS Harness the Power of Social Media S Twitter S Goodreads S FacebookS Harness the Power of Blogs S Blog Hops using Rafflecopter S Blog TourS Harness the Power of Local and Online Press
    • Plan Your Book Launch: Some Viral IdeasS Harness the Power of Social Media S Twitter Promotion S Goodreads S FacebookS Harness the Power of Blogs S Blog Hops using Rafflecopter S Blog TourS Harness the Power of Local and Online Press
    • Book Launch and Beyond S
    • Helpful Tools Twitter Facebook Blog Online Publicity For the Self E-Publisher Other Social Networks Helpful Articles S
    • Tools mentioned here are free of charge (unless otherwise noted) and are hyperlinked to their respective websites.
    • Twitter ToolsS Twitter Management Tools: Helpful for tracking conversations, keywords, etc. about you and your book: S Hootsuite S TweetdeckS Twitter Book Parties : Sign up to have dozens of authors tweet happy book birthday to you the day your book is released.S Twitter Hashtags About Children’s Books & Writing (LoreenLeedy’s Blog)S A Writer’s Guide to Twitter (by Debbie Ohi): Best Practices GuideS Twitter chats: A list of all Twitter chats on all topics – kid book related: S #mglitchat– Thurs. 9pm ET S #kidlitchat – Tues. 9pm ET S #yalitchat – Weds. 9pm ET
    • Facebook ToolsS Facebook Ads: The tools to creating an affordable FB ad campaign S Always base your payment on click-throughs, not impressions S Target with keywords, rather than broad categoriesS Involver: Get two free Facebook apps for your author pageS Creating Your Own Facebook Sweepstakes/Contests: S Scribd: Good for uploading PDF excerpts/artwork S Woobox: To upload an excerpt, pull SCRIBD file and use the “create a custom tab” option on Woobox to upload it. Woobox can also help you upload sweepstakes announcements and more. S For a fee: S Northsocial S Wildfire
    • Blog ToolsS If You Blog: S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up every few weeks to do a book-related giveaway around a certain theme. Without much promotion, including your blog in a hop leads to dozens of blog hits and much visibility for your giveaway. S Rafflecopter: Giveaway tool – allows user to enter your blog giveaway by liking your Facebook page, tweeting about the giveaway on Twitter, etc.S Around the World ARC Tours: Submit your book through this free service and each blogger passes it on to another after she finishes it.S Google Reader: Makes it easy to read all the blogs you follow.S Debut Author Group Blogs: S The Lucky 13’s S The Class of 2K13
    • Blog Tools (cont.)S Find Kidlit/Yalit Blogs: S Kidlitosphere Central S Goodreads Independent Book Blogger Awards: May only be up for a little while longer, but a great listing of over 300 kidlit/yalit blogs S Listing of MG/YA Review Blogs on The Reading Tub S Romance Times Network: Good resource if you have YA book with romance elements S Technorati: Search for blogs by specific topic S TeenReads.com: Great spot for YA reviews S Free Book Friday Teens : Site hosts YA book giveaways every Friday S Book Blogger Appreciation Week S Book Blogger Directory
    • Online Publicity ToolsS Blog Talk Radio: Scroll through these podcasts for book and topic related radio shows.S Local Associated Press BureauS Pitchrate and Haro: Two different sites that send daily emails listing journalists who are looking for sources.S Radio Guest List: Smaller radio talk shows with targeted audiences looking for guests to interviewS Examiner.com: There are local Examiners in every major metropolitan area who review books and cover a myriad of other topics.S Meetup.com: Find local groups meeting about books and/or topics that pertain to your book.S Best Book Publicists on Twitter: From GalleyCat
    • Online Publicity Tools (cont.)S 50 Free Press Release Submission WebsitesS Great Kidlit Book Publicists: S Media Masters Publicity S Kidsbuzz S Greg Pincus (has more of a social media focus)S Helpful Publicity Focused Blogs: S Publicity Hound S Novel Publicity S Jane Friedman
    • For E-Pub BooksS Kindle Boards – Writer’s CafeS eReader Daily NewsS Ereader News TodayS Kindle Daily DealsS Articles: S The Rise of E-Reading – Pew Internet LibrariesS Blogs: S A Writer’s Guide to Publishing
    • Other Social Networks:S Informational Networks: S Reddit S Quora S StumbleUponS Skype: S Skype an Author Network S Authors who Skype for Free with Classes and Book ClubsS Visual Networks: S Tumblr S Pinterest S YouTube S Instagram
    • Other Social Networks (cont.)S Writer Communities: S Verla Kay Blue Boards: Engage with other members in the writer community. S Wattpad: Post excerpts of your work and build readership. S Figment: Post excerpts of your work and build readership - this is a particularly good network for YA authors S Scribd: Post excerpts of your workS Reader Communities: S Goodreads S Run a Goodreads Giveaway with Maximal Results - Novel Publicity S Shelfari S LibraryThing
    • Helpful ArticlesS The Making of a Blockbuster: The behind the scenes story of the readers and booksellers who launched The Hunger Games franchise (Salon.com)S How Do Books Get Discovered? A Guide for Publishers and Authors Who Want Their Books to Find an Audience (Goodreads.com)S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion (Shelf Talker – Publisher’s Weekly Blog)S Connecting with Young Readers Through Social Media (Women On Writing) – A MUST READ article for YA writersS Publisher Simon & Schuster says Authors Should Blog and Social Network (The Creative Penn)
    • Find Kellie OnlineFacebook: www.facebook.com/waldenpondpress Twitter: @WaldenPondPress Goodreads: Walden Pond Press Blog: www.waldenpondpress.blogspot.com Find Slides on Slideshare http://slidesha.re/JC7MVK S