Wwn Presentation 2010
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Wwn Presentation 2010

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World Web Network :The N°1 Premium Online Publisher Network

World Web Network :The N°1 Premium Online Publisher Network

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Wwn Presentation 2010 Wwn Presentation 2010 Presentation Transcript

  • Company
    Who are we ?
    WWN in details
    How we work ?
    Some of the WWN clients
  • Network of premium online publishers across the world
    Who are we ?
    COMPANY
    One-stop shop
    for global agencies
    and clients
    Premium local
    editorial content
    delivering a premium
    online audience
    Seamless booking & reporting process through a dedicated & experienced international online team
    WWN allows you to plan your international campaign in over 50 countries, on over 350 prestigious publishers. (Only top tier publishers in each respective countries)
    A unique
    transparent site specific network of world-class affluent and prestigious publishers
    A global reach with local market knowledge:
    a perfect fit for global corporate marketers
  • Founded in 2003
    6 offices around the globe
    WWN in details
    COMPANY
    2.5 Billion impressions per month
    Over 10 vertical markets
    Over 250 million unique users
    in 50 countries around the world
    High premium audience,
    flexi-media packages
    UK
    DE
    London
    Frankfurt
    USA
    New-York
    FR
    Paris
    CN
    Hong-Kong
    AU
    Sidney
  • COMPANY
    WWN / How we work ?
    Exclusively Focused
    on Branding
    Highest Quality
    Inventory Available
    Online
    Competitive
    Rates
    WWN’s proprietary platform predicts
    and manages the volatile “spot market”
    for display inventory, accessing top
    quality inventory. This allows us to
    guarantee highly competitive rates to
    maximize the impact of your campaigns.
    WWN is not a Direct Response
    network attempting to service Brand
    advertisers and agencies. We built
    WWN from the ground up to satisfy
    Brand advertisers’ unique objectives
    and requirements.
    WWN offers a comprehensive
    solution to address advertisers’
    need to place their Brands in
    controlled, high-quality ad
    environments. Through our
    extensive work with leading
    Brand advertisers and their
    agencies, we identified this as
    the number one issue holding
    Brands back from making Online
    a core component of their Brand
    advertising programs.
    Brand-Focused
    Metrics
    Advertiser and
    Agency Centric
    WWN provides a rich suite of
    measurement capabilities, from
    traditional reach and frequency
    measurement to rich media
    Engagement/Brand Exposure
    Duration/ visibility reports/ duration
    metrics and site visitation metrics.
    We partner with Nielsen/ComScore/
    Eyeblaster/ Alenty and Smart Adserver
    technology for 3rd party adserving.
    WWN only represents Brand
    advertisers and agencies. We have
    broad and deep buying relationships
    with publishers, but no pre-
    commitments. Each campaign you
    run with WWN is configured to your
    precise specifications.
    We are a
    100% transparent
    “site specific”
    network.
  • Some of the WWN clients
    COMPANY
  • Assets
    Our technology
    Brand Exposure Duration
    Creative and innovative formats
    Our exclusive and unique creative technology
  • Our technology
    Intranet
    WWN Intranet is the first front-end to back-end media automation software that
    helps our clients and WWN team increase efficiencies, save costs and scale
    more profitably.
    ASSETS
    This proprietary technology will streamline the entire digital media buying process, significantly reducing time and resources expended on research, negotiation,
    plan and contract management, and reporting and billing.
  • Our technology
    ASSETS
  • Brand Exposure Duration
    WWN can measure your campaign effectiveness through the use
    of brand exposure duration technology
    ASSETS
    This breakthrough technology has changed the way marketers value each impression while providing an effective way to measure campaign effectiveness beyond the click.
    By measuring brand exposure duration, we can enable you with the ability to precisely measure the visibility time each user spends with each impression and how many impressions are actually viewed – thus increasing the overall effectiveness of their branding campaigns.
    Live Demo available :
    Press release about our new solution :
    Live Demo
    Mediapost.com
    Msnbc.msn.com
  • Brand Exposure Duration
    ASSETS
  • Brand Exposure Duration
    ASSETS
    Campaign’s summary
    *We consider an impression being viewed when at least a 1x1 has been viewed on the page.
    Cost and Cost for thousand minutes are based on non contractual data
    Each ads has been seen on average 25.2 seconds (reaching TV advertising standards) which is still excellent compared to average internet industry standards (around 10sec).
    For this campaign, more than
    20.8 million impressions were
    delivered and only 17.7 millions
    impressions have been seen by
    users or a 84,9% visibility rate,
    which is still excellent compared to
    online industry standards reaching
    on average a 60% visibility rate.
    In total users have been exposed to 8.7 million minutes of advertising (Brand Exposure Duration) with a budget of …k €,
    or a cost per thousand minutes…€.
    Each contact has been exposed to the ads during an average of 89.9 seconds (Overall exposure duration per exposed contact).
  • Brand Exposure Duration
    ASSETS
    Summary per site
    *Cost and Cost for thousand minutes are based on non contractual data
  • ASSETS
  • Our exclusive and unique creative technology
    ASSETS
    Full Screen Expandable
  • Our exclusive and unique creative technology
    Sphère
    Live Demo
    ASSETS
    User name : atdi
    Password : atdi5
  • Our exclusive and unique creative technology
    Cube
    Live Demo
    User name : atdi
    Password : atdi5
    ASSETS
  • ASSETS
    Our exclusive and unique creative technology
    AUTO HDPLAYER
    Live Demo
    User name : atdi
    Password : atdi5
  • User name : atdi
    Password : atdi5
    Live Demo
    Our exclusive and unique creative technology
    ASSETS
  • Our exclusive and unique creative technology
    ASSETS
    Live Demo
    BMW
  • Live Demo
    Our exclusive and unique creative technology
    ASSETS
  • ASSETS
    Our exclusive and unique creative technology
    Live Demo
  • Our Global Portfolio
    Western Europe
    Eastern Europe
    Middle East
    Asia
    Oceania
    North America
    South America
  • WESTERN EUROPE
    IE
    BE
    FR
    GLOBAL PORTFOLIO
    PL
    IT
    PT
  • GLOBAL PORTFOLIO
    WESTERN EUROPE
    UK
    NL
    DE
    ES
    CH
  • GLOBAL PORTFOLIO
    GLOBAL PORTFOLIO
    NORTHERN EUROPE
    DK
    SE
    NO
    DK
    HU
    SK
    AT
  • GLOBAL PORTFOLIO
    EASTERN EUROPE
    CZ
    EE
    UA
    RO
    SI
    GR
    LT
    BG
  • GLOBAL PORTFOLIO
    MIDDLE EAST
    AE
    IL
  • GLOBAL PORTFOLIO
    ASIA
    RU
    KR
    JP
    TW
    SG
    ID
    ID
    CN + HK
    TH
  • GLOBAL PORTFOLIO
    OCEANIA
    AU
    NZ
  • GLOBAL PORTFOLIO
    GLOBAL PORTFOLIO
    MX
    USA
    CA
  • GLOBAL PORTFOLIO
    CO
    VE
    PE
    CL
    AR
    BR
  • Appendix
  • Testimonials
    “WWN has substantially increased our international online advertising revenues bringing key
    traditional clients online but also help our brand to reach new pure players advertisers. Our strong
    cooperation enables us to establish a fruitful relationship with digital agencies and their clients.“
    Stephane Pere
    Economist.com Sales director CEMEA
    “WWN portfolio clearly delivers the all important audience of decision makers, opinion formers and
    leaders that advertisers are seeking to reach and influence worldwide. WWN portfolio is generating
    healthy clickthrough rates for our clients but also helps them to build their brand and learn more from
    their audience.“
    Arnaud Faure
    Group Account Director at Havas Digital
    APPENDIX
  • More info about WWN
    APPENDIX
    RELEASE
    SOCIAL MEDIA
    ONLINE
  • Shouldyouneedanyfurther assistance,please do not hesitate to contact *Deborah COHENdcohen@worldwebnetwork.com
    ‘Connecting the right people at the right time’
    www.worldwebnetwork.com