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Gender Stereotypes
  Supporting the
Current Wage Gap
      Wagner College
  Business Administration
      Amy S. Winters
Why did I Want to Write
     About This?
Young women fighting to educate
themselves, in a time of economic
uncertainty, will make $700,000-
$2 million less than their equal
male counterparts.
What is the Source of the
        Problem?
Gender Stereotypes
Role Expectations
Media’s Portrayal of Gender
Gender Role Expectations
Rational Action
 Women who hold “traditional views”
 will work less hours and make less
Cognitive Reinterpretation
 Marriage & children have negative
 results on those who have a more
 equalitarian view
 Can foster stereotypical behavior
Management Views
Women can’t separate their
 emotions from their work and thus
 their decisions are often costly
               vs.
Women do not need to mirror men’s
 management style because they
 bring a new style which is equally
 effective
Women’s Expressive
 Theatre Productions…
Is a non-profit production
company, located in Manhattan,
that produces media that
challenges female stereotypes and
advocates for equality.
Victoria Pettibone
  Executive Producer & Director of
             Operations
“If you don’t demand to be valued,
you won’t be”
Hardest thing for her: Being taken
seriously, often seen as just a ‘girl’
It’s not only the stereotypes that a
woman might be faced with, but
also the ones that women bring on
themselves
Media’s Portrayal
Ad’s for women tend to have more
passive body language, whereas ad’s for
men tend to have more active images
Superbowl (2010):
  Funny in it’s extremity (nagging, superficial
  wives & husbands who can’t communicate,
  etc.)
  Sometimes can place a men vs. women
  stance on life: dangerous to our progress
Wal-Mart:”Old School
    Discrimination”
Currently facing charges of sex
discrimination- women paid less than
men, received less promotions, waited
longer for the promotions
Filed nine years ago (2001), now the
largest class action suit in American
history, representing more than one
million female employees
Recent Legislation

The Fair Pay Act
The Paycheck Fairness Act
Lilly Ledbetter Fair Pay Act
  First Bill President Obama signed
What Needs to Be Done
The Women & Work Commission
(formed in 2004): Educational
system needs to be rerouted
Awareness of the actual wage gap
needs to be at the forefront of our
thoughts/actions
Further legislative and corrective
measures

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Amy Winters, Business Administration

  • 1. Gender Stereotypes Supporting the Current Wage Gap Wagner College Business Administration Amy S. Winters
  • 2. Why did I Want to Write About This? Young women fighting to educate themselves, in a time of economic uncertainty, will make $700,000- $2 million less than their equal male counterparts.
  • 3. What is the Source of the Problem? Gender Stereotypes Role Expectations Media’s Portrayal of Gender
  • 4. Gender Role Expectations Rational Action Women who hold “traditional views” will work less hours and make less Cognitive Reinterpretation Marriage & children have negative results on those who have a more equalitarian view Can foster stereotypical behavior
  • 5. Management Views Women can’t separate their emotions from their work and thus their decisions are often costly vs. Women do not need to mirror men’s management style because they bring a new style which is equally effective
  • 6. Women’s Expressive Theatre Productions… Is a non-profit production company, located in Manhattan, that produces media that challenges female stereotypes and advocates for equality.
  • 7. Victoria Pettibone Executive Producer & Director of Operations “If you don’t demand to be valued, you won’t be” Hardest thing for her: Being taken seriously, often seen as just a ‘girl’ It’s not only the stereotypes that a woman might be faced with, but also the ones that women bring on themselves
  • 8. Media’s Portrayal Ad’s for women tend to have more passive body language, whereas ad’s for men tend to have more active images Superbowl (2010): Funny in it’s extremity (nagging, superficial wives & husbands who can’t communicate, etc.) Sometimes can place a men vs. women stance on life: dangerous to our progress
  • 9. Wal-Mart:”Old School Discrimination” Currently facing charges of sex discrimination- women paid less than men, received less promotions, waited longer for the promotions Filed nine years ago (2001), now the largest class action suit in American history, representing more than one million female employees
  • 10. Recent Legislation The Fair Pay Act The Paycheck Fairness Act Lilly Ledbetter Fair Pay Act First Bill President Obama signed
  • 11. What Needs to Be Done The Women & Work Commission (formed in 2004): Educational system needs to be rerouted Awareness of the actual wage gap needs to be at the forefront of our thoughts/actions Further legislative and corrective measures