Presented by:
Ethan Chazin, President
The Chazin Group
“Use Social Media to Build a
Compelling Brand.”
The Chazin Group
Leverage Social
Media to its
FULL Advantage
The Chazin GroupThe Chazin GroupEstablish a Brand Online
• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build a Rolodex ...
The Chazin GroupThe Chazin GroupStart With LinkedIn
The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile
The Chazin GroupThe Chazin GroupGet Endorsements
The Chazin GroupThe Chazin GroupInvitations to Join Others
The Chazin GroupThe Chazin GroupRecommendations MATTER
The Chazin GroupThe Chazin GroupYour Summary Is Your BIO
The Chazin GroupThe Chazin GroupEngage Using Groups
The Chazin GroupThe Chazin GroupCreate Your Own Groups
The Chazin GroupThe Chazin GroupSearch For Jobs
The Chazin GroupThe Chazin GroupSearch Jobs
The Chazin GroupThe Chazin GroupRecruit Mentors
The Chazin GroupThe Chazin GroupRecruit Mentors
The Chazin GroupThe Chazin Grouphttp://Learn.LinkedIn.com
• Complete your profile
• Grow your network!
• Research potential employers and key industry
players.
• Build your recomme...
The Chazin GroupThe Chazin Group Next Up
The Chazin GroupThe Chazin GroupLeverage Your Twitter Account
U.S.P
The Chazin GroupThe Chazin GroupTweet Basics
Reference others
Share
information
140 Character Limit
The Chazin GroupThe Chazin Group### Hash Tags
Build
Your
Brand!
The Chazin GroupThe Chazin GroupAnd then there’s…HIM!
The Chazin GroupThe Chazin GroupPERSONAL Page
The Chazin GroupThe Chazin GroupBUSINESS Page
The Chazin GroupThe Chazin GroupBlogging Builds S.M.E
The Chazin GroupThe Chazin GroupAsk Questions to ENGAGE
The Chazin GroupThe Chazin GroupAsk Questions to ENGAGE
• Check your privacy settings and limit
those with complete access to your
profile.
• “LIKE” employers you want to work fo...
The Chazin GroupThe Chazin GroupMeet Through Meetup
The Chazin GroupThe Chazin GroupMeet Through Meetup
The Chazin GroupThe Chazin GroupJoin Groups
The Chazin GroupThe Chazin GroupJoin Groups
The Chazin GroupThe Chazin Group Be a Star
Are you “Pinteresting?”
I’ve Been “Vizify’d”
Monitor Your Accounts
Social Media Mgt Tools
The Chazin GroupThe Chazin Group
The Chazin GroupThe Chazin GroupMashable
Actively Monitor Your
Brand
The Chazin GroupThe Chazin Group
The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
The Chazin GroupThe Chazin GroupWatch Your Brand Grow (Online)
The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
The Chazin GroupThe Chazin Group
Follow Your Industries
With Online
Communitees
The Chazin GroupThe Chazin Group
The Chazin GroupThe Chazin GroupUser Forums
The Chazin GroupThe Chazin GroupBring It ALL Together
The Chazin GroupThe Chazin GroupRepeat Cycle
The Chazin GroupThe Chazin GroupIntroduce Yourself Online
The Chazin GroupThe Chazin GroupTweet Your Upcoming Events
The Chazin GroupThe Chazin GroupAnnounce on Facebook
The Chazin GroupThe Chazin GroupMeet Them At Events
Talk to Folks After
Events Online to
Strengthen
Relationships.
The Chazin GroupThe Chazin Group
Social media seminar, Wagner College (4-3-13)
Social media seminar, Wagner College (4-3-13)
Social media seminar, Wagner College (4-3-13)
Social media seminar, Wagner College (4-3-13)
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Social media seminar, Wagner College (4-3-13)

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This job-search workshop, "Using Social Media to Launch Your Career," is the second such workshop presented at Wagner College by Ethan Chazin, "the compassionate coach." In today's hyper-competitive job market, Chazin says, it is absolutely necessary for you to align your online and offline branding efforts in order to gain truly competitive differentiation. Presented by Wagner College's Center for Academic and Career Engagement on April 3, 2013.

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Social media seminar, Wagner College (4-3-13)

  1. 1. Presented by: Ethan Chazin, President The Chazin Group “Use Social Media to Build a Compelling Brand.” The Chazin Group
  2. 2. Leverage Social Media to its FULL Advantage The Chazin GroupThe Chazin GroupEstablish a Brand Online
  3. 3. • Become a Subject Matter Expert • Get Published • Identify Your USP • Your Product Features & Benefits • Build a Rolodex of References/Testimonials: – Professors, Advisors, Bosses, Peers • Define 4-5 Success Stories • Actively Promote Yourself AT ALL TIMES • Defend Your Brand (Name) Against ALL Attacks The Chazin GroupThe Chazin GroupSelf Promotion = BRANDING
  4. 4. The Chazin GroupThe Chazin GroupStart With LinkedIn
  5. 5. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile
  6. 6. The Chazin GroupThe Chazin GroupGet Endorsements
  7. 7. The Chazin GroupThe Chazin GroupInvitations to Join Others
  8. 8. The Chazin GroupThe Chazin GroupRecommendations MATTER
  9. 9. The Chazin GroupThe Chazin GroupYour Summary Is Your BIO
  10. 10. The Chazin GroupThe Chazin GroupEngage Using Groups
  11. 11. The Chazin GroupThe Chazin GroupCreate Your Own Groups
  12. 12. The Chazin GroupThe Chazin GroupSearch For Jobs
  13. 13. The Chazin GroupThe Chazin GroupSearch Jobs
  14. 14. The Chazin GroupThe Chazin GroupRecruit Mentors
  15. 15. The Chazin GroupThe Chazin GroupRecruit Mentors
  16. 16. The Chazin GroupThe Chazin Grouphttp://Learn.LinkedIn.com
  17. 17. • Complete your profile • Grow your network! • Research potential employers and key industry players. • Build your recommendations. • Join all relevant groups. • Actively engage in discussions. • Learn all the industry trends & developments. • Include volunteer jobs, sports, or other positive interests in your profile. • Help your connections and they will help you. The Chazin GroupThe Chazin Group TIPS
  18. 18. The Chazin GroupThe Chazin Group Next Up
  19. 19. The Chazin GroupThe Chazin GroupLeverage Your Twitter Account U.S.P
  20. 20. The Chazin GroupThe Chazin GroupTweet Basics Reference others Share information 140 Character Limit
  21. 21. The Chazin GroupThe Chazin Group### Hash Tags Build Your Brand!
  22. 22. The Chazin GroupThe Chazin GroupAnd then there’s…HIM!
  23. 23. The Chazin GroupThe Chazin GroupPERSONAL Page
  24. 24. The Chazin GroupThe Chazin GroupBUSINESS Page
  25. 25. The Chazin GroupThe Chazin GroupBlogging Builds S.M.E
  26. 26. The Chazin GroupThe Chazin GroupAsk Questions to ENGAGE
  27. 27. The Chazin GroupThe Chazin GroupAsk Questions to ENGAGE
  28. 28. • Check your privacy settings and limit those with complete access to your profile. • “LIKE” employers you want to work for. • DON’T discuss controversial topics. • Include volunteer jobs, sports, and other interests in your profile. • Remove any photos, links, or other content that could negatively impact the impression you make on employers. • Watch your TONE. The Chazin GroupThe Chazin Group TIPS
  29. 29. The Chazin GroupThe Chazin GroupMeet Through Meetup
  30. 30. The Chazin GroupThe Chazin GroupMeet Through Meetup
  31. 31. The Chazin GroupThe Chazin GroupJoin Groups
  32. 32. The Chazin GroupThe Chazin GroupJoin Groups
  33. 33. The Chazin GroupThe Chazin Group Be a Star
  34. 34. Are you “Pinteresting?”
  35. 35. I’ve Been “Vizify’d”
  36. 36. Monitor Your Accounts Social Media Mgt Tools The Chazin GroupThe Chazin Group
  37. 37. The Chazin GroupThe Chazin GroupMashable
  38. 38. Actively Monitor Your Brand The Chazin GroupThe Chazin Group
  39. 39. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
  40. 40. The Chazin GroupThe Chazin GroupWatch Your Brand Grow (Online)
  41. 41. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
  42. 42. The Chazin GroupThe Chazin Group
  43. 43. Follow Your Industries With Online Communitees The Chazin GroupThe Chazin Group
  44. 44. The Chazin GroupThe Chazin GroupUser Forums
  45. 45. The Chazin GroupThe Chazin GroupBring It ALL Together
  46. 46. The Chazin GroupThe Chazin GroupRepeat Cycle
  47. 47. The Chazin GroupThe Chazin GroupIntroduce Yourself Online
  48. 48. The Chazin GroupThe Chazin GroupTweet Your Upcoming Events
  49. 49. The Chazin GroupThe Chazin GroupAnnounce on Facebook
  50. 50. The Chazin GroupThe Chazin GroupMeet Them At Events
  51. 51. Talk to Folks After Events Online to Strengthen Relationships. The Chazin GroupThe Chazin Group
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