Branding seminar, Wagner College (2/26/13)

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Learn a bit more about about Personal Branding from Ethan Chazin, the “Compassionate Coach.” Mr. Chazin has provided business advice to many clients on business planning, business development, marketing, and strategic planning to help them achieve their business goals. He will share with you the best practices to brand yourself as a compelling product so that you can find and land your dream job! This program will teach you to effectively market yourself as a product and to find career success. Learn to define your USP, perfect your sales pitch, and network like an All-Star by leveraging unconventional search strategies based on timeless marketing best practices.

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Branding seminar, Wagner College (2/26/13)

  1. 1. The Chazin GroupMarket Yourself for a Successful Career Presented by: Ethan Chazin, President The Chazin Group
  2. 2. Thanks to:
  3. 3. Only ThroughBRANDING Can We Achieve Lasting Differentiation
  4. 4. What is a “Brand?”
  5. 5. Is it a LOGO?
  6. 6. …tagline?
  7. 7. “Finger-Licking Good.”“We Bring GoodThings to Life.” “Quality is Job One.”
  8. 8. …a jingle?
  9. 9. It’s aPROMISE!
  10. 10.  Memorable Invaluable  Unique
  11. 11. What is YOUR Brand?
  12. 12. It’s a “PERCEPTION” thing. Ask people howthey perceive YOU?
  13. 13. The Chazin Group The Chazin Group Your BRAND is the collection of all your actions.
  14. 14. LIVEThe Chazin Group The Chazin Group Your Brand• LIVE your brand: – If you say you‟ll do it…DO IT – Do as I DO…NOT “do as I say.” – Return ALL emails & phone calls – Subscribe to a “MORAL COMPASS”
  15. 15. The Chazin Group The Chazin GroupYour Journey to Personal Exploration Begins
  16. 16. The ChazinPassions Your Group & Skills Collide Passions Strengths DREAM JOB 18
  17. 17. The Chazin GroupTake The Chazin Group a Test• Psychological Assessment Tools: – Keirsey Temperament Sorter (www.keirsey.com) – Myers Briggs (www.myersbriggs.org) – Hermann Brain Dominance Instrument: www.hbdi.com – DISC Tool: www.onlinediscprofile.com – Birkman Method (www.birkman.com)
  18. 18. PersonalThe Chazin Group The Chazin Group Exploration• Your Goals: – Identify Strengths & Areas for Improvement – Identify New Career Opportunities – Identify Ideal Industries and Companies – Identify Your Working Style
  19. 19. PersonalThe Chazin Group The Chazin Group Assessment• Match Your Values and Belief System to the Ideal Culture of Potential Employers: – Research your ideal company culture. – Learn to distinguish between the Formal and Informal culture in ANY organization.
  20. 20. Brand BuildingThe Chazin Group The Chazin Group Is a 3 Step ProcessPersonal Mission Statement Positioning Statement Proposition Statement
  21. 21. The Chazin Group The Chazin Group STEP 1 Your PERSONAL MISSION Statement
  22. 22. Your CoreThe Chazin Group The Chazin Group Values & Beliefs • What principles do I choose as a foundation for my life? • What would I like to accomplish and contribute? • What would I like to be? • How do I fit into my family and community? • What are my strengths? • What are my passions?
  23. 23. WhoThe Chazin Group The Chazin Group Are You? • Take an Online Self Assessment Tool: – Myers-Briggs Type Indicator (MBTI) – The Birkman Method – Keirsey Temperament Sorter • Understand Your Values • Match Your Values To Ideal Employer Cultures (Differentiate the Formal & Informal) • Identify Your Preferred Working Environment
  24. 24. What’s MOSTThe Chazin Group The Chazin Group Important to You? Very Not Elements to Consider Important Important Neutral Important N/ASecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional OpportunitiesVarietyRoutineDetail OrientationOrganized EnvironmentCulture: Values Integrity Energy Structure Celebrations
  25. 25. What’s MOSTThe Chazin Group The Chazin Group Important to You? Very Not Elements to Consider Important Important Neutral Important N/AEnvironmentHelping or Impacting Lives ofOthersPacePhysical DemandsWork-Life BalanceRecognitionRate of PayEducational RequirementsPersonal Relationship withManagerPersonal Relationship with Co-workersPhysical locationCommute
  26. 26. www.timethoughts.com/goalsetting/ www.timethoughts.com/goalsetting/The ChazinYour Marketing 5 Ps Group mission-statements.htm mission-statements.htm Mission Statement Templates
  27. 27. AnThe Chazin Group The Chazin Group Example"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”
  28. 28. The Chazin Group The Chazin Group Have a 40-Year Plan
  29. 29. The Chazin Group The Chazin Group
  30. 30. The Chazin Group The Chazin Group STEP 2 Your POSITIONING Statement
  31. 31. Your PositioningThe Chazin Group The Chazin Group Statement• Based on my background, this is how I am in a UNIQUE POSITION to help your organization• Highlight your FEATURES & BENEFITS: – Core Competencies (Workforce Solutions, Candidate Screening, Training & Development) – Expertise (Leadership, Management) – Success Stories – Qualifications & Experience – Accreditations & Certifications – Language Proficiency
  32. 32. The Chazin Group The Chazin Group STEP 3 Your PROPOSITION Statement
  33. 33. The Your Group Chazin PropositionThe Chazin Group Statement• Based on my personal mission and my positioning statement, I PROPOSE that…• Here‟s what I will do for your organization• Apply your background, skills and experience to their specific needs
  34. 34. The Chazin Group Resources The Chazin Group• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
  35. 35. The ChazinYour Brand Group The Chazin Group Is Ready Marketing the Brand Called YOU…
  36. 36. Your Marketing 5 Ps•PRICE: Know Your Worth•PLACE: Meet With the Right People•PROMOTION: You Can‟t Sell What You Don‟t Know. Why Should Someone Do Business With You?•PACKAGING: Dressing for Success•PRODUCT: Your Features & Benefits
  37. 37. TheSelf-PromotionThe Chazin Group Chazin Group = BRANDING• Become a Subject Matter Expert• Get Published• Identify Your USP• Your Product Features & Benefits• Build Rolodex of References / Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
  38. 38. The Chazin Group The Chazin Group Your Personal Marketing Plan
  39. 39. The Your Group The ChazinPersonal Chazin Group Marketing Plan Your Contact Details Here! Summary of my professional qualifications: 13 years as a security analyst with core competencies in: • Core competency 1 • Core competency 2 • Core competency 3 • Core competency 4 My target job functions & job titles: Security Analyst Information Security Research Market Data Senior Security Information Analyst Research Market Data Analyst Analyst Specialist Quant Research Network Intrusion Analyst Research Analyst Manager Quant Modeler / Application Security Analyst Trader FX Systematic Security Systems Analyst Trader
  40. 40. The Your Group The ChazinPersonal Chazin Group Marketing PlanKey Responsibilities That I am Seeking Include:• Project Management• Telemarketing• Customer ServiceMy Ideal Company Characteristics and Locations Are:Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and NYC, Northern/Central NJcondones calculated risk-taking Dallas/Ft. Worth, TX Cincinnati, OHTarget Industries and Companies: E-Commerce Manufacturing Security Sports Management Amazon Amano Kroll Worldwide Steiner Sports Corporation E-Bay Johnson Controls Citigate-Hu dson MIllsport B&N.com United Safir-Rosetti SME, Inc. Technologies
  41. 41. Use AllThe Chazin Group The Chazin Group Your Resources  Only 10-15% of Jobs Get Advertised  Online Resources: o CareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs  Classified Advertising: o NJ.com, NYT.com, Craig‟s List
  42. 42. Use ALLThe Chazin Group The Chazin Group Your Resources  Job Aggregator Sites: o SimplyHired.com o Indeed.com  Executives/Professionals: o ExecuNet o Korn Ferry o Christian & Timbers o 6FigureJobs
  43. 43. The Chazin GroupYour Do The Chazin Group Research• Research Sources:  Hoover‟s Online  SEC (www.sec.gov/edgar.shtml)  DNB.com  Business.com  SearchSystems.net (public records dbase)  PR Newswire
  44. 44. The Chazin GroupYour Do The Chazin Group Research• Research Sources:  ThomasNet.com  CNNMoney.com (http://money.cnn.com/news/crc)  vault.com/companies/searchcompanies.jsp  www.learnwebskills.com/company
  45. 45. The Chazin Group Are The Chazin You Group a Product• Your Resume “Forever” Success Stories• You Are a Product: – Features & Benefits: • Core competencies • Experience • Skills & Qualifications • Education • Certifications• Resume & Cover Letter LAST!
  46. 46. Your Product Benefits/Features HOBBIES & EDUCATION INTERESTS VALUES & CONTACTS BELIEFS LANGUAGE
  47. 47. The Chazin Group The Chazin Group What Are Transferrable Skills?
  48. 48. Your TransferrableThe Chazin Group The Chazin Group Skills Transferable skills are talents youve acquired elsewhere, that you can take with you to help future employers.
  49. 49. Your TransferrableThe Chazin Group The Chazin Group Skills Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills.
  50. 50. The Chazin 5 BasicThe Chazin Group Group Skill Areas• Communications• Human Relations• Research & Planning• Organization, Management, Leadership• Work Survival
  51. 51. Go WhereThe Chazin Group The Chazin Group the Jobs Are• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management
  52. 52. The Chazin Group The Chazin Group Ready to Completely CHANGE Your Resume?
  53. 53. ResumesThe Chazin Group The Chazin Group That Get Read • What USELESS Folly • The “10-15 Second” Rule • Customize for Each Job • Success Stories • Highlight Your Experience • The C.A.R Approach • Customize By Job and/or Industry
  54. 54. The Chazin Group The Chazin Group 7 Success Stories
  55. 55. ResumesThe Chazin Group The Chazin Group that Get Read• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story
  56. 56. TheValueGroup Chazin Proposition The Chazin Group as Billboard Value Proposition
  57. 57. Give An OverviewThe Chazin Group The Chazin Group for EACH Job
  58. 58. Highlight Success Stories Tell Your Success Stories
  59. 59. The Chazin Group Story Tell a The Chazin Group Using #s
  60. 60. The Chazin Group The Chazin Group UNCONVENTIONAL Cover Letters
  61. 61. The Cover LettersThe Chazin Group Chazin Group That Get Calls• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be Unconventional!• CLOSE: I Will Call You…Then Do It!
  62. 62. The Chazin Group The Chazin Group
  63. 63. Use RecruitingThe Chazin Group The Chazin Group Firms • Let‟s Play Whack-a-Mole • Ask the Best Companies in industries you want to work in who THEY use • Limit to No More Than 3-4 • Provide Your Marketing Plan • Leverage Against Each Other • Kennedy Information “Red Book” of Recruiters
  64. 64. The Chazin Group the Enter Mind of HR – Talent Shortage Growing Rapidly • College graduates incapable of performing the work before them • Baby Boomers Soon to Retire in Masses – Becoming an Employer of Choice – Tons of Job Seekers…Meet Hiring Freezes – Measurable Training & Development – Develop & Implement Acquisition/ Retention Strategies Want a Seat at Management Table
  65. 65. Contract WorkThe Chazin Group The Chazin Group Is A Viable Option • Temporary Work/Consulting • Placement Agencies • Freelance / Contract Work • Websites: – Sologig – Flipdog – Allfreelance – VirtualVocations – PeoplePerHour
  66. 66. How ToThe Chazin Group The Chazin Group Work a Job Fair • Research Participating Firms • Perfect Your Elevator Speech • Resumes, Marketing Plans & Bios • Dress to IMPRESS! • Focus On Your Industry
  67. 67. Your Brand Goes NetworkingThe 5-2-1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
  68. 68. The ChazinCultivateThe Chazin Group Group a Lifeline • Develop a Networking PLAN  Profile of your immediate boss  Relevant Industry Associations  Key Industry networking groups  Industry Websites  Include contact tracking form
  69. 69. The ChazinCultivateThe Chazin Group Group a Lifeline • Networking Is Reaching Out To:  Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!  It‟s Not Who YOU Know But Who Knows YOU  Keep a Tracking Form:  Name & Organization  Tel. #  Email  Who They Referred You To  Comments
  70. 70. The ChazinCultivateThe Chazin Group Group a Lifeline • Networking = GET OUT THERE!  BNI  FENG, MENG, etc.  Toastmasters  Industry Associations  Chambers of Commerce  Business Development Centers  Small Business Administration
  71. 71. ManageThe Chazin Group The Chazin Group Your PipelineFirst Last Job Organization Industry Address City State Zip TelName Name Title
  72. 72. The Chazin Group The Chazin Group The “Informational” Interview
  73. 73. The Chazin Informational TheThe Group Chazin Group Interview • The Informational Interview:  Understand What People Do  What They Enjoy Most/Least  How They Got Into the Industry  Great Networking Source  Fine Tune Your Selling Skills  DON‟T Ask For a Job!
  74. 74. The Chazin Informational TheThe Group Chazin Group Interview • The Informational Interview:  DO Ask For Referrals!  Ask what they read to stay current  Who in their company/organization is a “shining light” (rising star)  Send Thank You Immediately
  75. 75. The Chazin Group The Chazin Group Know Your Worth Place a “VALUE” on Your Brand
  76. 76. KnowThe Chazin Group The Chazin Group Your Worth • Research An Appropriate Salary Range:  Numerous Resources Exist Online:  SalaryCalculator.com  Salary.com  JobStar.org  EcompOnline.com  SalaryExpert.com  Payscale.com/salary-calculator  By Industry  Experience Level  Geography  Bureau of Labor Statistics  Anecdotal (Through Your Networking)
  77. 77. The Chazin Group The Chazin Group The Interview
  78. 78. InterviewingThe Chazin Group The Chazin Group For Success Interviewing • Interviewer Is NOT an Expert, so… • YOU Control the Process • Get Ready…The Curtain‟s Up • Focus On…EVERYTHING! • An Aptitude Test Might Be Given • Rehearse Your Core Competencies • Apply The „Mirroring‟ Technique • 1:to:1 Versus 1:to:Many
  79. 79. InterviewingThe Chazin Group The Chazin Group For Success Interviewing • Know Your Interviewer So You Can… • Interview the Interviewer • Salesmanship in Print • Ask For The Sale • Understand The Follow-Up Process • Video/audiotape your practice • Practice, Practice, Practice
  80. 80. InterviewingThe Chazin Group The Chazin Group For Success Interviewing Questions • Some Examples of AWFUL Questions: – Tell Me About Yourself – What Are Your Strengths/Greatest Weakness? – Where do you see yourself in the future? – What would your old boss say about you? – Why did you leave your last job? • For each question add to the end of it: ”As it applies to my ability to do this job!” • Relate their questions to your interests, strengths, and accomplishments.
  81. 81. InterviewingThe Chazin Group The Chazin Group For SuccessInterviewing Questions• What you SHOULD ask them: – When we have my first review how will you gauge success? – What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity? – What problems keep you up at night? – What have been the qualities/characteristics of people you have worked most effectively with? – What happened to the person doing the position most recently?
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