Yui   digital reportjan3011
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Yui   digital reportjan3011 Yui digital reportjan3011 Presentation Transcript

  • Digital Report
    Prepared by Stratcom
    January 2011
  • The growth figure indicates organic engagement to Facebook users
    Number of Fans (Facebook)
    Number of interactions (Facebook)
    Photo Post of JSA Day and Holiday”
    “JSA Day & Trashion”
    Employee Volunteerism Kick Off
    “TrashionDesign Contest”
    Role of saving water usage
    Walk the World Program
    Role of saving water usage
    Introduce “Langkah Kecil”
  • The activities that received good responses in Facebook were:
    Status Update by Langkah Kecil on health and environment sides
    Notes Post on “Tips MengurangiSampah”
    Photo Post Competition of JSA Day
    Trashion Design Contest 2010
    23 photo post by fans
    27 comments and 10 likes
    What was good in Facebook?
  • 19 stories already submitted by fans
    Story Submission in Facebook
  • Good growth figure of followers indicates the trust factor on Langkah Kecil
    Number of Followers (Twitter)
  • Number of Interactions (Twitter)
    Employee Volunteerism Kick Off
    “JSA Day & Trashion”
    Photo Post of JSA Day and Holiday”
    “Tashion Design Contest”
    Walk the World Program
    Role of saving water usage
    Role of saving water usage
    Introduce “Langkah Kecil”
  • Tweet Level of @LangkahKecil
    Find the level in http://tweetlevel.edelman.com
  • What was Good in twitter?
    Great conversation about health and environment aspects in twitter as well as the current issues and public holidays
    • Status Update by Langkah Kecil
  • What was Good in twitter?
    Conversation by Followers
    • Photo Post by Followers
  • Lesson Learned & Need To Be Improved
    The high conversation in both Langkah Kecil Facebook and Twitter are about environment, health, holidays and current issues, rather than SMEs aspects
    • Langkah Kecil to create different angle for the conversation about SME
    Increased interactions in Facebook and Twitter were due to the several quizzes done by Langkah Kecil
    • Langkah Kecil to attracting new/existing fans on the Langkah Kecil Facebook fan page and Twitter through quizzes with several rewards for winners, particularly for the story competition
    The prime time of interaction for Langkah Kecil in both Facebook and Twitter is at 11:00 a.m. – 5:00 p.m on weekdays
    • Langkah Kecil to tweet or post during that certain hours to create more conversation
    Langkah Kecil had not well utilized Unilever brand ambassador in Twitter, as only Cut Mini that ever involved in the conversation once
    • Unilever to introduce Langkah Kecil to Unilever brand ambassador and utilize them, as celebrities are considered as the best source of information to create conversation
    Unilever employees are not well-being encourage to participate in the conversation by Langkah Kecil, especially after the Employee Volunteerism
    • Unilever employees may be encourage to share their experiences and thoughts in order to increase the interaction in Facebook or Twitter
  • Other Recommendations
    Continue to provide more general contents (facts, photos/ pictures, links, news) on environmental and public health education issues
    Optimize every channel of communications by inviting other YUI stakeholders to join Langkah Kecil Facebook fan page and Twitter account such as YCAB, Unilever, employees, local farmers and etc.
    Start to use other Facebook promotion tools to increase the number of Langkah Kecil fans and invite them to share stories on Langkah Kecil application (Social Ads or Reach Block)
  • January Post Content Recommendation
    The contents can also be in-lined with related YUI events
  • The accounts
    • Facebook
    • Twitter
    Log in: LangkahKecil
    Password: YUILangkahKecil2010
    • Email
    Password: YUILangkahKecil2010